Sat.Aug 15, 2015 - Fri.Aug 21, 2015

article thumbnail

8 Downright Awesome Reasons to Create a Video Marketing Strategy

Harp Interactive

Categories: Video Marketing Tags: video marketing , visual marketing Marketers have clearly acknowledged that visual marketing is all the rage! Visuals are key to capturing attention online. Just take a quick scroll through your social media sites and judge the balance of images to text. (Pretty image heavy, right?) But what happens when you add even more dimensions to your marketing materials?

Video 315
article thumbnail

Washington Redskins’ Media Coverage Report Fails to Use PR Standards

Waxing UnLyrical

Guest Post by Julie O’Neil. Although public relations practitioners agree on the importance and process of securing media coverage for organizations and clients, there is less agreement on how to measure the coverage. For many years public relations practitioners have been asking for measurement standards to ensure that all their public relations efforts can be evaluated using consistent definitions and measurements.

Report 208
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Improve Your Marketing With Hashtags

yMarketingMatters

Hashtags are such a prominent part of online culture today that it’s rare to find anyone who doesn’t know what they are. Yet even as most people have come to know what they are, many people still don’t understand how to use hashtags to improve marketing for their business. The proliferation of hashtags is truly incredible. What began on Twitter has now spread to Facebook, Google+, Instagram, Google search, and almost everywhere in between.

Hashtag 189
article thumbnail

4 Reasons the New Google Local Stack Sucks

Navolutions

Spend five minutes on the internet and there’s a good chance you’ll run into Google’s new local search result module, which Mike Blumenthal dubbed the “Local Stack” Google Local Stack showing results for “roofer in Livermore” If you have any issues with the new stack, you’re in good company. Critics have complained that the stack makes it harder for up and coming businesses to compete, suffers from a bunch of UX flaws, and looks suspiciously like

Google 160
article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

How to Use Twitter as a Professional Networking Tool

Idaconcpts

Twitter is more than just a method to share your thoughts regarding any particular subject. It can be a powerful tool used to develop a vast professional network. As more than 300 million active users take to the site on a regular basis, there are a number of opportunities that could be waiting for you. By taking the time to learn what the system can offer, you can improve your reputation among many in a fairly short amount of time.

Tools 153
article thumbnail

Monday Roundup: Lessons from Avinash Kaushik

Waxing UnLyrical

Last week’s roundup featured a great post by co-founder of Market Motive and Google digital evangelist Avinash Kaushik. But reading just one post from Avinash is never enough. So this week, it’s all Avinash, all the time! 1. See, Think, Do, Care Winning Combo: Content +Marketing +Measurement! Why: “People often go on belief that they know what great content is and they know what great marketing is, because they can smell it,” writes Avinash as he explains how to “b

More Trending

article thumbnail

The Most Popular NFL Teams On Facebook

Firebelly

It’s the most wonderful time of the year! I’m not talking about the holidays—it’s football season! Coveted by true fans like myself, this time of year means tailgaiting, game-watching, and, of course, social media. As I was noticing posts from the NFL about pre-season games, I began wondering who the most popular teams were on social media. Who owns interactions, posts, hashtags and followers on and off the field?

Team 141
article thumbnail

4 Adjectives That Should Dominate Your Email Subject Lines

Convince & Convert

David Ogilvy once famously observed that since five times more people read a headline than body text, once your headline was written, you’d “spent eighty cents of your dollar.”. But with email subject lines, it’s the whole buck. If your subject line doesn’t grab a reader, pull them in, and motivate them to open the email, it really doesn’t matter what the email says, what it offers, or how well-designed it is.

article thumbnail

How To Promote Your Content Through Social Ads Effectively

Kikolani

Nowadays, it’s getting harder and harder to be “noticed” on Google. Your SEO efforts take ages to get you results. Even social organic traffic is not working so well anymore. No wonder a lot of folks are turning to paid social media advertising to boost their traffic. Paid social ads are no longer seen as something unnecessary or stupid. Things have really changed.

Content 128
article thumbnail

RipoffReport.com Removed From the Google Index

Bill Hartzer

The problematic website Ripoff Report has been completely removed from the Google Index. Based on a Google search for site:ripoffreport.com, I can now confirm that RipoffReport.com has been removed. See the screen capture below: If you look at the search result, you’ll notice that there are notices referencing Chilling Effects: In response to a legal request submitted to Google, we have removed 1 result(s) from this page.

Google 127
article thumbnail

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

article thumbnail

How To Be a Better Guest Blogger

Ari Herzog

Every blog publisher wants to increase eyeballs and visits. We are open to introducing our readers to new voices by way of guest posts; but, after years of blogging and receiving email requests from wannabe bloggers, I’ve learned that a lot of people don’t understand the difference between blogging and article marketing. Here are 6 real examples of emails that suck: The 6th reason your email sucks: You never researched nor read my blog.

Blogger 108
article thumbnail

5 Ways Marketing and Sales Can Collaborate for Better Content

Convince & Convert

If marketing and sales departments want to get firing on all cylinders, they need to work together. While the two groups have a reputation for not getting along, they at least need to be polite if they want to succeed. But guess what? The sales department is one of the best resources for the marketing team to create and visualize new ideas ! (highlight to tweet) Whether it’s blog posts, white papers, special reports, or internal content activation kits, the sales department is a wealth of

article thumbnail

4 Ways to Generate More Leads Through Social Media

Small Business Mavericks

Social media has come into its own as a lead generation system. Of course, like a lot of other things, it matters how you do it. If you expect to join Facebook today and get inundated with leads tomorrow without a strategy, then you will be disappointed. Strategy is everything. That said, here are 4 uncanny ways to generate more leads using social media channels: Write an E-book - This might seem out of place on a list like this, but you can actually use an e-book to generate leads through soci

article thumbnail

Twitter’s Innovative Use of Responsive Web Design

Bill Hartzer

I am not sure if you have noticed, by Twitter has implemented what I would call a very innovative use of responsive web design. Responsive web design is where a website uses the same web design, but literally “changes” in a way that it looks good in any sized web browser–even on a tablet or smart phone. In the case of Twitter, you can see what I call an innovative use of responsive web design when you resize your web browser.

article thumbnail

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

article thumbnail

Tracking 2 Weeks of Blog Visitors

Ari Herzog

Since I announced 15 days ago that I wanted to increase blog visitors and decrease people bouncing out during the month of August, I wrote followup posts on August 5, August 11, and August 16. Comparing three Saturdays according to different metrics on Google Analytics, is my mission successful (so far)? Number of Sessions. August 1: 14. August 8: 36.

Metrics 101
article thumbnail

How to Adapt Your Brand for Instagram

Convince & Convert

With a new API and fully operational ad business, marketers have excitedly been testing different types of advertising opportunities on Instagram. As of June 2015, Adweek reported that Instagram’s commitment to content quality and millennial audience have attracted more than 475 ad campaigns with brands such as The Gap, Michael Kors, and Taco Bell. As a channel perfect fit for highly visual brands in the food, beverage, retail , and travel spaces, how can other industries maximize advertising op

Instagram 126
article thumbnail

What is LinkedIn, and How Can I Use it to Get a Job?

Devumi

We have social networks for the whole family: Facebook. Social networks for those obsessed with pictures of their food: Instagram. And social networks for the terminally impatient: Twitter. But what is LinkedIn? To put it simply, it’s a social network for the professional. What kind of professional? Well, anyone with any job, really! No matter […].

article thumbnail

The New gTLD Domain Name Extensions Explained, Using Pizza

Bill Hartzer

Recently, there have been a few interesting posts and videos that I’ve liked that make their points using pizza. So, here are the new gTLD domain name extensions, explained using pizza. Really, it’s pretty simple: 1. The old, traditional.COM is the cheese pizza. 2. Then we had.NET,ORG, the Pepperoni and Sausage pizzas. 3. Then came along the New gTLD domain extension, giving us so many more awesome choices: Hawaiian, vegetarian, mac ‘n cheese, pizza rolls, breakfast pizza, stuf

article thumbnail

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

article thumbnail

What Is A Re-Sharable Post - Social Media

Social Media Network Marketing

We often make content that we hope will be shared. This way our Posts become Viral. Right! But, How does any Post become Viral? Well have you really experimented? Things that touch Emotions is what goes through. Mind you am saying Emotions. This means it is not Intelligence. You try to put Logic and Common Sense then there will be no Re-Share. Try it!

article thumbnail

How to Balance Ethics and Reality in Influencer Marketing

Convince & Convert

Image via BigStockPhoto.com. The evolution of informational access is nothing new, and neither are the struggles marketers experience to keep up. What is new for some, however, is the challenge to make sure all earned media complies with what the FTC and Google define as “ethical.”. From new guidelines from the FTC (in June) and constant posts on how to not be penalized from Google, there is an overload of information, confusion surrounding the rules , and a nervousness on how to be creative in

article thumbnail

3 Signs Your Online Health is Deteriorating

Small Business Mavericks

How’s your online health? Just like your physical health, you should get in the habit of checking your online health periodically. But how do you know if your online health is failing? Here are 3 sure signs that your business’s online health is going south. You can’t be found in the search engines – If your website isn’t getting indexed in the search engines, then it could be for a number of reasons.

article thumbnail

I Just bought Bill.Ninja Domain Name

Bill Hartzer

As you may be aware, I am a big fan of the new gTLD domain name extensions, there are hundreds of them already in General Availability. So, I was hunting around today, using the technique below, to find available domain names and names that I wish to pre-register. I found that the first owner of Bill.Ninja failed to renew the domain name, so I was able to pick it up at a minimal cost.

article thumbnail

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

article thumbnail

6 Tips To Improve The Use Of #HashTags - Social Media

Social Media Network Marketing

#HashTags are the most recent additions on Facebook. However while using them you need to be careful. #HashTags unfortunately can be a too cluttering on your Audience’s eye. Below are 6 tips on how best you can use #HashTags: Words: When you #HashTag a word it needs to be such that your Target Audience uses the same in search and would think on similar lines.

Hashtag 93
article thumbnail

How to Comply with FTC Guidelines

Convince & Convert

To expand on yesterday’s post on how brands are balancing good marketing with lawful compliance , I interviewed a brand who emphasizes ethical marketing and double checks that all of their blogger outreach complies with FTC Guidelines. Erin Gleeson is the outreach specialist at 1-800-PetMeds , where she handles their blogger outreach and the blogger program.

article thumbnail

More Than a Stepping Stone – the Mid-Size City Becomes a PR Career Destination

Social Media Strategery

Image used under Creative Commons license. This post originally appeared on the PRSA Pittsburgh blog. Take a look at the social media feeds for the media in any mid-size city around the country and you’ll see a ton of listicles , articles , and hype videos talking up their hometown. Thanks to the seemingly endless demand for new content, hometown pride is stronger than ever before.

Hotels 80
article thumbnail

4 ways to say YES YES YES to your biz

Absolute PA

I was chatting with a dear friend recently who runs her own biz here in Ibiza. She’s smart, creative, has plenty of ideas, full of entrepreneurial spirit, and dreams of being hugely successful. My pal’s been working her tail off. It’s the summer season here and as Ibiza’s main commodity is tourism the islanders go into overdrive, literally making hay dough while the sun shines.

Tourism 76
article thumbnail

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

article thumbnail

Emotions - Social Media

Social Media Network Marketing

Emotions ​​ I Work As Freelance Social Media Network Professional, Blog Article Writing, OnLine Research And Also Help People With The Knowledge Of Internet To Earn Money Via The Online World

article thumbnail

5 New Tips to Convert on Long Tail Search Queries

Convince & Convert

Image via BigStockPhoto.com. Today’s Internet users are looking for something specific using long tail search queries : deals on Samsung 46 inch LCD 1080p TVs, new high heels in style for spring 2016, best suit to buy for summer wedding in South, and safest new 2016 sedan for family of five. If you haven’t yet refined your brand’s search marketing strategy, you might as well be the coffee shop that shuts down on a Monday morning in the depths of winter.

Tips 122
article thumbnail

4 Ways to Generate More Leads Through Social Media

Small Business Mavericks

Social media has come into its own as a lead generation system. Of course, like a lot of other things, it matters how you do it. If you expect to join Facebook today and get inundated with leads tomorrow without a strategy, then you will be disappointed. Strategy is everything. That said, here are 4 uncanny ways to generate more leads using social media channels: Write an E-book – This might seem out of place on a list like this, but you can actually use an e-book to generate leads throug

article thumbnail

4 ways to say YES YES YES to your biz

Absolute PA

I was chatting with a dear friend recently who runs her own biz here in Ibiza. She’s smart, creative, has plenty of ideas, full of entrepreneurial spirit, and dreams of being hugely successful. My pal’s been working her tail off. It’s the summer season here and as Ibiza’s main commodity is tourism the islanders go into overdrive, literally making hay dough while the sun shines.

Tourism 70
article thumbnail

TSU Has Started With Groups - Social Media

Social Media Network Marketing

TSU the Social Network has introduced tsūGroups. Currently in BETA. This is definitely a space and a place for users with similar interests to discover and share content, build communities and keep the value they create. Since this feature is in BETA the TSU people require applications to create a tsūGroup; in the first hour itself they have received several hundred applications before the official Announcement!

Groups 90