Sat.Feb 07, 2015 - Fri.Feb 13, 2015

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Monday Roundup: With Love, the Social Media Spotlight

Waxing UnLyrical

'Seeing as how Valentine’s Day is around the corner, the Birdie and I thought we’d focus this edition of the Monday Roundup on seven people who contribute extensively to the practice of PR today (in some cases, indirectly). So I’m taking advantage of WUL to shine the social media spotlight on them. If you don’t know them, check them out, and start learning from/talking to them.

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Branded Content: 6 Things To Remember before Publishing

Mindjumpers

'We all know that tight deadlines and a busy everyday life at the office can make you compromise or perhaps skip double-checking. Therefore, as a little help to content marketeers, we have made a small checklist. By following this you will hopefully avoid too many major mistakes. Make sure all content is relevant to your business. Just as all your other marketing efforts should support your overall business objectives, each piece of content should aim to meet specific subgoals that flow into hig

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Does Social Media Impact Sales at Tobacco and Adult Themed Stores?

Techipedia: Tamar Weinberg

'What is the value of social media as it relates to retail ROI? Is there a point in putting sharing buttons on my e-commerce website if I don’t know how that translates to actionable data regarding revenue? Everyone is doing things with respect to social, but in e-commerce, what is the point? Can I even truly attribute social data to return on investment?

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8 Ways To Tune Up Your SEO

Small Business Mavericks

'Have you ever had a car that needed a tune up? It ran okay, but it wasn’t the greatest at going uphill or passing other vehicles on the highway. It needed that tune up — the little tweaks and adjustments that make the engine run efficiently. Your site has a power source that acts like the engine in a car — the SEO factors can be okay but not be as powerful as possible, just like the car that needs a tune up.

SEO 124
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Analytics: the Sideways Approach to Measuring PR

Waxing UnLyrical

'A version of this post originally appeared on Spin Sucks. Do an Internet search on “measuring PR” or the “value of PR,” and you’ll find any number of blog posts and articles that purport to tell you how to do this. Unfortunately, anything that could have been useful about them usually starts and ends with the title ( this post from Chris Penn is a notable exception).

Analytics 159
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Crowdsource Your Way to the Best Landing Page

Convince & Convert

'Today, most people are familiar with the concept of crowdfunding: Getting a project off the ground with small amounts of money raised from a large number of people online. However, fewer know that this “ appealing to the masses ” approach can also be used to gather insight, generate feedback, and brainstorm solutions to business problems. In the design space, crowdsourcing is being embraced as an efficient way to tap into the mindset of the customer and mine ideas directly from target audiences

More Trending

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Digital Success for your Small Business

Saying It Social

'In case you missed our Google Partner Connect Live Stream event, check out our recap with our major takeaways from speakers Todd Rowe and Fred Vallaeys about digital marketing and advertising for your small business! The post Digital Success for your Small Business appeared first on.

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On Harmonious Surplus Soap

Ari Herzog

'“Deep into that darkness peering, long I stood there, wondering, fearing, doubting, dreaming dreams no mortal ever dared to dream before.” – Edgar Allan Poe For the first time in about 20 years, I am sleeping beside pen and paper. My subconsciousness or whatever it’s called remembers the pen and paper are there and when I awake in the morning and before I open my eyes, I’m scribbling words about my dreams.

Patterns 112
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It’s Time to Own Your Social Community

Convince & Convert

'The days of the leased social community are fading, and it’s time to re-embrace owned social. Before the rise of MySpace and Facebook and Twitter and Tumblr, the “original” social media was created in the unglamorous yet impactful world of discussion boards and forums. Some of these online conversation venues were organized by and for hobbyists, such as KarateForums.com and many others owned and operated by my friend Patrick O’Keefe.

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Sneak Peak: Google Webmaster Tools Search Impact Report

Bill Hartzer

'I was just granted access to the new Google Webmaster Tools Search Impact report , which is going to be available in Google Webmaster Tools. The Search Impact report is currently in Alpha (not even in Beta yet), but it offers a lot more insight into what’s going on with your website. If you’ve been granted access it should show up at the URL above.

Report 114
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Good Customer Service Is Good Marketing

Small Business Mavericks

'The lines are getting blurry between the traditional business categories that separate things like customer service, reputation management, and marketing. This is because technology is increasing to the point where a business will need to be a cohesive experience for customers or they will go somewhere else. Omni-Channel Businesses. The term “omni-channel” is used to express the way that business operates within channels online and off.

Marketing 109
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Fetching Friday – 23 Posts on Marketing & Productivity

Kikolani

'Fetching Friday is back for week seven of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing. Effective Outreach: Making It as Easy as Possible for Journalists to Say “Yes” by Beverley Reinemann. How to Research Blog Topics: A Step-by-Step Process by Will Blunt. 11 Unusual Visual Content Marketing Tips to Drive a Ton of Traffic by Vinay Koshay.

Products 108
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Are You Looking at the Best Marketing Metrics?

Convince & Convert

'Marketers have become very focused on measuring the effects of their work—which is both good and bad. On the one hand, quantifying things can prove that certain strategies and tactics are effective and worth additional investment. On the other hand, we don’t always do a very good job at understanding the numbers our work produces , which means data may be driving us to the wrong conclusions.

Metrics 119
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7 Ways to Spot Amazing Freelance Writers

Writtent Blog

'Image source. Freelance writers aren’t very hard to spot, but finding amazing freelancers can be something else entirely. It usually takes a lot of trial and error to find wordsmiths that suit your goals and business, and even then, they may disappoint in some areas. There are ways around this, though, that can save you time and money. Looking to generate more leads and sales in 2015?

Project 87
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Is Native Advertising “The Only Online Advertising”?

Small Business Mavericks

'I ran across an interesting statement in Liv Longley’s post on Search Engine Journal. Her list of 3 Digital Marketing Trends That Will Start in 2015 reads like this: Video and image-based marketing will be very important — unless your particular audience is very interested in words over pictures. Mobile is how we get online most of the time — sites and outreach must be mobile-friendly and consistent.

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6 Tips On How To Use #HashTags On Your Facebook - Social Media

Social Media Network Marketing

'6 Tips On How To Use #HashTags On Your Facebook ? I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at: [link] Do join me.

Hashtag 84
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Content Marketing Is Killing Our Most Important Words

Convince & Convert

'Get all JayToday episodes at [link] In our zeal to be noticed, we are killing our most important words. I saw an e-book recently called “The Ultimate Guide to Content Marketing.” So being a content marketing strategist, I downloaded it and I found it to be far short of the ultimate anything. It was an okay guide to content marketing. It was an average guide.

Content 111
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9 Tried-and-Tested SEO Strategies for 2015

Writtent Blog

'Sound SEO strategies lead to online success and business growth, but with the web and search engines constantly evolving, it can be hard to know what those are. To complicate matters, there’s a lot of misinformation out there. The solution is pretty simple, though: keep abreast of changes and follow industry best practices. In case you haven’t been doing that, here’s a list of nine things you can start implementing today that will increase your traffic , leads, and conversions, as well as enha

SEO 87
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Did You Hear From Google Yet?

Small Business Mavericks

'Recently, Jennifer Slegg of the SEM Post wrote about Google continuing to send more warnings about non-mobile-friendly websites to webmasters. The first wave of warning emails has been followed by another, and there are indeed some sites starting to suffer in their rankings. If you don’t have a mobile-friendly site and don’t see a need to have a mobile-friendly site, it doesn’t let you off the hook because Google doesn’t care what you think about it.

Wireless 103
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Facebook Introduces The Call-To-Action Button For Your Page - Social Media

Social Media Network Marketing

'Facebook Introduces The Call-To-Action Button For Your Business Page. Add a Call-to-Action Button to Your Page [ 2015February13Friday ] This makes it easy for people who visit Your Facebook Business Page to take a specific action on Your Website or App. You can choose between the Call To Action Buttons Options to encourage people to Shop, Book Appointments, Play Games and More.

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How Life Time Fitness Wins Fans with Unplanned Social Content

Convince & Convert

'Tweetable Moments We place a lot of trust in that team member on the ground to make the decisions. tsauce Tweet This. Trust the Locals. Tony Saucier is the Director of Social Media at Life Time Fitness. Life Time Fitness currently has 114 health and fitness clubs across the U.S. and Canada. In addition, they offer athletic events , like the Miami Marathon they just hosted, as well as digital online-only products (planning tools, workout videos, connections to personal trainers and registered d

Content 102
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7 Tactics To Get Free Twitter Followers

Devumi

'Anybody who is active on Twitter wants to get more followers, right? Whether you’re on Twitter for your personal use, or if you have business goals in mind, more followers equal greater social influence. There are several methods for increasing your Twitter followers, but there’s nothing better than a free gift. Devumi is offering 50 free twitter followers for anybody with a Twitter account and an email address.

Twitter 81
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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How Easy Is It To Say ‘Yes’ To Your Outreach?

Small Business Mavericks

'The Moz Blog recently had a great post on Effective Outreach by Beverly_Distilled. This discussion of techniques to reach journalists and interest them in your promotions is good, with practical advice. It also is applicable to more than journalists. Make a Good Impression First. One of the first points in the post is to ‘stop it with the flattery’ because most journalists don’t have time for that.

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A Very Important Part Of SEO - Social Media

Social Media Network Marketing

'A very important part of SEO is page - loading. It is critical that your page loads fast I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at: [link] Do join me.

SEO 81
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What You Don't Know About David Carr

Twist Image

'David Carr was one of my secret weapons. I once, jokingly, referred to myself as a "Media Hacker". The title stuck. In fact, I like it more than "President" or any of the other formal titles that I have been fortunate to hold in my career. I think a lot about marketing, mostly because I have a passion for media. My professional career started as a journalist, I went on to become a magazine publisher.

Journal 72
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Pinterest App Pins: How, and What, to Use Them For

Devumi

'Yesterday, February 12, 2015, saw the unveiling of the new Pinterest app pins to the general public. These are an add-on to the already existing pin structure. Nothing is changing in a drastic way. The Pinterest experience is just being enhanced – especially for those who love apps. A note; this is only rolling out for Apple apps, those with Android or Windows phones will have to be patient.

Apple 80
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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9 B2B Social Media Marketing Tips for Social Media Managers

Hootsuite

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Traditionally, social media was seen as a more fitting channel for business-to-community (B2C) marketing due to its informal nature.

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Your Facebook Page Is Important - Social Media

Social Media Network Marketing

'A Facebook Page which is not administered regularly becomes a free space for spammers ? I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at: [link] Do join me.

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The End Of Technology

Twist Image

'How productive is voicemail for you? It happens all of the time. A new technology comes out and makes something so commonplace to our daily lives so completely antiquated. Back in 2007 (yes, close to eight years ago), I came out and publicly declared voicemail bankruptcy. People thought I was crazy. It was a lifestyle choice driven by my personal attempts to be more productive, and trying to evade the situation of disappointing others or losing potential business leads because of my lack of res

Mobile 70
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Social Media Strategy Course – Valentine’s Day Competition

Laurel Papworth

'Shares SOCIAL MEDIA COURSE: How to do a social media strategy online course with homework and writing content calendars, setting goals, target audience and key influencers. Valentines Day competition for homework! For the students of my new Social Media Strategy course here’s a little competition for you around Engagement, conversation diary/calendars etc.

Course 61
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#DIYDigital Podcast – Episode 2 – Social Media Strategy

Lucy Hall

In episode 2 of the #diydigital podcast I talk about how to create a social media strategy. Listen to #DIYDigital Podcast - Episode 2 - Social Media Strategy. Subscribe here. [embed][link].