Sat.Jan 14, 2012 - Fri.Jan 20, 2012

Trending Sources

Social Media Stats [Infographic]

Mindjumpers

Tweet 2011 was a great year for social media where we saw true integration of “social” to our lives. To demonstrate the growth of social channels in the last one year, here is an interesting infographic designed by Internet marketing firm Dream Systems Media based on the data provided by AdAge. 56% of consumers say that they are more likely recommend a brand after becoming a fan.

Timing Your Social Media Marketing

Pamorama

Social media marketers always wonder when the best time is to post on Twitter, Facebook, Google+, and the myriad of other social platforms for optimum customer engagement. Is it in the morning, since many people check their Facebook page before they go to work? Is midday better because users look at their Twitter stream while they’re eating lunch? Is evening best?

Reading Fiction Helps Your Career

Spin Sucks

I’m an English major. Not as in the language, but as in literature and creative writing. preface with that because what I’m about to say may come across as biased. Fiction. As it turns out, though, I’m not biased (well, maybe a little bit). In the November issue of Scientific American , author and researcher Keith Oatley describes what reading fiction does for our minds and souls.

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8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

What a year was 2011 for social media and marketing! Things moved at the speed of light, right?  I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. It’s not going to blast your sales from $0 to $10,000 overnight.  And other important marketing tactics must not be ignored either. Offline and online. 

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A World Gone Social

Learn how companies must adapt to survive.

Attack of the Consumer! The Many Ways Consumers Can Put You Out of Business Online

Techipedia: Tamar Weinberg

This is a guest post by David Rodnitzky. Having the best prices and largest selection of products means nothing on the Internet if you don’t back it up with incredible customer service. Treat customers badly and you will be out of business – period! Bad customer service will get you banned from major advertising networks, skewered in organic results, and ridiculed on social networks. With almost 7.5

24 (of the) Best Business Blogging Guides, Tips and Tools of 2011

Webbiquity SMM

Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. With Google’s most recent Panda algorithm updates, attributes like content freshness and social signals (strengths of blogs, not corporate websites) will gain increased importance in search ranking. Stuart W.

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Four Ideas for Your Business Facebook Page

Spin Sucks

Let’s talk Facebook today, shall we? Sorry, Howie. know you’re not a fan so you can go read another blog today. I’m going to make a pretty big assumption most of you have at least checked out the new timeline. Even if you hate it, if you’re using social media for work, it’s important to understand how these most recent changes affect your business pages. Subscriptions.

Latest Social Media Tool Tips You Need To Know

SocialFish

There has been so much going on lately in the social media blogosphere that it seems the most efficient way to let you know the most important stuff is in a quick round-up post.  So here’s the latest on: Google+ and Google search. Google+ Brings Out The Big Guns (SocialMouths). Main takeway: ignore G+ at your peril. Pinterest. Steal these 42 Creative Pinterest Ideas for Nonprofits (Frogloop).

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The Sharing Avalanche [Infographic]

Mindjumpers

Tweet Social sharing is the backbone of social media. Every time a piece of content is sent out on a social channel, the aim is to have it shared and increase the brand’s visibility. Some even say if it doesn’t share, it isn’t there! Voltier Digital &  Plastick Media have put together a great infographic, with some interesting stats: 1000 people post to Tumblr every 60 seconds. infographic].

Are Google+ Business Pages Replacing Facebook Pages?

Janet Fouts

I speak a lot about Google+ as a tool for business. In fact I’ve just written a book called “ Google+ for Business Tweet ” and I’m presenting a second  Focus.com Roundtable  in February. And there you’d be mistaken. Here’s the thing. If it had any of the following features it might be a contender, but as it is today? User interface editing abilities. Hangouts.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Pros and Cons of Changing the Name of Your Blog

Spin Sucks

And we’re back! I’m not sure our being dark yesterday had any effect, but we made a statement darn it! Plus, I got a day off of writing. Which, I have to admit, made me a little off kilter. No Spin Sucks to check multiple times a day. No crazies commenting. No getting my own personal writing accomplished the day. expected to enjoy having the day off. I was wrong.

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Facebook study confirms there’s no echo chamber online

SocialFish

"People are more likely to share information from their strong ties, but because of their abundance, weak ties are primarily responsible for the majority of information spread on Facebook. If an algorithm like EdgeRank favors information that you’d have seen anyway, it would make Facebook an echo chamber of your own beliefs. That’s exactly what Bakshy found. Really interesting stuff.

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The Lost Art Of Hard Work

Jason Yormark

I admire those that work their asses off. Surprisingly it’s a rare trait.  I’ve come across far more individuals that do not give it everything they’ve got then do. For the past year and a half I’ve watched my wife transform her body through diet, working out, running all kinds of races and Tae Kwon Do. She’s an absolute warrior when it comes to fitness, and it was a decision she made to work incredibly hard to achieve her fitness goals.  I’m constantly in awe at her tenacity and dedication, and it certainly inspires me to do so in my life. My point?

Path: the sequel

Sherrilynne Starkie

Well over a year ago a new social network, Path, was launched. It was positioned as ‘personal network’ and friends were limited to just 50, a number based on the psychology theories that 150 is the maximum number of social relationships any human can handle. The launch had received a lot of positive coverage, but following the initial buzz things went quiet and Path seemed to be forgotten. 

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

#FollowFriday: Kristine Simpson

Spin Sucks

Many of you may not know Kristine Simpson. She stalks Spin Sucks , but she doesn’t comment often so you wouldn’t recognize her name from there. But she’s someone you need to know! Other than being an account coordinator at Thornley Fallis , she is the producer of Inside PR , the weekly podcast Joe Thornley , Martin Waxman , and I record. And she freaking rocks! So check her out.

SOPA, PIPA, and the Wikipedia blackout: what it means for associations.

SocialFish

I’m confused. figured I’d start this post with that, just so you know that I don’t have any answers here. Only questions. At the risk of inadvertently raising political ire from every corner, I’d also like to start by saying that both sides have important points to make. I’m talking about the  Stop Online Piracy Act  ( SOPA ), also known as House Bill 3261. Doomsday.)

Anatomy Of A Blog Redesign: Meet The Standard WordPress Theme

Jason Yormark

I have to admit, I’m a WordPress theme junkie.  I’m fascinated with the art of blog design, and I often find myself spending too much time browsing some of the industry leading WordPress theme sites.  My personal favorite site these days is certainly Themeforest as they have a tremendous variety of themes available. I’m also guilty of growing bored with my theme design on about a yearly basis. But rightfully so I believe. Last year I paid a pretty penny for a custom site that initially I really liked, but just like anything, times change. Wordpress

3 Tips to Use QR Codes For Information, Not Destination

Convince & Convert

QR codes ask a lot of prospective users. Possess a smart phone. Download a QR reader app (or other format like Microsoft TAG). Have the phone nearby and usable when you encounter a QR code (easy in a magazine ad, perhaps less so for QR codes now appearing on highway billboards). Be motivated enough to actually perform behaviors 1-3. When should it be used? sustainability!) Bravo Scotty’s.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Don’t Be Afraid to Fail

Spin Sucks

Today’s guest post is written by Jay Dolan. . I was trying to think of the most influential social media campaigns of 2011 the other day, and I couldn’t think of one. honestly can’t think of one social media promotion that was so innovative, I had to tell people about it. Much of what I read these days is all about failures. Blogger outreach failures. Twitter failures. Facebook failures.

Corporate Humanism is the #1 Trend Business Trend that Matters in 2012

SocialFish

… at least according to the always super smart Rohit Bhargava. This slide speaks for itself; and it’s what we’re digging deep into in Humanize. The book breaks down how human organizations work at all levels, and explains how exactly you can start helping your organization become more human. Check out the full slide deck from Rohit here.

How I Reached #1 on iTunes: A Guide to Launching a Podcast

Viper Chill

As many of you will know, last week I stuck to my promise of launching a Podcast in the new year and released the first episode, ‘ How I Would Make Money Online If I Was Starting from Scratch ‘ I had hoped that a lot of people would get some value from the recording and be able to start 2012 in style, but I didn’t anticipate what happened next. Why Start a Podcast? Intro / Outro.

Using Google+ Hangouts to Get More Exposure for Your Google+ Business Page

Kikolani

This is a guest post by Kevin Lau. It’s still the early days for Google+ and plenty of people are getting to grips with the various tools this social platform has. This is even truer for business users, who have only recently been able to set up business pages to help promote their work. One of the main features Google+ has to offer is Google+ Hangouts. Now this has to be done carefully.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

Three Values to Hold High in 2012

Spin Sucks

Today’s guest post is written by Shelley Pringle. . Once upon a time in a land far, far away—actually it was in Canada so maybe not that far away for some of you—I worked for an integrated marketing communication company called Promanad. Promanad had one of the most interesting corporate cultures I’ve ever experienced. And indeed we weren’t. Three Values to Hold High in 2012. How about you?

Is Google+ About To Make Facebook Frown?

Twist Image

It's time to pay attention to Google+. Back in July, I Blogged about Google 's foray into online social networking, Google+ (more here: Co-dependency In The Age of Facebook ). At the time, the majority of the discourse surrounding Google+ was about whether or not it would be able to compete in a Facebook world. First off, their growth has been much more impressive than most people realize. gmail.

4 iPhone Apps for Twitter

Idaconcpts

It seems that no matter what site gets developed for a specific Internet browser or for a given operating system, there will always be some hot shot programmer out there that will find their niche by making it a better mousetrap. Check out these useful 4 iPhone apps to use Twitter. HootSuite. HootSuite  is perfect for those Twitter adherents with international interests. Not only that. Tweetbot.

About SOPA and Today’s Blackout – Infographic, Video, and Call to Action

Kikolani

Today, Kikolani is joining in the SOPA Blackout and will go dark from 8am to 8pm EST. This is in protest against SOPA / PIPA legislation proposed by the U.S. Congress. Others joining the protest include Google , Wikipedia , Reddit , WordPress , Greenpeace International , and many more listed at SOPA Strike. If you've enjoyed this post, be sure to follow Kristi on Twitter , Facebook , and Google+ !

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Six Reasons to Practice Social Media Authenticity

Spin Sucks

Today’s guest post is written by Tyler Orchard. . The popularization of social media has created two very different environments. On one hand, social media has produced a world of  vast connectivity. Consumers and professionals are linked without boundary. Barriers that once limited engagement are overcome with new ways to network. They maintain a one-way conversation. Clear Operators.

Interview with Community Manager: Ben Bateman from Square Enix

Social Media Citizens

Ben Bateman is community manager from Square Enix. An energetic and highly talented gaming specialist interested in all aspects of game development. Currently Community Manager for Codemasters, supporting all boxed titles including DiRT 3, Operation Flashpoint Red River, F1 2011, and Bodycount. often find out new strategies or ideas through what they’re tweeting about. Are you building a franchise?

Who Is Using Google+? Infographic

Firebelly

2012 is the year Google+ will sink or swim. Take a look at the infographic below to see who is using it. Click to view larger. Via Flowtown ].

The Social Networks Your Organization Needs This Year

Conversionation

Socialbakers released an infographic a while back, providing an overview of the social networks that are important for organizations in 2012. The infographic is based on data that look at how some major brands and media companies do on the big social networks, taking into account three different parameters. In a blog post on [.]. Blog Connected marketing Research Social media marketing Facebook Google+ Jan Rezab social networks socialbakers Twitter

Gin and Topics: Aunt Carol, Old Men, and Star Wars Dogs

Spin Sucks

GUESS WHAT?!? It is snowing again! This makes me so happy! Jack Bauer and I will be out cross-country skiing at lunchtime. Well, I’ll be skiing. He’ll be marking every tree along the lakefront as his. This week’s Gin and Topics turned into all videos. You know what happens? People send me links and videos or post them on my Facebook wall. Which I love (makes my job a lot easier).

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Web Presence Optimization Software Review: gShift Labs

Webbiquity SMM

gShift Labs is the first (at least that I’m aware of ) integrated software package for managing web presence optimization (WPO). Given that WPO is the fusion of SEO, social media, interactive PR , and online reputation management, that’s a tall order. But based on a good look at the product, gShift has a great headstart on meeting the challenges of this discipline. Features. Background.

Martin Luther King and Social Media: 5 #MLKDay Must-Reads

Firebelly

In honor of Martin Luther King, Jr. Day today, here are 5 posts related to MLK and social media. Social Media Strategy Ideas From Martin Luther King Jr. By Martin Cooney & Chris Pahor Today we can look back at the characteristics which made Martin Luther King Jr so influential and apply them to business practices on social media in a modern age. Social Media Enriching MLK Day.

Don't Break The Internet

Twist Image

Are you as confused about SOPA and PIPA as I am in relation to the marketing world? There is an overabundance of information, discourse and content about SOPA, PIPA and what this means to our world. Do you need to cut through the clutter and get a simple and clear description of, exactly, what the challenges are? consumption only Internet? cognitive surplus. here comes everybody. internet.

Six Reasons to Practice Social Media Authenticity

Spin Sucks

Today’s guest post is written by Tyler Orchard. . The popularization of social media has created two very different environments. On one hand, social media has produced a world of  vast connectivity. Consumers and professionals are linked without boundary. Barriers that once limited engagement are overcome with new ways to network. They maintain a one-way conversation. Clear Operators.

Facebook Launches Open Graph Apps

Mindjumpers

Tweet At a press event yesterday, Facebook announced that they will go ahead with the extension of the Open Graph. This entails that 60 social apps are going live on Facebook, including Foursquare, Airbnb, eBay, Runkeeper and TripAdvisor among others. The apps are part of Facebook’s Open Graph revamp already unveiled at F8 September last year. Open Graph explained. Add apps.

Am I participating in the SOPA strike? You betcha!

Janet Fouts

On January 18 websites all over the net will go dark from 8AM to 8 PM, and this will be one of them. Well for one, because I still can. One of the most powerful things about the internet is that it is largely not controlled by government. Sure, I’m against piracy, but not if it means DNS filtering that could actually penalize lawful businesses. Want to know more about SOPA and PIPA?

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