Tweet Social sharing is the backbone of social media. Every time a piece of content is sent out on a social channel, the aim is to have it shared and increase the brand’s visibility. Some even say if it doesn’t share, it isn’t there! On our blog, we have already written about an infographic that talks about content sharing trends for the last 5 years and a study on content sharing pattern, but this infographic relates content sharing to brands as well gives some insights on who doesn’t share content on social media. 2000 people check in to Foursquare every 60 seconds. infographic]. MORE >>

I’m an English major. Not as in the language, but as in literature and creative writing. preface with that because what I’m about to say may come across as biased. Fiction. As it turns out, though, I’m not biased (well, maybe a little bit). In the November issue of Scientific American , author and researcher Keith Oatley describes what reading fiction does for our minds and souls. Reading stories can fine-tune your social skills by helping you better understand other human beings. And it’s one of the questions we ask during interviews. It also affects the bottom line. MORE >>

"People are more likely to share information from their strong ties, but because of their abundance, weak ties are primarily responsible for the majority of information spread on Facebook. The figure above illustrates how a majority of influence (orange) can be generated by weak ties, even if strong ties are individually more influential." " Just came across this fascinating article about a study Facebook released this week. My bold below). If an algorithm like EdgeRank favors information that you’d have seen anyway, it would make Facebook an echo chamber of your own beliefs. MORE >>

TweetI started work on this post last week after we discussed the terminology rampant in our offices. was almost done when I came across this article in the Harvard Business Review (it’s not the whole article on the website, to read it all you’ll have to buy the magazine like I did). realized the [.]. Gamification feedback loop game dynamics Game Theory games at work gamification how can I use Gamification? how to motivate a team motivating a team playing at work social media what is gamification MORE >>

I speak a lot about Google+ as a tool for business. In fact I’ve just written a book called “ Google+ for Business Tweet ” and I’m presenting a second  Focus.com Roundtable  in February. So you might think my position would be that Google+ is the be-all end-all social media network for business and people should be pitching their blogs and Facebook pages out the window in favor of Google+. And there you’d be mistaken. Here’s the thing. If it had any of the following features it might be a contender, but as it is today? No way. Notifications. Customer support. MORE >>