Sat.Jun 04, 2016 - Fri.Jun 10, 2016

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Social Media Updates: May

yMarketingMatters

All the updates you need to know about for Facebook, Twitter, Instagram and Linkedin to grow your business and keep ahead of the curve! PLUS A HUGE TIP! After the slow month of April, May seems to be back on track with every other fast-paced, exciting month in the world of social media. Let’s dive right in! Facebook. Facebook Live! Facebook Live lets you broadcast whatever your smartphone can see for up to 90 minutes at a time.

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Your Employees May Be Your Best Untapped Brand Advocates

Webbiquity SMM

Guest post by Liz Greene. If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? Your employees are one of the most valuable marketing assets available, and if you’re not putting them to use as part of an overall marketing strategy, you’re missing out on an incredible opportunity to increase revenue. Hinge Research Institute and Social Media Today recently surveyed companies with employee advocacy programs, and the results speak for themselves: 1% s

Brands 115
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Bedazzled Tactics Do Not Better Integrated Communications Make

Waxing UnLyrical

In recent years, I’ve noticed a surge of interest from the PR world in “integrated communications.” Over the last few years, there have been more I.C. tracks at conferences, which I assume are programmed because that’s what post-conference surveys indicate attendees want, the kinds of webinars that do well, etc. I see a lot more interest from PR pros in adding paid efforts into their media mix, usually starting with social advertising (i.e.

Embedding 103
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Don’t Get Lost In Translation

The Realtime Report

Don’t Get Lost In Translation. The Internet now provides businesses and brands with an unprecedented ability to reach large audiences throughout the world. Even the smallest of businesses with a quality product or service to offer can now build the necessary web based infrastructure that allows them to reach localized markets in the blink of an eye.

Mobile 99
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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5 Ways to Use Social Media Automation in Your Marketing Strategy

Rebekah Radice

Hear that? It’s the collective groan that two-thirds of all marketers are making. The cause? Social media overload. And it’s easy to see why. As social media speeds along at a lightning pace, marketers feel the pressure to keep up. That’s where social media automation comes in. Sure it gets a bad rap and even holds a negative connotation for some.

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It’s Official: Facebook Text Rule in Ad Images is Changing

Jon Loomer

Facebook is updating their text in images rule. Going forward, your ads won't get rejected for including too much text. But does this change anything? The post It’s Official: Facebook Text Rule in Ad Images is Changing appeared first on Jon Loomer Digital.

More Trending

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[Interview] How WHO’s ‘Twitter First’ Strategy Amplifies Communication In Real-Time

Audiense

World Health Organization ( WHO ) is the third most followed account among UN agencies on Twitter, with almost 3 million followers. With presence on over 11 different social media networks, WHO is followed by over 7.1 million people across different platforms by the end of May 2016. And for many Twitter users, WHO is the go-to place to learn more about lesser-known diseases or outbreaks.

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‘Freedom Within A Framework’: 4 Things You Don’t Want To Forget When Constructing The Optimal Social Media Content Strategy

Ignite Social Media

With so much to think about in the creation of a sound social media content strategy, one can easily find him or herself overwhelmed by all of the nuanced considerations. Because it’s such a complex undertaking, and because we care, we wanted to share four things that your brand definitely must consider when creating your social media content strategy.

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Brands That Use Facebook 360 Photos

Unmetric

Yesterday Mark Zuckerburg annouced 360 degree photos. This comes hot on the heels of 360 videos which were announced at the start of this year and have proven to be very popular with brands. Taking 360 photos for Facebook is very simple, you just need to use the panorama app on your iPhone or Samsung Galaxy phone, or install a similar app from your app store.

Brands 93
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5 Ways Socially Mature Brands Deliver Great Customer Experience

Convince & Convert

Image via Unsplash. Social customer service is the wave of the future. In just a few years, customers have gone from begrudgingly waiting on phone lines, hoping to finally hear the sound of a human voice, to simply posting questions and expecting to be answered within minutes. Technology has raised the bar in terms of customer expectations. With everything moving faster, you have to be on the ball with regards to your communication strategy, branding, and customer interactions.

Brands 90
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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The NBA Finals on Social: Who is winning the conversation?

Talkwalker SM

The following is a guest blog by founder and CEO of On Base Marketing Justin Lafferty. Justin was formerly Editor of Adweek’s SocialTimes blog. Follow him on Twitter: @JLafferty21. Once again, the Golden State Warriors and the Cleveland Cavaliers are battling in the NBA Finals. While the two teams have established themselves as the class of the league on the court, who is winning on social?

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Instagram Follows in Facebook’s Footsteps | Social You Should Know

Ignite Social Media

This week we see Pinterest testing new features to help recommend even more relevant products to pinners, and new Instagram research shows over 2,500 branded profiles are dropping in follower and engagement rates, all in this week’s Social You Should Know. Pinterest Adds New Search Functionality. Pinterest is currently testing a new product recommendation feature called “Similar Look.

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5 Common but Killer Pay-Per-Click Mistakes to Avoid

Social Media Marketing

PPC (Pay-Per-Click) services are really powerful marketing strategy for creating potential customers on the web. It is perhaps the fastest way of promoting your business and getting targeted customers in the online world. Using various tools like Google AdWords, Yahoo Search Marketing, etc., PPC advertisers create and display impressive ads in the sponsored results of search results pages of different search engines.

Adwords 86
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How To Use Social Media To Get More Visitors To Your Booth

The Realtime Report

How To Use Social Media To Get More Visitors To Your Booth. Regardless of what kind of industry you’re in, a trade show is a great way to garner some attention. Using social media marketing can help you maximize your marketing potential while at the trade show. Using various tactics to enhance the mobility of a product and how it is advertised, a business owner will be able to get their name out on the market to a wider audience.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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How to Monitor Comments on your Instagram Ads (and why it’s crucial to do so!)

agora pulse

The beauty of Instagram ads is that they are a great way to get leads and generate traffic to your website, your landing page, or your mobile app from Instagram. For some industries or products, like mobile apps, Instagram ads perform better by giving a cheaper cost per download. They’re actually the easiest native way to get leads as you can’t have any clickable URLs on organic Instagram posts.

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How Social Media Sweepstakes & Contests Have Changed Over the Past Five Years

Ignite Social Media

Oh boy. Social media sweepstakes and contests have changed, a lot. Five years ago you could get away with a lot of things when running a sweepstakes or contest, now, not so much. When I say ‘get away with a lot of things’ I’m not insinuating that things were done illegally, just that restrictions get tighter as promotion laws change. However it’s not all scary legal stuff, change also brings a bunch of new fun things.

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Using Sales Navigator to Identifying Decision Makers

Social Selling Masters

This post originally made on Social Selling Labs. According to a recent demographics breakdown by BI Intelligence, LinkedIn has a user base naturally geared for social selling. The benefits that LinkedIn delivers for its sales people does not end there, however. In 2014, LinkedIn released Sales Navigator as a standalone service. Now, what does Sales Navigator do?

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Developing A Branded App For Your Business

The Realtime Report

Developing A Branded App For Your Business. Do you have a smartphone or a tablet? Of course, you do. You probably also use a lot of different apps on them. You see all those tiny little icons on your screen. All day. Every day. What if your brand could be one of those? Can you imagine? It’s easier than you might think. And it’s a smart move, too. According to a report from ComScore , we’ve long passed the tipping point between how many people access the web via mobile devices versus the traditio

Brands 81
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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6 Ways to Revive Your Evergreen Content

agora pulse

Evergreen content is content that you create without an expiration date. Unlike content that is time bound (such as an event or recent news), evergreen content is content that your audience will not only find useful right now, but also 6 weeks or 6 months from now. Evergreen content is content that your audience will not only find useful right now, but also 6… Click To Tweet.

Content 75
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A Deeper Look at the Twitter Metrics You Should Be Tracking

Sprout Social

Businesses focus a lot energy on creating content that not only builds a Twitter audience, but also drives engagement with customers. And why not? According to Dragon Search, 61% of customers’ purchasing habits are decided by companies that deliver custom content. While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked.

Metrics 74
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Social Sidekick 6/19-6/25

Meltwater

Get out the grill, it's Father's Day! Don't forget to wish all the cool pops… Read More.

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Helpful Additions To Any Office Space

The Realtime Report

Helpful Additions To Any Office Space. Being the owner of a business is no easy task and will require a lot of hard work. In order for a small business to be a success, you will have to take the time to ensure productivity levels are as high as they can be. While this may seem relatively easy, it is anything but. Usually, a business owner will have to hire a few outside companies to help them keep the business running smoothly.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Can Social Media Management Work with a Remote Team?

agora pulse

The following post is written by Rachel Go at Hubstaff — a company that really makes social media management work as a remote team. Social media is an online realm in itself, so it makes sense that a completely virtual team can manage a brand’s social media presence. At Hubstaff, we’re a 100% distributed team with a great audience on Twitter and Facebook.

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How visuals can get you that click on Google

Socialmedia.biz

Use structured data to optimize your content for search. I t’s really hard to get Google’s attention. While content marketing is all the rage, it’s also provably effective. But let’s understand: There are ways of wooing search engines beyond starting a blog. Google loves structured data. In a perfect world, we humans would be communicating in Extensible Markup Language instead of the unstructured data we kibitz on about in our sentences, paragraphs, and articles.

Google 70
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4 Ways to Ensure Your Marketing Message Is Timely

Meltwater

Marketers today are finding they need to go beyond simply creating attention-grabbing and engaging content.… Read More.

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5 Old School Social Media Tactics That Are No Longer Effective (And What To Do Instead)

Buffer Social

There are few greater joys in a marketer’s life than experimenting with a new technique—and having it work like a charm. You feel like a cross between a scientist, an artist, and a magician, am I right? After doing a little celebrating, you officially add the tactic to your repertoire, update your dashboards, and then probably start searching for the next thing to try.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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10 Super Easy Ways to Get More Traffic and Leads on Instagram

Socially Sorted

Are you on Instagram but not getting results? . Still working out how to build your following, drive more leads and make actual money from your Instagram account? . In this Post I share 10 Instagram posts from Pros and Businesses – that show you how to get more traffic and leads on Instagram. . Background by Shutterstock. . If you want to build your Instagram account and actually use to get RESULTS in terms of traffic and sales, then there’s only one place to look.

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How I Screwed Up My Latest Instagram Ad Campaign (and what you should learn from my failure)

agora pulse

If you ask my team, the advertising job is mine. First, I love playing with ads as you get immediate feedback about what works and what doesn’t (no need to wait 6 months to see if your content or SEO strategy worked). It’s instantly fulfilling! Second, ads cost money and the stage we’re at, I want to keep control over that spend and make sure that nothing goes bananas.

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Employee Advocacy: Amplify Your Social Media Voice On A Small Budget

Meltwater

The great thing about social media is that everyone gets equal opportunity to gain attention.… Read More.

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The Silent Revolution: Facebook Video and the Importance of Consumer Behavior

Buffer Social

Back in 1894 to 1929, before sound could be synchronized with video, silent movies were in their heyday. In silent films, the dialogue is transmitted through muted gestures, mime and title cards which contain a written indication of the plot or key dialogue. And if you scroll through your Facebook News Feed, you may notice that in some ways, we’re moving back to those days.

Video 62
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The 5 Habits That Make Your Social Media Analyst Indispensable

Sprout Social

Social media has become such a critical aspect for businesses that many of you have considered hiring a social media analyst. Whether you handle social media in-house, outsource it or have someone specifically on staff to manage it, you should think about the qualities that make up a successful social media analyst. What Is a Social Media Analyst? A social media analyst is able to answer questions to larger business objectives instead of simply recording likes and followers.