Dave Fleet
MARCH 1, 2014
'Tweet. Something has been gnawing at me for a while, and after a great conversation over brunch with Ferg Devins today I’m feeling inspired to throw this out there. “When I was your age…” Source: halfpastawesome.com. I first got into “social media” somewhere around eight years ago – first for my own interest and then – soon after – as part of my job.
Harp Interactive
MARCH 4, 2014
'Categories: Blog , How To , Social Media Marketing , Twitter Tags: social media , Twitter , twitter cheat sheet , twitter essentials , twitter lingo Finally! All the Twitter tips, tricks and resources to support your business or brand…all in one place. Check out our essential list of all the Twitter commands, lingo and resources you need to know to make the most of Twitter in 2014.
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Waxing UnLyrical
MARCH 5, 2014
'I have long been a proponent of the power of language. From the time I wrote an essay in second grade that blew away half of the elementary school teaching staff, to what felt like thousands of rounds of high school debate, to my current job at the helm of a fast-growing stable of content writers, language has been an intimate part of my existence.
SocMed Sean
MARCH 5, 2014
'Today’s article is a guest post from Karleen Murphy, A Marketing Assistant with Intranet Connections , a Business Intranet Software provider in Vancouver, British Columbia. Thanks to Karleen for sharing her thoughts on how social media capabilities and intranets can be combined to help businesses succeed! The question about using social features on an intranet is always a highly debatable topic of conversation, and every business will offer different pros and cons of implementing social f
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Dave Fleet
MARCH 1, 2014
Something has been gnawing at me for a while, and after a great conversation over brunch with Ferg Devins today I’m feeling inspired to throw this out there. “When I was your age…” Source: halfpastawesome.com. I first got into “social media” somewhere around eight years ago – first for my own interest and then – soon after – as part of my job.
Harp Interactive
MARCH 4, 2014
'Categories: Blog , How To , Social Media Marketing , Twitter Tags: social media , Twitter , twitter cheat sheet , twitter essentials , twitter lingo Finally! All the Twitter tips, tricks and resources to support your business or brand…all in one place. Check out our essential list of all the Twitter commands, lingo and resources you need to know to make the most of Twitter in 2014.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Waxing UnLyrical
MARCH 3, 2014
'Despite coming close to breaking my arm last week, I had an amazing time at xPotomac on Friday. If you haven’t been able to make it these last couple of years, you must put it on your calendar for 2015. Please? Image: Aidan Jones via Flickr, CC 2.0. Life is all about having the right attitude (even if you’re shivering through yet another polar vortex, bah humbug).
The Social Media Incubator
MARCH 6, 2014
'The largest provider of professional quality photos on the web will now offer its photos for free. If you have visited the Getty Images website before, you have noticed a watermark and prices that go along with any photo. That has now changed as the site will no longer charge licensing fees for anyone using their images on a Facebook page or blog, for example.
Harp Interactive
MARCH 7, 2014
'Categories: Blog , Facebook , Pinterest , Social Media Marketing Tags: Facebook , Facebook Ad Manager , Facebook ad sets , facebook ads , free image , getty images , news feed , social media , Social Media Snapshot Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place. Below are highlights of changes on top social media platforms for the week ending March 7, 2014: New on Pinterest Psst!
The Realtime Report
MARCH 4, 2014
'We’re now in an age where large public events lead to a huge increase in social media activity; Oscars host Ellen DeGeneres’ selfie that ‘broke’ Twitter with the most retweets ever is just the latest example. What do most messages and posts look like during these moments, as people turn to social media to have an instant, widespread conversation about what’s happening in realtime?
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Ari Herzog
MARCH 4, 2014
'LinkedIn launched on May 5, 2003 (on my mother’s birthday) and currently has 277 million members — with two new people creating accounts every second. Here are updated LinkedIn statistics to impress your boss or your mom. I joined LinkedIn in February 2007 and I’ve actively used it over the years both as a consumer and a teacher. I’d like to think this makes me somewhat of an expert on how to use the professional networking site.
The Social Media Incubator
MARCH 5, 2014
'Flipboard has announced they have acquired Zite and will be working with their team, as well as CNN, to create an “unparalleled personal magazine” for all readers. Flipboard acquires @Zite & partners with @CNN. Read CEO @mmccue 's letter on what lies ahead [link]. — Flipboard (@Flipboard) March 5, 2014. There are no details as for what may come out of the deal.
Convince & Convert
MARCH 6, 2014
'There’s no doubt that a clever social media presence can be a company’s most illustrious marketing asset. While platforms like Twitter, Pinterest and Facebook are a great connectivity tool, they go beyond that to deepen customer engagement, deliver quality leads, amplify brand presence and drive revenue. They also provide the perfect breeding ground for brand evangelists.
The Realtime Report
MARCH 3, 2014
'A star-studded backstage photo from Oscar’s host Ellen DeGeneres ( @TheEllenShow ) became the most-retweeted tweet ever , according to Twitter. The show aired Sunday night; as of Monday afternoon, the photo had already seen over 2.8 million retweets. If only Bradley’s arm was longer. Best photo ever. #oscars pic.twitter.com/C9U5NOtGap. — Ellen DeGeneres (@TheEllenShow) March 3, 2014.
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Idaconcpts
MARCH 7, 2014
'Even though I am not part of the Net Generation, I have learned a lot from it. This term was first coined by Diana and James Oblinger in their book Educating the Net Generation and provides great teachings for success in the marketing field. . Here are some key takeaways from this book that will help you towards marketing success. Filtering Out the Noise.
Ari Herzog
MARCH 2, 2014
'Social media posts expire very quickly. Consider Facebook, for instance. Engagement = likes, comments, shares. Impressions = the number of times a post is displayed in the news feeds of your followers and/or their friends. Reach = the total number of users who are sent or shared an impression. This graph indicates the first 12 hours of your next Facebook post; and concludes you’ll achieve a 75% engagement rate after two hours.
Convince & Convert
MARCH 4, 2014
'Thanks to the success of Google Analytics, there are dozens of ways to collect historical data from your website and connecting social networks. And yet, your optimization strategy is probably missing one very important step: predictive analytics. Predictive analytics interest has skyrocketed over the last year, according to Google trends. The reason?
The Realtime Report
MARCH 7, 2014
'The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube. Twitter: 241 million monthly active users. via re/code. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 500 million users. via The Next Web. Renren: over 170 million users. via iResearch iUser Tracker.
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Small Business Mavericks
MARCH 4, 2014
'You do have a social media calendar , don’t you? If not, how about a content calendar? You can merge the two into one, and you should. Make your social media content a part of your overall content marketing, or editorial, calendar. It will be easier to manage and keep your content focused on the topics it needs to be focused on. Follow these three tips for making your social media and content calendar more effective.
Ari Herzog
MARCH 2, 2014
'If only Bradley's arm was longer. Best photo ever. #oscars pic.twitter.com/C9U5NOtGap. — Ellen DeGeneres (@TheEllenShow) March 3, 2014. If the selfie needs an introduction, Ellen DeGeneres defined it for you at the 86th Academy Awards. She initially asked Meryl Streep to pose with her. Then, she asked others to join; and even more jumped in.
Convince & Convert
MARCH 5, 2014
'How powerful is video marketing? Consider these five statistics: Video Advertising Trends : Video was the fastest growing form of ad format in 2012. ( source: Insivia ). Communication Effectiveness : Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. ( source: Insivia ). Buying Decision : 52 percent of consumers say that watching product videos makes them more confident in online purchase decisions. ( source: Invodo ).
The Realtime Report
MARCH 6, 2014
'Long gone are the days of checking the newspaper for local movie times, or dialing Moviefone for listings. Today, mobile plays a huge part in our search to find the right movie and time. A recent report from the Interactive Advertising Bureau (IAB) and InMobi examines how much people rely on smartphones for moviegoing information. The study looked at smartphone use among moviegoers, or respondents who said they would see a film at theaters within the next three months (this equals about 50% of
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Small Business Mavericks
MARCH 7, 2014
'Headlines and title tags are important web page elements. Whether you’re talking about blog posts, static web pages, social media content, or something else, your headline has the potential to attract loads of traffic or to send it away to another corner of the Web. You hope you’ll attract the traffic, but to do that you need to understand some basic things about writing headlines.
Ari Herzog
MARCH 7, 2014
'Forget about reading anything. There is nothing here. Studies indicate you probably won’t read whatever I write but you will still share it. “We’ve found effectively no correlation between social shares and people actually reading.” So. Let me simplify your life. Click your favorite share button up top or down below; and all of your friends who also don’t read (but who do trust you) will also share.
Convince & Convert
MARCH 2, 2014
'In this edition of The Baer Facts, I’m not joined by Kyle Lacy of ExactTarget , but am flying solo and recording from my Mom’s guest bedroom, complete with quilt on the wall, to talk about Facebook’s startling purchase of WhatsApp for $16 billion, plus $3 billion in stock grants to WhatsApp team members. Certainly, $16 billion is a big number by any standard, and there was quite a bit of WTF?
The Realtime Report
MARCH 5, 2014
'Starting March 4th, consumers can instantly purchase products that they see on TV through Twitter, Facebook or Instagram. Chirpify’s new #actiontags for TV could be a game-changer for brands, making it possible to create conversions and purchase opportunities directly from TV ads. The hybrid of old and new media is promising. “It’s a ‘yes’ button to traditional media,” said Chirpify CEO Chris Teso in the press release.
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Small Business Mavericks
MARCH 6, 2014
'One of the big benefits to being active on social media is the proof of your reputation. It’s called social proof and it’s powerful. Here’s a question: How much social proof do you need to be credible? The truth is, there’s not magic number. It’s not like your Klout score has to be through the roof or no one is going to believe you really know your stuff.
Writtent Blog
MARCH 4, 2014
'What if a marketer was only as good as their content marketing tools? I believe there’s actually much more truth to that statement than many of us realize. The brands that succeed at content marketing are those that take an agile stance. Not only should you constantly evaluate and re-evaluate your approach, you should take a long, hard look at how you’re getting there.
Convince & Convert
MARCH 6, 2014
'Even though their job titles and descriptions sound the same, many of our esteemed pros on the Social Pros Podcast have differing views on how best to be social and backgrounds that got them where they are today. We’re lucky to have them share their valuable insights and experiences. February saw guests from Patron Spirits Company , maker of the ever-popular Patron tequila; ARAMARK Parks and Destinations , industry-leading hospitality and recreation comp any; Tyson Foods , the largest.
The Realtime Report
MARCH 3, 2014
'Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and LinkedIn: Facebook’s new ad campaign structure. Facebook. The great Facebook email experiment is over – Facebook is retiring its email address system due to lack of use, and will focus instead on mobile messaging; emails sent to Facebook email addresses will be automatically forwarded to the user’s default personal email address (re/code).
Small Business Mavericks
MARCH 5, 2014
'Case studies are an underutilized method of marketing, even today in our fast-paced online world. But I highly recommend you try a few case studies for a number reasons. First, case studies improve your credibility instantly. They’re a little bit more involved than testimonials, but like testimonials, they provide your business with an air of credibility that you can’t get any other way.
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