Sherrilynne Starkie
OCTOBER 21, 2013
'Ever consider a career in advertising? You might be unwittingly embarking on one right now thanks to Google. Recently the search company announced a change to its terms of service that will see the name and photographs of some users in advertising. The change automatically affects Google+ users who are over 18 years of age, although users can opt out.
yMarketingMatters
OCTOBER 25, 2013
'Facebook is one of the most widely used and most popular social platforms (with an estimated 1.15 billion users) providing the opportunity to reach and engage with highly targeted potential customers in an intimate, exceptional one-on-one way. However, it’s also one of the most fluid platforms making it hard for businesses, large and small alike, to keep up with the latest updates on the platform and interpreting the ever-evolving Insights.
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Buzz Marketing for Technology
OCTOBER 25, 2013
'Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace. According to the U.S. Census Bureau , nearly 17 percent of the U.S. population identify themselves as Hispanic or Latino, comprising more than 53.4 million, or nearly one in
Firebelly
OCTOBER 21, 2013
'I mean, I knew Twitter was powerful. But until recently, I had no idea how powerful less than 140 characters could be. A self-proclaimed Favre obsessor (I love Brett), I was watching a Vikings game about 3 weeks ago when I saw a commercial from the NFL Pro Shop showing how you could customize a shirt any way you want. Immediately, my husband looked at me and said I should get a shirt that says Stephanie Favre on it because I have wanted that last name forever.
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SocMed Sean
OCTOBER 22, 2013
'Disclosure: Buffalo Wild Wings did compensate me to write this post in the form of a gift card. The gift card was used to purchase meals for my family while we tried out the new mobile app. The opinions in this post are mine and do not represent those of Buffalo Wild Wings. From a social media perspective, I’ve always been a pretty big fan of Buffalo Wild Wings.
Adam Sherk
OCTOBER 23, 2013
'Which news organizations are having the most success with the Google News standout tag? I monitored “Featured” articles in Google News for 90 days to find out. When I previously wrote about how to use the standout tag , I wished I could have provided some insights on how often “Featured” articles appear and which publications are most often cited.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Firebelly
OCTOBER 23, 2013
'I hear a lot of people asking the question, ”What is the best way to gain a lot of followers?” and usually that question is followed by, “How can I then market to said followers, and make them spend money on my products?”. But hold on people! Social media marketing is not some catch-all solution for your entrepreneurial endeavors. Social media is the place where you can build a community around your brand.
Bill Hartzer
OCTOBER 19, 2013
'Google’s search results keep getting better and better, no matter what type of algorithm changes they make. Yes, I’m joking. Google’s organic, natural search results are so good now they’re actually indexing and ranking Bing search results in the Google search results. That’s right, Bing.com is now showing up in Google’s search results.
Convince & Convert
OCTOBER 24, 2013
'Following the trend of integrating social media with traditional ads , Volkswagen UK has introduced a new advertising campaign targeted at dog lovers. The campaign, which premiered during the UK’s X Factor on October 19, leverages a variety of cute dogs to showcase the company’s breadth of vehicles. While clever and engaging as an advertisement alone, what’s unique is how the company pulled this campaign through to its digital and social channels.
The Social Media Incubator
OCTOBER 21, 2013
'It seems to be that more and more businesses are adding Pinterest to their online marketing strategy. If that’s the case for your business, make sure you aren’t creating a Pinterest business account just for the sake of having one. It’s important that your Pinterest page represents your brand the way the rest of your social media does.
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Firebelly
OCTOBER 24, 2013
'On Wednesday evening, some of the Firebelly staff attended an event for our client SteadyServ. This open house allowed the community to see what we have been helping them work on for the past few months. A tech company, SteadyServ is using innovation and social media to solve problems and bring people together over one of the most unifying past times of all: drinking beer.
Ari Herzog
OCTOBER 22, 2013
'Slide 26 of Julia Campbell’s presentation on getting ahead with social media indicates bloggers should use “Pin It” buttons to help out readers who enjoy sharing on Pinterest. Cognizant the majority of my readers don’t have an account on the digital scrapbooking site , I explicitly choose to not give you a pinning option. But Julia insists I have the button so here you go.
Convince & Convert
OCTOBER 23, 2013
'In this edition of The Baer Facts, I am indeed wearing an Evel Knieval robe, and I talk with Kyle Lacy of ExactTarget about SnapChat stories , the new wrinkle from SnapChat that enables users to compile a daily stack of short clips. This is an important and bold move (the technology not the robe), because as you are probably aware, SnapChat formerly was set up so that all content shared on the social network expired – forever – 10 seconds after it was initially retrieved.
The Social Media Incubator
OCTOBER 23, 2013
'You may have heard of this week’s App of the Week. It’s a very popular social media organizer for both businesses and individuals. HootSuite allows you to manage all of your social networks in one place. Whether it is your Facebook profile, a Facebook page you manage, a Twitter account, a LinkedIn or any of the many others, HootSuite gives you the chance to manage all of them from one dashboard.
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Firebelly
OCTOBER 25, 2013
'Many social networks are making a foray into social TV. Read all about their efforts in these five must-reads. Social TV Ads (Sort of) Come to Facebook. By Vindu Goel Facebook, which was slower to recognize the potential of social TV, offers nothing similar amid its plethora of ad formats and targeting capabilities. But thanks to the efforts of a couple of outside companies, TV advertisers are about to get an option to hit Facebook users with a one-two punch.
Small Business Mavericks
OCTOBER 22, 2013
'One of the most important tasks for search engine optimizers and small business owners who want to rank well in the search engines for their landing pages is to make sure that those landing pages match the proper keywords. It’s not difficult, but it is a specific task that requires a specific set of skills. The first step is to conduct effective keyword research.
Convince & Convert
OCTOBER 25, 2013
'Unless you’ve been off-planet, you’ve probably already seen, heard, felt, tasted and/or smelled more than one piece of content concerning Jay Baer’s new book Youtility: Why Smart Marketing is About Help, Not Hype (what, you missed the delicious Jay Baer Claws, available as a PDF you can output on that new 3D-printer oven?). In fact, Jay himself did a masterful job of throwing the curtain back on his own command content performance, in the wonderfully transparent eBook, “How I Wrote and Market
Bill Hartzer
OCTOBER 21, 2013
'On Saturday, I wrote a post about Google that showed that a Bing.com search results page was showing up in the search results for a search query on Google. Not exactly the quality search results you would expect from Google. The search results at Google looked like this: I reviewed the Bing.com robots.txt file and it appears that Bing is, on purpose, disallowing all search engines from indexing their search results: but it appeared for 2 days that Google was indexing one of their search results
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Absolute PA
OCTOBER 25, 2013
'Do you ever wonder if you should have 1, 2, 3 or MORE social media accounts to represent your different projects online? I was asked this by a filmmaker this week during a Burst Of Brilliance session. It’s a question that gets creative business owners in a right pickle so I wanted to share my thoughts with you here too. Many creators: artists, authors, filmmakers, entrepreneurs (especially the multi-passionate kind) fall into the trap of creating a new presence for each of their creative endeav
Small Business Mavericks
OCTOBER 25, 2013
'LinkedIn has become one of the most popular social media networks. But, like any other network, if you don’t work it, then you can’t expect to get anything out of it. So how do you work LinkedIn to get more leads? Here are 5 of the most important things to do today on LinkedIn to help you get more business leads. Complete your profile – This is a no-brainer.
Twist Image
OCTOBER 25, 2013
'What kind of advertising do you want? It''s a serious question. It''s a question that most consumers don''t ask themselves, but they should. I was invited to speak at Vogue magazine''s leadership conference in New York City the other week. One thing is certain about that magazine: people buy it for the ads as much as they''re buying it for the content.
Koka Sexton
OCTOBER 24, 2013
'This post is overdue. After my trip to New York things got crazy. A few weeks ago I had the amazing opportunity to meet Gary Vaynerchuk the author of the upcoming book Jab-Jab-Jab Right Hook and the CEO of Vaynermedia. Gary was the guest speaker at a UBS event hosted by Mitch Slater a very social savvy financial advisor. I jumped at the chance to meet Gary and appreciate the offer by Mitch to bring LinkedIn into the discussion.
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Social Media Network Marketing
OCTOBER 25, 2013
'Social Media is very important in order to enhance and support Search Engine Optimization (SEO) efforts. The reason being - as once a page of a site or a link is found by Social Media users, it can then go ''Viral'' ; if Content is good. This starts pointing many links back to the website which in turn is seen as a sign of ''Popularity'' to the search Genies [Algorithms].
Small Business Mavericks
OCTOBER 24, 2013
'It’s easy to get stuck in a keyword rut. You started a blog or a website and a year later you are looking for new keywords. You think you’ve exhausted all the possibilities. Think again. Keyword research is not an activity that you perform once and it’s done. It’s an ongoing activity. You should revisit your keywords every so often, not just to find new keywords but also to ensure the older keywords are still valuable.
Twist Image
OCTOBER 24, 2013
'CTRL ALT Delete (the book) is coming to the UK in November 2013. Overseas trips tend to be few and far between for me. When I am in Europe, it is typically for a private corporate event. I am thrilled to let you all know that I will be in London for two events that are open to the public: Monday, November 4th : the London Bloggers Meetup will be hosting: Life in a Digital World with Mitch Joel.
Writtent Blog
OCTOBER 21, 2013
'How does one not only get ahead of competition, but create an entirely new niche in business? What does it take to practically revolutionize the work process at HubSpot, Reebok, Google, and Apple, just to name a few? Today, our source of inspiration is IdeaPaint, a company that – that’s right! – sells paint. Although that is not all they do.
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Proactive Report
OCTOBER 20, 2013
'It would seem that the right hand does not know what the left hand is up to over at Martha Stewart Living. And that Martha herself doesn’t quite get social media and blogging. I’d bet real money that there has been some gnashing of teeth this week by the PR department/PR agency that handles Martha Stewart. Martha had some strong comments about bloggers, yet her PR folk pitch bloggers in an attempt to tap into their influence with their audience.
Small Business Mavericks
OCTOBER 23, 2013
'A set of holiday shopping statistics shared by Constant Contact illustrates the growing importance of social media for retailers, especially during the holiday shopping season. It seems that holiday shoppers are starting earlier every year. Many people now shop on Thanksgiving Day. But, like always, many consumers still research products online and buy in brick and mortar stores.
Twist Image
OCTOBER 19, 2013
'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , Solve For Interesting , the author of Complete Web Monitoring , Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist''s Manifesto ) and I decided that every week the three of us are going to share
Koka Sexton
OCTOBER 25, 2013
'I had a wonderful time in Austin last week at the Spredfast Summit. Spredfast is a social engagement and measurement platform. They know how to throw a party and gather some big names into a room to discuss social media. I attend and speak at a lot of conferences but I dont remember the last social media specific event I have attended in the past couple years.
Social Media Strategery
OCTOBER 22, 2013
'October 28, 2013 satellite image of Hurricane Sandy taken from a NASA satellite. Next week is the anniversary of Hurricane Sandy. With all the hype around real-time marketing and newsjacking, community managers may find themselves compelled—by a client or colleague—to contribute to this news-driven conversation in social media. When brands do this, it can come across as forced, at best, or offensive, at worst.
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