Looking back on the year, it’s easy to see what was big when we have the benefit of an infographic. At the least, there’s no doubt that social adds a layer and an element to our memories. Big shoutout to Mashable and The SEO Company. social media MORE >>

“We have a rule at our dealership – no more than 3 social media posts a day. Yes, Twitter is included.” ” It’s not a secret. Those who follow me on Twitter know that I post 40-50 times a day. I’m a guy who has been sucked into social media and it works for me. It definitely wouldn’t work for a business. With that said, the infrequent way that the car dealers I monitor handle their Twitter is simply not enough. You need to Tweet more. The notion that people will unfollow you if you post too much is still a reality… on Facebook. Respond accordingly. MORE >>

You do not have to be an accomplished writer to write things down. You only need to learn how to capture your best ideas , refine them, and then use them to attract more customers. The Internet thrives on useful information and ideas – and so does your business. Knowing this, it is interesting that many small business owners and operators do not aspire to be better writers. Here are three valid reasons to change that viewpoint. 1 – Write to Capture and Refine Your Business Ideas. Your business is a laboratory for testing ideas and achieving significant breakthroughs. Write it down. MORE >>

In a recent post in the Demand Perspective blog , I wrote about Michael Schrage’s post in Harvard Business Review Blogs called Don’t Confuse Engagement with User Experience.  To make the case for the difference between the two, he brings up the example of the so called “ Android Engagement Mystery.”   Simply put:  ” The Android operating system has been outselling Apple’s iOS by nearly a 5:1 ratio… Yet by virtually every meaningful metric that matters, Apple’s users are reliably, revealingly and remarkably more engaged in ecommerce, browsing and apps than their Android counterparts.”. MORE >>

This is a guest post by Tim at HostPapa. Social media gives businesses large and small an unprecedented opportunity to build community around their business. Learn to leverage these tools to maximum effect with these 7 advanced social media marketing strategies. Advanced strategies go a step (or several) beyond simply showing up in the social media sphere to introduce and then reinforce marketing messages that prompt users to take desired actions. Photo Credit: Laurel Papworth and Gary Hayes on Flickr. 1 Defining Your SMM Philosophy. 2 Optimizing Platforms. Twitter, Facebook, LinkedIn, etc.). MORE >>