Sat.Apr 28, 2012 - Fri.May 04, 2012

Trending Sources

The Web Is Dead! Long Live Smartphones!

Spin Sucks

The sky is falling! The sky is falling! The web is dead! guess all those business owners who’ve told me all these years that their customer doesn’t use the web were right. really hate being wrong. It rarely happens. Yet here we are. What What are we going to do? discovered this disturbing news as I’ve been reading about the Facebook purchase of Instagram. The web is just dead.

SEO Metrics for Publishers: How are You Tracking and Measuring Success?

Adam Sherk

Your sites have been audited, improvements have been made and there is more to come in the road map. The technical, editorial and marketing teams are trained in SEO best practices and are integrating them into the daily workflow. Sounds good, but are your efforts working? That’s where tracking and measurement comes in. Primary Success Metrics. Pageviews, time on site, bounce rate, etc.

How to Make Your Facebook Ads Convert

Techipedia: Tamar Weinberg

This is a guest post from Craig Robinson. Getting proper return on investment for Facebook advertising can be tricky. First, you need to create an ad that attracts clicks, which usually is the easy part, and then you need a decent percentage of the people clicking through to be potential customers.  The last thing is a bit harder to control but has a huge impact on the end result. Like this post?

How To 123

The Case for Building a Fiercely Loyal Community

SocialFish

This is a guest post by Sarah Robinson, President and CEO of Sarah Robinson Co. She is a seasoned business coach, strategist, advisor and speaker who helps business owners set their companies apart from the pack. You can learn more about Sarah and Fierce Loyalty at  [link]. Isn’t that what associations DO? We already know how to do that.” Which is precisely my point. Ready to get some of that?

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

More Trending

The ROI of Pinterest: 5 Must-Reads

Firebelly

Here are 5 must-reads on the ROI of Pinterest that we don’t want you to miss. What’s the ROI of Pinterest? By Geoff Livingston Well known social media experts like to slough off tough questions about return on investment (ROI) with flip phrases like, “What’s the ROI of your mom?” Now it’s time to turn the tables and ask social media experts, “What’s the ROI of Pinterest?”.

ROI 111

Using Google+ for Business [Infographic]

Pamorama

I have to admit that I’ve had misgivings about Google+ since it launched last September. How many other social media initiatives has Google rolled out, only to have them die on the vine because of poor execution, lousy interfaces, and decreasing attention from Google developers? Wave and Buzz come to mind, among others. And And it’s yet another silo for social [.]. Google Google Plus Marketing Social Media Social Media Marketing Branding Infographics Social media marketing

Google 108

Five Cultural Reasons Marketers Fail to Keep Up with Consumers

Conversionation

Consumers are becoming channel-agnostic. They are effortlessly switching from one channel to the other. People discuss their experiences as they get in touch with a business, product and service. They share their buying decisions and actively seek information throughout every step of the buying journey, relying upon trusted advisors and even perfect strangers. The shift is clear.

Seek or Shout: A Review

Spin Sucks

I don’t know why the new service from Cision makes me want to play hide and seek. Perhaps because it’s named Seek or Shout ? It makes me all juvenile. But the service itself is not juvenile (apparently that’s just me). Well, now Cision has a similar service, but it’s for journalists, bloggers,  and  PR pros. Shout to let the community know you have a story to tell.

Review 109

A World Gone Social

Learn how companies must adapt to survive.

Statistics on Women at Work

SocialFish

From the MBA @ UNC Blog :  (tip o’ the hat to Joe Gerstandt for the find). Women today are making professional strides at an unprecedented level. Women are starting businesses at 1.5 times the national average, a 20 percent increase over the last decade. Women are also pursuing higher education in record numbers; women now hold more bachelors and graduate degrees than men. Useful Data

Should Brands Give Up on QR Codes?

Mindjumpers

Tweet When the QR (Quick Response) codes first became available for smartphones, it seemed to be the new big thing so companies went along with the trend by incorporating the 2D codes into their marketing strategies. The black and white squares quickly became ubiquitous. However, today people don’t  seem to notice the codes anymore, and the QR interest and excitement seem to be fading away.

How to Create Facebook House Rules or Community Guidelines

Harp Interactive

Does your Facebook Page have Rules or is it a free-for-all? Facebook Page is an excellent venue for community building among brand advocates and customers (or potential customers) seeking more information, discounts, insight or customer assistance.

Facebook Creates Organ Donor Update

Spin Sucks

I have to admit, Facebook is doing something I can really get behind. They want to lower the number of people who die each year  waiting for an organ donation. Facebook, the social network? Yes, indeedy. More than 114,000 people in the United States, and millions more around the globe, are waiting for a donated organ that will save their lives. They have nearly one billion users. Will you join me?

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How’s your community manager doing?

SocialFish

Rachel spells it out perfectly: The same group of senior community leaders is increasingly frustrated, over-worked and emotionally deflated in their current roles. They are being asked to rationalize enterprise wide engagement strategies and programs, but without the level of strategic support that would allow them to succeed. To coach executives individually. Sound familiar? Now, we get it.

From Conversation Company to Optimization Organization

Conversionation

A friend and fellow country-man, Steven Van Belleghem from InSites Consulting , wrote two books, ‘ The Conversation Manager ’ and, more recently ‘ The Conversation Company ’. Steven makes very valid points of how important it is to involve people and facilitate conversations while having a ‘social’ mindset across the organization. Again, feel free to comment. Indeed: “Join the conversation.”

Google’s Latest Slap – How Un-natural Links May Affect Your SEO

Puzzle Marketer

Google has been one of the leading forces in the search engine industry for several years now and it seems like everything they do tends to set the trend for other search engines. Over the years, they have implemented several new algorithm changes that have effectively slapped webmasters down the rankings when they engaged in things Google didn’t approve of. The latest Google slap dealt with individuals who used unnatural linking practices to achieve higher rankings. Many webmasters in this category have been negatively affected and are unsure of where to turn from here.

SEO 66

5 Tips for Great Content Curation

mashable.com

Top Stories Photo & Video Galleries Top Lists Trending Topics Twitter YouTube Facebook iPhone Google Video More Topics. People Recommended Mashable Staff More people. Jobs Events Try Our New Social News App Welcome to Mashable! World Featured in US & World Videos Featured: Pinterest Apple Facebook. Trending Stories. Where CISPA’s Going: Everything You Need to Know. 6. Like Tweet. Like Tweet.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

8 Tips for Using QR Codes in Marketing

Idaconcpts

QR codes are a good way to get consumers involved, to keep them engaged and interested in what you have to offer. Here are 8 tips for using QR codes in your marketing campaign. 1. Use QR Codes for Contact Information. Always Provide Quality Content. Know Your Target Market. Use QR codes only where you know they will work. 4. Make it Natural. Use QR Codes to Direct-Dial. Make it Interesting.

Tips 60

The Impact of the Social Customer: Changing Your Organization from the Inside Out

SocialFish

Event report: Fusion Marketing Experience 2012 Antwerp – Day 1. Event report: Fusion Marketing Experience 2012 Antwerp – Day 2. Fusion Marketing Experience Antwerpen: quotes  (Great selection of tweets in two Storify slideshows). Enjoy.  I assume Jamie will post his slides in due course – I’ll link to them in the comments when they are up. Humanize

Say Hello To ShowPony

Jason Yormark

It’s been a whirlwind month or so and my blog and personal social media use has certainly suffered.  Finding time to attend to my personal stuff is always going to be a significant challenge with a full time gig.  The anxiety of a shrinking Klout score and Alexa rating always seems to reel me back in.  I’m so vain. As the dust settles a bit, I am excited to share a new venture I am over seeing as part of my increased role at Strategies 360.  Be sure to check out our new digs at www.weareshowpony.com and if you ever have such needs, we’d love for you to consider us.

Klout 58

Join Razoo on June 14 for Twive and Receive

Spin Sucks

Today’s guest post is written by Geoff Livingston. Local and mobile are two really hot topics in marketing. They embody the spirit of the current customer media experience and where they are in any given moment. Increasingly, companies are turning to cause marketing to show their cultural values and enhance their brands. What can we say? Who will be America’s most generous city?

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Putting Customer First in Practice: a Humble Example

Conversionation

Sometimes ‘small’ examples and experiences can help you illustrate a more important point. As I am writing this, I’m sitting in a hotel room, wrestling with deadlines and taking care of some last-minute preparations for our annual Fusion Marketing Experience congress. Somewhere else in the same hotel are the speakers. Among them, Kristin Zhivago. You’re maybe even bored with the message. Knowledge.

Pinterest: Early Best Practices From Firebelly

Firebelly

Brands are still relatively new to Pinterest. I’ve been working on several brand programs on Pinterest over the last several months. I’ve come up with a few early “best practices,” based on our work, that brands should consider before launching a Pinterest program. Here they are: Social Media Assets Matter. Imagery is Mission Critical. Publishing Approach. Engagement Is Key.

Custom Tailoring 2.0 - "Dress Code" is Set to Become the Zappos of Tailoring

Stay N' Alive

Back in October I had the opportunity to visit Hong Kong for business. While I was there I decided to get a custom suit made. I'm a sucker for a good suit! While Hong Kong is certainly not as cheap as Thailand when it comes to custom-made suits, it is generally much cheaper than the typical run-of-the-mill tailor in the United States. I'd say that's a pretty good deal. free suit? Why not?

Cost 49

#FollowFriday: Lisa Grimm

Spin Sucks

Last year, right about this time, I was standing in the grand hall at the conference center where BlogWorld was being held and I finally got to meet the incomparable Lisa Grimm. After following one another on Twitter for quite some time, it was fun to finally see her. It was too brief. Get this. They have a blog. The mall  has a blog , where Lisa and her team update multiple times a day.

How to Fight For More Social Media Resources In Your Company

Convince & Convert

Paradox: in an age of technology advances being gobbled like Pez, marketing and customer service are somehow getting more labor-intensive, not less. And that takes time. Flickr Photo by Doc_Brown. Social media and content marketing are not inexpensive, they’re just different expensive. And that’s where the problem starts. The Social Media People Problem. ” perspective.

The Foundation Of Social Business

Twist Image

Too many companies still struggle with social media. Here's the newsflash: some of the smarter businesses have moved on. It's no longer just about their media being social, but the business (as an entity). Is this a problem? Not for the brands that embrace this newfound opportunity. For others, they simply don't know where to begin. This will be well-worth your time. altimeter group. business.

How Honda Reverses Brand Communication on Pinterest

Mindjumpers

Tweet Presently the third largest social network, Pinterest has become a channel that brands are eager to conquer. Earlier this year, we looked at how some brands successfully reach out to the Pinterest users through slim-to-none promotional content on brand pin boards. In contrast, the car manufacturer Honda has rolled out a straightforward promotional initiative on Pinterest this month.

Mobile Positioning: A Business Must

Webbiquity SMM

Guest post by University Alliance. Mobile access to the web has surpassed browser usage. Consumers are growing fonder of their smartphones and tablets, using them to access content and make online purchases in staggering numbers. In fact, by 2015 more U.S. Internet users will access the web through smartphones than through PCs, according to technology site Mashable.com. Still not convinced?

Don’t Let Hackers Crash Your Blogging Party

Kikolani

This is a guest post by Robert Regehr. Are you a full-time blogger earning a living from your WordPress blogs or an aspiring Problogger with your first taste of the freedom that comes from blogging? There’s a ton of really good advice out there on getting up and running from bloggers like Darren Rowse and Yaro Stark. What’s All The Fuss About? I’ve Never Been Hacked. link].