Sat.Feb 24, 2018 - Fri.Mar 02, 2018

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12 Solid Stats Surrounding Social Networking (Plus Four  Timely Tips)

Webbiquity SMM

Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point. Other than some minor jockeying for position, the chart below showing the largest social networks hasn’t changed much in the past few years.

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Why marcoms pros should get Facebook Blueprint certification

Sherrilynne Starkie

Training for Facebook Blueprint Certification gives marcoms pros the skills to maximize business on Facebook. It provides the confidence (and credentials!) to promote a message, product or service by understanding who, when and how to connect – strategically and effectively. There are currently two certifications for two specific areas of expertise – Facebook Certified Buying Professional and Facebook Certified Planning Professional.

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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

There is no doubt 2018 is going to be a year of massive fear, shock, change and wasted time for even the smartest business and marketing leaders. By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. It is one thing we can count on. Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has ar

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Facebook Ad Metrics Updates: Clarification and Removal

Jon Loomer

Facebook announced several changes to Facebook ad metrics that will impact the results advertisers see and how they see them. Let’s take a closer look… Labels on Metrics. In an attempt that Facebook says improves transparency, certain metrics will be labeled as “estimated” or “in development.” You’ll find these labels within tooltips that provide more information.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How Key Influencers Can Help You During Crisis Communications

Meltwater

During a PR crisis, you need to mobilize every asset available to protect your brand—and today, this includes having an influencer strategy in place.Include Key Influencers in Your Crisis PlanConsider… Read More >>>.

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Social media top 5: Twitter takes on spammers and bots

Sherrilynne Starkie

REPORT. Sherrilynne Starkie. Owner. 5. items . 1. followers . 0. votes . 0. views. Social Media Top Five: Twitter cuts off spammers and bots. Listly by Sherrilynne Starkie. The top 5 must-know news stories from the world of social media. Facebook, Twitter, Instagram, Google are all featured. Follow List. Embed List. 1. Twitter's fight against spammers and bots.

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Mike Allton Joins Agorapulse As Brand Evangelist

The Social Media Hat

Learn more about what Agorapulse is, who they are as a company, and what a Brand Evangelist is.

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Is There Magic Behind Your Bulk Uploading Scheduler?

agora pulse

When Agorapulse introduced bulk scheduling, I did a little dance. It’s such a simple way to ensure that your feeds keep ticking over even when you don’t have time to post. For a sieve-head like me, bulk-scheduling posts means not forgetting important scheduled posts, and it helps space out sales and relationship building content. If you manage multiple social networks, this will be such a timesaver.

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Strategy: 3 Ways AI Will Help PR in 2018

Meltwater

It’s that time of year again when PR pros are making predictions. And the industry revisits the death of the press release as the need for more creative media relations becomes… Read More >>>.

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What’s Going on with Facebook’s Organic Reach?

Ignite Social Media

Social media marketers have been battling against the downward trend of organic reach since 2013 when Facebook began limiting the visibility of content in the news feed. These days, you are lucky if you get above 3% reach on your organic content. Additionally, recent Facebook algorithm changes and announcements have made many people question if organic reach is still alive.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Social vs Traditional: Are we in a new era of Consumer Segmentation? (PART 1)

Audiense

Segmentation is one of the key pillars in marketing today. Put simply: when you don’t segment you don’t personalise; when you don’t personalise you hugely reduce your connection with the people you’re trying to reach; when you don’t connect with your audience you limit your impact, no matter how much marketing you’re doing for your product.

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Marketing Tips For Bloggers in 2018 and How to do it in an Easy Way

Social Media Marketing

In recent years, blogging has proven to be one of the most valuable tools within the digital marketing strategy of companies that want to grow and increase their sales in a productive and lucrative way. A blog analysis and monitoring company, more than 175,000 blogs are published daily and 1.6 million posts are published. Amazing, right? If you do not know how to create a blog and still do not have one, it can be a problem.

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Baking the Perfect Social Content Mix: 3 Ingredients for Success

Oktopost

Are you a baking enthusiast? If so, you wouldn’t believe the striking similarities between baking brownies and crafting effective social content. Both require precise quantities of each ingredient. By adding a cup of originality here and a pinch of creativity there, you can create an ideal mix that aligns with your social media goals. The […].

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The Rise And Fall Of Thought Leaders, Gurus And Experts

Twist Image

Define "success." This could get ugly. Recently, someone I would define as "successful" posted a warning about how many experts, gurus and "entrepreneurs" they have met over the years who are flat broke. This person did not share this as a criticism, but as a warning: Be careful whom you trust. They went on to discuss (and in the comments it was heavily debated) how someone's digital platform is rarely anything like their every day life (or, as I like to say: my Facebook profile is the person

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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4 effective strategies for a rehab center to earn a positive reputation

Kikolani

Residential treatment centers have been in the news quite a bit lately. Designed to help people overcome their addiction to You're reading 4 effective strategies for a rehab center to earn a positive reputation , originally posted on Kikolani , authored and copyrighted by Deborah Anderson. Recommended Posts. The Ultimate Guide to 160+ Business and Digital Marketing Conferences in 2016.

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The Latest LinkedIn Search Options Update Makes Finding Jobs and Connections Easier

Devumi

LinkedIn is making it easier for users to search for jobs and find useful professional connections. Let’s take a quick look at what the latest LinkedIn search options update offers to jobseekers and professionals. LinkedIn search options update This site has been making it easier to set up searches the way you need. The first […]. The post The Latest LinkedIn Search Options Update Makes Finding Jobs and Connections Easier appeared first on Devumi.

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Watching Church and State Slide Down the Slippery Slope

Social Media Strategery

This article originally appeared at PRDaily. There’s a common request I’ve been receiving, and it has me simultaneously annoyed, disappointed and scared for the future. The question comes (via email) in one of two forms: We’re interested in doing an editorial story on your client. For a small fee, we’ll be able to put together a feature story including an interview with your CEO.

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How to look for a job in 2018 #HireKoka

Koka Sexton

In the beginning of 2018 I found myself looking for a new job. Not a lot of notice and a finite runway of time before I had to find the next thing. Not impossible within itself but I had some criteria in the back of my mind that would need to be addressed. I started off as most people do. I went to Linkedin Jobs, Glassdoor, even Zip Recruiter to start seeing what opportunities were out there.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Six Links Worthy Of Your Attention #401

Twist Image

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll ( Solve for Interesting , Tilt the Windmill , HBS , chair of Strata , Startupfest , Pandemonio , and ResolveTO , Author of Lean Analytics and some other books ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share one link for one another

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#200: 10 Online Marketers Share Their Zig Stories

Amy Porterfield

It’s the 200th episode! Cue the confetti and champagne! If you have been listening to me since I first aired in 2013, THANK YOU! It’s been 5 AMAZING years and I couldn’t have done it without you! To celebrate, I have asked some of my closest friends and peers to share quick pieces about something […]. The post #200: 10 Online Marketers Share Their Zig Stories appeared first on Amy Porterfield | Online Marketing Expert.

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Google Plus Shutdown

Postcron

Rumors have just been confirmed: Google+ is shortly being shut down. This was confirmed in an official statement by Google , in which it was announced that all Google+ APIs will progressively stop working starting January 28, with some intermittent failures, until its final shutdown on April 2, 2019. This closure, obviously, also affects third-party platforms, such as Postcron: This means that as of February 28, 2019, it will no longer be possible to: Add new Google+ accounts to Postcron’

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When DIY Blogging isn’t for You: 5 Alternatives to Self-Hosted WordPress

ProBlogger

Here on ProBlogger, we’ve always recommended self-hosted WordPress (aka WordPress.org) as the very best platform for blogging. And with good reason. Many of the world’s largest blogs and websites run on self-hosted WordPress. Thousands of plugins and themes are available – many for free, although there are lots of premium options too. And a self-hosted blog gives you full control and plenty of flexibility.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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In A Snap, Snapchat's In Trouble And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Twist Image

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on i Heart Radio , if you're interested in hearing more of me blathering away about what's going on in the digital world.

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Social Media Automation Is Bad, and Other Marketing Lies

Convince & Convert

When it comes to social media and marketing automation , there are ways to win big. However, there have also been some runaway dumpster fires. via GIPHY. Remember AT&T’s super-spammy debacle called the “ Ticket Chasers ” program? It was a chance for people to win free NCAA tickets. They outsourced the campaign to a contractor, who then outsourced the Tweets to a robot, who then spammed the crap out of thousands of Twitter users.

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Marketing for Business Owners: Reach Your Income Goals With Five SEO Rules

The Realtime Report

Marketing for Business Owners: Reach Your Income Goals With Five SEO Rules. Making money while sleeping is every business owner’s dream. But is it attainable? With proper SEO, your website will start ranking for relevant search terms, which should bring you more leads (and customers) without you having to lift a finger. To maximize your chances of success, always keep the following SEO rules in mind: Content Is King.

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New Facebook Ads Placement: Marketplace

Jon Loomer

Facebook has opened up a new placement for advertisers to reach their potential customers: Marketplace. Let’s take a closer look at what Marketplace is and how to utilize this placement… [NOTE: This placement is not currently available to everyone. There is no word on when is will be rolled out globally.]. About Marketplace. Facebook first announced Marketplace in October of 2016.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Grow Wherever You Work With Joanna Barsh - This Week's Six Pixels Of Separation Podcast

Twist Image

Episode #607 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. How do real people succeed in the real world of work? That's the question bestselling author Joanna Barsh set out to answer in her latest book, Grow Wherever You Work. How did she find the answer? Not by asking motivational types or the well-established CEOs, but by diving into the trenches with today's boldest, brightest, up-and-coming leaders (some were. millennials!!

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How the Chatbooks Team Easily Manages All Its Followers’ Comments

agora pulse

Chatbooks is an app that makes it easy to turn your Instagram, Facebook, Google Photos, and camera roll photos into beautiful photo albums that are both high-quality and budget-friendly. They offer both automatic creation along with the ability to build Custom Books yourself, rescuing your photos from your devices and printing them in beautiful books.

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237: How Collaborations Can Accelerate Your Blog’s Growth

ProBlogger

How to Use Collaborations to Grow Your Blog. Have you ever felt that too many things need doing to build a successful blog? A student I spoke to this week who recently completed our Start A Blog course said they were a little overwhelmed by how much needed to be done. They said it felt like juggling with too many balls in the air. So today I want to share a principle that has helped me keep a lot of balls in the air, and scale my business beyond what I ever thought I could manage– collaborations

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Infographic: Winter Olympics 2018—A Data Story

Meltwater

The Olympics always promise competition and a fair bit of drama. While watching the Winter Olympics is obviously much less rigorous than competing in the games, it can feel like… Read More >>>.

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A Simple 6-Step Framework for Running Social Media Experiments (with 87 Ideas Included)

Buffer Social

Experiment with ideas. Test and see which works better. Analyze your data. These are phrases we often use on this blog. To us, social media marketing is a bit of a science. We recommend testing things, running experiments, and analyzing data — because it worked for us. This experimental mindset has helped us grow our social media results. But one thing we haven’t done well is to explain the how: how to run social media experiments.