Waxing UnLyrical
NOVEMBER 28, 2016
I love introducing you to all my Social PR Virtuosos, but this week, I’m particularly stoked! You see, Duncan Alney – who’s profiled below – and I have known each other since high school. Yes, that’s how long we go back! And because we graduated from school pre-internet, we lost touch. And then reconnected after 20 years – TWENTY!
The Realtime Report
NOVEMBER 28, 2016
The Positive Effects of Mobile Gaming By Jessica Oaks. It’s easy to write off mobile gaming as a waste of time. After all, people do seem to spend an inordinate amount of time on their mobile devices these days. And yet, mobile gaming can’t be easily summed up or so quickly rejected out of hand – it is many things to many people. Where one may see nothing but frivolous gameplay, someone else may see an educational resource, healthy living supplement, or physical fitness aid.
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Pam Moore
NOVEMBER 29, 2016
Would you like to have customers come to you organically because they know for a fact you can help them achieve their business and/or life goals? It’s a wonderful thing when you don’t have to sell to your customers, instead they contact you and are excited to business with you! They aren’t thinking “should I do business with this person or brand.” Instead they are thinking “HOW can I do business with this person?
The Social Media Hat
DECEMBER 1, 2016
Scheduling posts to Instagram isn't like other networks. Many of the most popular scheduling tools like Hootsuite, AgoraPulse and MavSocial require you to use a mobile app to push the post out. Here's why.
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Waxing UnLyrical
NOVEMBER 30, 2016
Guest Post by Matt Press. 5.3 trillion ads are shown online every year. The statistics look impressive – but did they make you feel anything? Probably not. Chances are that most people reading this article will have forgotten those numbers by the time they reach the conclusion. The reason is that numbers look great on PowerPoint presentations … but they aren’t memorable.
Ignite Social Media
NOVEMBER 29, 2016
In an age when buying locally is highly valued, it’s more important than ever for national retailers to communicate with consumers on a local level. On Facebook, this can be easily done through location pages where retailers can create pages for specific storefronts. Here are some key ways retailers can get the most out of Facebook location pages. Display Store Information.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
The Social Media Hat
NOVEMBER 29, 2016
Facebook has added a Video Feed for its mobile users to help with viewing and discovering video. Find out what it means for both users and marketers.
Waxing UnLyrical
DECEMBER 2, 2016
I cannot believe it’s already December. Where did the year go?! Regardless of where you’re based, I’m guessing you’re thinking the same thing, and are indulging in some end-of-year introspection … or maybe just crazy holiday shopping. Who on earth gives a bat skeleton as a gift?! Yet, as the holiday madness descends, I’m guessing you also want to get in great Social PR shape for the New Year.
Unmetric
NOVEMBER 28, 2016
Have you ever thought that the Thanksgiving meal is meant to give you all the energy to deal with Black Friday? If you had better luck than I did, you probably got the Black Friday deal you had your eyes own. Sometimes I forget that I can use Discover to find exciting deals. Who said it was only useful for content creators? Hmm, maybe I’m onto something here.
agora pulse
DECEMBER 1, 2016
This is a guest post written by Stefan Des. What’s the best way to engage mobile users on Facebook with sponsored content? Use at least one the following five Facebook ad types to improve mobile engagement and effortlessly build trust with your brand. I’ve tested these all personally. Through my testing, you will avoid committing common mistakes on mobile advertising that may erode your marketing efforts on social media. 1.
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A beginner's guide to social media automation tools and getting automation right.
Ari Herzog
DECEMBER 2, 2016
And the boy loved the tree — very much. And the tree was happy. – Shel Silverstein. I photographed this tree on December 2, 2016. It’s easy to stare at this tree as it stands less than 200 feet in front of me. It’s easy to ask aloud, “How old are you?” and “Do you miss your leaves?” and “What’s your favorite memory?
Meltwater
DECEMBER 1, 2016
Nothing improves B2B public relations like a happy customer’s voice. Whether it’s a recorded interview… Read More.
Audiense
NOVEMBER 30, 2016
It’s commonplace these days for individuals to instigate a conversation with a company viaTwitter. Often, it seems to be a customer service question: an initial, public approach from a customer that usually switches to Direct Message immediately after the ‘one tweet each’: “@company I’ve got a problem with…”, “Sorry to hear that, @customer, will you DM me the details…?”.
Devumi
DECEMBER 1, 2016
Every online marketer will tell you how important amassing views on YouTube is to make it big on the site. Many put ‘the magic number’ for each video at 1 million YouTube views. But what is 1 million YouTube views really worth, and how does it actually impact the success of your online marketing? This […]. The post 1 Million YouTube Views: How Much YouTube Pays for this Milestone appeared first on Devumi.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Razor Social
NOVEMBER 30, 2016
When we drive visitors from social media and other sources to our website, they are all at various stages of the buyer journey. Imagine two scenarios: Person A: They are not following you but they see an update reshared by a fan on Facebook. This links to a blog post on your website. At this stage, they have never heard of you before and it’s their first time visiting your website.
Meltwater
NOVEMBER 30, 2016
For those choosing to go into PR—and many are, with PR projected to be one… Read More.
Twist Image
DECEMBER 2, 2016
The time has come. What have you been reading? From my side of the bookmark, 2016 saw a slew of new and interesting business books for us to devour. Here are my personal top fifteen business books of 2016. in alphabetical order. The Age of Discovery - Navigating the Risks and Rewards of Our New Renaissance by Ian Golden and Chris Kutarna. Welcome to the second big Renaissance of our existence.
Koka Sexton
NOVEMBER 29, 2016
By now you’ve probably heard about John Gabriango, the ill-informed sales professional that sent a (bad) cold email the Amazon CTO Werner Vogels. When I first read the post, I cried a little on the inside. First because I know what it’s like to send cold emails and sometimes they backfire. Proper research and personalization was missed here.
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Social Selling Masters
NOVEMBER 28, 2016
Along with your profile picture, your LinkedIn headline is first thing a potential prospect or buyer sees when they come across your profile. You want to show your potential partners that you are valuable, credible, and somebody they want to do work with. Learn more at [link].
Meltwater
NOVEMBER 29, 2016
Politics can be kryptonite for public relations, and this month anyone looking for news and… Read More.
Twist Image
DECEMBER 1, 2016
You can't flick a screen these days without reading something about Millennials and the workplace. As a professional speaker, I get to see the types of topics that corporations are trying to tackle. You would be hard pressed to not see a conference or corporate event without some time allotted to Millennials, and how they're changing the face of work today.
Buffer Social
NOVEMBER 29, 2016
How do you go from having no conference — from almost having no marketing team, just you being the 9th employee and one of the very first marketers — to a marketing conference of 1,000 attendees, acclaimed in your industry, a must-attend destination on the annual events calendar? How do you do all of that in just four years? We had the pleasure of speaking with Stefanie Grieser , International Marketing Manager at Unbounce , about the multifaceted strategies that go into marketing and growing on
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Learn the 10 worst social media marketing mistakes and how to avoid them.
The Realtime Report
DECEMBER 1, 2016
How To Achieve Your Entrepreneurial Goals. An increasing number of postgraduate students are opting for a masters in business administration (MBA), and it’s easy to see why. Finishing graduate school with an MBA often brings along with it a distinct advantage over other graduates when it comes to both prestige and earning potential. Even though the degree itself requires a lot of hard work and dedication, this will definitely pay off thanks to the fact that MBA graduates are in demand more than
Meltwater
DECEMBER 2, 2016
On its own, writing stellar content for your real estate site isn’t going to make… Read More.
Sprout Social
DECEMBER 1, 2016
They say timing is everything and when it comes to social, the old adage isn’t too far off. Now more than ever it’s important that social messages are shared at the right time, to the appropriate audience and on the proper social network. While it can vary by social platform, optimizing timing of posts by comprehending your followers’ needs and behaviors is a significant piece of a successful social strategy.
Twist Image
NOVEMBER 27, 2016
Episode #542 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Our team at Mirum has launched a interesting program for InterContinental Hotels & Resorts. It's a series that takes places across multiple InterContinental properties to tell stories that will get consumers excited about what travel brings into their lives (beyond visiting a different city or country).
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Amy Porterfield
NOVEMBER 30, 2016
If I ever did a list of Amy’s Favorite Things (in honor of the one and only Oprah), today’s topic would be number one. We are talking about PLANNING. Specifically, planning for the new year. The best part is that thanks to my guest today, you can be a pro at calendaring no matter who […]. The post #138: How to Plan Your Promotional Calendar Like a Boss appeared first on Amy Porterfield | Online Marketing Expert.
Pixlee
DECEMBER 1, 2016
Many brands focus on attracting Millennial customers but are finding it difficult to win over Millennial brand loyalty. Why? Millennials are savvy consumers, they can sniff out the best deals and they recognize dishonest marketing very easily. However, understanding Millennials’ interests, habits, and what they value will allow your brand to reach out and resonate with Millennials in an effective and authentic way.
Sprout Social
DECEMBER 2, 2016
With more than 450 million members , LinkedIn® has swiftly solidified itself as a global community of professionals. Over the years, the network has evolved into a robust publishing platform for businesses to engage and target their content to a more professional audience. This network shift has positioned LinkedIn® Company Pages as an integral component of an organization’s social communication strategy.
Twist Image
NOVEMBER 30, 2016
This was a big week for shopping. Unless you have been living under a rock in North America, we had both Black Friday and Cyber Monday take place this past week. Beyond the riot police and YouTube filming of customer stampedes, fisticuffs and people behaving badly, these two days act as a key indicator as to how the holiday shopping season is going to roll out.
ProBlogger
DECEMBER 2, 2016
I’m in full-on productive mode over here, streamlining and organising and powering through work (and housework!) to end the year with a bang. It’s such a good feeling to run with that momentum and before I know it, it’ll be Christmas and I’ll be in the sun, drink in hand, knowing that everything is under control. Nothing better!
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