Sat.Sep 03, 2016 - Fri.Sep 09, 2016

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Finding Social Media's Place In The Marketing Universe

The Social Media Hat

How does social media integrate into our overall marketing plan and strategy? To answer that, we will first explore all of the different ways in which businesses can effectively use social media to promote and grow their business. We'll then be in a better position to determine social media's place in the marketing universe.

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How to Be Memorable and Drive Results During a Twitter Chat

Convince & Convert

Twitter chats are a golden opportunity to discover new ideas and collaborators. Become an all-star Twitter chat participant with these tips.

Twitter 154
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10 Tips to Be a Social Media and Digital Marketing Rebel

Pam Moore

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. They talk about differentiation and how to stand out from the crowd. However, when you do the “double click” and take a deeper look at their strategies, tactics, and content you may see it’s truly lacking

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10 Brands Killing It On Instagram in 2016

Talkwalker SM

With over 500 million monthly active users , Instagram has become a prime target for brands trying to reach new audience segments. After all, an image is worth a thousand words (and works in several languages). Yet how do you make the most of this social network? How do you regularly produce engaging content? Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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It’s Time to Jump Off the Influencer Marketing Bandwagon

Jenn's Trends

I’m gonna go out on a limb, and likely ruffle some feathers with this post. But I’m ok with that. You see, one of the things “we” marketers tend to do is find something valuable, give it a name, and exploit the crap out of it. Welcome to “influencer marketing” This has been the buzzword… The post It’s Time to Jump Off the Influencer Marketing Bandwagon appeared first on Jenn's Trends.

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5 Reasons Listening to Influencers Will Better Inform Your Content Strategy

Ignite Social Media

Of what use can influencers be to our brands? This is an important question, but one that rarely yields a response beyond the obvious, they have influence. In efforts of helping you articulate the subtler advantages to be had through influencer cooperation, we’ve compiled this list of five surefire reasons that listening to influencers will better inform your own brand’s content strategy.

More Trending

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Blogger Outreach ~ Make it tough for Influencers to ignore you!

Kikolani

You know as well as I do that blogging has grown into a real business and its success largely depends on the quality of your readers and the people you interact with. So if you connect with top bloggers and influencer, that’s sure to expand your reach big time. One of the main issues we face as bloggers and online entrepreneurs is being able to connect with the right people and get them to stick around our blogs for a long time.

Blogger 88
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5 Important Facebook Metrics and How to Improve Them

Convince & Convert

Determining the success of your Facebook activity isn't hard—you just need to know where to look, and what your metrics are telling you.

Metrics 118
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How To Plan And Market Your 9/11 Sale

The Social Media Hat

Actually, DON'T! No business should be trying to take advantage of a day like 9/11 to promote themselves. Read why, and what you should do instead.

How To 95
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4 Quick Tips To Start Driving Relevant Traffic On Twitter

Audiense

This is a guest post by Nikolay Stoyanov. Social networks are one of the best ways of driving traffic to your website and share important messages with an audience that’s relevant to your brand. Twitter is no different. In fact, we can say that Twitter’s open network allows you greater reassurance that the audience you are reaching is the right one for you.

Tips 87
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Cats Versus Dogs… Of Instagram

Ignite Social Media

Full disclosure, this blog post was fueled entirely by a pro-dog agenda. My wife and I have a bit of a menagerie: 1 dog, 2 permanent cats (1 foster cat), and 3 chickens. As a result, the cute faces of our animals end up on my Instagram channel. Sorry cat people, but I’m 90% a dog person (100% animal lover). With this bias, I post photos of our dog ( #adventuresofmork ) more frequently and receive a decent number of engagements relative to my following.

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How NewFire Media Gets More Clients with Agorapulse

agora pulse

NewFire Media is a strategic digital media agency in the southeastern corner of the United States. The agency delivers dedicated expertise in online advertising, social, mobile, video and intelligence. In an effort to increase its clients social advertising ROI, NewFire was on the search for the perfect social media management tool that emphasized social advertising.

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Why Minimalism and My Blog Lack Copyright

Ari Herzog

In the fashion industry, there is trademark protection but no copyright protection. You can copy any clothing or accessories and sell it as your own design. You can’t copy the trademark label. It’s the same in the food industry. You cannot copyright a recipe. It’s the same in the automobile industry. You cannot copyright the sculptural design.

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How to Measure Influence: 12 Communications Pros Design Their Ideal Algorithm

Meltwater

For each significant purchase decision they make, Google research found the average shopper used 10.4… Read More.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Facebook Revamps Their Offers Section and Instagram Stories Gains Traction | Social You Should Know

Ignite Social Media

Facebook recently launched a new offers section, YouTube is rolling out some new non-video features and Instagram Stories is Snapchat’s new rival, all in this week’s Social You Should Know. Now It’s Easier for Brands to Distribute Coupons on Facebook. Yesterday, Facebook launched its revamped Offers section. Until now, it’s hasn’t been easy for brands to distribute and effectively track digital coupons on Facebook.

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Why the ‘All About Them’ Brand Strategy Works Every Time

Convince & Convert

A good brand makes people feel good. A great brand makes people feel good about themselves by employing an "All About Them" strategy.

Strategy 100
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How ‘Google AMP’ & ‘Facebook Instant Articles’ Integration With WordPress Will Transform The Internet?

Kikolani

A decade back, it just used to be about keywords, keywords, and keywords. Simply stuff the keywords all around the page and you’re good to go online. But then suddenly, various important parameters start making buzzes. And one fine day, everyone started talking about the speed. The website speed , we are talking about! It was probably because Google issued a signal way back in 2010 that website speed is soon going to be an important consideration for ranking going forward.

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Are you violating copyrights on social media?

Janet Fouts

Image sharing is a huge part of social media, before you eagerly use images you've found, be aware of the copyrights and laws that may apply, and what to do about it.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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5 Copywriting Techniques That Affect SEO

Writtent Blog

It’s easy to make the mistake of thinking copywriting and search engine optimization (SEO) are two separate things. Copywriting is for the user; it’s all about getting them to take action. SEO is for search engines; it’s about appealing to their algorithms. In reality, however, copywriting and SEO work together. Keep the following SEO copywriting techniques and tips in mind when writing for your website. 1.

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5 Rules You’re Probably Breaking with Facebook Page Management

agora pulse

“Facebook Jail” is the term I use to describe the solitary place where Social Media Managers are sent without their brand page, advertising account or fan engagement. This is the reality that many face when they break the rules set by the house of Facebook. It doesn’t matter how experienced you are, these are 5 rules you’re probably still breaking with Facebook page management. 1.

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How to be a Guest Blogger on 10 Popular Websites

Meltwater

Becoming a guest contributor on a popular website is a great way to build your… Read More.

Blogger 87
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Instagram Zoom: How to Get the Most From Instagram’s New Feature (Plus Inspiration From 10 Awesome Brands)

Buffer Social

Over the past six months, Instagram has released some exciting updates, from a new logo to longer videos and even a new way to share everyday moments with Instagram Stories. Recently, Instagram announced another interesting (and long-awaited) feature: the ability to zoom in on photos and videos. Instagram users can now pinch photos and videos to zoom in and take a closer look.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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How ‘Google AMP’ & ‘Facebook Instant Articles’ Integration With WordPress Will Transform The Internet?

Kikolani

A decade back, it just used to be about keywords, keywords, and keywords. Simply stuff the keywords all around the page and you’re good to go online. But then suddenly, various important parameters start making buzzes. And one fine day, everyone started talking about the speed. The website speed , we are talking about! It was probably because Google issued a signal way back in 2010 that website speed is soon going to be an important consideration for ranking going forward.

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How Nescafe Dolce Gusto Quadrupled Engagement by Listening to Coffee Lovers on Social

Talkwalker SM

How do you build a social brand that truly resonates with your customers ? That was the question face by Nescafe Dolce Gusto and digital agency Lion & Lion. The “coffee community” on social is vibrant and engaged with great potential for brands – the challenge was to tap into the tastes and preferences of this group to understand how to present their new brand identity.

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Sidekick 9/25-10/1

Meltwater

Football, pumpkin spice, and everything nice: that's what October content calendars are made of. Usher… Read More.

Content 77
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The Implications of Voice Search on Video Marketing and SEO

Devumi

Voice search is a quickly expanding area of mobile technology. This new approach to the traditional internet search can have a huge influence over the amount of times a site comes up in search engine results, and the volume of search traffic directed towards it. The adaptability and upward mobility of this phenomenon shows no […]. The post The Implications of Voice Search on Video Marketing and SEO appeared first on Devumi.

SEO 60
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Blogger Outreach ~ Make it tough for Influencers to ignore you!

Kikolani

You know as well as I do that blogging has grown into a real business and its success largely depends on the quality of your readers and the people you interact with. So if you connect with top bloggers and influencer, that’s sure to expand your reach big time. One of the main issues we face as bloggers and online entrepreneurs is being able to connect with the right people and get them to stick around our blogs for a long time.

Blogger 60
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A Tools Guide to Live streaming on Facebook

Razor Social

If you’ve crawled under a rock recently, you may not have noticed the dramatic growth of Facebook Live and live streaming. For everyone else, it’s no secret. I’m going to share with you exactly what you need to know about the tools… …tips and tactics you need for Facebook Live. What are the bandwidth requirements for live streaming?

Tools 59
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Editorial or Advertising?: Native Ads and Disclosure

Meltwater

Google’s ads have changed at least 10 times in the past decade, so it comes… Read More.

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Influencer outreach? What you need to know first.

Janet Fouts

So, you want to find some social influencers and bloggers to help get the word out on your brand do you? Here's how.

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#SproutChat Recap: Developing a Co-Marketing Strategy

Sprout Social

We’ve all heard the old expression, “two heads are better than one.” Working with a likeminded individual or (in this case) company can be impactful. This week at #SproutChat we discussed the benefits of a co-marketing strategy for your brand. There Are Clear Benefits. The advantages of partnering with a similar brand are extensive.