Sat.Jun 18, 2016 - Fri.Jun 24, 2016

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How Distributed Content Can Help Control Social Messaging

Waxing UnLyrical

Guest Post by Jim Dougherty. What is distributed content and why should you know about it? A huge challenge to integrated communications is to maintain a consistent message across multiple platforms. Yet with social media platforms, oftentimes messaging is controlled by the user. But I’m probably not telling you anything that you don’t already know.

Content 128
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Network Defense: Why Visibility Is Key To Rooting Out Ransomware

The Realtime Report

Network Defense: Why Visibility Is Key To Rooting Out Ransomware By Wendy Moore. Most organizations work hard to invest in reducing operating costs and improving the overall efficiency of their networks. But often there are unforeseen risks and costs that are associated with the infrastructure of connecting servers and hosts internally and out to third parties and devices.

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The Six Best Google+ Marketing Tools

Webbiquity SMM

Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. But it can still be interesting place to hang out, and it may help with SEO. As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools.

Google 104
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Huge News For Live Streaming Video

The Social Media Hat

Social Media Huge News For Live Streaming Video. Thanks to VidCon, this week has been the focus of video developments from a bunch of platforms, so we're just going to get into it. Facebook Live Video. Facebook officially announced that Facebook Live video streaming will soon support multiple broadcasters. Specifically, it was reported that you will be able to "invite a friend to 'drop in' to a broadcast.".

News 113
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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#measurePR Recap (June 2016): Live from #AMECSummit

Waxing UnLyrical

You know what’s awesome about a digital event? Doing it live from a REAL event! As you might remember, last week I moderated the June #measurePR Twitter chat live from the AMEC International Summit in London. The international panel of guests included: Chief Strategist at Ceralytics, a beta content intelligence platform, Brandon Andersen ; CEO of Pure Performance Communications, Deirdre Breakenridge ; Media Analysis Director at Universal Information Services, Austin Gaule ; and.

Eventful 105
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Fair Use in the Digital Millennium Copyright Era

The Realtime Report

Fair Use in the Digital Millennium Copyright Era By Jenny Q. Ta. In an age when everyone is digitally connected and sharable content is abundant, legislation is needed to protect users, content creators, and distribution networks from the chaos that would otherwise ensue. The Digital Millennium Copyright Act (DMCA) was passed to move copyright law into the new internet age.

Fair Use 119

More Trending

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Who, What, When, Where and How: Analyzing the Consumption of Content

The Social Media Hat

Blogging Who, What, When, Where and How: Analyzing the Consumption of Content. You have invested a great number of hours and resources to create detailed and thoughtful content that bolsters your online presence and gets your website more visitors, but there are a few questions that need to be answered: Who is reading it? When are they reading it? How are they reading it?

Content 113
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Monday Roundup: Smart Integrated Communications

Waxing UnLyrical

Integrated communications is getting a lot of love from the PR space these days (I’m not sure why, because good communications were ALWAYS integrated). So I figured we’d focus today’s roundup on some great posts that will help you find your way long the I.C. yellow brick road. 1. Fundraising: To Email or Not to Email. Why: “One truth about online fundraisers: It is very, very hard to succeed with social media and blog content alone,” writes Geoff Livingston as he ex

SMS 105
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Will Business Accounts Change Instagram?

Jenn's Trends

There has been a lot of excitement recently about the announcement that Instagram will introduce business profiles to the platform. Inevitably, there are some mixed feelings on this – there always are when we change a platform we know and love. You may have seen that I was quoted in a Yahoo finance article on this… The post Will Business Accounts Change Instagram?

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5 Ways An MBA Can Help Entrepreneurs

The Realtime Report

5 Ways An MBA Can Help Entrepreneurs. A Master of Business Administration (MBA), whether you earned it from an institution such as Northeastern University’s D’Amore-McKim School of Business , is perceived to be highly beneficial. This type of degree is costly, but many believe it is money well spent. However, as an entrepreneur, you might be questioning whether you really need to bother earning such a prestigious qualification.

Study 95
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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An Insider Look at Reach and Frequency Ad Buying on Facebook

Ignite Social Media

Remember the glory days when your organic Facebook content would reach your audience with no paid dollars behind it? Me, too. But then Facebook changed up its algorithm again and again and your content started getting fewer and fewer eyeballs on it day after day. “ Now what? ” you say. It’s time to pay to play. Facebook’s ad revenue is increasing at a staggering rate from $5.29 billion in 2014 to nearly $15 billion in 2018.

Buy 112
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From Brexit to Nexit – Who’s Next After UK Votes to Leave EU

Talkwalker SM

The UK has voted to leave the EU in a historic referendum making “Brexit”, the British exit from the European Union, very close to becoming reality. But the UK certainly isn’t alone in it’s euroscepticism and using social listening , we’ve taken a look at the other nations that may now be looking to leave the EU by tracking the various #?

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12 PR Blogs Your Competitors Are Reading (And 3 They Don’t Yet Know About)

Meltwater

We barely have time to tailor every one of our PR messages by channel and… Read More.

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5 Content Marketing Strategies to Increase Blog Traffic

Kikolani

Title suggestions: Content Marketing Tactics to Increase Blog Traffic. Content Marketing Traffic Boosting Tactics . Why is blog traffic important? Because most buyers these days make up their minds on whether to purchase a product or contract a service by reading your blog, finding out new information on which they base their new, researched purchase.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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What the Elimination of Facebook’s 20% Text Rule Really Means

Ignite Social Media

On June 8, Facebook eliminated a long-standing rule that prevented ads with more than 20% text to run through their platform. Community Managers and Social Media Buyers around the world rejoiced! Then we read the fine print…. For the last few years, Facebook laid down the law on promoting images that had more than 20% text. Advertisers used a grid tool to test images in a 5×5 grid.

Posterous 112
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How to Successfully Mine Your Social Media Data

Sprout Social

In grade school, our math teachers constantly told us to “show our work.” That same sentiment still rings true for social media marketers and advertisers. Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source.

Data 98
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The Art & Science of Forecasting Agency Pitch Opportunities

Audiense

This post has been written by Natalie Hogg, Editor & Lead New Business Analyst, DailyVista UK. For agency new business executives, there’s nothing worse than hearing about a missed opportunity to pitch a qualified account. It’s like being caught in a rainstorm without an umbrella, only worse. But what if you could avoid that predicament, by knowing which accounts would be experiencing a review or agency shift up to 18 months before the fact?

Retail 87
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Become a Digital Marketing Certified Associate (DMCA) with Simplilearn

Kikolani

As you may have noticed, there are lots of certification opportunities popping up in the online marketing landscape. The questions that you may have when looking over them are as follows. Which ones are legit? Which ones will you actually gain valuable knowledge? Which ones will actually help you achieve your goals, whether it’s gaining new clients or getting ahead at your job?

Adwords 70
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How to Plan for Success with Your July 4th Social Media Content

Ignite Social Media

July 4 th is right around the corner, and I can almost smell the grilled foods, see the fireworks, and unroll paper towels to clean up after cutting a watermelon. For those of us in the content marketing scene, July 4 th is a great time to celebrate America and all the traditions that go along with the holiday. Thankfully, far more brands get this day right compared to holidays and observances that have more surrounding sensitivities, e.g.

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Falling Into a PR Internship

Meltwater

Summer is finally upon us, which means a well-earned break for college students around the… Read More.

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Euro 2016 on Twitter: 10 Great Accounts Every Fan Should Follow

Talkwalker SM

Euro 2016 is now well underway with every goal, incident and meme sending social media into a frenzy. We’re tracking all the big Euro 2016 social discussions on our Euro 2016 live dashboard but with so much social media activity every day, the question is who should we all be following to make sure we don’t miss the best bits? To answer this, we decided to look at the impact of top tweeters by the numbers.

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10 Personal Branding Secrets to Use for Social Media

Sprout Social

Do your social media profiles scream promotion, promotion, promotion? If so, you could be missing out on the true personal branding power that social media holds. At its best, social media will allow you and your business to be seen and heard as an expert in your field. It allows you to measure your impact to see if your online campaigns are having the effect you desire.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Is LinkedIn a Sign of What’s to Come for Social Media Networks? | Social You Should Know

Ignite Social Media

Microsoft and LinkedIn made big headlines this week, while social networks continue to expand their advertising features. That and more in this week’s Social You Should Know. Microsoft Buys LinkedIn – A Sign of Things to Come? By now, you’ve probably heard the news that Microsoft bought LinkedIn for a whopping 26 billion dollars. The price tag has many balking, but considering LinkedIn’s appeal to high-income networkers, and research that indicates 1 in 4 Internet users have a LinkedIn ac

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12 PR Blogs Your Competitors Are Reading (And 3 They Don’t Yet Know About)

Meltwater

We barely have time to tailor every one of our PR messages by channel and… Read More.

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How Your Clients Are Strangling Your Agency – And What You Must Do to Stop It

agora pulse

I’m sure your agency focuses on the money it brings in — but how well does it pay attention to the money that goes out? If you’re serious about your agency’s profitability you need to keep track of that latter bit. Chances are that you are leaking money because of small day-to-day decisions. These decisions seem reasonable on the surface but have a bigger, longer term, impact and one that will eventually strangle the life out of the business.

Cost 66
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Will Social Media Influence The Travel Channel Launch's of "Deep Fried America?" An interview with host Jay Ducote

Diva Marketing Blog

Jay Ducote came to my attention when he battled it out last year on the Food Network show Food Network Star Season 11. For those who might not be food TV fans (a guilty pleasure of mine. take a look at Diva Foodies !) the winner of Food Network Star walks away with the biggest prize in food TV competiton ~ their own show on the Food Network. Although Jay came in 2nd there was no doubt that he knew his way in the kitchen - indoors and outdoors, had great on-air presence and the fans loved him.

Travel 75
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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3 Social Media Promotions to End Your Fiscal Year

Ignite Social Media

For those brands who are getting ready to wrap up the fiscal year, it is time to take a final look at what we were able to accomplish. One of the most important measurements is if we hit our goals for the year. If you are tracking to hit those benchmarks, congrats! If not, it is not too late to make a final push. Social promotions are an easy way to show success as you wrap up this year, and here are 3 different social media promotions that you can execute on a fairly quick turnaround.

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How to Succeed in the Crowded Content Marketing Competition – and Prove It with Media Measurement

Meltwater

Research shows that content marketing holds advantages over online advertising. Consumers prefer to discover digital… Read More.

Content 82
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Meet Team Sprout: Jordan, Product Education Specialist

Sprout Social

At Sprout, we want to ensure that both our customers and employees are confident in using our products as well as understanding its business and industry impact. Jordan Balkin, a Product Education Specialist, takes care of that. While she didn’t start out in this role, Jordan’s interest in education and training grew during her time at Sprout Social.

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Get SoundCloud Plays Quickly, Cheaply, and Often

Devumi

It can be tough to get SoundCloud plays out there, especially for new artists. That’s the way it has always been in the music industry, it seems like no one wants to listen to you …until everyone wants to listen to you! With SoundCloud you have the opportunity to push more people to listen to […]. The post Get SoundCloud Plays Quickly, Cheaply, and Often appeared first on Devumi.

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5 Content Marketing Strategies to Increase Blog Traffic

Kikolani

Why is blog traffic important? Because most buyers these days make up their minds on whether to purchase a product or contract a service by reading your blog, finding out new information on which they base their new, researched purchase. A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research.