Adam Sherk

DECEMBER 9, 2014

'Google News has been in the news itself lately, from European efforts to impose taxes to questions about its value and even suggestions for giving it a full redesign. But just how much traffic is it currently driving to publishers? In working with a wide range of news and content sites, I know that becoming an approved source and maximizing Google News visibility (through avoiding news crawl errors and editorial optimization) continue to be important priorities.

News 279

News Sites Publishing Data 279

Jason Yormark

DECEMBER 11, 2014

'Over the past 10 years or so, my career has shifted to focus more on managing teams and operations, and a good chunk of my time has been spent on interviewing and hiring. I’ve probably interviewed thousands of people in that time, and I definitely have a good feel for folks fairly quickly in the process. While roles vary and the qualifications for them can be very different, for me it really comes down to a handful of things that I look for and after thinking about it for some time, these

Microsoft 265

Microsoft Meeting Project Authentication 265

Waxing UnLyrical

DECEMBER 12, 2014

'Remember when PR people weren’t expected to be “math” people? (Yea, I know, I’m laughing too). Well, now not only are we expected to be math people, we need to be technically savvy as well. Those of you who are WUL-ers know that I ? math (really, I do, and give me a spreadsheet and I’m in heaven!)… and I love how technology is allowing us to practice in more dynamic and interactive ways than ever before.

Consultant 221

Consultant Resources Industry Metrics 221

Navolutions

DECEMBER 11, 2014

'There has been a lot of misinformation out there about Facebook’s latest announcement. With headlines like New Facebook Rules Will Sting Entrepreneurs and Facebook is Killing Small Business Entrepreneurs with new Policy Rule , it’s hard not to get a little excited (if you like getting your news from the source, Facebook’s actual post can be found here.

Small Business 162

Small Business News Adwords Buy 162

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Social Media

Convince & Convert

DECEMBER 8, 2014

'First, the Reachpocalypse , where Facebook massively reduced organic reach of business pages. And now, the Promocalypse where Facebook has decreed that as of January, 2015 overly promotional posts from business pages will be treated like a North Korean political opponent. The potential ramifications of this disappearing act are significant for businesses that set aside Facebook landing pages (when THAT was banned) and Facebook like-gating (because THAT’s now banned too) in favor of a stea

Facebook 168

Facebook Marketing How To Feed 168

Bill Hartzer

DECEMBER 7, 2014

'Unfortunately, there are still people out there, like Domain SEO Service Registration Corp., who feel that they can get away with offering “search engine submission” services. The fact is, there is absolutely no need to submit your website to the search engines; most likely they have already crawled your website (especially Google). Search Engine Submission is a scam, and I’ve written about it before several times.

SEO 157

SEO Domain Name Microsoft Notification 157

Kikolani

DECEMBER 8, 2014

'There are a lot of myths that hold people back from creating their own website. You have to sign up for a ton of services. You have to learn how to design and code, or hire high-end consultants to design and code. You have to spend hundreds a month. Fortunately, none of these are true for those who are looking for something simple. In this post, I’m going to share some easy-to-use and affordable resources for creating your own website.

Resources 156

Resources Adwords Domain Name Hosting 156

Convince & Convert

DECEMBER 11, 2014

'The best stories are often deeply personal. This sentiment is exemplified in KLM’s new “Cover Greetings” video. Filmed at Amsterdam’s Schiphol Airport, the video showcases how KLM surprised passengers with something special and unexpected – handwritten messages from loved ones. While it’s such a simple concept, the video is both powerful and moving.

Case Study 161

Case Study Film Sentiment Marketing 161

Janet Fouts

DECEMBER 12, 2014

'The news about Facebook lately has been pretty grim. The Wall St. Journal recently ran a piece on how smaller brands are seeing sales generated from Facebook in “the lower digits” even on pages with tons of “likes”, and Facebook recently announced that starting January 1 our newsfeeds will see even less of “promotional posts” which include: Posts that solely push people to buy a product or install an app.

Engagement 143

Engagement Brands Facebook Journal 143

Idaconcpts

DECEMBER 11, 2014

'Outsourcing payroll functions is an excellent option for companies that want to operate more efficiently and at a reduced cost. If you are interested in pursuing this as an alternative to an in-house HR department, this list may help you determine whether your business needs will be best served by outsourcing your payroll. 1. Your Managers Are Overworked.

Software 134

Software Cost Energy Issues 134

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Social Media

Kikolani

DECEMBER 12, 2014

'You want to know the secret to a comprehensive SEO strategy? You and all SEO enthusiasts. But it’s not a secret. Any successful SEO strategy requires a good deal of time on-page optimization, keyword research and other similar endeavors. And this is impossible to do on your own manually without SEO software… unless you have too much time on your hands.

Software 144

Software SEO Review Platform 144

Convince & Convert

DECEMBER 9, 2014

'Image via BigStockPhoto.com. If I could give every marketer a pop quiz, it’d only have one question: What’s the most important element in a campaign – cleverness, appearance, or relevance? Please tell me you got the right answer. It’s relevance, of course. Every marketer worth their salt has learned that message by now; all the pretty and witty creative in the world isn’t going to hook your audience unless the message actually matters to them.

How To 153

How To Campaign Survey Data 153

Small Business Mavericks

DECEMBER 11, 2014

'Do you have a map of your site somewhere? It’s a good idea to take the time to make one, preferably on paper and big enough to be on the wall for planning sessions. If you have a big whiteboard, that can work, but those things are easy to erase accidentally. Here’s why this is a good idea: You can see if your site makes sense. A logical site structure is a pleasure to explore.

GPS 122

GPS Engineering Sites URL 122

Bill Hartzer

DECEMBER 12, 2014

'Apple has deleted over 500 domain names this week, and decided not to renew these domain names. Most of these domain names were registered by Apple exactly one year ago, and after coming up for renewal they have not renewed them. To be exact, 527 domain names owned by Apple were not renewed on December 11th, when they came up for renewal. Many of these domain names were nonsense domain names , and didn’t really make any sense.

Domain Name 126

Domain Name Apple Hosting Sites 126

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Social Media

Devumi

DECEMBER 10, 2014

'Twitter recently announced the launch of a new type of Twitter card. It is exclusive to the U.S. market right now, but plans are underway to expand it. The basic idea behind Twitter Offers is that it will allow advertisers a better way to track their ROI from Twitter. This is due to the nature of Twitter Offers being right in Twitter’s system.

Twitter 113

Twitter Brands Discount ROI 113

Convince & Convert

DECEMBER 10, 2014

'(watch video to see my son artistically photo bomb me). Are you putting all of your emphasis in social media measurement on exactly the wrong thing? I did a webinar recently with my friends from Expion about cross channel social media analytics. One of the great points that Albert Chou from Expion brought up in the webinar is that we often have plenty of measures around social media outputs.

Social Media 148

Social Media ROI Cost Insurance 148

Small Business Mavericks

DECEMBER 10, 2014

'As I look at the increasing number of predictions for next year, one that keeps popping up is the idea that SEO is dead. Or not. It’s hard to tell, isn’t it? The problem with predictions is that we don’t actually know what will happen. Look at all the predictions in the past, and the number of really funny ones about “the future” are the stuff of comedy.

SEO 112

SEO Small Business Engineering Conversation 112

Bill Hartzer

DECEMBER 12, 2014

'Google has removed the Google Carousel from the search results. A search for keyword phrases such as Dallas Hotels, Chicago Hotels, and New York Hotels, popular searches that previously showed the Google Carousel, now shows a different type of search result, which is similar to the traditional map pack. This has been phased out, and there is no Google Carousel anymore for any of the local searches.

Google 118

Google Hotels Engineering Travel 118

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Social Media

Proactive Report

DECEMBER 9, 2014

'Download the PDF of the Social Media Strategy Template here. [link]. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. 83 percent have a Twitter account and 80 percent are on Facebook – a ten percent increase since 2013.

Template 111

Template Templates Social Media Strategy 111

Convince & Convert

DECEMBER 12, 2014

'Tweetable Moments It’s all about keeping it relevant and providing content that is really useful and helpful to people. barimogil Tweet This. Much More Than Sales. Bari Mogil is half of the digital team at the headquarters of Corcoran Group , a high-end real estate company with over 2,200 agents. Corcoran Group plays the long game with their social media strategy : “While we can’t specifically tie a particular Tumblr post to a sale, we get that we need to nurture and build relation

Tumblr 134

Tumblr Real Estate How To Survey 134

Small Business Mavericks

DECEMBER 9, 2014

'Bing is the second most popular search engine, and according to a recent article on Search Engine Journal, Bing tends to be preferred by certain parts of the market. If those Bing-users are in your target market, you should look at Albert Costill’s 10 Ways to Optimize a Website for Bing. Who Are These People? Bing and Yahoo tend to be favored by specific demographics: slightly more women than men. households with children. households with incomes over $75,000. college graduates. graduate

Yahoo 98

Yahoo Automotive Engineering SEO 98

Bill Hartzer

DECEMBER 11, 2014

'Google has decided to shut down its operations in Spain , and will no longer include any Spanish publishers in Google News. Google’s reasoning behind this is the new Spanish law that requires every Spanish publication to charge services like Google News for showing even the smallest snippet from their publications, whether they want to or not.

News 110

News Google Yahoo Engineering 110

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Social Media

Writtent Blog

DECEMBER 12, 2014

'Image source. Trying to understand copywriting? Looking for that missing element that will make your copy sparkle, shine and convert? Copywriting isn’t something you can just do at the drop of a hat, but there are tricks you can learn to do it well. In fact, there’s really only one secret, and I’ll even give it away up front. Ready? It’s all about the audience.

Buy 111

Buy SEO Products Conversation 111

Convince & Convert

DECEMBER 12, 2014

'Tweetable Moments It’s all about keeping it relevant and providing content that is really useful and helpful to people. barimogil Tweet This. Much More Than Sales. Bari Mogil is half of the digital team at the headquarters of Corcoran Group , a high-end real estate company with over 2,200 agents. Corcoran Group plays the long game with their social media strategy : “While we can’t specifically tie a particular Tumblr post to a sale, we get that we need to nurture and build relation

Tumblr 87

Tumblr Real Estate How To Survey 87

Small Business Mavericks

DECEMBER 8, 2014

'You may not have noticed it, but there are billions of dollars being spent on an auction for permission to use air. The Federal Communication Commission’s Auction 97 is still going on at the time of this writing, and it has blown the top off all expectations. This auction is for licenses being used for fixed or mobile wireless services. In essence, the space that is available for sending data through the air is crowded, and this opens some more channels to use.

Wireless 98

Wireless Marketing Mobile Directory 98

Bill Hartzer

DECEMBER 7, 2014

'Domain Name SEO Search Engine Registration scam, Google SERPs Instagram Date Mistake, 7Search Accused of Traffic Stealing. Last week was a very short week because of the Thanksgiving holiday here in the USA, so I decided not to send an update. There are a few significant updates since then, including two Google Penguin updates, and a few other posts worth mentioning.

Domain Name 90

Domain Name Affiliate network SEO Yahoo 90

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Social Media

Devumi

DECEMBER 12, 2014

'The SoundCloud mobile app is a key part of the SoundCloud experience. The SoundCloud mobile app team is always working hard to create a better experience for users. Their current move is to entice users to use their service rather than having stacks of music downloaded onto their phone with a feature that allows you to create playlists right on your iPhone.

iPhone 79

iPhone Mobile Features iPad 79

Twist Image

DECEMBER 7, 2014

'Episode #439 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. How do you make change? How do you take the time to think about what''s next? What you''re going to do? How you''re going to do it? Does change come from a blog post? A tweet? A podcast? I''m lucky. Very lucky. I get to do things like this.

Google 85

Google Buy Twitter Advertising 85

Lucy Hall

DECEMBER 10, 2014

How do you maximise your content and have it read and shared over and over again? Is simply creating an amazing piece of content good enough? The answer is no! We're all At it now, creating content, ebooks, blogs, videos, podcasts, info-graphics, images and so on. We do this for many reasons such as to build our reputation, show our experience and expertise, to educate others and to get more eyes on our brand.

Content 60

Content Forums How To Marketing 60

Little Web Giants

DECEMBER 10, 2014

'tl;dr. Let’s be honest, managing favicons and web app icons is complex and a bit of a pain. Various browsers display the favicon in different contexts and at different sizes. Windows, Android and iOS all implement “home screen” app icons at different sizes and use different markup. And if you want to dive deeper, you can also add more sophisticated functionality such as live feeds or task shortcuts.

Template 54

Template Templates Apple Metadata 54

ProBlogger

DECEMBER 12, 2014

'If you are one of the many people confused by Facebook and its ever-changing algorithms, you’ll be pleased to know they’ve recently made some favourable changes to their operating system. I see it everywhere – bloggers desperately trying to reach their Facebook audience, and being thwarted at every turn. Facebook has been experimenting a lot this year with delivering the best, most tailored newsfeed to its users, but at the cost of our readers seeing posts.

Facebook 54

Facebook Privacy Overview Blogger 54