Sat.Aug 16, 2014 - Fri.Aug 22, 2014

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Writing tricks for content marketers

Sherrilynne Starkie

'Time was you only had to worry about writing for the human eye and sometimes for the ear. Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. Good headline writing has long been an art form. It takes a skilled and experienced editor to sum up a whole story in a five or six word phrase that will attract readers’ attention and draw them in.

Content 304
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#measurePR Recap: Chatting with Heidi Sullivan

Waxing UnLyrical

'Disclosure: Heidi Sullivan, the featured guest on this month’s chat, is an executive with SBC client Cision. However, I’m proud to have called her “friend” long before that. The August 5th edition of #measurePR featured Cision’s Senior VP of Digital Content (and my good friend!) Heidi Sullivan. As always, we had an awesome time while gaining some great insights from not just Heidi, but the chat participants as well.

Vocus 198
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#ALSIceBucketChallenge & Social Media: 3 Must-Reads

Firebelly

'By now, I’m sure many of you have seen several ALS Ice Bucket Challenge videos come across your Facebook News Feed. Check out these three must-reads to learn more about this social media phenomenon.

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Facebook’s Messenger App: What You Need To Know

The Social Media Incubator

'In recent weeks, Facebook has been the talk of the town by making it required for mobile users to download their Messenger app to send their friends messages from their mobile device. Users have been outraged by the change and many have gone to the app stores to leave negative reviews, resulting in a one-star overall rating for the app in Apple’s App Store for its current version.

Privacy 161
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Are you on Facebook messenger?

Sherrilynne Starkie

'Facebook users will have seen prompts to download the standalone Facebook Messenger app to their phones since April. Now, resistance is futile. Mark Zuckerberg (Photo credit: Wikipedia). Messages have removed from the Facebook mobile app. People who like to use Facebook to send messages from their phones are now required to download Facebook’s standalone messenger app.

Facebook 283
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#IceBucketChallenge: Yea or Nay?

Waxing UnLyrical

'I know it’s not Monday, but everyone’s just going to have to live with a bonus roundup this week! So: are you in the +1 or -1 camp regarding the #icebucketchallenge? Either way, you’re talking about it… right? It’s been pretty remarkable to watch. So we thought we’d end the week with some of the most interesting posts we’ve seen on the phenomenon.

Meme 195

More Trending

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Are you using old skool strategies with new media tools?

Janet Fouts

'Do you really talk to a brand? No, you don’t. Whether through social media or other means, you talk to a person who is representing the brand. It may be you are talking to the founder of a business, a marketing or sales manager, customer service or a social media manager, but you’re talking to a person at the other end of that conversation.

Strategy 165
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Facebook mention: for celebrities only

Sherrilynne Starkie

'I usually only follow celebrities on Facebook if I have actually met them in person, such as Jim Carrey, who I met about 30 years ago when he did a surprise gig at Yuk Yuks in Ottawa. I have this self-imposed rule because my own personal goal in social media is to make real connections with real people. Besides that, I don’t want to fill up my feeds with irrelevant updates about things I care little about.

Facebook 281
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Monday Roundup: Attitude

Waxing UnLyrical

'Attitudes make up the fabric of business interactions. Often the deciding factor between success or failure is simply one’s mindset. Attitude can affect business relationships, strategy, and security. This week’s roundup features seven posts from around the web that focus on attitude. Image: aussiegall via Flickr, CC 2.0. 1. The Collaborative Economy is for Business to Business.

B2B 187
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Why Location-Based Monitoring is Critical to Your Social Media Listening Program

Convince & Convert

'Here’s a question for those of you who engage in some type of social media monitoring for your organization: If something were happening at a physical location, and that something was important to your organization, how would you go about monitoring the social conversation and content coming from that event? You might say that you’d identify words or phrases that you think people might use during the event, perhaps promote a unique hashtag, plug these keywords into your social media monitoring.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Are Your Customers Worried About Security?

Small Business Mavericks

'It sure seems like there are repeated waves of news stories about hackers managing to compromise security for a lot of people. This latest wave has anyone who has done business with part of the Community Health network worried, but even those not affected yet wonder when they will be. People Want To Feel Safe On Your Site. One of the best ways to help customers feel confident is by making your privacy policies easy to find and easy to read.

Badge 150
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Why I List My Facebook Friends

Ari Herzog

'Facebook defines the news feed as “an ongoing list of updates on your homepage that shows you what’s new with the friends and pages you follow.” The news feed shows the typical person a reverse chronological hodgepodge of baby photos, cat photos, opinions, links, videos, and other stuff that your friends share on their walls. The feed also shows updates from brand pages after you click like.

List 140
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#measurePR Recap: Chatting with Heidi Sullivan

Waxing UnLyrical

'Disclosure: Heidi Sullivan, this month’s featured guest, works for SBC’s client Cision. However, I’m proud to have called her “friend” long before that. The August 5th edition of #measurePR featured Cision’s Senior VP of Digital Content (and my good friend!) Heidi Sullivan. As always, we had an awesome time while gaining some great insights.

Metrics 114
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Manual vs. Automated SEO: Which Is Right for You?

Convince & Convert

'Image via BigStockPhoto.com Creating a great website is one thing, but driving traffic to that site is another. As you may already know, search engine optimization (SEO) is one of the cheapest ways to drive highly targeted traffic to a website. With good on-page and off-page SEO, your website can take high positions on the SERPs thus driving a large amount of traffic to your website.

SEO 162
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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How Nano-Coatings Began and Where They Are Headed

Idaconcpts

'Everyone knows someone who has dropped their phone into a toilet, if they haven’t done it themselves. The problem is that electronics are not water proof. They may be resistant to water in small dosages, but after being submerged in water, or dumped on by any other liquid, these electronics are destroyed beyond repair. The good news is that new nano-coating technology could prevent the damage that is inevitable from electronics being submerged in water.

Chemicals 127
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5 Tips For Landing Pages That Convert

Small Business Mavericks

'“If you are sending website visitors directly to your homepage, you are throwing away the money and effort you spend driving traffic.” – Lara Stewart. Sometimes we need to be reminded about the basics again. This observation about landing pages is the opening sentence of a post on OroCRM titled, “ 5 Rules for High-Conversion Landing Pages ” and these practical observations should have you looking at your website with the idea of putting them into practice.

Tips 107
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#IceBucketChallenge: Yea or Nay?

Waxing UnLyrical

'I know it’s not Monday, but everyone’s just going to have to live with a bonus roundup this week! So: are you in the +1 or -1 camp regarding the #icebucketchallenge? Either way, you’re talking about it… right? It’s been pretty remarkable to watch. So we thought we’d end the week with some of the most interesting posts we’ve seen on the phenomenon.

Meme 100
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Can’t Buy Me Love: How to Avoid Social Media Fraud

Convince & Convert

'It’s so easy to fake it online. You want a hundred thousand Twitter followers? You can buy them. You want to look like a Facebook star? Countless purveyors will fill your company’s fan page with adoring (albeit fake) acolytes. But puffed up social campaigns come at a pretty high price , especially when it comes to advertising and lead generation. You may appear to have a brand army of a few hundred thousand, but you’ve painted yourself into an advertising corner, paying for all.

Buy 161
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Managing Feedback

Idaconcpts

'Community feedback–that is, when a customer actually uses your product and provides real feedback to improve it–is the dream that everyone’s chasing. You’d be hard pressed to find even small brands in your home town that don’t tuck Facebook or Twitter logos beside their company names. That dream is largely a fantasy when it comes down to the nuts and bolts.

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7 Lies About Freelance Writers You Believe

Writtent Blog

'Image source. Have you considered hiring a freelance writer but have a few preconceived notions that are holding you back? You’re not alone. Before I became a full-time freelance writer, I fell prey to many of the same myths that I now work actively to dispel. Here are seven of the top lies about freelance writers that you might believe and the truth behind them. #1 – Freelance writers must have deep tech/industry experience.

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Monday Roundup: Attitude

Waxing UnLyrical

'Attitudes make up the fabric of business interactions. Often the deciding factor between success or failure is simply one’s mindset. Attitude can affect business relationships, strategy, and security. This week’s roundup features seven posts from around the web that focus on attitude. Image: aussiegall via Flickr, CC 2.0. 1. The Collaborative Economy is for Business to Business.

B2B 100
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The 3 Key Ingredients in a Successful Influencer Pitch

Convince & Convert

'Recently, I participated in a free Webinar with TapInfluence (a great sponsor of Convince & Convert) called The 8 Things Influencers Can Do For You. I wrote a post about the webinar, and included a recording and the slides here. Today, I want to focus on one specific part of that session: how to pitch influencers. Social media and PR bloggers have been talking about this topic for years, yet I don’t see pitches getting much better.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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4 Ways Your Blog Can Encourage Response

Small Business Mavericks

'I sure hope you have a blog for your business, because this is one of your biggest tools for communicating and actually connecting with your customers. Your blog is how your readers get to know you and feel like there’s a relationship — particularly when you can start a conversation that becomes a dialog. Copyblogger’s Henneke Duistermaat has done a great job with explaining some blog basics in “ 4 Simple Steps to Writing a Blog Post That Floods Your Inbox with Inquiries

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How Social Technology Will Save Lives

Twist Image

'We''re not going to talk about ice buckets or YouTube challenges, don''t worry. I was at a barbeque this past weekend, and a friend asked me why Google ''s self-driving cars matter, and why a search engine would even care about engaging in that kind of innovation. I just wanted to grab a hot dog and talk about this past season''s Comedians In Cars Getting Coffee.

Mobile 102
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Twitter Popular Tweets Update: Content Forced into Newsfeeds

Devumi

'Twitter has been doing a lot lately to start looking like Facebook Lite , or like an Instagram with a more instant appeal. Their new “Popular Tweets” feature is one of those moves. This Twitter update, released just yesterday and hitting a timeline near you soon, has been met with varied emotion – and by that, I mean various forms of anger and annoyance.

Twitter 79
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How to Build an Email List That Generates Revenue

Convince & Convert

'As a marketer, entrepreneur, or business owner, you’re always looking for a way to keep the fire going between you and your customer. To keep the connection alive. You’re also looking for ways to build connections with new customers, for ways to stay in front of both new/old/potential customers. What if I told you that you can do all this at the same time?

List 159
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Your Business Is Always Open Online

Small Business Mavericks

'I know a man who works for himself. Let’s call him “Bob” He works long hours, and when he’s on a roll, those hours go into the evening. Most of the time, when Bob decides to go shopping or go out to eat, there’s a problem. That problem is the area the guy lives in because it is an area where most businesses will close at 9.

Mobile 87
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How to treat your website visitors so that they fall in love with you

Absolute PA

'Your website. Your most precious piece of marketing collateral. Your home on the web. You own it and you can do whatever you want with it. You’re not at the mercy of a third party webspace like Facebook. They make the rules and can change them whenever they fancy. Or, if their popularity divebombs, taking your business presence and thriving community with them, you can lose all of your power in an instant.

How To 86
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When Will Marketers Be More Business Focused?

Twist Image

'It''s laughable that the vast majority of marketing professionals are still seen as those who spend the money on the TV commercials. Here''s what''s really happening: The c-suite is pushing back (and hard). They''re asking marketers to do more than spend money on advertising they want them to: Get in line with the CEO''s objectives. Help drive organizational change.

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How to Build a Social Media Empire by Running with Scissors

Convince & Convert

'Tweetable Moments Brands, please pay attention. crafttestdummy Tweet This Just Get Started When Jenny started her blog Craft Test Dummies 6 years ago, she knew she wanted to leave room to expand (that’s why it’s not called just Craft Test Dummy). It began as solely her voice, but ultimately she wanted to incorporate the voices of many crafters and contributors.

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Ten Ways To Use Analytics And Rev Up Performance

Small Business Mavericks

'It’s easy to miss one of the many ways to use the Analytics toolkit to rev up your AdWords performance. Frederick Vallaeys made it easier to find some of the best in his Search Engine Land article, “ These 10 Analytics Reports Will Improve Your AdWords Results “ As always, there are going to be some that are familiar, and some that surprise you in his list: Use the “pages/visit” metric to see if users aren’t finding what your ads are promising.