Sat.Jul 05, 2014 - Fri.Jul 11, 2014

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5 Reasons Your Facebook Contest Failed

Firebelly

'Not every Facebook contest is a success. Here are five common reasons why they fail. #1: You didn’t promote it If you build it, they will not come. You’ve got to promote your contest. Send emails, put a prominent link on your website, run targeted social ads to raise awareness and drive traffic to your.

Facebook 238
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Match Makers go Social by Breaking Stereotypes

Waxing UnLyrical

'[Ed: The tradition of arranged - as opposed to "love" - marriages has been practiced in India for centuries, and is still a thriving and commonly accepted practice on the sub-continent. A relatively recent proliferation of matchmaking sites is bringing the tradition in step with the tech age.]. Most of you reading this post have, or will go through, a phase in life where it seems the only goal of your friends, family and strangers is to get you married!

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Content Marketing In The Social Age

Atom Thought

'Recently there was an article in Forbes magazine about how TV is not going anywhere and that TV Content viewing is increasing after the onslaught of social media. The expert being interviewed said that social media popularity has not dwindled the popularity of TV My view is that we need to understand that each platform.

Content 159
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Social Media News Ticker: Facebook Acquires LiveRail, Twitter Acquires Tap Commerce

The Realtime Report

'Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, and Vine: Facebook. Facebook acquires LiveRail for $400M to $500M to serve video ads everywhere, improve its own – Facebook purchased video ad tech startup LiveRail, which connects marketers to publishers on both web and mobile to serve video ads (TechCrunch).

News 173
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Top 5 Marketing Optimization Stories

Firebelly

'A lot has happened over the past week, including the much needed revamp of Google Places into a new suite of tools now called Google My Business. Take a look at some of this week’s top stories to help you optimize your marketing strategy. How to Spot the Weakest Part of Your Blog Post (and What.

Marketing 179
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Creative Branding In a Fredericksburg Loo

Waxing UnLyrical

'Does your business’ restroom – often just a necessity you don’t give much thought to – have such creative branding that it makes your customers want to come back? My husband and I celebrated our 15th wedding anniversary on Monday. Thank you, thank you, and yes, everything you can imagine about what it takes to stay married for 15 years is true… and then some!

Brands 174

More Trending

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Most-Tweeted Sports Event In History: Germany vs. Brazil

The Realtime Report

'Though the 2014 World Cup action has begun to die down, now with only two teams remaining, the social media frenzy surrounding the tournament has not. During Tuesday’s semi-final match, where Germany dominated host nation Brazil with a 7-1 victory, tweets reached a peak volume of 530,166 tweets per minute – making it the most talked about sporting event in Twitter history.

Sports 170
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Top 8 Reasons Your Earned Media Team Is Failing 

Firebelly

'If you’re thinking about investing in earned media efforts, you need to ask yourself — how can I do something that is interesting TO MY AUDIENCE? The concepts that are interesting to you, and the concepts that are interesting to your audience are not always the same concepts. Ask yourself another question — where are.

Team 172
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Hashtags, the Good the Bad, the Oh So Ugly

Janet Fouts

'It can’t be over-stated how important it is to research a hashtag before you use it and to give a little thought to what people may do with it once you unleash it on the world. Sometimes the best intentions can go stunningly awry. Some lovely examples for your amusement are below. I stuck to Twitter posts simply because they’re easier to embed, but most or all of these hashtags appear across social platforms.

Hashtag 156
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The 12 Startups I’ve Invested In and Why

Convince & Convert

'I was having dinner with a friend at the National Speakers Association conference a few days ago. During dinner, this friend (let’s call him “Chris Ducker” because it was Chris Ducker ) said something about Buffer. I mentioned that I am an investor in that company, and Chris said, “You are? I had no idea you did that kind of stuff.” And it got me thinking about how I almost never write about the work I do as a venture capitalist and advisor.

Startup 168
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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The Real Reason Google Removed Google Authorship Photos From Search Results

Bill Hartzer

'Relevant content in organic search results distracts people from clicking on sponsored search advertisements. — Bill Slawski (@bill_slawski) July 11, 2014. I know that’s a really long title for this post, but I wanted to get to the point with the headline. We all want to know the real reason why Google removed Google Authorship Photos from the search results, right?

Google 134
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Why You Should Monitor Your Local Listings

Small Business Mavericks

'Have you heard of the lawsuit a restaurant owner filed against Google because of a probable hacking? How Google Map Hackers Can Destroy a Business at Will is a recent article on Wired.com by Kevin Poulsen and it made me think about how easy it is to lose business out of ignorance or indifference to our online presence. The article looks at the restaurant’s complaint, which is that someone changed their hours on Google Places to say they were closed on the weekends (the busiest time).

List 119
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Content Marketing In The Social Age

Atom Thought

Recently there was an article in Forbes magazine about how TV is not going anywhere and that TV Content viewing is increasing after the onslaught of social media. The expert being interviewed said that social media popularity has not dwindled the popularity of TV My view is that we need to understand that each platform [&hellip.

Content 100
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Ikea Russia Launches First-Ever Instagram Website

Convince & Convert

'File this one under: Why didn’t we think of that? Ikea in Russia, with the help of its agency, Instinct, have created the first-ever Instagram website to promote its new PS 2014 Collection. Designed for mobile users, the website lives on Instagram through the @ikea_ps_2014 handle. Clever tagging and a multitude of handles associated with products in the PS 2014 collection mimic a traditional website experience within the Instagram app.

Instagram 161
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Basics of Planning a Digital Marketing Campaign

The Marketing Blog

I was recently asked by the ‘Small Enterprise’ magazine to contribute the ‘Digital Marketing’ special edition. I contributed this piece on the ‘Basics of Planning a Digital Marketing Campaign’ Filed under: Media Tagged: Digital media , Media , Social media.

Campaign 100
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Throwback Thursday: Altavista Search Engine, Circa 1996

Bill Hartzer

'Back in 1996, I was spending my spare time (early mornings and evenings) trying to rank web pages that I built in raw html code. There were no WYSIWYG editors out there, or at least I didn’t have access to any. I created websites using notepad and html code. And it worked really, really well. It wasn’t that difficult to get your web page ranked in most of the search engines, as long as you had a good title tag, meta tags, and the right content on the page.

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Content Marketing In The Social Age

Atom Thought

Recently there was an article in Forbes magazine about how TV is not going anywhere and that TV Content viewing is increasing after the onslaught of social media.

Content 100
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Six Steps to Turn Jargon-Monoxide into Human Speak That Connects

Convince & Convert

'Jargon. Ugh! We’ve all heard it, done it, and regretted it after. Jargon is more than just lazy; it’s marketing air pollution. I call it “Jargon-Monoxide Poisoning,” and it costs you more than you think. Jargon is more than a turn-off to your prospects and customers. It hurts you and your credibility because it pollutes your message and dilutes any chance for clarity and differentiation you have.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How to keep your business growing when life smacks you round the chops

Absolute PA

'Life sucks sometimes. Grief, illness, heartbreak, burnout – none of us are immune from the blows that life deals us. And, when you are your business, they compound the stress and worry because everything stops with you. The success or failure of your business is in your hands. So how do you survive the upheaval when something big and hairy is happening in your personal life?

Energy 107
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Cottonelle Social Media Fail

Bill Hartzer

'In what appears to be yet another Corporate America social media fail, Cottonelle inappropriately used the viral news that LeBron James is returning to Cleveland to tweet out a message to their followers to use Cottonelle brand toilet paper and flushable wipes. This is one of those social media “failures” that just goes to show that many large corporations just don’t “get” the use of social media.

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Are You For Or Against: 'Right to be Forgotten' - Social Media

Social Media Network Marketing

'Are you for or against: ''Right to be Forgotten'' We know once you Post on the Internet, your matter stays; even if the ''delete'' button is pressed. ''Right to be Forgotten'' is the latest debate that is taking its rounds in Social Media. The right to be forgotten is a concept that has been discussed and put into practice in the European Union (EU) (most notably France) and Argentina in recent years.

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Why Being Nimble Was the Key to Success for This Social Media Strategist

Convince & Convert

'Tweetable Moments Companies must be very fluid in making decisions that articulate a company’s persona in the media. nickcicero Tweet This An Interesting Social Start Nick Cicero has always been a musician. Since the age of six, he’s played the trumpet and went to college to pursue his jazz trumpet career. Because he was entering higher education around the same time that the internet was taking off along with many high-level desktop applications, he began composing music commercial

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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The Only 7-Step Guide to Creating Content You’ll Ever Need

Writtent Blog

'Image source. Did you know the average person spends over 5 hours every day online ? And that internet usage continues to grow each year? There’s no shortage of people with an internet connection who are just waiting to fall in love with your company’s content. It’s now your job to win their hearts, minds, and wallets, by creating truly epic content.

Content 104
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Insider Local SEO Tips

Small Business Mavericks

'Greg Gifford, a self-described “Local SEO geek”, just put out a timely guide titled Everybody Needs Local SEO on the Moz Blog. He knows what he’s talking about because he does hyper-local SEO and manages social media for car dealerships all over the country. I love reading the voice of experience, especially when it is so helpful to the rest of us.

SEO 87
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The Chasm Between Knowing And Doing

Twist Image

'We have terrible habits, don''t we? I have so many issues. There are nights when I go to bed without flossing (I''m just too lazy). That''s going to cause some extra scraping by the dental hygienist. I try to eat well, but there are some nights when a little bowl of Hershey''s Chipits (the milk chocolate ones) are screaming my name. I never feel good after that indulgence.

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Social Selling Video Series with Joanne Black.

Koka Sexton

'I had the privilege of bringing in author and referral selling expert Joanne black to the LinkedIn studio to discuss her new book “Pick up the DAMN phone”, social selling and how LinkedIn can be used to make referral selling more effective. In this video series I get to ask Joanne Black a series of questions broken up into clips for easy digestion.

Video 85
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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9 Content Metrics to Keep an Eye On

Writtent Blog

'Content marketing sometimes gets a bad rep because its benefits are not exactly the most measurable of any marketing activity around. Most of its advantages are believed to be intangible, like the building of brand recognition and increased exposure. Don’t get me wrong — those benefits are great and doubtlessly essential to successful online marketing, but we marketers often like to be able to get specific, measured benefits out of something.

Metrics 102
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8 Simple Ways To Look At Your SEO

Small Business Mavericks

'Neil Patel of Search Engine Journal has given us a good look at what he thinks are the 8 Most Important SEO Data Points of Any Website. I love reading an expert’s opinion on the tools they use, and I especially like it when it’s helpful! Here is a short overview of the 8 things Neil thinks are important: Domain Authority is a number developed by Moz to compare websites.

SEO 87
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Why The Future Of Technology Is Google

Twist Image

'Yes, Google Fan Boy Alert. It''s happening now. Look beyond the stock price. Look beyond search advertising as their printer of money. Google is a part of so many fascinating aspects of where society and technology are intersecting, that my guess is that it will soon be hard to do anything that isn''t - in some way, shape or form - connected to Google.

Google 91
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Speaking: @Salesforce LIVE Using social connections to turn prospects into customers.

Koka Sexton

'I’m happy to announce that on July 24th at 12PM PT, I will be speaking on a live webcast from the Salesforce.com studios in San Francisco along with Jill Rowley. You might remember the Salesforce Live event from last year “Social Media for Sales with Salesforce” Ashish Vazirani of ZS Associates, Nasi Jazayeri of Chatter.com and Jamie Domenici of Salesforce.

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7 Steps to Writing a Copy That Sells

Writtent Blog

'Image source. Writing effective sales copy is like holding the reader’s hand and leading them gently and firmly to the solution to their problem. Along the way, a professional copywriter will paint a picture of how awesome life will be without it. Here are the seven steps to writing a copy that sells. 1. Know what you are selling. Every product or service carries an underlying experience.

Skills 97