Sat.Jun 14, 2014 - Fri.Jun 20, 2014

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How to Measure Social Media Success for Your Small Business

yMarketingMatters

'With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. There are many business owners running small-to-medium sized businesses who are still hesitant to invest in and start social media marketing because they are not sure how to measure and prove social media ROI – Return on Investment.

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14 Brilliant B2B Marketing Strategy Guides

Webbiquity SMM

'Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. In less than a generation, information has gone from being scarce to overabundant. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team.

B2B 217
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Weekly Roundup: Personal Branding

Waxing UnLyrical

'Good morning! I hope everyone had a great week and is ready for the weekend ahead. Image: ryan_rancatore via Flickr, CC 2.0. Establishing a positive impression about yourself and your business can go a long way, especially in the social media world. This week’s roundup features seven posts from around the web that focus on personal branding. Enjoy!

Brands 213
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How to Prepare For A Search For A Social Media Marketing Agency

Firebelly

'Questions To Guide You As You Start Thinking Social Did your VP of Marketing just walk in to your office and say “social media. we need it. make it happen. now”? Here’s a few questions and suggestions to help you prepare for your mission – and to help you search for a social media marketing.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Influicity Introduces YouTube Influencer Marketplace

The Realtime Report

'Influicity is set to unveil a “first-to-market” platform that allows marketers to efficiently search and connect with YouTube influencers. This YouTube influencer platform categorizes 140,000 influencers into one marketplace, where brands are able to browse through them using filters such as age, gender, location and subject-matter. Once selected, marketers can collaborate with influencers using the platform’s campaign management and analysis tools to bring a video campaign to

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Why it’s easier for B2B to measure content marketing

Convince & Convert

'This is the seventh in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast. (here’s a post I wrote about their nifty content amplification tool ). [link] For more of this series (and others) please subscribe to my YouTube channel.

B2B 159

More Trending

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Seeking Savvy Social Media Manager For Owned Media Team

Firebelly

'Social Media Manager (Owned) and The Overall Firebelly Environment As a Social Media Manager at Firebelly, you’ll look at things differently. They will appear different to you. Innovative thinking and energy will be a part of your approach. You’ll be a part of projects from start to finish – working with an internal and.

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Social Networking Stats: 21% Of Online Video Is Now Mobile, #RLTM Scoreboard

The Realtime Report

'The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube. Twitter: 255 million monthly active users. via VentureBeat. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 500 million users. via The Next Web.

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The Best Way to Keep Up With Marketing Technology and Trends

Convince & Convert

'Image via BigStockPhoto.com Since the days of yore, marketing strategy has been designed for the same purpose: sell more stuff. Marketing tactics, on the other hand, are a different kind of animal. This beast is in a constant state of flux, whether you’re heads-down in social, search, or any ad space with more than a smidgen of competition. As a result, the future of marketing is being shaped by those who can keep up, continue to learn what has changed, and use that knowledge to their advantage

Trends 155
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3 Reasons Why I Tweet

Ari Herzog

'Amazon emailed me about their new streaming music service. I am already a dedicated Spotify user and wondered why I would use this new one. I tweeted this reflection. I am already a #Spotify user. Why would I use Amazon #PrimeMusic ? — Ari Herzog (@ariherzog) June 16, 2014. A local newspaper reporter didn’t understand why I tweeted that. For Dave and everyone else, there are three reasons why I tweet: 1.

Sports 135
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How To Determine Your Use Case To Work With Your Future Social Media Marketing Agency

Firebelly

'Or Mix Cases Are More Common Than You Think So you’ve done some introspection and you’ve decided that you might want to work with a social media marketing agency. Before you rush off to talk to a few firms (or don’t), think about what it is you’d like to get done. What’s the challenge? What.

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Social Networking Stats: World Cup Draws 58 Million Facebook Users On First Day, #RLTM Scoreboard

The Realtime Report

'The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube. Twitter: 255 million monthly active users. via VentureBeat. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 500 million users. via The Next Web.

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The 3 Most Important Traits of a Great Social Agent for Your Business

Convince & Convert

'Image via BigStockPhoto.com There are two kinds of people in digital networking: social agents and prospects. Everyone in sales knows what a prospect is, but what is a social agent? Who are yours? And what role do social agents play in your social selling strategy ? Social agents grow your business by sharing your content online to amplify your message.

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Rethinking Blog Comments Again

Ari Herzog

'3, 0, 1, 0, 0, 0, 2, 1, 0, 1, 0, 0, 2, 1, 3, 1, 1, 7, 5, 3, 8, 0, 2, 0, 8, 0, 4, 1, 3, 1, 0, 9, 0, 0, 3, 4, 1, 2, 2, 4, 2, 0, 0, 7, 4, 5, 0, 1, 2, 0, and 3. If you look at every blog post I wrote in 2014 in reverse chronological order from yesterday’s post rationalizing why I tweet to my first post on branding , the above numeric series indicates how many comments people wrote on each post.

Comments 117
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Two Things To Think About With Mobile Marketing

Small Business Mavericks

'The whole smartphone thing has changed the way that business operates, hasn’t it? As mobile devices get easier to use, a lot more of us are expecting a level of responsiveness that was unheard of ten years ago. I know that there are still parts of your customer base that don’t have them, but that number is getting smaller all the time. With the increase in mobile marketing comes a pretty steep learning curve for a lot of businesses.

Mobile 102
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Social Media News Ticker: Embed Tweets Within Tweets on Twitter, Instagram Expands Ads Outside U.S.

The Realtime Report

'Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, LinkedIn, YouTube and Instagram: Facebook. Whoops, Facebook Just Released an App by Accident – Facebook is working on a new app, Slingshot, that will be a competitor to Snapchat; it was accidentally released last Monday, but then disappeared (Slate).

News 175
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Google Embraces Real-Time Data and Visuals To Share Search Trends Around The World Cup

Convince & Convert

'With global attention and excitement around The FIFA World Cup, Google is leveraging real-time search data to curate sharable facts and visuals to help fuel online conversations around the matches. Created in partnership with R/GA London, this marks the company’s first-ever newsroom based on Google Trends search results. According to Fast Company , a team of 20 from Google Trends and R/GA London will work out of a dedicated World Cup Newsroom in the company’s San Francisco office.

Trends 150
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But It Is Not Mundane, Meg!

Ari Herzog

'She thought I’d be bored. She tried telling me my workload would be the same every day. I suppose she wanted me to agree. I didn’t yield from my passion for the job. I had already met with the chief of staff and the deputy chief of staff. Meg was a project manager and part of the executive secretariat in the Governor’s economic development office.

Meeting 115
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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An Experienced View Of AdWords

Small Business Mavericks

'Earlier this month, Frederick Vallaeys wrote his first post for Search Engine Journal. What You Need To Know About AdWords Quality Score From A Former Googler is a pretty good start, and I am looking forward to his input in the months ahead. Mr Vallaeys was on the Quality Score team at Google’s AdWords division. He says: “I saw it evolve from a simple CTR algorithm to an advanced machine learning system at the core of much of Google’s financial success.

Adwords 93
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World Cup Social Media Fever: 53% of US Smartphone Users Plan To Use Facebook To Discuss The Games

The Realtime Report

'With the 2014 World Cup in full swing, it has become evident that soccer has taken over social media, especially when it comes to Facebook. Facebook remains the preferred outlet for fans to discuss the tournament’s action, as more than half of U.S. smartphone users following the World Cup plan to communicate through Facebook while watching the event, according to eMarketer.

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Maximize Blog Traffic with Top 27 SEO Plugins

Writtent Blog

'Want to maximize your blog traffic? Sure you do. In my last post, I touched on how using these 27 must use SEO tools can deliver incredible content marketing results, and they really can – I hope you found the post useful. Today, I list 27 of the best search engine optimization plugins available for those looking to get more traffic to their blogs.

SEO 106
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What To Post On Facebook? - Social Media

Social Media Network Marketing

'Many a times am questioned as to what should the Facebook Posts be so that the Community starts to interact and the Communication between the Brand and the Community could start. First advice - a very critical one: Posts are not about bombarding sales messages. They are about ''Sharing''. This is what usually Appeals and is Useful / Beneficial to the person at Personal Level, Professional Level and or Social Level.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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If Your People Pin, You Should Pin Too

Small Business Mavericks

'The people you are trying to reach might not use Pinterest, but it’s a lot more probable that they do. The popular social site drives a lot of traffic with its visual appeal and home-grown talent show, so businesses have been learning to get in on the site’s success. Eighteen months ago, the business account was created and things have been popping ever since.

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We Have No Idea If Online Ads Work

Twist Image

'Are you doing pure branding or are you trying to make something else happen? The real issue that threatens online advertising is not the data, the creative, the spend, the marketing mix, the Cannes Lion awards or anything else. The biggest threat to online advertising is treating it (or hoping it acts) like traditional advertising. This isn''t a new message.

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15 Blog Design Hacks to Maximize Social Sharing

Writtent Blog

'Image source. Generally, when online marketers discuss social media marketing, we straightaway start thinking about headlines , content quality , and content marketing strategy. While those three are definitely all very important factors of a successful social media marketing strategy, there’s still one important component we often forget to consider: blog design.

Digg 87
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#32: Ask Amy: “What’s new with the Facebook Page Timeline layout?”

Amy Porterfield

This episode of the Online Marketing Made Easy Podcast, is the second Ask Amy episode. This is a new feature that I’ve added to my podcast. As I mentioned in episode 30, every other week I’m going to be answering your questions all about online marketing, Facebook marketing, Facebook ads, webinars and email marketing. If you […]. The post #32: Ask Amy: “What’s new with the Facebook Page Timeline layout?

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Do What You Do Best (Delegate The Rest)

Small Business Mavericks

'Have you ever looked at a wildly successful person and wondered, “how do they do it all?” Most of us have asked this question at one point in our lives. The answer to your question is simple — they don’t do it all. They delegate some stuff. This is particularly true with business and marketing. You know why? Because marketing is only a part of what your business is all about (unless your business is marketing).

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The Future Of Digital Marketing

Twist Image

'Episode #414 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. What do you think the future of digital marketing holds? Mark W. Schaefer brought forward his own thoughts in a very smart blog post title, The future of digital marketing will be built on fun. If you''re a frequent listener of the podcast, you know that Mark is a regular guest, insightful marketing professional (and professor) and passionate communicator about how marketing has change

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10 practical next steps for future-thinking PRs

Danny WhatMough

'I was speaking earlier this week at the #futurecomms14 conference on a panel looking at how technology is changing/will change PR. During the session I was asked what I thought PR professionals needed to do to make the most of technological change. My answer was to ‘be curious’ Experiment, try things out, always be on the look out for something that could transform your business or your client’s business.

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Is Measuring Your Social Media Success a Big, Fat Time Suck?

Absolute PA

'If you spend enough time online using social media to market your business , researching ways to market your business and absorbing advice in forums that help you market your business, chances are you’ve read plenty about the importance of measuring your social media success. You may even have a list of tools to help you track what works, what doesn’t, and a whole bunch of other neat stuff.

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Why Bloggers Need to Do More Than Just Trademark Their Blog Name

ProBlogger

'This is a guest contribution from trademark attorney Xavier Morales. Should you trademark your blog name? While the answer will vary from blogger to blogger, in general, modern bloggers will benefit from trademark registration. At the start, blogs were something of a personal communication medium. But today, they’ve evolved into businesses and brands.

Blogger 55