The Social Media Incubator
JUNE 10, 2014
'If you are still using Internet Explorer, you might want to consider replacing it with a better web browser – and soon. There are several reasons why Internet Explorer is a bad choice of web browsers for business. Here are a few: There are endless security issues. Just recently, for instance, USA Today reported that Microsoft issued a security upgrade for Internet Explorer.
Firebelly
JUNE 12, 2014
'Or when you really need one… Below I’ve listed out twelve surefire signs that you don’t need a social media marketing agency. Congratulations! You are a rare breed and/or you are part of a world wide corporation that owns everything in sight! Check out the list. Give yourself for each statement that is true about.
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The Realtime Report
JUNE 11, 2014
'So your brand has created a useful, engaging app for consumers, and seen a significant number of downloads. That’s great — except you don’t know how often consumers are actually using the app. New data from Localytics finds that one in five apps are only opened once – and compared to previous years, that’s actually a good thing.
Convince & Convert
JUNE 10, 2014
'Are you pulling your hair out trying to market your content on your own? It’s quite a big undertaking – that’s why you shouldn’t do it. Whoa now… I didn’t mean you should give up on marketing your business online. What I mean is you should never work by yourself. You know that promoting your business using useful website content and social media is a great way to build your audience and generate more customers at a relatively low cost.
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Bill Hartzer
JUNE 11, 2014
'Screen capture of my WP Dashboard before my 1,000th post. Wow, what an amazing ride it’s been. I’m happy to say that this blog post is my 1,000th blog post that I’ve posted on BillHartzer.com. It has certainly taken quite a few years to get to this point. But I honestly can say that I’m quite surprised that I’ve been able to write 1,000 blog posts just on this blog.
Ari Herzog
JUNE 13, 2014
'I challenge you to innovate. Anything is possible. For instance, how often do you see swinging desks? Cheers to WeWork Boston for showing this on their website. I am now inspired to tour their coworking facility to experience the desk up close! Thanks for reading. Please sign up to receive blog posts by email. Related Stories I Want to Write Something Here Retarded or Brilliant?
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Convince & Convert
JUNE 11, 2014
'It’s amazing how fads come in go when it comes to methods in bringing in traffic to your site. With social media at it’s peak, the hype has gone wild about how social media determines traffic now days. But you’re smarter than that, and we know where it’s truly at, and that’s your email list. The money is in the list. Unfortunately, there are some challenges with making sure your emails reach your intended recipient.
Idaconcpts
JUNE 11, 2014
'So the first of the month flitted by. As did the fifth, and then subsequently the month ended. Oh, months, will you ever change your ways? No. Somewhere between the mortgage or rent, the utilities, the Lowes card, the Capital One, the Care Credit for the cats, of course the car payment and insurance, and let’s not forget Junior’s daycare, somehow something slipped through the cracks of your airtight system… you know, that one notebook you keep on the kitchen counter.
Bill Hartzer
JUNE 9, 2014
'Well, I find this kind of odd, to be honest with you. Facebook, who relies on Facebook promotions and ads for their revenue, failed to renew a domain name that they owned, FacebookPromotion.com. When you lookup that domain name in the whois, you’ll see “No domains found.” which shows that the domain name is not registered. There are about 700 search queries each month for “Facebook promotion”, according to SEMrush.com.
The Realtime Report
JUNE 9, 2014
'Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Instagram, Pinterest and Vine: Facebook launches expanded video ad capabilities for brands. Facebook. Facebook acquires mobile data plan firm Pryte – Facebook’s newest acquisition plans involve Pryte, a Finnish company that makes it easier for mobile phone users without wireless data plans to use wireless internet apps; Facebook is acquiring Pryte’
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Convince & Convert
JUNE 11, 2014
'Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. Google+ campaigns are a great way of building trust and relationships with the people who may well become your brand advocates. Campaigns create movements. If you want to be a movement maker, then keep reading.
Danny WhatMough
JUNE 12, 2014
'Imagine the scene: hundreds of taxis blocking Trafalgar Square causing gridlock all across central London just to protest against your company. Many would immediately classify this as a communication crisis situation. But, when exactly this scenario occured yesterday, Uber turned the tables and the plucky upstart created profit out of chaos. Clash of cultures.
Bill Hartzer
JUNE 10, 2014
'Well, I didn’t expect that. Or maybe I did? CookieChoices.org , the search engine (a version of Google) that Google registered and then put live for a few days is now gone. Back in mid May, right after the European ruling came down related to the “right to remove” your details from Google, a mysterious domain name called CookieChoices.org was registered.
Twist Image
JUNE 12, 2014
'Is it just me or does it bother you to no end when the wait staff doesn''t write down your order in a restaurant? Let''s flip that question: if you have even been on the service side of the restaurant business, how annoying are customers who attempt to customize their order to the point where they may as well just go into the kitchen and cook whatever they want?
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Convince & Convert
JUNE 8, 2014
'This is the sixth in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast. (here’s a post I wrote about their nifty content amplification tool ). For more of this series (and others) please subscribe to my YouTube channel.
Proactive Report
JUNE 7, 2014
'It seems as though Facebook has businesses between a rock and a hard place: their audience is on Facebook and wants to interact with brands there. A community of loyal and engaged fans is considered to be a valuable asset. But, as more brands jump on the bandwagon and post content, space in the fans’ newsfeed gets too crowded. So reaching these fans is gets harder and harder – a brand’s organic content is being seen by only a few percent of their fans.
Writtent Blog
JUNE 11, 2014
'Maintaining productivity outside of an office environment can be difficult, especially for freelance writers who have no boss but himself or herself. You’ve got great resources to provide the best possible blogs, articles, and ebooks for your clients, but somewhere between the research and the editing, it’s easy to lose focus. The result is either a hastily completed project that meets deadlines but not much else, or well-executed content that’s a little too late.
Small Business Mavericks
JUNE 13, 2014
'Excel PPC Heatmapping 101 by Eric over at PPC Hero is going to change your life if you need to analyze data on spreadsheets. I think his easy-to-follow guide is a genius idea. It’s also going to give you some great ideas for taking what you learn about conditional formatting and applying it to other areas of your data analysis. Make It Easy To Visualize A Sea Of Numbers.
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Convince & Convert
JUNE 12, 2014
'The Purdue University Football team is taking the spirit of celebrating student superfans to a new level by offering an exclusive opportunity to be featured on the team’s helmet during the special September 27 “Social Media Game” against Iowa. Hey @LifeAtPurdue. buy a VIP card by 6/10 and get a photo of yourself on the @BoilerFootball helmet next season!
Twist Image
JUNE 12, 2014
'You will have to read this twice. It''s that incomprehensible. There was an article published today in Marketing Charts titled, Few Digital Marketers Feel That Digital Has Delivered As A Branding Vehicle. I was so depressed after the reading the title of the news item alone, that I could hardly continue with the rest of piece. But, I pushed on with it.
Writtent Blog
JUNE 10, 2014
'Image source. Writing well is hard, and being a good copywriter presents its own set of challenges. Writers must take several elements into consideration when creating content, from tone of voice to grammar and formatting, and professional copywriters face the added challenge of turning on a dime. As a copywriter, you might write a topical blog post one day and evergreen website content the next, and you must be able to switch from one style to the other with ease.
Small Business Mavericks
JUNE 12, 2014
'Cynthia Boris of Marketing Pilgrim makes a good point in her discussion of the way Millennials check their smartphones 43 times per day, and other interesting facts. She says that instead of content finding the customer, today’s customer finds the content. This is a big difference from how marketing used to work. In the old days, the customer was fairly passive until your marketing got them motivated to go out and buy.
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Convince & Convert
JUNE 13, 2014
'Tweetable Moments Focus on the ‘help’ first. petershankman Tweet This Bragging and Drama The internet is filled with bragging and drama: bragging when you have a good experience and drama when you don’t. As a public-relations and new media all-star , Peter Shankman is interested in how brands foster those good experiences and try to avoid the bad ones.
Twist Image
JUNE 12, 2014
'What do you think it takes to make it as a marketer? The answer used to be a lot easier. Most people entering into the profession of marketing did so because they weren''t happy somewhere else. They got their law degree, but didn''t want to test for the bar. They got a MBA, but didn''t want to work in middle management for the rest of their lives. Very few people in this industry started studying the field in university and saw it as their profession of destination.
Writtent Blog
JUNE 9, 2014
'Creating share worthy blog content is an art that many bloggers seem to struggle with. Instead of following a well-defined content marketing strategy, they rely on luck for their posts to get some social love. That, obviously, is the wrong to go about it. Over the years, successful bloggers have converted this art into science, and have closely studied every factor that leads to creating viral blog content.
Small Business Mavericks
JUNE 10, 2014
'Do you remember any Absolut Vodka ads in glossy magazines? Do you know what I’m talking about? It’s very likely you do because the Absolut ad campaign consisted of variations on the same theme from 1981 until the summer of 2013 when they changed their methods to include more than just a beautiful picture. The Absolut ad is used as the opening example in Copyblogger Demian Farnworth’s article titled How Often Should You Change An Advertising Message?
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Absolute PA
JUNE 13, 2014
'You’ve probably heard that it’s not very effective to hard sell on social media. Constantly pitching your own products and services will get you nowhere. So, the only thing hard selling will get you is unfollowed, blocked or labelled a spammer. Ouch! That’s all true – but we’re not using our social media networks just for fun! We’re there to promote our business, too.
Twist Image
JUNE 9, 2014
'Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you''re interested in hearing more of me blathering away.
Myrland Marketing
JUNE 11, 2014
'Even though the rapid-fire GC Panel at last week’s LSSO Raindance Conference was filled with pages full of suggestions (some of the one-liners were priceless), there were a few recurring themes I can’t get out of my head. We’ll start with just one of those themes today, but I will tackle more in the coming days. If you look below, you can see a few Tweets I shared as I listened to our panel.
Small Business Mavericks
JUNE 9, 2014
'According to Google’s Webmaster Central Blog, “few topics confuse and scare webmasters more than site moves,” so they wrote a post on Making Site Moves Easier. It’s pretty helpful, with links to specific ways to move several categories of content migration. Here’s the thing to keep in mind: Your site is designed to be read by two kinds of brains.
Danny WhatMough
JUNE 12, 2014
'In 2010, the Barcelona Principles set out a new focus for measurement and evaluation in the PR industry. In dismissing AVE and advocating a focus on outcomes rather than outputs, the industry took a big step towards changing our reputation for being ‘soft’ on measurability and accountability. Ever since, AMEC – the International Association for the Measurement and Evaluation of Communication – has been at the forefront of the fight to improve best practices across the in
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