Buzz Marketing for Technology

MAY 28, 2014

'It’s apparent that there’s a missing vital component in the quest to modernize marketing. Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers. To meet the challenge, CMOs have turbocharged Marketing Ops teams and are building their “Marketing Clouds,” leveraging marketing automation to nurture prospects, adding CRM to manage pipeline and

Syndication 254

Syndication Marketing ROI System 254

Waxing UnLyrical

MAY 28, 2014

'Guest Post by Jen Zingsheim Phillips. The May 6 #MeasurePR chat featured a very special guest— Richard Bagnall , the UK CEO of PRIME Research, and long-time friend of the chat. Richard talked to the #MeasurePR community about challenges and changes in measurement, and why it’s so important for a PR program. Here are some highlights from the discussion: We kicked off the chat by discussing the upcoming AMEC Summit , which takes place June 11-12, in Amsterdam.

Conference 211

Conference Analysis Research Upcoming 211

The Realtime Report

MAY 28, 2014

'Social media is prevalent among Chinese internet users ages 16-64; nearly 85% have a Qzone account (the most popular social network in China) and roughly half (50%) are monthly active users on the service. Sina Weibo and Tencent Weibo also have membership levels of 75% and higher, according to recent research from GlobalWebIndex. In addition, Chinese internet users are also finding ways to access officially banned sites like Facebook and Google+, including using mobile to bypass restrictions.

Statistics 179

Statistics Social Networking Activities Mobile 179

Convince & Convert

MAY 27, 2014

'As content marketing explodes, so too, does the volume of noise. Consider this: you have about 7 seconds to grab your audience’s attention. To date, there haven’t been many great examples of humor in B2B. I believe that will change as the importance of great content grows. And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach.

Conversation 167

Conversation B2B Marketing GPS 167

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Social Media

Ari Herzog

MAY 27, 2014

'Why are we creating schisms in marketing and media? Digital marketing. New marketing. Online marketing. Social marketing. Social media marketing. Digital media. New media. Online media. Social media. The list goes on. Why are we fighting to be the expert and guru in each of these subcategories? If you stop and think about it, what is the difference between digital marketing and social media marketing — vs marketing itself?

Marketing 161

Marketing Consultant ROI Social Media 161

Waxing UnLyrical

MAY 30, 2014

'Does critical thinking always have to be critical? I’ve been teaching at Johns Hopkins (the MA/Communication program) for some years now. I started out teaching in person, but now I teach both my classes completely online. As such, class discussions take place in online forums. And to make sure students actually log in and, you know, have a discussion, many of these forums are graded.

Class 203

Class Forums Consultant Education 203

Convince & Convert

MAY 25, 2014

'I recently collaborated on my friends at Formstack (a very nifty system for creating and managing smart, online forms ) on a free Webinar to help marketers see all the ways they could be improving their results with form tweaks. We spend a lot of time, energy and money to get people to visit our websites and landing pages, but it many cases we then undercut those efforts with forms that are at best “sub-optimal” and at worst “total crap and impossible to use.” In general

Conversation 165

Conversation Badge Sample Samples 165

The Social Media Incubator

MAY 29, 2014

'photo courtesy: Getty Images . As social media becomes more prevalent, business owners are faced with numerous legal issues. What can I say? How can I say it? Who is going to take issue with my content? As with any new opportunity, there are certain associated risks. Many of the large social media players, such as Facebook and Twitter, have internal reporting policies where the owner of a trademark can prevent another party from improperly using a trademark.

Social Media 144

Social Media Policies Forums Social Networking 144

Ari Herzog

MAY 29, 2014

'Facebook recently announced a new layout for Facebook pages. Of the many changes is a feature I desperately miss: the ability to add a page to an interest list. Look at the following screenshots from old and new layouts. In the first example, you can mouse over the cog wheel and add the page you’re looking at to an interest list. You can mark a list to be private for your eyes only; or you can mark it public for anyone to subscribe.

List 133

List Facebook Examples Types 133

Idaconcpts

MAY 28, 2014

'Today’s small business owners are savvier than ever; the most successful business owners have mastered the art of balancing when it comes to day-to-day operations. The decision to outsource certain aspects of the business can save owners an abundance of time and money. Why Outsourcing Makes Sense. For a small investment, things like accounting, payroll, spreadsheet creation, transcription services and marketing can be outsourced to reputable companies for a small fee.

Small Business 132

Small Business Reputation Banking Fashion 132

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Social Media

Convince & Convert

MAY 28, 2014

' Contrary to popular belief, marketing doesn’t necessarily need to be a “scalable” operation. In fact, outreach marketing focuses on the “one to one to many” approach where brands reach out to a handful of passionate fans, influencers, etc. who spread word of mouth recommendations for them. Nothing is black and white, especially marketing. However, for the most part, outreach marketing is not a philosophy that encourages at scale operations.

Case Study 156

Case Study Marketing Influencer Blogger 156

The Social Media Incubator

MAY 28, 2014

'photo courtesy: Getty Images. A trademark is “a word, phrase, symbol or design, or a combination thereof, that identifies and distinguishes the source of good of one party from another.” The primary policy underlying trademark law is to protect consumers from confusion and prevent the use of misleading tactics by competitors. With the recent advances in social media, many consumers now demand an interactive experience with their favorite brands and companies.

Policies 134

Policies Issues Review Company 134

Writtent Blog

MAY 28, 2014

'Interested in how to write headlines that make articles and/or blog posts go viral? Then your first step as a professional copywriter is to learn what words are the most effective at grabbing your readers attention. Here is a list of proven words that you can use in headlines and titles to gain more interest from your readers and promote sharing on social media. 1.

Examples 111

Examples Flickr Fashion Project 111

Twist Image

MAY 29, 2014

'If there is one deck of slide that marketers should be paying attention to, it is this one. Marketing nerds (like me), wait for Mary Meeker to deliver her annual Internet trends report. The Kleiner Perkins Caufield Byers venture capitalist has been putting together these annual trends for a long while, and they are - without question - the definitive view on what''s happening online (and how this affects business).

Trends 105

Trends Mobile YouTube Advertising 105

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Social Media

Convince & Convert

MAY 29, 2014

'Think you can sneak that bejeweled lipstick taser past the TSA? Think again. The TSA is nearing its one year anniversary of using Instagram to educate travelers on what not to pack by featuring photos of real items confiscated from airports across the country. The account was created in June of 2013 and features a range of confiscated items, from guns, to grenades, drugs and martial arts weapons.

Instagram 156

Instagram Case Study Travel iPhone 156

Small Business Mavericks

MAY 30, 2014

'Okay, most quizzes don’t strike us as fun. But Moz just put out theirs and I enjoyed it. Take the SEO Quiz and Rule the Internet has just enough humor to keep the fifty randomized questions from dragging out and it only takes about fifteen minutes to do it. The good stuff is at the end of the quiz. Once you’ve gone through the multiple-choice SEO questions, you can see all those questions with your answer and the correct answer marked.

SEO 87

SEO Engineering One Spot Small Business 87

Bill Hartzer

MAY 27, 2014

'Just recently, Kanye West posted photos of his wedding with Kim Kardashian on his Twitter account. These are great photos, and just the typical wedding photos. However, what is kind of odd is that Twitter is flagging these photos as containing “sensitive material” They’re wedding photos. I am not sure if this is something that is automated that Twitter is doing, or if Twitter has, on purpose, flagged these photos as containing sensitive material.

Twitter 92

Twitter Embedding Feed Feedly 92

Twist Image

MAY 24, 2014

'My buddy*, Scott Monty , left his position at Ford. Scott is a well-known entity. He changed the game for big brands and social media. This is a big deal. This is big news. He leaves Ford as being one of the global leads on social media. It''s not his title, but rather what he accomplished at this organization that is so staggering. Much has been said and written about Scott''s departure today (you can read the industry reaction to his choice right here: Ford''s Social Media Star, Scott Monty,

LinkedIn 105

LinkedIn Skills Industry Team 105

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Social Media

Convince & Convert

MAY 29, 2014

'There has been a lot of hype over real-time marketing (RTM) over the past two years and it doesn’t seem to be slowing down. I had the pleasure of speaking on the topic at Social Media Marketing World and as evidenced by the sold out room, it is a hot topic for marketers these days. While engaging in a trending topic can show some of Take my Facebook newsfeed during the last Superbowl.

Strategy 155

Strategy Marketing Case Study Trends 155

Small Business Mavericks

MAY 29, 2014

'There’s been a lot of talk swirling around the latest update of Google’s Panda algorithm. This 4.0 version was supposed to be “kinder and gentler” while getting rid of spammy stuff and encouraging quality content. But some pretty big names have taken a hit, according to the Motley Fool’s look at How One Google Algorithm Update Can Kill A Business.

Google 87

Google Engineering Sites Research 87

Writtent Blog

MAY 26, 2014

'SEO and blogging form the backbone of content marketing, something that every serious business and marketer should be doing today to grow their online presence. Have you heard the term? Learn it well. Unless you are satisfied with your current cyber status. Having a good-looking website is not enough. It’s hard to attract business with a few static web pages; those won’t bring you traffic, leads, and sales, or develop your brand.

SEO 97

SEO Hubspot Press Release Engineering 97

Twist Image

MAY 29, 2014

'Do you define yourself as an authority in your industry? Does it really even bear repeating that if you''re the only one who is recognizing yourself as an authority that you may, in fact, not actually be one? We see it all of the time. On LinkedIn , on Twitter bios, on Facebook , when individual''s are being introduced to speak at conferences and beyond.

How To 94

How To Conference LinkedIn Research 94

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Social Media

Convince & Convert

MAY 27, 2014

'Something old and something new is a great philosophy with which to power an awesome outreach marketing strategy. Hollywood Branded hit that nail on the head with a project they recently did for their client, PassionRoses. Hollywood Branded used a more traditional marketing tactic—working with a celebrity—and morphed their strategy to fit snugly with the way the modern consumer likes to hear about a brand—organic social media chatter and created a bang surrounding PassionRoses.

Case Study 145

Case Study Study Influencer Project 145

Small Business Mavericks

MAY 28, 2014

'Search Engine Journal just put out an excellent guide for site owners called How To Conduct A Content Audit On Your Site. It is pretty much self-explanatory, and guides you in a step-by-step process from beginning to end. It’s good and I can’t improve on it so I’m suggesting you use their guide for doing this important process. I want to talk about why auditing your content is so important.

Sites 87

Sites Content Journal URL 87

Absolute PA

MAY 30, 2014

'“What can I tweet to benefit my business?” If every time I was asked this question and someone brought me a cup of tea and a slice of cake, I’d be one happy lady. This is the question I’m asked most of all. Seems that when it comes to Twitter, everything we learn about talking about our business and connecting with people, flies out of the window.

Tips 89

Tips Twitter Exercises Community building 89

Twist Image

MAY 24, 2014

'We talk a lot about Mad Men. We talk a lot about Math Men. (I prefer Mad People and Math People). There is no question that marketers are increasingly required to better understand data, analytics, technology and yes, even math. These hybrids (or pink unicorns, as I like to call them) are few and far between. This is a new-ish field and finding professional marketers who can do the strategic, creative and data work is no simple challenge.

Skills 94

Skills Collaboration Marketing Analytics 94

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Social Media

Convince & Convert

MAY 30, 2014

'Tweetable Moments It’s really an engage-first-and-sell-later mentality. MikeToner Tweet This Members First Michael has been working with Navy Federal Credit Union for only a few months, but already he sees the cultural differences of a credit union versus another financial institution. Navy Federal is the largest credit union in the world, with nearly 5 million members, and the member-owned mentality pervades Michael’s social media team’s strategy. “We put the members fi

Social Media 132

Social Media iPad Banking Conversation 132

Small Business Mavericks

MAY 27, 2014

'Social media is one of the biggest advantages today’s business world has over the way things used to be done, but it also can be the thing that brings a business to its figurative knees in defeat. There are three basic areas where a business can make mistakes in its social media strategy. 1) Pretending Social Media doesn’t really matter.

Cost 87

Cost Social Media Strategy Issues 87

Koka Sexton

MAY 29, 2014

'Hootsuite came to San Francisco a few months ago to film a piece on social selling. It was an awesome opportunity. What I wasn’t expecting was Evan Aagaard the video producer to arrive with a full crew and some fancy equipment. We filmed for about an hour and what they released was amazing (of course I’m biased). This is the final product called “The Art of Social Selling ” video description: Social media is transforming the sales game and LinkedIn is one of the big re

Video 88

Video Film HootSuite LinkedIn 88

Twist Image

MAY 25, 2014

'Episode #411 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. When people ask me what is the main skill required for success in life, I think of one thing: being able to present an idea in a cogent way. When I think of people who understand the dynamics and intricacies of giving great presentations (and telling better stories), I think of Nancy Duarte.

Instagram 85

Instagram Skills Brands Advertising 85

Danny WhatMough

MAY 29, 2014

'For the last few years I’ve been working with the PRCA on a project looking at what the PR agency of the future will look like. It’s is a topic that I’m very interested in, especially seeing as there is so much disruption and change happening within our industry. It’s an exciting time. So I was delighted to be asked to participate on a Google Hangout for Future Comms – an event (where I’m also speaking) organised by MyNewsDesk, happening next month in London.

Skills 78

Skills Project Industry Feed 78