yMarketingMatters

FEBRUARY 10, 2014

'Social media networks were a novelty 5 years ago, but today their importance is no longer debated. Yes, businesses have definitely realized the power of social media and accepted that social media marketing has to be part of their marketing and PR mix. In Social Media Examiner’s 2013 End of Year Report, marketers now place very high value on social media marketing: 86% of marketers stated that social media is important for their business. 89% of marketers stated that increased exposu

Social Media 279

Social Media Mobile YouTube Social Networking 279

Jason Yormark

FEBRUARY 13, 2014

'I interrupt the usually scheduled program of social media and technology posts with this little relationship post I felt compelled to write. My blogging has always been inspired by helping others in any way I can. Sometimes that strays from my professional world. This time around it’s about relationships. Over the past few years, I’ve been through some tremendous life challenges and changes and have learned so much that I feel compelled to share what I feel I’ve learned.

Meeting 279

Meeting Authentication Course List 279

SocMed Sean

FEBRUARY 9, 2014

'In case you haven’t notice, Facebook recently launched an addition to the user-experience called their “Trending” box. The content in this widget providers users with a quick way to see what topics of conversation are trending across the entire Facebook community. While some see this as a great way to learn about new and timely topics, Facebook failed a bit by giving us no way to turn the feature off or even minimize it.

Trends 272

Trends Widget Facebook Social Networking 272

Firebelly

FEBRUARY 13, 2014

'Digital PR, Optimization, Mobile Research, Digital Futurism, and more Over the last few years, Firebelly has focused on social media marketing. We have developed a bit of a reputation: some national clients, spoken all over the place, and are in the process of writing a book (Social According To Us). We’ve found that bringing outside.

Research 261

Research Reputation Mobile Process 261

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Harp Interactive

FEBRUARY 14, 2014

'Categories: Blog , Facebook , Google , Social Media Marketing , Twitter Tags: Facebook , Firefox , Google , page layout algorithm , social media , Social Media Marketing , Top heavy filter , Trending , Twitter Facebook Trending Hashtags, New Twitter Layout, Google Page Layout Algorithm Updates and more! Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place.

Hashtag 228

Hashtag Trends Social Media Twitter 228

Mindjumpers

FEBRUARY 12, 2014

'Visual content is with out a doubt the catalyst of audience engagement on social media today. Similar to a gourmet meal your content must allow your audience to eat with their eyes first, which is probably why photos tend to receive twice as many likes as text updates. Pinterest is a great platform for brands to be featured on; the platform allows you to display non-tangible aspects all of which can be related to your product or company through lifestyle portrayals and inspiring mood boards.

Tips 235

Tips Brands Loyalty Fashion 235

Waxing UnLyrical

FEBRUARY 12, 2014

'The old adage “Curiosity killed the cat” came to mind the other day during a conversation (aka: a “rant”) in one of my classes at Curry College , where I head the undergrad Public Relations Concentration and teach most of the PR courses. We had had a writing assignment on the “democratization” of reading that came about in part because of the introduction of paperback books.

Banking 218

Banking Class Organization Education 218

Adam Sherk

FEBRUARY 10, 2014

'On average, what percentage of referral traffic to publishers comes from search, social media, links and direct navigation? That’s a question I’m commonly asked by organizations that are attempting to establish benchmarks and assess their current performance. To get an idea of where things currently stand, I pulled 2013 referral data for a selection of 52 magazine and content sites, all well-known brands from major publishers.

Publishing 198

Publishing Hitwise Social Media Analysis 198

The Realtime Report

FEBRUARY 14, 2014

'The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.19 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube. Twitter: 241 million monthly active users. via re/code. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 500 million users. via The Next Web. Renren: over 170 million users. via iResearch iUser Tracker.

Social Networking 191

Social Networking Tumblr Statistics Reddit 191

Firebelly

FEBRUARY 13, 2014

'About a week ago Firebelly Labs launched its first “smart” infographic over at Verge: the results we’ve seen so far have exceeded our expectations. *1137 shares† *Month over month traffic for this time period is up 394% *Year over year traffic for this time period rose 591% *Best traffic day for the site in over.

Case Study 174

Case Study Study Sites 174

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Waxing UnLyrical

FEBRUARY 10, 2014

'Happy Monday! If you’re in Cleveland, I hope I’ll see you tomorrow (I’m speaking to the PRSA chapter). If not, then you’ll just have to imagine what fun we’re having. OK. Let’s kick off the week with your weekly roundup. Since this Friday is Valentine’s Day, this week’s roundup features seven posts from around the web that focus on compassion, humanity, and of course, love.

Consultant 202

Consultant Resources Communities LinkedIn 202

Small Business Mavericks

FEBRUARY 13, 2014

'Newbie online marketers can get the idea real fast that there’s some kind of secret to succeeding at online marketing. There’s no real secret, but there are four principles you should adhere religiously: Quality – Insist that your content is high quality. If you want to increase your readers and you want your current readers to share your content, then you’ve got to make sure it passes the quality test.

Content 170

Content Marketing Small Business Reputation 170

The Realtime Report

FEBRUARY 11, 2014

'The ability to access your social networks while in the air is nothing new; many airlines offer in-flight WiFi (for a price) within the US. But Virgin America is now offering the first in-flight social network in the US, allowing fliers to connect directly with other passengers on the flight, and with travelers landing at their destination airport.

Social Networking 189

Social Networking Airlines Twitter Travel 189

Firebelly

FEBRUARY 12, 2014

'When I was learning to drive, the very first thing my parents told me was no texting and driving! However, no one ever said anything about vining and driving. Vine is a mobile app that allows users to view, share, and produce up to 6 second videos. One of my favorite “Viners,” Alx James, is known.

Mobile 156

Mobile Video 156

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Waxing UnLyrical

FEBRUARY 14, 2014

'Anyone else hit by Winter Storm Pax ? I spent yesterday morning shoveling. There’s more ahead today. I’m not happy about it. Oh well … Oh! Happy Valentine’s Day! Have you ever wondered exactly what makes up the “Internet of Things”? Btw, that’s what Peter Corbett will be speaking on when xPotomac rolls around on Feb. 28.

Discount 182

Discount Consultant LinkedIn Communities 182

Ari Herzog

FEBRUARY 12, 2014

'Mashable is a one-stop destination for social media news. From platforms to devices and everything in between, Mashable is your place. But because it’s so ubiquitous, people like sharing links to its popular stories. Look at yesterday’s announcement of a new Twitter layout. It’s already been shared nearly 29,000 times. If you click that link and further select the button to tweet it out, you will see a popup resembling this screenshot: With thousands of people tweeting the sam

Hashtag 163

Hashtag Meeting Influencer Twitter 163

The Realtime Report

FEBRUARY 13, 2014

'Here’s another first for airlines: KLM Royal Dutch Airlines is now allowing customers to book flights and pay via social media. A customer on Facebook or Twitter can now book or rebook a flight, reserve a seat, arrange extra baggage, and pay through the social networking platform. There’s no need to call or visit a separate website to make a payment; all contact with the customer can take place “exclusively” through the social media channel they choose.

Airlines 187

Airlines Twitter Facebook Hotels 187

Janet Fouts

FEBRUARY 12, 2014

'Let’s think for a moment about how great– really great –sales people deal with initiating a sale. Do they just walk up to someone at random on the street and say “Hi, my name is Jill and you’ve GOT to buy this product!” without ever knowing anything about the person, what they need, or warming up the prospect with some friendly remarks first?

Social Media 159

Social Media Social Networking Buy Project 159

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Convince & Convert

FEBRUARY 12, 2014

'Your headlines suck. They’re boring, they’re formulaic, and they’re so jammed with exact match keywords that even black hat SEOs are rolling their eyes and mumbling, “Seriously?” Oh sure, you’ve read all the content marketing blog posts that tell you to use exciting words, or that you need to use the very precise keyword combination that matches your Google Analytics, and that the keywords need to fall within the first four words, and yada yada yada.

SEO 163

SEO Analytics Google Content 163

Ari Herzog

FEBRUARY 13, 2014

'I thought it would be intriguing to spend a week and tweet like Aaron Lee , Martin Zwilling , and other so-called influencers. Four days ago I wrote : Twitter users are influencers when they are followed by a lot of people and are retweeted more often than they tweet themselves… I further this definition by the stereotype that most influencers broadcast more than they reply.

Twitter 140

Twitter Influencer Comments 140

The Realtime Report

FEBRUARY 12, 2014

'Brands using billboards in Times Square to encourage social media engagement is nothing new, but HTC One took things a step further with the brand’s “ The Most Beautiful Smartphone ” campaign over the holiday season. Over an eleven-week period, HTC One saw over 54,000 photos shared from consumers in five countries: the US, UK, China, Hong Kong and Taiwan.

Campaign 149

Campaign Case Study Mobile Study 149

Idaconcpts

FEBRUARY 11, 2014

'If your business is being crushed under the weight of your own expenses, it’s time to make a change. Here are six ways you can lower your monthly bills and stop cringing every time you receive a bank statement. 1: Go Paperless. Paper isn’t a huge drain on your budget, but the little expenses can really add up into an unpleasant whole. Embrace technology and wireless sharing in order to eliminate your need for printers, papers, files, binders, ink cartridges, et cetera. 2: Outsource.

Tips 139

Tips Wireless Discount Banking 139

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Convince & Convert

FEBRUARY 9, 2014

'If you’ve read this blog much, you’ll know that I’m a huge fan of the Lowe’s #FixInSix content program , whereby the company publishes 6-second household tips on Vine. Unfortunately, the manuscript for my book, Youtility , was finished before the FixInSix program launched, but I still talk about it in almost every presentation.

Content 156

Content Marketing Publishing Tips 156

The Social Media Incubator

FEBRUARY 12, 2014

'This week’s SMI App of the Week isn’t your typical app that is featured, but with Valentine’s Day quickly approaching, it could come in handy. Red Stamp is an app that allows you to send cards to your friends, family, significant others via mail, email, Twitter, Facebook, text or Instagram. Red Stamp allows you to pick a template from any of their large selections in a given category, then customize it and send it off.

Mobile 121

Mobile Template Templates Cost 121

The Realtime Report

FEBRUARY 10, 2014

'Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, LinkedIn and Foursquare: Facebook’s Look Back movie now has edit options. Facebook. Facebook now lets you edit your “Look Back” movie – to celebrate its 10th anniversary, Facebook automatically generated “A Look Back” movie for each user that clicked on the link ; now users can edit their own movie (TechCrunch).

News 142

News Foursquare LinkedIn Data 142

Ari Herzog

FEBRUARY 9, 2014

'Influence. The word conjures a plethora of definitions, analogies, and examples. You might think of power or authority or leadership. You might think of JFK or the KGB. You might think of your parent or your boss. Twitter users are influencers when they are followed by a lot of people and are retweeted more often than they tweet themselves. I curate a Twitter list of influencers who I define as people with tens or hundreds of thousands of followers.

Influencer 126

Influencer Startup Curation Social Media Management 126

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Convince & Convert

FEBRUARY 13, 2014

'With conference season in full swing and so many places to turn for insights and education, I thought it was important to highlight what might be your biggest opportunity for education. I’ve been a social strategist for several years now. Like many of my counterparts in the space, I found myself in this role without much social media training. In the beginning I couldn’t get my hands on enough social media education: I subscribed to just about every social media newsletter, followed all.

Education 155

Education Social Media Collaboration Conference 155

Bill Hartzer

FEBRUARY 13, 2014

'After seeing that Twitter doesn’t actually recognize the new gTLDs as real links in Tweets, I was curious to see whether or not Facebook recognizes the new gTLDs as links in posts. If you were to include the URL of a new website that you just put up on a new gTLD, then would Facebook include that URL in the post and change it so it’s a clickable link?

Domain Name 129

Domain Name Facebook URL News 129

Small Business Mavericks

FEBRUARY 14, 2014

'Webmaster Tools is a lot more useful now since Google quit providing keyword data in Google Analytics. What can you do in Webmaster Tools? One thing you can do is check your authorship status. If you aren’t familiar with Google Authorship, get your primer here. Authorship is important for a number of reasons, but in case you didn’t know, you can follow your Authorship stats in Webmaster Tools.

Google 101

Google Tools Metrics Statistics 101

Writtent Blog

FEBRUARY 14, 2014

'Growth hacking … Is this a new buzzword or a must-have skill for a digital marketer? Like many things, the most effective solutions are often born from scarcity. That’s probably one of the reasons why growth hacking is a trend associated with start-ups. While it’s not quite hit the mainstream yet, I believe it’s just around the corner for larger organizations.

Resources 111

Resources Startup Marketing Handbook 111

Convince & Convert

FEBRUARY 11, 2014

'A truly great staff is made up of different types of people, placed in the positions they’re best at. Building your content marketing team is no different; you must select the best combination of players with different core strengths. For example, your content marketing team will need a big-picture strategist, a writer to create content, and a designer to give everything the right look.

Team 144

Team Content Marketing Software 144