Sat.Nov 16, 2013 - Fri.Nov 22, 2013

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Let’s make LinkedIn endorsments smarter

Sherrilynne Starkie

'It’s not that I don’t appreciate the hundreds of endorsements that my LinkedIn contacts have bestowed upon me. It makes me smile each time I receive a notification that someone I know and have worked with pays me the compliment of giving me an endorsement. But still, I have to say that LinkedIn endorsements are pretty much meaningless.

LinkedIn 278
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Social Media Comic: The Technophobe

SocMed Sean

'Anyone else run into technophobes in their digital lives? You know…the one who never wanted to be on “the Interweb” or thinks that “the YouTube” is just about cats on skateboards? Funny how those same people who dismissed email and mobile phones are now seen carrying smartphones, tablets and sending pics of their vacation via GMail.

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Trending Sources

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How to Use Facebook for your Business to Get Results

yMarketingMatters

'As promised in my blog on Which Social Media Channels Should I Use For My Business? , I am following up with a more in-depth detailed blog on how to use Facebook for your business to get results. Facebook is by far the biggest social media channel, with an updated estimate of 1.26 billion people using the site, 699 million (updated for October) active users each day, and generate up to 645 million local business page views per week.

Facebook 237
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The Reality of Social Currency

Direct Marketing Observations

'One of the tougher jobs on any given days in the digital space is the curation and or the creation of good content. It’s everywhere and sometimes it doesn’t matter what RSS feeds ot Flip Boards or whatever you use to find it, it can slip through the cracks. Case in point, this morning I came across an interview with Erich Joachimsthaler, a former Harvard professor, author of over 40 articles & two books on brand strategy and the CEO of Vivaldi Partners Group.

Loyalty 226
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Do You Have FOMO Syndrome?

Firebelly

'In a world full of acronyms, I have to admit even I can’t keep up. If you just figured out what YOLO means (You only live once) then here comes another acronym to confuse you with, FOMO. And FOMO, which stands for fear of missing out, is not just an acronym but is also considered a syndrome that many of us face every day. An article from mashable.com revealed 56% of social media users suffer from FOMO.

News 183
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How to Boost Reach, Attendance and Engagement for Your Next Event?

Atom Thought

'Some time back ‘atomthought’ as a media partner to a national digital event, created a live hangout and streamed to all it’s readers. Our sister organization- dotConverse, handled the ORM and Social Media account for Lemp (post the fiasco) where it would promote the weekly gigs and a few big events like the Chennai Express.

Eventful 178

More Trending

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Three Digital Marketing Trends for 2014 and Beyond

Convince & Convert

'Earlier this fall, I keynoted at Lee Jean’s Digital Days, a day long event for Lee Jean’s marketing teams and their agency partners. They asked me to share a few digital marketing trends that were beyond the tipping point. I discussed three: Real-Time Marketing, Creating Youtility, and Empowering Employees & Fans. 1. Real-Time Marketing. The term Real-Time Marketing is overhyped.

Trends 166
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Sorry Selfies, No One Wants To See You!

Firebelly

'For those of you that love #SelfieSaturday, and taking photo shoots of yourself in general, I’ve got some bad news: no one wants to see those pictures! Leave it to illustrator John Kovalic of Dork Tower to demonstrate why, now matter how many different filters you use, your selfies are not as great as you think they are.

Instagram 173
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Blog Visits Increase Despite No Tweeting

Ari Herzog

'The above subject says it all. The below graphs and data from Google Analytics say the rest. Phil Gerbyshak asked me to provide background to my last post on Twitter that occurred October 17, wondering if that action had any impact on blog visitors. These are unique visitors from October 19 to November 18. These are unique visitors from September 19 to October 18.

Quantcast 161
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Star Ratings for Facebook Local Pages!

Atom Thought

'Now, this is becoming interesting. Facebook used to have a Reviews slot in the Page timeline for local pages. But now the star ratings are showing up absolutely at the top and are very visible. For a local player it means that it now has a place where it can show up reviews, ratings and.

Facebook 140
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Coca-Cola’s New Corporate Website Aims to Refresh the World Through Storytelling

Convince & Convert

'According to Coca-Cola, the corporate website is dead. Inspired by the power of storytelling has to cultivate engagement, the company has re-launched their corporate website, “ Coca-Cola Journey ,” as a highly visual, sharable digital magazine. Featuring content themed around pop culture, social media, brand history, marketing campaigns, recipes, career advice, and more the website is a far cry from the traditional corporate website – in a good way.

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Social Media Contests: Promoting The Promotion

Firebelly

'I wanted to get another expert opinion on social media promotions so I asked our own Chad Richards , who has run more social promotions than he can remember, to offer some advice. “There have been so many occasions when I’ve seen brands build a promotion and complain about the low participation. After all, if you build it – shouldn’t they come?

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Yahoo to Start Encrypting Searches, All Traffic

Bill Hartzer

'Yahoo will start encrypting all traffic that goes from users to the Yahoo servers starting in early 2014. This will inevitably include search data and keywords, and users will be able to opt out of the encryption. In a recent blog post, Marissa Mayer revealed the news. This is all due to the recent issues with the NSA, and the fact that the organization recently got access to Yahoo user data.

Yahoo 153
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Personalize Your Voicemail With Our App of the Week

The Social Media Incubator

'This week’s App of the Week gives you the opportunity to give your clients, business partners, friends and family a more personalized voicemail. YouMail is a voicemail service that allows you to choose from a variety of greetings already made for you; or you can record your own. Features. YouMail provides smart greetings in which callers are greeted by name.

Mobile 125
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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5 Reasons You Need to Give Away The Recipe For Your Secret Sauce

Convince & Convert

'Photo from www.hungryhappenings.com. Don’t be afraid. Every professional services firm (marketing, business consulting, accounting, medical, law, et al) in the history of ever struggles with content marketing. Not necessarily from a tactical perspective, although “finding time” to create content is often a presumed obstacle in these organizations.

B2B 154
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3 Tips For Building A Better Brand

Firebelly

'Ever since I decided my major would be strategic communications, I learned one word very quickly: clutter. Getting through the clutter in today’s world is a challenge, but it is something that must be done. The amount of information that consumers get on a daily basis is overwhelming, and can have marketers wondering if their message is getting through.

Brands 166
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Content vs Content: A November Wish

Ari Herzog

'Photo: theenvironmentalblog.org. Marking the first harvest by the Pilgrims in 1621, Americans gather every November to celebrate Thanksgiving. We usually carve a turkey and accompany the bird with squash, potatoes, carrots, cranberries, and other foods that the Pilgrims ate. It is a lot of content and it makes us feel content. Look at that word content.

Content 138
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Is The New Google AdWords Ad Format Too Sneaky?

Bill Hartzer

'There are new Google AdWords ads that are starting to show up with different formatting that I’ve seen before. Essentially, the background does not have a color: which in the past has distinguished Google AdWords ads from the regular organic search results. I bet these new ads are going to get a lot more clicks than before. Here is a screen shot of the new ads that are showing up: Click on the image to see a larger version.

Adwords 141
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How to Be Careful Without Being Boring

Convince & Convert

'Jason Miller, Beam Global. Jason Miller , Social Content Manager at Beam Global , joins the Social Pros Podcast this week to discuss the complex legal issues of running an alcohol-related brand’s social media operations, the off-limits social channels, and how important storytelling is in the face of the visual takeover of social. Live from WOMMA Summit , it’s Social Pros!

How To 130
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How to Boost Reach, Attendance and Engagement for Your Next Event?

Atom Thought

Some time back ‘atomthought’ as a media partner to a national digital event, created a live hangout and streamed to all it’s readers. Our sister organization- dotConverse, handled the ORM and Social Media account for Lemp (post the fiasco) where it would promote the weekly gigs and a few big events like the Chennai Express [&hellip.

Eventful 100
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Farewell to Facebook

Ari Herzog

'First went Twitter , next comes Facebook. There are more important things in life than Facebook and I intend to savor them over the remaining 40 days of 2013. As I posted on my wall, I may continue to lurk and post on some walls but I’m otherwise saying farewell until the new year. This is my Facebook farewell message of November 21, 2013. I encourage you to join my fledgling group over there where I explore digital media.

Facebook 128
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It is Time to Re-Evaluate Meta Description Tags

Bill Hartzer

'Here we go again. It looks like it’s time to re-evaluate meta description tags, another standard web element that has been around ever since the beginning of the internet (or it seems that way). Of course we know that the meta keywords tag became useless about 10 years ago, when website owners were obviously keyword stuffing the meta keywords tag with all sorts of keywords.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Social Networks Have More Reach

Small Business Mavericks

'If reach is an important metric for your business, there is a new study out that indicates social networks have greater reach than ad exchanges and networks. I can’t vouch for how reliable this study is, but it does look fairly interesting. Social networks were compared to ad exchanges, networks, video networks, and mobile campaigns. Of those, social networks won out for having the highest reach.

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How to Boost Reach, Attendance and Engagement for Your Next Event?

Atom Thought

Some time back ‘atomthought’ as a media partner to a national digital event, created a live hangout and streamed to all it’s readers.

Eventful 100
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LinkedIn Announces New Showcase Pages: Great For Law Firms

Myrland Marketing

'Yesterday, LinkedIn announced the addition of “ Showcase Pages ,” which are subsets of Company Pages. Read on as I discuss how this has great utility for law firms. WHAT ARE SHOWCASE PAGES? . LinkedIn tells us that: “Showcase Pages are dedicated pages that allow companies to highlight different aspects of their business and build relationships with the right community.

LinkedIn 105
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First the PC. Second the Web. Third the Cloud. And Now.The Chain - Why Bitcoin is Not Just a Currency - It's a Platform!

Stay N' Alive

'What if you could transfer stock to another individual, without a stock broker or stock certificate? What if you could sell your home, without a real estate broker or deed? What if you could sell your car without need for a title or vehicle registration? That''s the concept of the technology behind Bitcoin , and why you need to be paying attention to why this is so much more than just a currency or investment, and why your brand could be disrupted soon if it does not adapt.

Platform 104
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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When To Let Google Write Your Meta Descriptions

Small Business Mavericks

'Conventional SEO wisdom is to write unique meta descriptions for every page on your website, but there may be times when you want to let Google do that for you. One thing you definitely do not want to do is write duplicate meta descriptions for your pages. You’re better off without them if you’re going to do that. If you have a lot of pages with similar but unique, original content and the page titles are very close, then you don’t want your meta descriptions being too similar

Google 101
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The Most Active People on Twitter Dreamforce Day 2 #DF13

Koka Sexton

'Another day of Dreamforce and another very active day in the Twitterverse for the #DF13 hashtag. Interesting to see how today’s most active people on Twitter differs from yesterdays most active people on twitter for Dreamforce.

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Google to Remove Image of Slain Teen from Google Maps

Bill Hartzer

'Google has decided to accelerate the updating of satellite images in Google Maps that appear to show the body of a slain teen from 2009. At a certain location in Richmond, California, in the satellite view, there it appears that there is a police car and officers standing around viewing something. Apparently, according to reports , “Kevin Barrera, 14, was shot and killed in 2009.

Google 93
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Rise Growth Hacker Marketer, Rise

Twist Image

'Episode #384 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Is the future of marketing going to be owned by engineers and hackers? Brands like Uber , AirBnB , Dropbox , Instagram and many more Silicon Valley startup darlings have built magnificent and defendable brands without any of the traditional advertising fare and relying only on word of mouth within the social media channels as a form of awareness and validation.

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Find Complementary Affiliate Products In Your Niche

Small Business Mavericks

'Affiliate marketing is a great way to increase your revenue opportunities. If you own a service business, you can find a couple of complementary affiliate products in your niche to promote to your audience, but I recommend focusing first on making yourself an authority in you niche. Become a recognized authority, then you’ll have the clout to recommend products.