Sat.Nov 09, 2013 - Fri.Nov 15, 2013

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What is Rob Ford’s media strategy?

Sherrilynne Starkie

'Any PR consultant worth his salt will tell you that when a scandal hits the headlines, it’s best to apologize, take full responsibility and promise never to do it again. Even better…do so with your loving and supportive spouse by your side. It’s a script we’ve seen played out time and time again with fallen celebrities and politicians who wish to regain their public reputations.

Strategy 373
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Pinning Your Way to the Top

Harp Interactive

'Categories: Blog , Pinterest , Social Media Marketing Tags: branding , how brands use pinterest , Pinterest , Social Media Marketing As one of the fastest growing social media platforms in the world, Pinterest has quickly become a dominant player to reach audiences in rapidly growing demographic segments for many brands. Pinterest has over 70 million users worldwide and continues to grow at an impressive pace.

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Trending Sources

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5 Ways CMOs Can Master Their Online Customer Experience

Buzz Marketing for Technology

'Posted in Behavioral Targeting Customer Experience eCommerce Online Testing Optimization. As mobile devices continue their gains in popularity and usage worldwide, more consumers are interacting with brands at various stages of the buying life cycle—from browsing, researching and comparing products to reading reviews, sharing their experiences and making actual purchases.

Loyalty 243
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4 Ways to Make Sure You Always Have Something to Say Online

yMarketingMatters

'It’s probably the most common problem faced by business owners who use social media and blogging for their business: What am I going to say? What can I post that is topical, interesting and valuable? Stoked with enthusiasm and lots of great ideas, they start blogging, posting and tweeting away. But that’s like hopping into a car and expecting to drive forever.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Public Relations And Social Media Q&A With IUPUI Professor Bruce Hetrick

Firebelly

'One of the reasons I loved going to IUPUI was because we had relevant professors. And by relevant, I mean they had real life experience in their fields and provided us with actual examples that helped propel our learning. One professor who made an impact in my life and the lives of others is Bruce Hetrick , who always stands out in my mind as one of the most professional and passionate individuals I have ever met.

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The Biggest Social Media Story of 2013

Direct Marketing Observations

'Remember this? It’s one of the classic lines of all times in a movie. Greed is Good. Remember this? It was one of the biggest acquisitions in 2013. Remember this because it will be the social media headline of 2013… To quote The New York Times : What business makes no money, has yet to pass its third anniversary and just turned down an offer worth billions of dollars?

More Trending

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Google Ripples Shows You How and When a Post Went Viral

Bill Hartzer

'I have written about this before, but I have to say, that I really like the Google Ripples feature of Google Plus. It shows you exactly how, when, and where a post on Google Plus went viral, and exactly who did the sharing to make it do so. Not only can you see when the post went viral, but you can actually see who shared the post and who did the resharing of the post.

Google 164
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Movember Madness: 5 Great Sites About Moustaches

Firebelly

'While you’re rocking your stache for Movember, you’re going to want to stay current on the latest trends in facial hair and also share some great moustache content. Below are five stellar sites that focus on facial hair. The Art of Manliness. By far the manliest site on the Internet, AoM helps remind us how to be a perfect gentlemen on all accounts; including health, grooming, finances, one off man-tips, and of course moustache content galore.

Sites 172
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Children and Social Media Project

Direct Marketing Observations

'I’m starting a new project. I have no time to really be doing this but it means that much to me; and I know it will have an impact, so I’m doing it. First the backstory. It started with an email I sent to the superintendant of our school system. It went unanswered. Here’s a few excerpts: Dear _ It’s been awhile since we last talked, the most recent being when we held a social media summit meeting in your office with some of the other “social media” people in

Project 175
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Real-Life Instagram Project Filters In Unique View of London

Convince & Convert

'Just when you thought snapping and sharing photos on Instagram couldn’t get any more addictive, a creative new project out of London is making waves for bringing the platform’s beloved attributes into the read world. Called “Real-Life Instagram,” artist Bruno Ribeiro has placed cardboard cutouts resembling Instagram’s photo frame complete with filters alongside some of London’s photogenic places and landmarks.

Project 153
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Analyze Your Visits to My Blog

Ari Herzog

'Thank you for reading my blog. Google Analytics tells me that 34,532 unique visitors (including you) came here over the prior six months. Monthly visitors, May – Nov 2013. Over 90% of visitors arrived for the first time. Many returned. Frequency of visitors, May – Nov 2013. You come from different countries… Countries of visitors, May – Nov 2013. …and use different browsers… Browsers of visitors, May – Nov 2013. …and operating systems… Opera

Energy 148
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Social Media Promotions: An Overview Of Sweepstakes

Firebelly

'Last weekend I was a guest lecturer at Georgetown University in Washington D.C. courtesy of my great friend Shashi Bellamkonda – better known as the Social Media Swami or @shashib. Shashi asked me to take a page out of our social media promotions playbook and record a video for the class to watch on sweepstakes. Below are two of the takeaways: Every Community Wants Growth.

Overview 151
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Where Search Is Headed

The Social Media Incubator

'Just recently, Google moved us closer to real semantic search. In what is becoming one of the most talked about Google algorithm updates since Google Penguin (2012) and perhaps the most comprehensive update since Caffeine (2010), Hummingbird is supposed to affect 90% of searches. It was rolled out in late August, 2013. No one noticed. It took Google making a public announcement before anyone even started writing about it.

SEO 130
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5 (+1!) Tools to Get Better at Printing

Idaconcpts

'Printing…even with tablets and smartphones and the ability to access data everywhere, we still do it. But that can be bothersome, between how much paper and ink it takes, and the cost of those items as we move into a move digital world. Since we can’t just give it up altogether (not yet, anyway), it is a good idea to become more efficient at what you do print.

Tools 145
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Retargeting: 5 New Statistics That May Surprise You

Convince & Convert

'Retargeting is hot right now. Serving ads to consumers based on their previous Internet actions has proven to be a uniquely powerful form of online advertising. But if you’ve only heard the hype about retargeting, you may be surprised to learn some of the facts and figures. The Chango-Digiday Retargeting Barometer Q4 2013 sought out some of that hard data by asking almost 300 media buyers from a wide range of industries in the U.S., Canada and the U.K. about how they use retargeting.

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Creating A Design Team Built To Succeed

Firebelly

'A common inquiry we hear from our clients at Firebelly is how we seem to be “reading their minds.” The way we our able to do this is because of the way we have structured our design team. Each member has their own strengths that compliment the overall group so it is like a perfectly put together puzzle. When we are looking for new team members, we often look at current team dynamics as well as upcoming work to determine what skill sets we ought to be seeking.

Team 136
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4 Social Media Lessons from Sachin Tendulkar

Atom Thought

'Here’s a slideshare presentation our partner agency- dotConverse made. Very interesting read! 4 social media lessons from sachin tendulkar! from Saurabh Pandey Related Posts: How Social Media is changing brand communication paradigm Social Media and the New Workplace! The Great Indian Digital Elections! Media Partnership Web Analytics Q & A With Avinash Kaushik & Nick.

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Choosing An External Hard Drive That Will Complement Your Laptop

Idaconcpts

'Thanks to modern technology and increased computing power, external data storage devices are much less cumbersome and unwieldy than only a few short years ago. In fact, many such devices are now stylish and pocket-sized ; allowing for easy transport and storage. It is for this reason that an external hard drive has become the best option for secure data storage for millions of individuals around the world.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Put Yourself on the Social Map: From Vagueness to Greatness

Convince & Convert

'Erich Marx, Nissan @emarxe. Erich Marx , Director of Consumer-Facing Interactive and Digital Media at Nissan , joins the Social Pros Podcast this week to discuss the process of managing a huge, multinational brand’s presence in the digital sphere; measuring results when they don’t necessarily translate directly into sales; and creating innovative experiences to keep customers engaged.

Loyalty 136
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Google Thinks Domain Names Are Like Guns

Bill Hartzer

'So, here’s an interesting question: when are domain names like guns? Well, apparently if you are searching Google, then domain names are so related to guns that Google shows a popular domain name registrar along with search results related to, you guessed it: guns. I have to admit that in the past I’ve been quick to “pull the trigger” when I see what I think is a good domain name.

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4 Social Media Lessons from Sachin Tendulkar

Atom Thought

Here’s a slideshare presentation our partner agency- dotConverse made. Very interesting read! 4 social media lessons from sachin tendulkar! from Saurabh Pandey.

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Google Books Poses New Search Opportunity

Small Business Mavericks

'Google has just won a landmark legal battle involving its fair use/copyright dispute with The Authors Guild. A judge agreed with their argument that scanning pages of published books constitutes fair use. The interesting thing about this decision is that the scanned pages in the books creates a new opportunity for business owners with authority to achieve search engine rankings.

Google 101
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Google + Is Still More Important Than Most People Realize

Twist Image

'Every morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you''re interested in hearing more of me blathering away.

Google 98
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Behr Paint Now Offering SEO and Search Engine Marketing Services

Bill Hartzer

'Wow, that’s one headline that I thought I would NEVER write. But, apparently Behr Paint ( Behr Process Corporation ) is now offering search engine optimization and search engine marketing services to registered BehrPro professionals. Local businesses can now get their paint and their search engine optimization and search engine marketing services from the same company.

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4 Social Media Lessons from Sachin Tendulkar

Atom Thought

Here’s a slideshare presentation our partner agency- dotConverse made. Very interesting read! 4 social media lessons from sachin tendulkar!

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Yahoo!’s Domain Name Auction

Small Business Mavericks

'Starting today at noon EST, Yahoo! listed more than 100 domain names for auction at Sedo. They made the announcement on their Tumblr blog yesterday. I didn’t know Yahoo! was in the domain name business. Did you? Some of these domain names are actually pretty valuable and whoever ends up with them will have great keyword-based domain names that should do well in the search engines for years to come.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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15 Habits of Legendary Content Creators

Writtent Blog

'Image credit: Artur 84. Everyone can have happy and successful careers as content creators, if they adopt positive working habits. According to Pearson, the right habits can be the difference between successfully achieving goals and having work-life balance, or struggling to simply meet expectations. While procrastination is among the worst things you can do on a daily basis, especially when you’re striving to meet deadlines, small changes in other areas can yield remarkable results.

Content 95
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comScore Search Engine Rankings for October 2013

Bill Hartzer

'Every month at about this time, I try to post the search engine market share, the search engine rankings, for the previous month as reported by comScore. Google’s websites and web properties have 66.9 percent market share. Microsoft own sites, including Bing.com, took some more market share from Google, and now has 18.1 percent of searches. 66.9 percent of search queries conducted during the month of October 2013 were performed on sites owned by Google. 18.1 percent of searches were perfo

comScore 105
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World-Changing Ideas, The Future Of Work And No Pants

Twist Image

'Care to work in your underwear? Scott Berkun wanted to write a different kind of book. He has already done quite well with professional speaking and writing business books like Making Things Happen , The Myths of Innovation and Confessions of a Public Speaker , but he wanted to mix it up. So, he went to work as a manager at WordPress , leading a team of young programmers developing new ideas for the company.

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What Factors Affect Local Search?

Small Business Mavericks

'Looking over the Top 20 Local Search Ranking Factors , I’ve identified 6 key areas where local search results are affected. These are important management tasks for any business trying to rank their website for specific search terms in local search. Your Google+ Local page – The most important thing to get right here is your categories.

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SEO is Dead. Content Marketing = Guaranteed SEO

Writtent Blog

'SEO as we know it is actually gone forever. The most recent Hummingbird update to Google’s search algorithm was a final nail in the coffin of an industry that had been in decline since the major Panda update in 2011 that affected as many as 30% of all search results. Are you dubious, or worried that our position is extreme? image credit: Search Engine Watch.

SEO 95