What is Rob Ford’s media strategy?
Sherrilynne Starkie
NOVEMBER 9, 2013
'Any PR consultant worth his salt will tell you that when a scandal hits the headlines, it’s best to apologize, take full responsibility and promise never to do it again. Even better…do so with your loving and supportive spouse by your side. It’s a script we’ve seen played out time and time again with fallen celebrities and politicians who wish to regain their public reputations.
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