Sat.Aug 03, 2013 - Fri.Aug 09, 2013

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Lac-Mégantic: social media lessons learned

Sherrilynne Starkie

'The sad events that took place last month in Lac-Mégantic proved that social media can easily escape the official communications channels during a crisis situation. Facebook and Twitter were informing the friends and family of victims (often erroneously) of the unfolding disaster in real time — even publicly naming names of victims long before anything could be officially confirmed.

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Should “they” be allowed to use social media? Who are “they”?

Dave Fleet

'Tweet. So Syrian president Bashar Al-Assad is using Instagram to paint a more rosy picture of his presidency than the civil war-torn images we see every day in the news. Images of Al-Assad at official meetings, visiting school kids and at a wounded person’s hospital bedside are clearly intended to humanize the president, as are the numerous images of Al-Assad’s wife in a photo op at a community group.

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Trending Sources

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Is Snapchat for brands?

Mindjumpers

'Most of us have heard of Snapchat. The app which lets you send pictures to your friends – pictures, which will disappear 10 seconds after being opened. The app has gained a large popularity during its two-year life; Snapchat has five million active daily users, who send more than 200 million photos, or ‘snaps’, every day. In May 2013 the app was even the most downloaded non-game app on iOS globally.

Brands 264
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Friday Funny: Vintage Social Networking

Waxing UnLyrical

'Happy Friday! Things continue to be hectic on my end, so let’s kick the weekend off with a much needed laugh. See you next week! via John Atkinson on Wrong Hands , CC 3.0. Friday Funny: Vintage Social Networking is a post from: Waxing UnLyrical. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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This Week in Social Media – 8/7/2013

Social Media Marketing

'Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media. A roundup of relevant links affecting our industry. Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobi

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Should “they” be allowed to use social media? Who are “they”?

Dave Fleet

So Syrian president Bashar Al-Assad is using Instagram to paint a more rosy picture of his presidency than the civil war-torn images we see every day in the news. Images of Al-Assad at official meetings, visiting school kids and at a wounded person’s hospital bedside are clearly intended to humanize the president, as are the numerous images of Al-Assad’s wife in a photo op at a community group.

More Trending

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How to Apologize Like a Boss

Waxing UnLyrical

'Guest Post by Kelly Gregorio. Society has embedded it in our brains: fight to be right, never be wrong. Whether it is in an effort to save face or to avoid embarrassment or feeling weak, these negative, dead-end perceptions have got us pointlessly digging our nails into quicksand. Image: Freshcollective via Google, CC 3.0. It takes an evolved person to admit when they are wrong.

How To 222
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Embedding Facebook Posts Good For Businesses

The Social Media Incubator

'Last week, Facebook announced posts would now have an embedding option for users. Following the example of Twitter and their own Instagram, Facebook is now allowing users to share a post containing a video, pictures or hashtags by using an embedding code. What does this mean for your online marketing strategy? This feature will give businesses the chance to share their posts, or other posts relevant to their company, on their websites and blogs.

Embedding 145
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Pinterest For Business

Social Media Marketing

'Pinterest is not a new topic every one know that how it use and help us for our business. In this post I can tell you what is Pinterest - Pinterest is the collection of thinks, item, product and web links that we likes. Pinterest help us to buy and sell new product easily. We can check out every thing else that we wants in pinterest. How we use Pinterest for Business We can use pinterest for our business.

Buy 151
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When Funny Becomes Inferno a Cautionary Tale of Social Media Humor Gone Wrong

Convince & Convert

'An alert Convince & Convert fan sent me a Twitter direct message this week, alerting me to a gaping, self-inflicted social media wound bleeding all over the Facebook page of the Evansville, Indiana airport. The status update in question has been removed, but I grabbed some screen shots before admins realized they had no career options in stand up comedy.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Monday Roundup: Social Media Engagement for Business

Waxing UnLyrical

'Good morning! Happy Monday! Did everyone enjoy the weekend? Client engagement is one of the core ways businesses grow their client base. It is also the best way to show your customers you value them as people rather than numbers. To that end, this week’s roundup features seven posts from around the web that focus on social media engagement for business. 1.

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3 Tips for Interacting with Media on Social Media

The Social Media Incubator

'Social media has come to play a huge role in the work of the traditional media. Members of the traditional media use Facebook or Twitter as outlets to collect valuable content. If your business isn’t on these sites, you could be missing valuable opportunities to connect and engage in order to spread the news about your products and services. Now, you can’t just tweet at a reporter, “Hey @johndoe, can you do a story on our new product?

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Facebook More Popular Among 18-24 Year Olds Than TV

Small Business Mavericks

'This isn’t really a big surprise, but a Nielsen study shows that 18-24 year olds prefer Facebook to TV both during prime time and the day time. What’s more, seniors are all about the TV. People 55 and over popularized day time soaps on television in the 1970s, long before today’s youth were thought of. The younger generation, however, doesn’t mind trading those soaps for their own Facebook drama during the time those soaps are being watched by Mom and Dad and Grandma.

Nielsen 122
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General Mills Embraces Collaborative Storytelling with “Hello, Cereal Lovers” Social Media Community

Convince & Convert

'Love cereal? You’re not alone. Inspired by the passion and enthusiasm people have for cereal, there’s a new, “Hello Cereal Lovers” co-branded social media community from General Mills that is generating buzz for its creative and collaborative visual storytelling approach. Spanning Facebook, Twitter, Instagram and Tumblr, the “Hello, Cereal Lovers” communities focus on General Mills’ cereal varieties, but aren’t opposed to (gasp) occasionally mix in a competitor for the sake of a sweet re

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Free Badge and Button Set for Your Website

Navolutions

'Today we’re giving you a free set of buttons (the kind you click) and badges (the kind you show off) to use on your website. They’re the kind we use for plumbing, electrician, and other service industry websites, though we’re sure you could use them for all sorts of industries. They’re free to use, and you don’t even need to credit them back to us (not that we would mind, of course!).

Badge 100
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Fetching Friday – 20 Marketing Links

Kikolani

'This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Content. 7 Simple and Proven Tips to Increase Your Blog Subscribers – These simple hacks for your blog will help you increase your subscriber rate without hassle or fuss. 20 Quick

Marketing 119
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How Hashtags Are Becoming More Universal

Small Business Mavericks

'Hashtags are becoming more and more universal every day. As a way to organize social information on Twitter, hashtags became very popular on that social media platform and still are. What was not expected was other social media platforms like Facebook, Instagram, and Google+ picking up on hashtags. Jeremy Page shares his 5-minute-a-day Instagram marketing plan on Search Engine Journal.

Hashtag 101
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How Social Business Makes Organizations More Effective Communicators

Convince & Convert

'Matt Ridings, SideraWorks @techguerilla. Matt Ridings , CEO of SideraWorks , joins the Social Pros Podcast this week to discuss the differences between social media and social business, why internal social culture is important, and how he went from a technologist to a social business consultant. Read on for some of the highlights and tweetable moments, or listen to the full podcast.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Random Acts Of Business Kindness

Twist Image

'What have we become? Whether we''re looking at last month''s cover of Fast Company magazine (where Baratunde Thurston is pleading with us to #unplug ) or checking out what Arianna Huffington is doing with GPS For The Soul and beyond, we all feel trapped in a hyper-connected business world where we''re but a short grasp away from emails, text messages, tweets, status updates, newsfeeds, pings and more.

GPS 111
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Facebook Now Has 'Trending Topics' Being Shown In Its Graph Search - Social Media

Social Media Network Marketing

'Fantastic! Facebook now has ''Trending Topics'' being shown in its Graph Search. What else is left out? Facebook has unveiled the latest [most required] ''Trending Topics'' feature. This is in its rolling out stage. Currently available everywhere in US. The language right now in the first phase is English. The efforts are in its experimental stage as yet.

Trends 101
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Why Demographic Targeting Matters

Small Business Mavericks

'Whether you try to reach your intended audience through pay per click advertising, video marketing, or guest blogging , you’ll have to decide who your target audience consists of. Does it include a particular demographic? If so, how do you reach that demographic? There are a lot of ways to reach a demographic audience, be it a geographically-based audience, an age- or gender-based audience, or something else.

Adwords 101
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Where Most Got Social Business All Wrong, Including Me

Convince & Convert

'Regardless of how you define social business; it’s hard to argue that organizations today must change if they want to stay relevant and competitive. I have seen business change and lived through many of its ups and downs for many years. My first book, Smart Business, Social Business was my eyewitness account of living through this organizational change while working for large brands in Silicon Valley.

Jive 134
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Say Cheese! Instagram Allows Entrepreneurs To Start A Business In A Snap (Literally)

Twist Image

'There are a few converging global forces at play that are creating a new marketing and business opportunity, unlike anything we have seen to date. Call it, "The Instagram Economy," or whatever, but Kickstarter ''s ability to help entrepreneurs fund their business initiatives by developing a direct relationship with their potential customers, may be usurped by an even easier way to connect an existing product or service with a customer: Instagram.

Instagram 110
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Harvest more content ideas than you know what to do with! (+ a 30 minute jumpstart)

Absolute PA

'I recently asked my peeps on Facebook where they got their shower ideas. Y’know those brilliant flashes of inspiration that fuel our creativity and addiction to being the boss of our passion-led businesses. Is it through activity or inactivity? Whichever habit they recognised it was always when their mind was elsewhere, partly disengaged while ‘doing’ something else.

Library 102
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Is Lead Generation More Important Than Revenues?

Small Business Mavericks

'A survey of U.S. marketers reveals that the No. 1 reason cited for a content marketing strategy is lead generation. In fact, 44% of respondents in 2013 cited lead generation as most important as opposed to 16% in 2012. Oddly, in 2012, 9% of respondents said increased revenues was the primary goal of content marketing, but in 2013, that wasn’t even on the list.

Survey 98
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You Are What You Post - Social Media

Social Media Network Marketing

'Writing on on any Social Media is like engraving your thoughts in black and white. No matter what you do your writing can be retrieved. This indeed is good when you think of it as protection for the Human Society. However it is bad for those who may Post their Photos and Write things without giving it a second thought. It is like footprints on the path of time.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Sir Richard Branson And Elon Musk Share Their Wisdom

Twist Image

'Are you looking for something to watch this weekend? Yesterday, Sir Richard Branson and Elon Musk took part in a Google Hangout for Google For Entrepreneurs. For close to an hour, these two legendary entrepreneurs talk about everything from ideation and entrepreneurship to marketing and how to embrace a squiggly life. It''s pretty amazing to see these two incredible and inspirational business leaders jam on ideas and push people to take the path less chosen.

Google 109
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It’s Just a Fad

Bare Feet Studios

'Hey, want to join me in retiring these words, “It’s just a fad?” First of all, so what if it is? Fads generate some of the most awesome fun and out-of-the-box energy we have in our. The post It’s Just a Fad appeared first on Bare Feet Blog.

Energy 84
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Are There More Important Metrics Than Traffic?

Small Business Mavericks

'Many small businesses are concerned about how much website traffic they are getting almost from the first day their website goes live. In many ways, this is a distraction. It takes time before your website will increase its traffic significantly. You won’t see any real significant traffic increases until you have a few page 1 search engine listings for high value keywords.

Metrics 98
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Trusted Contacts From Facebook - Social Media

Social Media Network Marketing

'What do you think you should do if one day you are unable to log-into your Facebook Account!!? Naturally you will try a lot. Then what? Ok, you may click on ''Forgotten your password?''. Via this mechanism you will receive the Re-Set Password Link in your EMail id. This could be the EMail id that you normally use to log-into Facebook / which you have registered with your Facebook Account.

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Confessions Of A Media Manipulator

Twist Image

'Episode #369 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. There are certain people and brands who know how to manipulate the media. Not in a nefarious or evil way (those kinds exist as well). They manipulate the media to draw multiple layers of attention to their causes, products, brands and services.

Apparel 105