Sherrilynne Starkie

JUNE 15, 2013

'I was lucky enough to be invited to the first-ever Fireworks Factory conference held on Galiano Island , British Columbia. The focus was on web strategy and I left the conference full of ideas and insights. Fireworks Factory on Galiano Island. The intimate venue, Galiano Inn and Spa, and the small group of senior marketing professionals provided an opportunity to really get to know people through thoughtful discussions of our own experiences, both the wins and the epic fails.

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Conference Storify Marketing Eventful 352

Atom Thought

JUNE 15, 2013

'A recent Comscore- Pulse of the Online Shopper study (June 2013), shows that “consumers want more choices when shopping online.” Of course more choices lead to comparison. The mobile and social channels seem to play a vital role in the way consumers shop, and the study also offers interesting insights: ” 47% respondents (of the.

comScore 250

comScore Sites Trends Comparison 250

Waxing UnLyrical

JUNE 21, 2013

'When I first started writing this post, I was going to call it “How I Use Twitter.” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter? So instead, I thought I’d write about how I think you can use Twitter for PR, be they your own (personal, say if you’re a business owner also wearing your own PR hat) or your clients’/organizations’ public relations efforts.

Twitter 246

Twitter How To HootSuite Hashtag 246

The Social Media Incubator

JUNE 21, 2013

'Yesterday, June 20, Facebook announced its photo sharing app Instagram would be adding a video feature. This new feature was introduced as Twitter’s video sharing app Vine has been picking up recent increased activity. Vine has become a popular app for personal videos, allowing users to make funny, creative nine second videos and share them on social media.

Instagram 219

Instagram Video Mobile Hashtag 219

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Sherrilynne Starkie

JUNE 16, 2013

'A black hole in social media data got a step closer to being understood this week. Facebook has introduced the use of hashtags ! Up until know, it’s been almost impossible to see into the world’s most popular social network to gain insight that could be crucial in developing social media strategies and campaigns. This week, Facebook announced rolled out a series of features that surface some of the interesting discussions pe ople are having about public events, people and topics.

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Hashtag Facebook Tumblr Privacy 312

Firebelly

JUNE 18, 2013

'It will officially be summer this Friday, June 21, and for me summer is about getting healthy. Usually, I try to start my healthy eating and routine exercise right after school is out in May, but alas, the middle of June seems to sneak up on me pretty quickly. For those who are in the same boat and need a little extra help starting their summer fitness routine (before summer is officially over) here are some social networks that offer an extra push, no matter what your workout style.

Social Networking 164

Social Networking Badge Exercises Groups 164

Convince & Convert

JUNE 17, 2013

'Customer profiling may sound like a mug shot lineup of your customers, but the goal of this post is not to imprison your customers. On the other hand, I hope to offer three steps to creating and evaluating the types of people you are looking to sell your products or services to so that you can effectively market to them. A useful customer profile (aka a persona ) is akin to a comprehensive how-to guide on reaching your ideal customers.

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How To Template Templates Sample 167

Kikolani

JUNE 15, 2013

'One question that I am often asked is how do I get published on so many of the top blogs like Social Media Examiner, Search Engine Watch, Search Engine Journal, ProBlogger, and others. So I decided to put together a little guide to guest blogging. This free 8,000+ word guide will take you through the guest blogging process and show you how to do the following.

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Journal RSS Engineering Blogger 167

Janet Fouts

JUNE 17, 2013

'If you participate in Twitter chats regularly you’re as sad as I am to hear that Twitter’s API changes made it difficult for some applications to work. TweetChat.com and TweetGrid.com were both casualties. OneQube. As you can see from the screen shot, Smart Stream allows you to follow a hashtag in real-time, see who else is participating, Tweet with the tag already added, enter Twitter user names to feature them within the chat so anyone who is participating through SmartStream will

Twitter 141

Twitter Tools Directory API 141

Social Media Marketing

JUNE 19, 2013

'A roundup of relevant links affecting our industry. Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

Social Media 137

Social Media Yahoo Flipboard Flickr 137

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Convince & Convert

JUNE 20, 2013

'Miss the Burberry Prorsum Menswear S/S14 runway show on June 18th in London? Don’t fret, because thanks to the social media team at Burberry, you can watch the entire show in just six seconds on Vine. Within the Vine app, more than 2,000 have liked the video. Also cross-promoted on Burberry’s Twitter account with a promoted tweet, the Vine of the Menswear S/S14 show has generated over 600 re-tweets and 285 favorites.

Film 128

Film Patterns Eventful Hosting 128

Kikolani

JUNE 18, 2013

'This week, Jason Hines , my husband and fine art landscape photographer, launched his Kickstarter campaign for The Art of the Chase. This is a feature length photography documentary about what it takes to chase your dreams and create compelling images. As exciting as it is for him, it is even more exciting for me as an Internet marketer as I get to embark on a full-fledged promotion strategy.

Strategy 139

Strategy Film Marketing Press Release 139

Atom Thought

JUNE 15, 2013

'There is no excerpt because this is a protected post.

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Small Business Mavericks

JUNE 19, 2013

'Retargeting is a type of online advertising where you put a little piece of code on your website that drops a cookie on your site visitors’ computers and tracks them as they browse the Web. When those visitors are on other websites, based on certain triggers provided by the cookie, they will be served up ads that drive them back to your website again.

Small Business 110

Small Business ROI Advertising Sites 110

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Social Media Network Marketing

JUNE 16, 2013

'Recently Facebook introduced #HashTags. They are amazingly useful when you want to find and be found as well. However for your Audience to read this is a little difficult. Have you seen Posts that have almost every alternate word #Hashtaged?! Soon your Posts will be meeting a blind eye. Your Audience will not be looking at your Post. With the result while you will be found in plenty of searches you will not be able to create interaction and a relationship with your existing Audiences.

Hashtag 113

Hashtag Social Media Facebook How To 113

Kikolani

JUNE 21, 2013

'This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Support This Kickstarter! Thanks to everyone who has supported The Art of the Chase, my husband’s photography documentary on Kickstarter so far. We’re off to a good start, but we’ve got a long way to go.

Marketing 128

Marketing Yahoo Handbook Film 128

Twist Image

JUNE 18, 2013

'What do you think makes someone''s content relevant? Last night in New York City, the kind people at Google hosted a book launch for CTRL ALT Delete. Instead of making it the standard fare, I opted to invite Seth Godin to join me on stage to discuss some of the core concepts of the book. My initial thought was to get Seth''s take on my theory of business purgatory and then dive a little deeper into the five movements that have changed business forever, along with the triggers that each one of u

Content 111

Content Journal YouTube Google 111

Small Business Mavericks

JUNE 21, 2013

'It is becoming increasingly more important to include images with your blog posts. If you have a desire to add images to your blog posts, here are 5 sources where you can get free images. Creative Commons – Creative Commons is a library of media that includes images, videos, and more. Creative Commons licenses fall into several categories. You can often find images that offer users licenses that don’t require attribution or that can be used for commercial purposes.

Public Domain 101

Public Domain Creative Commons Flickr Small Business 101

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Koka Sexton

JUNE 15, 2013

'This infographic was too good to pass up. How many times have you wondered what the best dimensions are for a Facebook graphic or the format for a Twitter background? From LinkedIn company pages to Google plus updates, this infographic gives you the proper dimensions for any social media site. Now you can design social media profiles that really have an impact.

Template 107

Template Templates Social Media LinkedIn 107

Absolute PA

JUNE 15, 2013

'There’s a rumour that Twitter is losing it’s sparkle as a way to boost business for the solo-worker. Younger, shinier social media kids are grabbing the spotlight. Everyone’s flocking to Google+, Pinterest, or back to Facebook. Apparently. (At least, that’s what some of my contemporaries are #justsayin…). I say: Balls to that! Tell that to my client, Rebecca Perkins , who has just scored an international publishing deal for her first book through connections she made on Twitter.

Twitter 106

Twitter Tweetdeck Social Networking Blogger 106

Stay N' Alive

JUNE 20, 2013

'I''m proud to announce the launch of my newest book, the 2nd Edition of I''m on Facebook--Now What??? along with a big launch event on Thursday, June 27th that is completely free! Jason Alba, my original co-author of my first book, I''m on Facebook--Now What??? and I brought in a new co-author, Rachel Melia to help us with this edition, and we''re re-targeting it towards marketers this time!

Facebook 99

Facebook Buy Review Eventful 99

Small Business Mavericks

JUNE 20, 2013

'Five years ago, 64% of small business owners were using e-mail for marketing, according to a survey conducted by Constant Contact. Today, that number is 98%. The survey revealed some other interesting statistics, as well. For instance: 87% of small businesses are using social media ; five years ago it was 10%. 44% use event marketing; five years ago it was 20%. 40% say social media amplifies word-of-mouth referrals; five years ago, 32% said the same thing. 59% say it’s harder running a bu

Small Business 101

Small Business Marketing Statistics Survey 101

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Writtent Blog

JUNE 20, 2013

'Every content marketer has a dream of penning a piece that will earn the same mass exposure as the uber-viral Gangam Style music video. While that’s nothing more than a dream for many of us, greater exposure is certainly a goal that’s within reach. Guest posting can help you tap into other blogger’s networks, but it’s time-consuming to form the relationships and deliver original posts.

Syndication 95

Syndication Alltop Content How To 95

Twist Image

JUNE 19, 2013

'The world is changing. The world has changed. Trolling through the news on Business Insider , I stumbled upon their chart of the day titled, Time Spent Watching Video On Mobile Devices Has Doubled In The Last Year. That some exponential growth, right there. The article goes on to explain: "As mobile devices like smartphones and tablets take over many computing tasks from traditional desktops or laptops, they''re also changing the way we consume entertainment.

Mobile 93

Mobile YouTube Apple Advertising 93

Myrland Marketing

JUNE 18, 2013

'Remember the old days when advertising used to be the only way you could be certain your message was being communicated properly? I helped buy tens of thousands of dollars of TV, radio and billboards every year, and sometimes every month, when I was with Time Warner because it made the phones ring. You could write press releases, but you couldn’t always count on the journalist or reporter delivering the information just as you wrote it, or giving you the credit you deserve.

Content 82

Content Marketing Press Release Report 82

Small Business Mavericks

JUNE 17, 2013

'Are you taking Facebook and LinkedIn for granted? If so, it’s time to get your head out of the cloud and start thinking about how you are going to preserve years of social data that you’ve been sharing on your favorite social networks. And just in case you don’t believe me, you should read this article about a recent MySpace foible.

Data 101

Data MySpace LinkedIn Groups 101

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Writtent Blog

JUNE 17, 2013

'Effective online marketing starts with thorough keyword research. The right keywords help you attract more visitors, make more sales, and rank higher and appear more often in search engine results. But knowing the keywords your prospects use to find you online is more than just good SEO — it’s also good market research. By learning what your target market is looking for and what kind of language they use to find it, you can create products and content that are more attractive to them and

Research 89

Research Tools Module Adwords 89

Twist Image

JUNE 21, 2013

'How much control do you really think that you have over your decisions? In fact, it''s actually pretty scary once you start listening to Adam Alter. Alter is an assistant professor of marketing and psychology at NYU''s Stern School of Business and psychology department. His research focuses on the intersection of behavioral economics, marketing, and the psychology of judgment and decision-making.

Influencer 85

Influencer Project Research Conversation 85

The Way of the Web

JUNE 21, 2013

'You may be familiar with the Author and Publisher tools which Google+ offer to websites, and now Facebook has added some additional tools for publishers, journalists and writers to boost their content on the social network. The new Open Graph tags were officially revealed yesterday, and are as follows: article:publisher lets a publisher link an article to their own Facebook page.

Publishing 57

Publishing Facebook Social Networking Feed 57

Small Business Mavericks

JUNE 18, 2013

'301 redirects are necessary at times when you are deleting a page of your website or you are changing directions with your company, which results in your services and website information being out of date. But while the tool is necessary, it can also be overused or implemented ineffectively. One mistake that many webmasters make is to mass direct a lot of deleted pages on their website to the home page.

SEO 98

SEO Tools Company Content 98

Writtent Blog

JUNE 21, 2013

'Another marketing week is over, and today we are going to learn how to use other companies for our content marketing advantage! Besides, you will find 34 valuable content marketing reports along with the ways to turn one blog post idea into a hundred posts. Share your views on these ideas in comments below! How to Turn One Idea Into a Bottomless Backlog of Blog Posts.

Comments 76

Comments Influencer Marketing Statistics 76