Sat.Mar 23, 2013 - Fri.Mar 29, 2013

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March 28: this week in social media

Sherrilynne Starkie

March 28: this week in social media. Listly by Sherrilynne Starkie. March 28: this week in social media. What's new and cool in social media. 5 Views. Filter. No items tagged in this list. Edit items to tag. crowd rank. curated. alpha. newest. queue. Official Blog: Google Keep-Save what's on your mind. Every day we all see, hear or think of things we need to remember.

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4 Free Tools to Measure Your Instagram Success

Waxing UnLyrical

For the past few months, my friend Ryan has been managing a boutique in a nearby shopping center called Apricot Lane. I know 80-90% of the stores in this area are out of my price range and, because they are so expensive, their typical customers are more likely to be women in my mom’s age group. I assumed that Apricot Lane was another boutique with clothes for women older than myself.

Instagram 279
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How to Customize your Facebook Page

Mindjumpers

'Almost every modern company in the world has made the big decision; should we be on Facebook or not? Most of them said yes, and some of them without thinking of the consequences. This blog post provides you with some quick guidelines on what to remember when having a Facebook page. Are you ever unsure about what to post on your Facebook page? Drop-dead design.

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The Sharing Economy

Atom Thought

If I ask you to rent out your car when you are not using, and make additional money ; perhaps the answer would be ‘no’, at best you would skeptically ask “do these concepts work”? Getaround.com, a car sharing company in San Francisco, has signed up 10,000 vehicles in less than 2 years! This is.

Company 182
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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7 Ways the Sharpest Brands Are Using Videos to Engage Customers

Social Media Marketing

The following is a guest post. As brands worldwide realize how to use video for business, the focus has shifted from integrating video to developing visual content that’s truly engaging. The YouTube marketing specialists at Pixability recently conducted a major study of 200,000 branded videos on YouTube, and ultimately discovered that more than 50% had lunder 1,000 views.

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Lessons in Listening and Customer Outreach From Chobani

Waxing UnLyrical

If you didn’t know I was a Chobani brand ambassador … well, I am. So let me get that out of the way right at the start. I am occasionally am paid in yogurt. Seriously. What a deal, for both of us! Every business has such relationships. Some foster them better than others. What Chobani does isn’t rocket science. They do something I always say is more important than marketing.

Travel 254

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Google Bans UPS Store Locations for Google Maps Listings

Bill Hartzer

I knew this was coming at some point, and perhaps we all knew that Google has been starting to crack down on local businesses who have their Google Maps listing using a UPS Store as their location. Now I have what I would call official notification from Google that this is not just a policy but something they’re starting to enforce: Google has rejected a new local business listing that has their address set up at a UPS Store.

Google 158
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Has Search Interest in Celebrity Gossip Peaked?

Adam Sherk

Are searchers less interested in celebrity gossip than they used to be? According to Google Trends, yes. While doing some research I was surprised to see that search interest in the keyword phrase [celebrity gossip] peaked around 2009. Despite occasional spikes it has been declining ever since: By comparison [celebrity news] has been more consistent over the years but it has always trailed behind.

Adwords 133
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A Lesson in Reputation Management From Richard III

Waxing UnLyrical

One of the most fascinating stories to come out in the news recently—at least to me—was that of the discovery of Richard III’s remains. Even if you didn’t pay attention to the story, you probably remember hearing about it; that his remains were found under what is now a parking lot. It caused quite a stir , not just among Ricardians, who are apparently represented by a few major societies (the Richard III Society is one), but among the populace at large.

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A Politician Shows Us How To Do Local Social Right

Convince & Convert

I’ve been saying it for years, and I’ll keep saying it: we’d all be better off if we worried more about being social, and worried less about doing social media ( tweet this ). It’s nice to have a new example of this principle in practice. Justin Johnson is a candidate for City Council in Phoenix. He seeks to represent District 4, which is an enclave of historic and gentrified areas, replete with small, interesting businesses.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How to Choose a Marketing Agency

Idaconcpts

Choosing a marketing agency can be difficult but if you base your decision on basic marketing principles then you can find the right company for your brand. Finding an agency that understands your target customer base is critical. Your agency needs to have expertise in your industry because it needs to understand your company’s place in your market.

How To 146
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Marketplace to Buy, Sell Links Based on Google Authorship and Klout Launched

Bill Hartzer

The first-ever online marketplace for buying and selling links in articles and blog posts based on Google Authorship and Klout score has been launched. Buying and selling links based on Google’s PageRank has long been a controversial topic, as well as a violation of Google’s Webmaster Guidelines. AuthorLinks is a marketplace for buying and selling links based on a web site owner’s Google Authorship and overall Klout score.

Klout 150
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Research Shows Work-Life Integration Key to Defining Success

Waxing UnLyrical

Guest post by Nellie Borrero. For International Women’s Day each year, two things happen. First, Accenture conducts global research on careers to gauge people’s feelings and expectations about work and life. Second, I tend to travel somewhere in the world to meet with our people and celebrate International Women’s Day with them. I love poring over the research as it gives us a glimpse into how people are feeling.

Research 205
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What the New Google+ Mobile App Additions Mean to Small Business Owners

Navolutions

'Google+ just won’t sit still. If you haven’t taken advantage of the platform yet, now is definitely a good time to start. With today’s relaunch of the Google+ mobile apps for iPhone and Android, it’s gotten even easier to let customers and clients keep tabs on your day to day, and give them a glimpse of the faces that make your company work.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Strategizing for Entrepreneurs

Idaconcpts

Most see the do-it-yourself entrepreneurial business as fairly lucrative because they are the sole beneficiary of revenue although most don’t see the work that goes into it. Common mistakes continue to repeat itself in this business which plagues entrepreneurs each year. The key is to seek guidance as well as to follow the standards that work. Entrepreneurship is the definition of hands on learning in a fast paced environment.

Cost 139
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Bing and Instagram – How will they affect Klout scores?

Janet Fouts

Klout recently announced the addition of Instagram interaction and Bing searches to their algorithm. While I don’t take Klout scores as the be-all end-all of social value, it’s still a useful metrics tool when evaluating how much an individual or a brand engages with the rest of the world. I see that my Klout score did jump a bit when they made this change, though Bing is not showing up yet in my score.

Klout 137
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The Taylor Swift Guide to Creating Compelling Content

Convince & Convert

Image via Billboard.com. I am a huge Taylor Swift fan. Okay, granted, I’m not a huge fan of a lot of her music, but I am a fan of how she connects with her fans. Like many successful rock stars, Taylor purposely hunts down her most passionate fans, and creates amazing experiences for them. She endlessly shows her fans that she appreciates, and yes, even loves them.

Content 141
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Fetching Friday – Resources Mashup & Funny Cute Animal Compilation

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. This Week on Kikolani. How to Get Testimonials for Your Business or Blog Using Twitter for Social Proof – Want to get testimonials from customers for your business or readers for your blog?

Mashup 122
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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4 Free Fisher-Price iOS Apps for Kids

Idaconcpts

With the skyrocketing costs for life’s basic essentials a mere norm. It is refreshing to find that there is still a perk or two left out there. Like mobile applications that will kick start your children’s computer aptitude without breaking the piggy-bank. These free apps from the leading toy maker Fisher-Price expand the company’s edutainment vision to encompass today’s technology.

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5 Easy Ways To Reach Local Customers Online

The Social Media Incubator

If you are marketing your local business online, how do you reach customers that will do business with you? Below we’ll share 5 ways you can reach more local customers using online strategies, and it’s so easy that anyone can do it. E-mail marketing – E-mail marketing is still one of the most effective ways to market a business online. Even a local business.

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Solving Klout’s “Warren Buffett Problem”

Convince & Convert

Matt Thomson, Klout @daddymention. Matt Thomson , VP of Business Development at Klout , joins the Social Pros Podcast this week to discuss the “Warren Buffett problem” his company faces, those fancy analytics at work behind the Klout algorithms, and expanding to offer brands a whole new product. Read on for some of the highlights and tweetable moments, or listen to the full podcast.

Klout 129
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What the New Google+ Mobile App Additions Mean to Small Business Owners

Navolutions

Google+ just won’t sit still. If you haven’t taken advantage of the platform yet, now is definitely a good time to start. With today’s relaunch of the Google+ mobile apps for iPhone and Android, it’s gotten even easier to let customers and clients keep tabs on your day to day, and give them a glimpse of the faces that make your company work.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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The Challenge of Online Selling for CPGs

Idaconcpts

Back in February 2013, we reviewed that online sellers are quick to think that in order to increase their sales, all that they need to do is to attract more people to their sites. While this is one part of the equation, it is not all of it. One industry that has a particularly big challenge in turning digital shoppers into digital buyers is the Consumer Packaged Goods (CPGs).

Retail 136
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Don’t Bother With This SEO Service

Small Business Mavericks

Ordinarily, I wouldn’t tell people not to buy SEO services. Your site will rank better in the search engines if you optimize it for the search engines, but don’t be fooled by unnecessary SEO services. There is one SEO service that is so completely unnecessary that it won’t help your site one bit. You’ll be throwing your money away.

SEO 110
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Google Reader’s Demise is Irrelevant for Blogs

Convince & Convert

Social Media Controversies Addressed, Fresh Each Week. In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the demise of Google Reader and how it’s overblown. Back From Australia. Yes, we’re returning to a weekly schedule of Baer Facts videos. I had to miss a couple weeks while doing a series of speaking engagements in Sydney that I parlayed into a family vacation.

Google 120
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Welcome To The Era Of Robot Bloggers, Journalists And Writers

Twist Image

Would you like this (or any) content less if a robot had written it? The media is filled with news items abut how robots and algorithms are taking the work away from real, kind and personable human beings. That is one train of thought (personally, I'm offering a different perspective over on my We, Robots blog, which looks at augmentation over automation of all things robotics, 3D printing, telepresence and more).

Blogger 111
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Who sees an @reply on Twitter? (And why mention can be better)

Absolute PA

When having conversations on Twitter, did you know that the type of tweet you send can make all the difference to who sees it? An @reply ( this is when the message starts with another Tweeter’s user name ) is automatically seen by you, the recipient and anyone who is following you both. It doesn’t go into the newsfeed of ALL of your followers: “@Ange I’m good thanks.

Twitter 98
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How Surveys Help Grow Your Business

Small Business Mavericks

It doesn’t matter if you operate a local business trying to market yourself online or if your audience is global, online surveys can be a resourceful way to get feedback on your products and services, help you improve your delivery, and grow your business. The first, and natural, benefit you get from online surveys is realtime reporting. You can see results as soon as they are available.

Survey 102
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Content Curation vs. Content Creation: Finding the Right Combination

Writtent Blog

Content marketing is powerful, but with blogging, article marketing, content curation and more, there are tons of options to consider. How do you know what’s right for your business? The biggest choice in content marketing is content curation versus content creation. Many successful businesses depend completely on one model or the other, but most use [.].

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The Art Of Public Speaking

Twist Image

Is there any true value in public speaking? It's a question that I get asked all of the time. Most entrepreneurs and marketers want to speak as a way to create a platform and put some thought leadership out into the world. They see the stage as an alluring space to have ones "name in lights." Lately, it seems like more and more people are selling themselves as a professional speaker as a way to make noise in a very crowded marketplace.

Platform 108
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#LMA13: It’s Almost Time

Myrland Marketing

Send to Kindle It’s almost time. There’s excitement, anticipation, nervousness and optimism in the air. You know what I’m talking about. Friends old and new are about to gather in Las Vegas for the 2013 LMA International Annual Conference. Our Board of Directors, which I’m proud to be a part of, will be meeting for 2 days while 5 pre-conference sessions get underway.