Sat.Nov 17, 2012 - Fri.Nov 23, 2012

Trending Sources

[Comic] Social Media Security Fail

SocMed Sean

Ever had this happen to you? You check your email and notice that you’re receiving all kinds of strange messages from your friends on Facebook? The first thought is “oh no…my Facebook account has been hacked!” ” But often, the reality is even more simple than that. It wasn’t some nefarious hacker from a faraway place who hacked your account…it was you.

What Does 2013 Hold for Social Media?


We are soon entering a new year, and it is therefore time to make an overview of how the digital landscape has evolved during the past year. find that the end of a year is always an exciting time, as you see so many predictions for the coming year as well as conclusions of the year that is about to end. As of 2012, social is already too big to ignore. What does this mean?

Social CRM Fuels Engagement and Growth [Infographic]


Industry Insider Useful Data

5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. Business and consumer brands have traditionally approached marketing from two totally different vantage points. And it’s obvious why: buying cycles are longer, buyer mentalities are different, and products typically require more investigation before a purchase. You’ll be forgiven if you.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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How Facebook Could Become Irrelevant

Waxing UnLyrical

After surpassing 1 billion users this past month, Facebook has become an institution that appears to have some staying power. But there is a lingering issue that threatens Facebook’s dominance even more than advertising revenue and stockholder discontent. When Kathy Savitt was named CMO of Yahoo, a lot was written about her obsession with Generation Z (the generation born post 1990 or so).

The Perfect Length of a Tweet is 71-100 Characters


All Tweets are the same, right? Fewer than 140 characters. It’s not readily apparent that the length of a Tweet has an impact on the number of people who engage with it. Advertisers who use Twitter to reach their customers need all the insights they can get, especially those who are paying for promoted tweets. [.]. Social Media engagement Length The Perfect Tweet Twitter

The Characteristics of A Community Manager


Every week, we blog about how to optimize your brand’s social media presence, which tools to use and what the newest updates on the major social networks mean to your brand’s way of engaging with your target group. The Community Managers (CM). The corner stones of community management. Getting a community involved and engaged needs a lot of planning. Stay positive.

How to Humanize Your Nonprofit in the Social Media Age


Are you sad that you missed this awesome webinar ? Well never fear – we’re doing it again for Avectra. Wednesday, November 28th, 2012. Presented by: Maddie Grant, CAE, SocialFish, LLC. Jamie Notter, Management Solutions Plus. Amy Sample Ward, NTEN. 3:00 PM – 4:00 PM ET ; 12:00 PT – 1:00 PM PT. The blame actually lies in the way we run our organizations. REGISTER.  It’s free!!

A World Gone Social

Learn how companies must adapt to survive.

9 TED Talks That Will Stretch Your Business Mind

Twist Image

It doesn't take long to find inspiration. It takes forever to figure out how to do something meaningful with it. I've been fortunate enough to be able to attend the famed TED conference since 2008. Within that timeframe, I have also helped out on a few of the TEDx events. Well, it inspired me to put together a list of TED Talks that have forced me to rethink and reshape my vision of business.

5 Easy Black Friday Marketing Tips You Still Have Time For

Puzzle Marketer

Black Friday (November 23, 2012) is going to be the most popular shopping day of the year in the United States and your company has the opportunity to participate. Whether your business is a retail store, local restaurant, or complex B2B software provider, you can take advantage of the hype of Black Friday and Cyber Monday (November 26, 2012). Why are these days important to your business? Customers are in the emotional mindset to spend money. Thanksgiving is over and Christmas is now fast approaching. Customers are engaging with your marketing. Customers expect your participation.

Holiday Social: The Gap Gives Away 1 Million Holiday Postcards to Facebook Fans

The Realtime Report

Last week the Gap announced a social media promotion for the holidays: the brand’s Facebook fans can send their own photos as real, printed postcards to their Facebook friends – for free. The Gap is the first brand to use startup Sincerely’s new “brand-centric service” Postagram Direct, which launched last week. The cards usually cost $0.99

The Value of Matching Your Brand with a Local Community Manager


The following post is part of the Mindjumpers Network series and written by Brand Care Manager, Marlene Friis. Mindjumpers Network is a global platform of local country Community Managers, enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Making a match !

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Judging versus Supporting Others

Geoff Livingston

Image by Sabrintha Linda. You know the old glass is half full metaphor. Well, that applies to the way we talk about and critique others. We can support the strong points someone offers, or we can tear them up. This is particularly true of teams , communities and other group activities. “Winners can maintain high aspirations and act generously toward others,” said Kanter.

An Apology, A Wish and An Adventure

Waxing UnLyrical

The apology. haven’t been here much lately. And I’m sorry. truly am. To back up… you know I started a new job a while back, etc. And you have been really patient with me as I’ve been figuring out my new life. Because sometimes that takes… well, time. Right? And that’s meant I’ve had less time to devote to anything unrelated to work. This is going to change.

Better Homes and Gardens, Use Pinterest For Thanksgiving Holiday Promotion

The Realtime Report

Better Homes and Gardens, and Campbell’s Soups have all turned to Pinterest for their “Best Thanksgiving Ever” promotion. The sweepstakes invites those who are excited about Thanksgiving to “share their favorite things about the holiday,” including food, decor, guests, traditions and more. The incentive?

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The Future Of Personalized Pricing

Twist Image

Should every customer pay the same price for something? Before answering that question, ask yourself this: should every person see the same search results? Truth: we live in a world of radical personalization. Google is doing everything it can to optimize the search results you see. They're not just doing it to ensure that you have a better search experience, they're doing this to drill down and find a more effective way to deliver more targeted and relevant ads to you. Don't get mad at personalization. Not good. Don't believe me? Just ask those playing in the loyalty marketing space. Too bad?

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Move Mountains – The Power of the Anti-Hero

Geoff Livingston

The above video is my TEDx PeachTree speech (below is the written form) on how any of us can be make change happen in our lives. wanted to empower the audience with lessons learned about influence through my grassroots social change efforts. Most importantly, any of us can create change. We don’t need heroes to save us. Our peers. If you’d like, please share your story of hope.

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Toon Time: There’s No Place Like Home

Waxing UnLyrical

Erin Feldman  is a writing coach at  Write Right. Her background is in marketing communications and creative writing. When she isn’t busy helping people tell their stories, she spends her time writing poetry, drawing, reading, and running. You just read Toon Time: There’s No Place Like Home , originally posted on Waxing UnLyrical , published by Shonali Burke.

20 Awesome Facts About LinkedIn – 2012 Edition

Shift Digital

One of my most popular blog posts over at Social Media for Law Firms is 20 Awesome Facts About Twitter – 2012 Edition  so I decided to pen another similar post focused on the social media platform for business, LinkedIn. often wonder what kind of coffee the folks at LinkedIn drink because they have been rolling out a tremendous amount of updates recently. Tweet This Stat! .

In The Trust Economy, Marketers Are Bankrupt

Twist Image

It's getting ugly for marketers. Too bad, because marketing is just starting to get good. We have a major issue with marketing and it needs to get solved soon if our future it to be as bright as we hope. Bottom line: marketers need to prove the business impact of our work. Seems simple enough, doesn't it? Well, the CEOs of our world do not believe that we are delivering on this concept. That is the sad (and, ultimately, very scary) news out of the Fournaise 2012 Global Marketing Effectiveness Program , which interviewed over 1,200 CEOs from across North America, Europe, Asia and Australia.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Why You Should Tweet on Black Friday


Did you know that the first brand on Twitter was a retailer? My favorite denim company, @ earnestsewn (which I wear everyday), was the first commercial account on Twitter. created it and emailed them. Jack Dorsey (@jack) May 28, 2011. Yes, the first Twitter brand account was created by one of Twitter’s founders back in May 2011. The study included two control groups: one group of U.S.

Social Business Trend for Next Decade

Engaging Brand

No doubt our RSS feeds will be awash with trends for 2013 any time soon however I would like us to think about something bigger that is happening in business. Social media or social marketing have changed the way customers see the relationship with brands. Many companies still think that this is a fad but after steady growth over a decade I am not sure why the customer believing they should be valued and listened to - should be a fad! The behavoural trend will spread.from customer interfaces to manufacturing, to creative - across the business. what I call the 'social business'.

2012 Black Friday and Cyber Monday Deals for Bloggers


What’s the best part about Black Friday and Cyber Monday online? Photo Credit: Black Friday vs. Cyber Monday Infographic by Exelate. Without further ado, here are some great Black Friday and Cyber Monday deals for bloggers and online marketers for 2012. This list will be updated as new deals are found, so stay tuned! Courses. Get your social media education from the experts! Ebooks. Bloggin

Sleeping With Your Smartphone

Twist Image

It used to be a whole lot simpler. don't know about you, but I used to come from work and charge my smartphone at the small table near my front entrance. It was a parlour trick. It was a way for me to not think about my mobile device from the time I walked into the house until I had to leave again. It worked well for a couple of a years. and then something happened. The real me. At that point, I set the alarm on my smartphone and doze off. If I happen to wake up in the middle of the night, I may take a peek at it as well. It's there. On my nightstand. It's much more than a phone. Turn it off.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

4 Ways to Thump Your Competition with Better Facebook Analysis

Convince & Convert

Managing a Facebook page is a major part of many companies’ marketing and communication programs, but the data we use to measure the effectiveness of those efforts is sorely lacking. Facebook consistently changes what’s measured and how, adding complexity and incongruence to an already squirrely data scenario.

Technology in Education and the Dominance of Apple [Infographic]


Interesting stuff from OpenColleges.   Are you incorporating iPads or other similar tools into how you work with your members? An Infographic by Open Colleges. Potluck

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Does Facebook affect your brain?

Sherrilynne Starkie

Social media consultants beware! Facebook and other social networks can affect your brain! This infographic is compiled by Best Master’s in Psychology. Related posts: Psychology of social networking. Are professional communicators normal? Infographic: Twitter facts. Click here to start to receive my newsletter. PLEASE LIKE  MY FACEBOOK PAGE. Related articles.

Two Steps To Success

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How well are you planning for success? It was the late nineties when I took on a marketing position at Airborne Entertainment. The company's vision was to deliver big content on little screens. Yes, nearly a decade ago when all mobile carriers cared about was how many minutes their consumers were using to make phone calls, the notion of content delivered to a mobile device was nascent (to put things into perspective, there was no text messaging or ringtones at the time). This company had a simple goal: to take big brands and own the rights to develop their mobile content. It takes a notebook.