After surpassing 1 billion users this past month, Facebook has become an institution that appears to have some staying power. But there is a lingering issue that threatens Facebook’s dominance even more than advertising revenue and stockholder discontent. When Kathy Savitt was named CMO of Yahoo, a lot was written about her obsession with Generation Z (the generation born post 1990 or so). In a talk that she gave to an audience of marketers, she described that Generation Y and Generation Z view Facebook with a lot of apprehension. But now I totally get it. Growing up. LOVED that autonomy. MORE >>

Are you sad that you missed this awesome webinar ? Well never fear – we’re doing it again for Avectra. Wednesday, November 28th, 2012. Presented by: Maddie Grant, CAE, SocialFish, LLC. Jamie Notter, Management Solutions Plus. Amy Sample Ward, NTEN. 00 PM – 4:00 PM ET ; 12:00 PT – 1:00 PM PT. Ever get jealous that the open, unstructured social media efforts of the community completely trounce your well-planned and even well-funded social media programs? Are you frustrated when your own social media efforts are thwarted by inter-departmental competition? REGISTER. It’s free!! MORE >>

At last, it’s been done- A simple, proven social media ROI (smROI) calculation for both B2B and B2C marketing efforts. Though this formula has been the bane of marketers for the past decade, we can now begin to quantitatively analyze the variables and bridge the gap of obscurity that has typically marred social media marketing. Social Media Return on Investment (smROI): . Net Gains As a Result of Social Media. = (Tangible Related Revenue + Estimated Intangible Related Revenue – Cost of Social Media) / (Cost of Social Media). Social Media Revenue. Million Little Pieces. So What Does It Cost? MORE >>

It doesn't take long to find inspiration. It takes forever to figure out how to do something meaningful with it. I've been fortunate enough to be able to attend the famed TED conference since 2008. Within that timeframe, I have also helped out on a few of the TEDx events. It's always a treat. am privileged to be able to speak in front of audiences many times throughout the year, and I count the TED conference as one of a handful of events that I attend for the sole reason of personal development. It's my time to learn, think and attempt to do some serious reflection. " I hate that line. MORE >>

The apology. haven’t been here much lately. And I’m sorry. truly am. To back up… you know I started a new job a while back, etc. And you have been really patient with me as I’ve been figuring out my new life. Because sometimes that takes… well, time. Right? And that’s meant I’ve had less time to devote to anything unrelated to work. Image: Dave Keeshan via Flickr, CC 2.0. But the thing is… I love WUL. And I’ve felt very guilty about being incognito on my own blog, and with you. This is going to change. Thank you so much. The wish. MORE >>