Today’s guest post is written by Christopher Ryan. My little sis said to me the other day, “Isn’t it weird Instagram doesn’t have a website and you can only use it on a mobile device?”. “No, not really,” I said. Attention is shifting to mobile and that’s where the people are. Our conversation reminded me of Jeff Jarvis’   What Would Google Do ? In the fourth chapter, New Society: Elegant organization , Jarvis begins with a brief anecdote. At The World Economic Forum International Media Council, top-tier media execs probed Mark Zuckerberg for answers. Communities already exist. MORE >>

That’s the thing about what’s new or the latest. You think that just by embracing it you’re doing enough to keep up with the market. But sadly, as the half life of social technology shrinks, the need to stand out even within the context of the latest and greatest is increasingly the only way to earn and keep attention on your brand. That’s why I love this artful use of Pinterest by perennial news-maker, Uniqlo. Somehow they managed to co-opt social media itself to make your participation part of their design aesthetic, rather than the other way round. MORE >>

Tweet ??The diligent The diligent reader of the Mindjumpers blog will have noticed that visual communication is a much-discussed topic here on the blog: Instagram , video sharing apps , visual storytelling and much more. The reason why we post so much about this subject is that we think brands should highly prioritise this way of creating user engagement in their social media strategies in order to build a strong brand identity. Instagram today has more than 30 million followers and more people join the network everyday. Interact with your followers. Comment and like selected followers’ photos. MORE >>

The following infographic was compiled by MBAPrograms.com and it showcases some recent and interesting findings on how corporations are tackling social media. Initially skeptical of it’s use for business purposes, it appears many have adopted the two-way communication mindset during this modern age of information and relationship building. Below are some of the more interesting highlights from the infographic: 94% of corporates use social media in some capacity. 75% saw an increase in website traffic. 58% use it for lead generation. Companies with blogs dropped from 50% to 37%. MORE >>

It is not power that corrupts but fear. Fear of losing power corrupts those who wield it and fear of the scourge of power corrupts those who are subject to it. Organizational power has traditionally been contained to the few with the many expected to follow the rules set by the rulers. Power is different than influence yet influence can be used to gain power. Power can also be used to influence people and outcomes. Power is largely independent of intelligence (emotional or otherwise) and job performance. Conversely, we all know dim bulbs who’ve somehow found their way to the top of the tree. MORE >>