Sat.Jul 09, 2016 - Fri.Jul 15, 2016

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Measurement: Why Business As Usual Just Doesn’t Cut It

Waxing UnLyrical

Guest Post by Scott Kaminski. “If you can’t measure it, you can’t manage it.” ~ Peter Drucker. Let’s get this out of the way right now: I’m no math whiz. But I am smart enough to realize that a company’s marketing, advertising and public relations efforts—my efforts—have a direct and attributable effect to the bottom line of my company. And how do I know that?

Metrics 184
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How To Create Stunning Social Media Posts For Holidays, Trends, Events And More

The Social Media Hat

Social Media How To Create Stunning Social Media Posts For Holidays, Trends, Events And More. Sponsored Article. PromoRepublic - the new Calendar of Content Ideas helps you create stunning social media posts based on holidays, trends, events and more. "Today is not just a day, it's a holiday" – and this is a reason to adopt a specific marketing strategy in order to get attention from the largest audience possible.

Eventful 159
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Tips for using Pokemon Go for your business!

Freelance Social Media

Check out a few tips for using Pokemon Go for your business ! Tips range from hosting a party with Lure Modules to offering discounts to the three different teams, Team Valor, Team Mystic, Team Instinct!

Tips 109
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How to Get Followers on Instagram: A Full Guide

Sprout Social

When businesses want to learn how to get followers on Instagram, there’s a lot of shady and unethical services offering to do it for you. At Sprout Social, we’ll be the first to tell you it’s always better to organically build your social media audience. By now most businesses understand the benefits of social media and using a platform like Instagram to gain better insights into analytics.

Instagram 106
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Monday Roundup: Smart Reporting

Waxing UnLyrical

Tomorrow #measurePR takes a look at smart reporting with three stellar guests: Founder and CEO of IrisPR, Aly Saxe ; CEO of Geben Communication, Heather Whaling ; and digital PR Strategist and Author of “SMART News,” Sally Falkow. Get a head start on the conversation with this week’s roundup. 1. PR and Marketing Data: Impressions, Reach and Relevance, Oh My!

Report 103
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Measure Twice, Cut Your Blog Once

The Social Media Hat

Blogging Measure Twice, Cut Your Blog Once. A Lesson In Planning Ahead. Most Saturdays, I spend time with my kids once they get up in the morning, and until they go down for their afternoon nap. But before they wake up in the morning and after they go down for a nap, I spend my time writing. That's my 'personal time' each week. Unless we have a road trip or significant outing planned, I get to devote several hours out of my Saturday diving deep into whatever topics and questions strike me.

Google 106

More Trending

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What’s a Facebook Barometer and Why Should I Use It?

agora pulse

Have you been on Facebook so long that you can’t see the forest for the trees when it comes to your page’s success? Let the Facebook Barometer by Agorapulse help you. In an instant, it can tell you what’s working — and what’s not — on your fan page. And did I mention it’s free? (It is.). Simply sign into the Barometer with your Facebook account and choose the page you manage that you’d like to analyze.

Facebook 117
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The Social Brilliance of Pokémon Go

Janet Fouts

I am not a gamer. Sure, I play Words with Friends, but “real gaming”, as my son would put it? No way. Until Pokémon GO. Launched a mere week ago byNiantic, in a partnership with Nintendo, as a project originally funded by Google, Pokémon GO immediately caught on fire. In this interview with the CEO, […].

Project 94
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Emotionally Connect with Your Audience on Social Media

Meltwater

Many companies are struggling when it comes to managing their social media engagement. But being… Read More.

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Twitter Creates a New Tool for Brands and Snapchat is Changing up Their Game | Social You Should Know

Ignite Social Media

Twitter has created a new dashboard for brands, Facebook changes their algorithm again, amongst other things, and Snapchat is changing up their game in a big way. That and more in this week’s Social You Should Know. Twitter’s New Dashboard for Brands. All Twitter users now have access to a the free ‘ Twitter Dashboard ‘ From here, you can create customized feeds based on keywords and phrases, schedule tweets, receive content suggestions, and gather analytics.

Tools 97
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How To Breathe New Life Into Your Small Business Blog

The Realtime Report

How To Breathe New Life Into Your Small Business Blog. Blogging can be a tough gig for small businesses, especially for those of us just getting on our feet. However, the journey feels much more discouraging when there are no comments, zero shares and our traffic is just plain pathetic. Content marketing can be a goldmine for small businesses; however, there are three keys to getting your blog off the ground which are often overlooked by bloggers who feel that they’re just talking to themselves:

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A Pretty Awesome Way to Schedule Instagram Posts

agora pulse

Each month, more than 20,000 people search Google for a way to schedule Instagram posts. If you’re a social media manager, you might very well be one of those 20k searchers. Search no longer, my friend. We have a way to schedule posts to Instagram from your desktop or mobile device. And we’re not just an “Instagram posting tool.” In fact, we’re offer all our customers Instagram scheduling, monitoring and reporting.

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The Ultimate Guide to Twitter Chats

Sprout Social

Twitter chats are a great way to gain exposure, grow your following and engage with your audience. Whether you’re participating in an existing chat or hosting your own, there’s plenty to gain. Jumping into a Twitter chat can be a little intimidating and challenging at first. How do you find people to participate? As a participant, how do you make sure you stand out?

Twitter 85
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Are Chatbots Right for Your Brand?

Ignite Social Media

Picture yourself needing to switch a flight, upgrade your cable package, or order a new smartphone. Perhaps you’d handle this online through your airline or service provider, maybe you’d call a customer service center, or even, gasp, go to the store! What if all of these could be accomplished almost instantaneously from a messaging app? Well, many of them can – thanks to the rise of chatbots.

Brands 96
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Water Wipes Promotes With #PureLove While Holiday Inn Asks #WhyOverpay?

Audiense

Wimbledon and #Euro2016 might be over and done with, but that didn’t stop social media from erupting with all kinds of interesting campaigns. This week, we saw two brands broaching the subject of babies and kids for their campaigns – Water Wipes launched their #PureLove campaign, Holiday Inn weighed in with #WhyOverpay. Let’s also not forget Ghostbusters and all the revolving campaigns around the movie release.

Hotels 94
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5 Easy Ways to Get Better Instagram Engagement

agora pulse

Say goodbye to the “King of Engagement.” Social analytics and reporting firm Locowise recently revealed that Instagram engagement continues to trend downward. . How can brands beat this trend? Here are five strategies to get your team started. 1. Be Interactive. Interacting with your following is a must. The most effective way is to like a person’s pictures and videos.

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Instagram analytics: 7 metrics every marketer should track

Talkwalker SM

In recent years, brands have embraced Instagram with phenomenal success. The mobile photo sharing app now has more than 500 million active monthly users and it has firmly secured itself a place among the world’s most popular social networks. It is estimated that the business will bring in $3.2bn in 2016 – an impressive feat when considering the fact that it opened its advertising program less than a year ago.

Metrics 75
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3 Tips for Brands Targeting Brides on Social Media

Ignite Social Media

Weddings. You either love them or you hate them. Me? I’m on the love side… and I’d better be since my own wedding is right around the corner. Literally. As I type this, it’s the ultimate 1-month mark. As a social media marketer, it was amazing to see how the wedding planning process has evolved across social media. It’s now easier than ever to search for all your bridal needs.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Water Wipes Promotes With #PureLove While Holiday Inn Asks #WhyOverpay?

Audiense

Wimbledon and #Euro2016 might be over and done with, but that didn’t stop social media from erupting with all kinds of interesting campaigns. This week, we saw two brands broaching the subject of babies and kids for their campaigns – Water Wipes launched their #PureLove campaign, Holiday Inn weighed in with #WhyOverpay. Let’s also not forget Ghostbusters and all the revolving campaigns around the movie release.

Hotels 76
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Twitter Moms: How to Relate without Looking Like an Imbecile

agora pulse

Moms are key decision makers when it comes to sales and in fact make 85% of the purchasing decisions within a household. Whether you’re promoting baby products, books, food products electronics, makeup or clothes you need to be able to relate to the Mom market. So here’s the problem… if you’re not a Mom how can you tap into this captive market on Twitter Moms without looking like an imbecile?

Twitter 84
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How to Write for Multiple Demographics at Once

Kikolani

You’ve heard all the advice already; write specifically for your target audience. Writing for a “general” audience might maximize the total number of potential readers you might earn, but in exchange, you’ll lose relevance. In most cases, it’s better to have a smaller number of highly interested readers than a larger number of marginally interested, or even disinterested ones.

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Data Storytelling: Separating Fiction From Facts

Meltwater

Data is playing a larger role in day-to-day business conversations than ever before. The ability… Read More.

Data 81
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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How to Ideate a Winning Back-to-School Campaign

Unmetric

Working on a back-to-school campaign really pays off. Literally. Did you know that on average, every family (with children in grades K-12) spends about $ 630 on back-to-school merchandise alone? We’ve all grown up watching innumerable TV ads that made us hate our hand-me-downs. The number of families who do their back-to-school shopping on their mobile phones is on the rise.

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5 Ways Influencers Can Change Your Twitter Results

agora pulse

In a recent blog post by Twitter the writer shared the amazing statistic that “40% of Twitter users say they’ve made a purchase as a direct result of an influencer.” What that means is if you want to start seeing real results on Twitter, then connecting with Twitter influencers can be an effective strategy. But the importance of finding influencers does not stop with making more sales.

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6 Smart Social Media Lessons for Small Business from a Car Dealer

Socially Sorted

Do you want to learn some instantly actionable, smart social media lessons for small business? In this post, I share some super simple strategies that a car dealer in Portland is using to drive engagement and traffic on social media. You can use these strategies in your business too! Image by Shutterstock. Last year, I received a thank you for following a Twitter account on Twitter.

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6 Ways Your Pitch Is Falling Flat (And How to Fix It)

Meltwater

So, you’re looking to get coverage of your brand or product, but the usual strategy… Read More.

How To 79
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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A Step-By-Step Guide to Launching a Branded Hashtag

Sprout Social

Chris Messina, currently a Developer Lead at Uber, is credited as the inventor of the hashtag on Twitter. Originally intended to group content based on subject matter, the hashtag has been adopted across every popular social platform and has cemented its place in our culture. how do you feel about using # (pound) for groups. As in #barcamp [msg]? — Chris Messina (@chrismessina) August 23, 2007.

Hashtag 62
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How Social Media Can Increase Your New Site’s Search Visibility

Socialmedia.biz

Post by Adi Englander. Your content strategy alone isn’t enough when it comes to ranking higher in search. Content is still incredibly important, but there’s a not-so-new beast called social media that many business are still neglecting and missing out on entirely. Search engines are placing higher importance on what’s coming from social media. Need proof?

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Buying Vimeo Views the Right Way: Popularity with Ease

Devumi

Buying Vimeo views is not nearly as popular as buying views for its red button older cousin, but it can be just as effective if you buy them the right way. It’s all about having a plan in place, and having reasons behind that plan, to make your purchase as worthwhile as possible. I am […]. The post Buying Vimeo Views the Right Way: Popularity with Ease appeared first on Devumi.

Vimeo 60
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How to Write for Multiple Demographics at Once

Kikolani

You’ve heard all the advice already; write specifically for your target audience. Writing for a “general” audience might maximize the total number of potential readers you might earn, but in exchange, you’ll lose relevance. In most cases, it’s better to have a smaller number of highly interested readers than a larger number of marginally interested, or even disinterested ones.

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New Features from Talkwalker: Time Lapse Graphs, Improved Instagram KPI’s and LinkedIn Monitoring

Talkwalker SM

The world of social networks and online data is in constant flux. Every month (perhaps even every week!) new networks emerge, changes are made to engagement options and businesses adjust their priorities. We’re constantly working with clients and assessing the market to add new features and revamp existing features to make sure our users always get the information they need to make better decisions.