Sherrilynne Starkie
JANUARY 18, 2014
'Each New Year’s Day, people resolve to get organized once and for all, and for content marketers being organized can make the difference between being ‘good enough’ and ‘top notch’. Google Keep is a nifty little free app that can help lift a content marketing effort to the next level. Google Keep Screenshot (Photo credit: Schockwellenreiter).
Harp Interactive
JANUARY 24, 2014
'Categories: Blog , Facebook , Google , SEO , Social Media Marketing , Twitter Tags: Facebook , Google , HootSuite , Instagram , social media , Social Media Marketing , Twitter , uverVU Social Media Snapshot Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place. Below are highlights of changes on top social media platforms for the week ending January 24, 2014: New on HootSuite HootSuite Beefs Up Analytics with uberVU In an effort to
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Waxing UnLyrical
JANUARY 22, 2014
'When Vine debuted last January, I wasn’t convinced of how much difference just six seconds could make. Sure, our attention spans are seemingly dwindling by the second, but six seconds doesn’t allow for much. Image: Chuck Hagel via Flickr CC 2.0. Leave it to me to doubt humanity. A year later, and I’m in love with BatDad. Still, the use of Vine, and Instagram’s answer to it of 15 second videos, didn’t seem like something brands would be able to leverage quickly.
The Realtime Report
JANUARY 24, 2014
'The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.19 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube. Twitter: over 218 million monthly active users. via Twitter. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 500 million users. via The Next Web.
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Firebelly
JANUARY 20, 2014
'An update to Google+ is coming whether you like it or not. Like me, you may have already gotten the email letting you know Google+ will now let anyone email you regardless of if you know them or not. This new setting allows users to specify whether they would like to receive emails from people in their circles (people you know), extended circles (people you might know), or anyone on Google+ (people you probably don’t know).
Convince & Convert
JANUARY 22, 2014
'In this “Polar Vortex” edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about this transitive postulate: We are spending more time online than with any other media. We are spending much of that digital time in mobile devices. Most of that mobile time is spent in apps. Therefore, apps are becoming the dominant form of digital interaction.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
The Realtime Report
JANUARY 21, 2014
'Facebook, YouTube, Google+, Twitter and LinkedIn are still the most popular social networks worldwide, but Instagram is growing faster than any other social site, according to new research by GlobalWebIndex. The Facebook-owned image sharing social network increased its active user base by 23% in the last six months. While Facebook is still the most popular worldwide, the news was not so good for the social networking giant, nor for YouTube, and Odnoklassniki and VK in Russia — these socia
Firebelly
JANUARY 22, 2014
'(image via Likabale Meida). When I first discovered Twitter my sophomore year of high school I thought it would turn out to be a fad. Who really wants to receive constant updates about my life right in the palm of their hands? However, Twitter started striking a chord with most of my friends as it became a way for us to see what we were all up to. In college it has become a way to stay posted on what is happening on campus, including updates on Butler basketball (those never come fast enough!
Social Media Marketing
JANUARY 18, 2014
'Listing your website on quality website is the best way to enhance the reputation of your website, also it is the great way to increases your Search Result on Search Engine. Here is the list of Australian Business Listing sites having good page rank and good Alexa Rank. 1) [link] 2) [link] 3) [link] 4) [link] 5) [link] 6) [link] 7) [link] 8) [link] 9) [link] 10) [link] 11) [link] 12) [link] 13) [link] 14) [link] 15) [link] 16) [link] 17) [link] 18) [link] 19) [link] 20) [link] 21) [link] 22) [l
Waxing UnLyrical
JANUARY 20, 2014
'Ever since I can remember, I’ve been chuffed that I share a birthday with Martin Luther King, Jr. So since today’s MLK Day here in the U.S., we thought it fitting to pull together a roundup focusing on justice and equality as it applies to business in the digital age. Image: Mike Licht via Flickr, CC 2.0. 1. The Future of Your Business and the Need for Change.
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The Realtime Report
JANUARY 23, 2014
'How many ‘animals’ do you follow on Twitter? We all remember the highly comic ‘travels’ of @BronxZoosCobra , and there’ve been a number of other notable animal tweeters. Lately wild animals have been joining the fray; two recent examples include sharks off the Australian coast and African elephants. In Central Kenya, four GPS-tagged bull elephants are “tweeting” through the hashtag #ElephantsLive.
Convince & Convert
JANUARY 23, 2014
'Whether you love or hate ‘em, there’s no doubting that 2013 was a big year for the selfie. From more than 57 million tags of #selfie on Instagram, to being named the Oxford Dictionaries’ 2013 word of the year , the term is now ubiquitous among social media users. But, why should social media users have all the selfie fun? The quick and simple answer is – they shouldn’t!
Bill Hartzer
JANUARY 23, 2014
'Very soon there will be a lot more choices when it comes to registering and owning a domain name. We’ve all be used to using.com,net, and.org as TLDs (Top Level Domains) but there are actually are a lot more, including.travel,biz,info, and even the ccTLDs (Country Code TLDs), such as.ca for Canada and.co.uk for the United Kingdom.XYZ is one of the new gTLDs that’s coming soon.
The Social Media Incubator
JANUARY 24, 2014
'Have you noticed more ads in your social media feeds lately? It may be something you have to get used to. Money spent on social ads is projected to reach $7.1 billion in 2014. That’s billion with a ‘b.’ It’s also projected to reach $11 billion by 2017. Twitter has increased their ads since hitting the IPO scene, and Facebook introduces video ads to their news feed early on in 2014.
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The Realtime Report
JANUARY 20, 2014
'Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+, LinkedIn and Spotify: Facebook’s new Trending section. Facebook. Facebook launches Trending topics on web with descriptions of why each is popular – last Thursday Facebook launched a “Trending” section on its homepage, showing personalized lists of the most mentioned words/phrases of the moment (and why they’re big); so far th
Convince & Convert
JANUARY 19, 2014
'Image from BigStock.com. We used to talk to a real person as a first step. To get familiar with the company. To learn more. To create bonds. Not now. Now we talk to a real person as a last resort , after we’ve kicked the informational tires so thoroughly that we absolutely must reach out to get our final questions answered, pre-purchase. This is most egregiously true in a category where the transactional stakes are often the highest: business to business marketing.
Bill Hartzer
JANUARY 24, 2014
'Gmail went down today for a short period of time. I recall it being less than 30 minutes, like 20 minutes tops. But it was in the middle of the work day. So, what happened when Gmail went down? Apparently we all turned to Twitter to complain. First, we had to check our routers to see if the router was having a problem: Then there was some wise-guy who thought he’d be funny by posting a photo: And some chick says that she’s not affected. “Nah, nah, nah, nah, nah nah!!
Navolutions
JANUARY 21, 2014
'You may not think that a book written about the internet in 1999 would have much to offer us in the realm of web marketing today, but think again. Here’s a snippet of The Cluetrain Manifesto that was dead-on about the fundamentals: “…Markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking.
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Small Business Mavericks
JANUARY 20, 2014
'As more and more small business owners take up social media marketing , applications have been developed to make that process easier. Some of those applications have features that allow you to pre-schedule your messages for various social media outlets. There’s nothing wrong with using these pre-scheduling features as long as you don’t come to rely on them.
Convince & Convert
JANUARY 24, 2014
'Lauren Salazar, Weight Watchers @sassandglitter. Lauren Salazar , Director of Social Media for Weight Watchers , joins the Social Pros Podcast this week to discuss empowering the customer service team to embrace social as a tool, gamification as a way to engage customers socially, and how Weight Watchers has already embraced wearable technology. Read on for some of the highlights and tweetable moments, or listen to the full podcast.
Bill Hartzer
JANUARY 21, 2014
'No, guest blogging is not dead. In fact, it’s alive and well, and it’s a great marketing tactic to open up your business and personal brand to opportunities and audiences that you normally would not have a chance to reach. Recently, Matt Cutts, the head of web spam for Google, declared that guest blogging for SEO was dead. And there has been a lot of publicity lately because of his statements about guest blogging.
Social Media Strategery
JANUARY 20, 2014
'This article originally appeared on PRDaily and also on Entrepreneur.com. For a long time, there was a perception that social media marketing was free, or at least very inexpensive. Starting a Facebook or Twitter account was free, and hiring a part-time intern to manage them didn’t cost much. In reality, social media marketing has never been free.
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Small Business Mavericks
JANUARY 24, 2014
'If you’ve been taught to write strong calls to action and you’ve put that training to good use, good for you! Except, you shouldn’t expect that training to pay off on Facebook. Not if a case study published by Chad Wittman at Moz is any indication. Wittman concluded that an algorithm change made by Facebook just before Christmas has resulted in 7 new insights.
Twist Image
JANUARY 24, 2014
'If a brand is looking to do something more than traditional advertising, what would be your recommendation? The natural answer is: create content. And, to leverage that content through digital (re: social media) channels, so that consumers will see it, share it, talk about it, etc. Even that is not a simple and easy thing to do. We''ve seen - on a constant and consistent basis - just how hard brands struggle to get the right type of content into the right channels to see any type of movement ha
Bill Hartzer
JANUARY 23, 2014
'The Dallas chapter of the Social Media Club , Social Media Club Dallas , is has decided to distance itself or disassociate itself from the national chapter of the Social Media Club. The Dallas organization will soon rebrand under a new name and new logo. In a letter to members , Mark Barrera, President of Social Media Club Dallas, explained: Recently, the Social Media Club has changed leadership and renewed its focus for the group.
Writtent Blog
JANUARY 21, 2014
'How long does it really take to create content? Reports vary, but many experts claim they work on an article for anywhere between 2 hours and several days. Are people on the quicker side creating low-quality stuff? Not necessarily – they’ve probably just mastered the art of productivity. I’ve been creating web content professionally since late 2010.
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Small Business Mavericks
JANUARY 22, 2014
'In the last couple of years you’ve likely heard a lot about link building, guest blogging, and Google algorithms. A lot of it is true, but a lot of it is based on false information. Some people are saying link building is dead – or close to it. Nothing can be further from the truth. While Google has changed the way it ranks web pages, and that includes the value it places on links, link building is far from dead.
Twist Image
JANUARY 21, 2014
'How''s your big data business strategy coming along? I jokingly tell colleagues in the marketing world, that you can''t throw a professional marketer down a flight of stairs these days without the words "big data" tumbling out of their pockets. There''s no need to benchmark brands against their competencies with big data because, quite frankly, most brands don''t even have a proper definition for what big data means.
Bill Hartzer
JANUARY 21, 2014
'Network Solutions has auto-enrolled one of their customers in some sort of new “WebLock” program, and will soon charge his credit card $1850. Furthermore, this is a program where the customer is auto-enrolled in the program. They have to call Network Solutions in order to opt out of the program, thus not be auto-charged $1,850. This is for two domain names that the customer owns.
Writtent Blog
JANUARY 24, 2014
'According to Hubspot , blogging for your business will increase your website traffic by at least 55%. Every time you post on your blog, you’re creating another opportunity to be found by potential clients for your business. 1. What Will You Blog About? The first step in starting a successful blog is choosing a topic of interest. Does your company deal in entertainment?
Small Business Mavericks
JANUARY 21, 2014
'The Internet erupted yesterday when Matt Cutts said that guest blogging is “done.” He qualified his statement later by saying it’s dead for SEO purposes. My interpretation is this, Guest blogging as a link building tool only is a dead science; you can expect the search engines (especially Google) to start roughing it up a bit. Guest blogging, like any other kind of content marketing, must first and foremost follow the quality rule.
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