Firebelly

JULY 22, 2013

'What is even bigger than Instagram? Daily Instagram hashtag trends! There are many Instagram users that enjoy posting pictures that correspond to the ‘trend of the day’. Very serious Instagram trend users will post everyday of the week, but most have a particular favorite day or two that they contribute to. Selfie Sunday #SS. ‘Selfies’, better known as a picture of oneself, usually taken with a phone camera, planned to be uploaded to some sort of social media site.

Trends 238

Trends Instagram Hashtag Social Media 238

Waxing UnLyrical

JULY 22, 2013

'Hi gang! WUL is on vacation for one more week, but that doesn’t mean our archives are. So today’s roundup contains a selection of posts shared over the years that reinforce the importance of being human. Image: Quinn Dombrowski via Flickr, CC 2.0. From learning to wield power gracefully to the inevitable “fork in the road” we all face, these timeless posts remind us that being human is the one thing we all have in common. 1.

Consultant 215

Consultant Flickr Reputation Resources 215

Adam Sherk

JULY 23, 2013

'The standout tag for Google News has been around for a couple years now but many news publishers are still uncertain about it. The questions I’m asked most often are how and when to use it, how well it works and if it is worth putting in the time and resources to support it. Does the standout tag actually work? Yes it does, but only so often.

News 213

News Google Publishing Case Study 213

The Social Media Incubator

JULY 25, 2013

'You’re on LinkedIn, right? If you said no, you’ve made your first big mistake. LinkedIn is a must for your company’s social media marketing plan. LinkedIn is the social network for displaying your professional profile, displaying your company profile and connecting with colleagues, clients and friends in your business. Having a LinkedIn should at least be a part of your personal social media strategy, if not your company’s.

LinkedIn 212

LinkedIn Company Groups Groups 212

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Webbiquity SMM

JULY 23, 2013

'Editor’s note: a version of this post originally appeared on ChamberofCommerce.com. Given that more than 90% of both business-to-business and local consumer purchases now begin with online search, search engine optimization (SEO) has become essential for business success. Little wonder then that two-thirds of small to midsized-business owners plan to increase SEO efforts this year.

Directory 194

Directory Types Engineering SEO 194

Waxing UnLyrical

JULY 24, 2013

'Ed: WUL is still on vacation, so we’re using some of our older-but-still-great content to keep you satisfied. This originally ran on Nov. 30, 2012. and will be particularly interesting to you if you work at the intersection of health care and social media. Your child has come down with a rasping cough. You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick.

Health Care 192

Health Care Social Media Insurance Education 192

The Social Media Incubator

JULY 23, 2013

'The best way to generate sales and leads online is to position yourself as a subject matter expert – we call this, “ Social Authority. ” Of course, there are several ways you can do that. Here are three ways you can become an expert in your niche while generating a lot of leads and sales for your business: Become a blogger – You may be sick and tired of hearing about blogging, but you have knowledge and expertise.

Reputation 143

Reputation LinkedIn Resources Tips 143

Social Media Marketing

JULY 24, 2013

'Facebook’s Q2 earnings show mobile growth, U.S. customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mob

Social Media 162

Social Media Flipboard Journal comScore 162

Waxing UnLyrical

JULY 26, 2013

'Ed: WUL will be back next week with brand new posts, but for now enjoy this post that originally ran on July 14, 2010. Upon re-reading it, it still makes sense… so here you go (it has minor edits to keep it updated) … and make sure you get enough R&R after reading it! A while back, I was asked by the estimable Thursday Bram to contribute to a blog post on Constructively Productive that would focus on “heretical’ productivity.

Products 191

Products Construction Proposal Class 191

Firebelly

JULY 25, 2013

'This is a guest post from Chelsea Tuttle – a Ball State University public relations graduate, a Millennial and a MCON13 attendee. Fifteen influential nonprofit, business and technology leaders, as well as hundreds of attendees, recently gathered in Indianapolis for the one-day Millennial Impact Conference (MCON13) to engage in conversation on how to mobilize the Millennial generation around social causes.

Mobile 163

Mobile Smart Phone Conference Conversation 163

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Social Media

Kikolani

JULY 24, 2013

'While many popular blogs have trended away from accepting unsolicited guest post submissions, not many have shared the results of this strategy. A lot of people are curious – does having less content really hurt in regards to traffic and subscriber rates? In this post, I thought I would quickly share the results of taking over sole authorship of Kikolani since March, comparing eight months of analytics and subscriber data.

Comparison 160

Comparison Overview Analytics Blogger 160

Janet Fouts

JULY 20, 2013

'What? A social media coach quitting Facebook? Calm down, I’m not giving up Facebook entirely, just my Facebook business page. Here’s why. When I wrote my first book, “ Social Media Success! ” in 2009 I dutifully created a Facebook page for the the book, making what I now consider a classic mistake for many authors. Creating a Facebook page for a book can be short-sighted.

Social Media 150

Social Media Facebook Energy News 150

Convince & Convert

JULY 21, 2013

'One of the key theses of my new book Youtility: Why Smart Marketing is About Help not Hype is “radical transparency.” Today, when a majority of prospective customers have access to high-speed Internet access in the palms of their hands, what’s the point in trying to hide? Why are you holding back? No Secrets. In Canada, McDonald’s has an amazing example of this philosophy.

Marketing 148

Marketing Hosting Questions Review 148

Small Business Mavericks

JULY 25, 2013

'There’s no doubt about it, the world is increasingly more mobile. When you consider that more than half of all cell phone users are using smartphones and that more than 90% of American adults have mobile phones, then you can begin to understand how important mobile marketing is. To top it off, it is expected that smartphone usage will increase tremendously over the next year.

Mobile 105

Mobile Directory Newsletter Small Business 105

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Social Media

Twist Image

JULY 24, 2013

'What are you able to disclose on an eight-and-a-half sheet of white paper? I can''t imagine what it is like to apply for a job. I''ve chosen a very different professional life for myself. A lot of it was based in a world of vain ideologies (I wanted to wears jeans everyday or make my first million by the time I was nineteen or have a life where others wouldn''t be able to tell me what to do).

Education 111

Education LinkedIn Instagram Twitter 111

Laurel Papworth

JULY 22, 2013

'As viewers use Twitter, Facebook and apps like Zeebox to continue to drive attention to TV Shows, these social tools paradoxically kill off TV Advertising. If you are a company looking to advertise would you advertise on the TV during the show’s ad break or on the iPad, smart device during the ad break? TV becomes the loss leader to the 2nd screen apps, as television stations hand over their audiences to Facebook, Twitter and Zeebox.

Advertising 108

Advertising Social Media iPad Exercises 108

Convince & Convert

JULY 25, 2013

'Moments of greatness often come when we least expect it. Especially when travel and flight delays are involved. I recently found myself in a situation where an international flight delay meant that I would miss my connection. While normally not a big deal, my “bright idea” of maximizing my holiday in London meant that my connection was the last of the evening between New York and Boston on Delta.

Social Media 145

Social Media Loyalty Travel Issues 145

Small Business Mavericks

JULY 24, 2013

'When it comes to marketing through Facebook, businesses have the ability to set up a brand page and use it as an outpost to draw attention to their brands. But if all of your posts are self-promotional hype, you will eventually turn your fans off and they will turn you off. Here are some ways you can use to keep your Facebook page interesting. Post images.

Communities 101

Communities Facebook Survey Small Business 101

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Social Media

Writtent Blog

JULY 22, 2013

'The small business landscape is arguably tougher than ever before. A recent Constant Contact survey found that 59% of SMB CEOs feel it’s harder to run a business than it was 5 years ago, a factor which can primarily be attributed to quickly-changing technology and marketing best practices. The difficulty of success means that competitive marketing analysis is more crucial than ever.

Analysis 106

Analysis BuzzStream Marketing SEO 106

Twist Image

JULY 22, 2013

'It is the constant debate of the marketing industry: should you do spec work? There is a phase in the acquisition of a new client that usually requires a marketing agency to spend a lot of time pitching. This pitch work often consists of both strategic and creative spec work (for free - in the hopes that you win the big account). This work is masked as an exercise to see how well the agency understands the brand''s positioning and how well they can execute on work specific to the client.

Journal 106

Journal Collaboration Training Education 106

Convince & Convert

JULY 24, 2013

'In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the newly launched Foursquare ads , and whether they are a viable option for marketers, an annoyance for users, both or neither. Whither the Check-In? In April, Bloomberg cited Foursquare data showing 6 million daily check-ins in January 2013 versus 4 million per day in January 2012.

Foursquare 121

Foursquare Adwords Mobile Advertising 121

Small Business Mavericks

JULY 23, 2013

'When Facebook introduced sponsored posts, people got upset. Understandably so. Businesses started their Facebook pages with the understanding that their followers would see their posts, then Facebook announced that only a certain percentage (a small percentage) of a page’s followers would see those posts. If you wanted all of your followers to see them, then you had to pay.

LinkedIn 101

LinkedIn Policies Facebook Process 101

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Social Media

Absolute PA

JULY 26, 2013

'It’s holiday time! Time to kick back with family or take off somewhere special to recharge our batteries and rejuvenate our creativity reserves before everything winds up again in September. And, this got me thinking… What happens to your business when you take off? Does everything stop (including your income) or do you have everything running along so smoothly your clients wouldn’t notice that you’re gone?

Small Business 101

Small Business Discount System Strategy 101

Twist Image

JULY 21, 2013

'Episode #367 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Welcome to episode #367 of Six Pixels Of Separation - The Twist Image Podcast. Really thrilled to have my friend, Jay Baer , back on the podcast. He recently published another business book, Youtilty , and true to Baer standards it is one hundred percent "hype free.

Advertising 97

Advertising Twitter Publishing Brands 97

Social Media Network Marketing

JULY 21, 2013

'Social Media is Measurable. You need to know what exactly your will measure. It is best that you decide this before your Social Media Campaign breaks out. The reason being is that only then you know where you are to go, thereby you can decide how best you will reach your Objectives. No matter what your Goal and objective is. You need to focus on your goal, how you will achieve it and after your finish your task you need to measure.

Social Media 85

Social Media Campaign Engagement Brands 85

Small Business Mavericks

JULY 22, 2013

'Content marketing is the new buzzword. Everyone is talking about it. But do you know what it means? For some people, content marketing is about creating online content, slapping it on a website somewhere, building links to it, and sharing it on social media. I happen to think it’s a little more involved than that. This approach is sort of like looking for a spouse by going on as many dates as you can with as many people as you can and hoping that one of them proposes.

Content 98

Content Marketing Proposal Small Business 98

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Social Media

Writtent Blog

JULY 25, 2013

'Sorry, but first-time visitors to your company’s website probably don’t want to talk to your sales representative. The internet and mobile technology have revolutionized the way that consumers research organizations, and many prospects who find your website through organic search simply aren’t ready to make a purchase. This fact doesn’t mean you need to cut your losses, continue using various blog tricks, and wait for your phone to ring.

Comparison 79

Comparison Hubspot Pharmaceuticals Education 79

Twist Image

JULY 26, 2013

'Is your business ready for a reboot? Tonight, was the broadcast of The Agenda with Steve Paikin on the topic of my second business book, CTRL ALT Delete. The 30-minute conversation can be seen right here: The Agenda with Steve Paikin: Mitch Joel: Rebooting Business. Tags: business book. ctrl alt delete. reboot business. steve paikin. the agenda. the agenda with steve paikin.

Conversation 93

Conversation 93

Stay N' Alive

JULY 26, 2013

'This is the response I get when questioning an "SEO Expert" wanting me to get paid $50 per link for posting links on my Google+ profile. Seriously, who, of any klout takes these guys'' money? These guys are the scum of the earth - don''t take their business: I''ll give him some SEO. Here''s how you get traffic for your business - build a social profile on Google+, build a genuine audience, and play a part in the conversation.

SEO 73

SEO Klout Authentication Engineering 73

Social Media Marketing

JULY 26, 2013

'Business Listing sites for Canada [link] [link] [link] [link] [link] [link] [link] [link] [link] [link] [link] [link] [link] [link] [link] [link] [link] [link] [link] [link] [link] [link] [link] [link] [link] [link] https://www.jigsaw.com/ [link] [link] [link] https://www.xing.com [link] [link] [link] [link] [link] [link] [link] [link] [link] [link] [link] [link] [link] [link] [link] [link] [link] [link] [link] [link] [link] [link] [link] [link] [link] [link] [link] [link] [link] [link] [link]

Sites 60

Sites List 60

Writtent Blog

JULY 26, 2013

'Big data stole the spotlight this week in the marketing realm, as a recent study revealed that companies plan to dramatically increase their spending on analytics in the years to come. However, regardless of how many resources your business puts towards analyzing metrics, the intelligence can’t repair a broken strategy. As Wes Nichols pointed out this week in Forbes, it’s every content marketers challenge to take a more agile stance, so they’re prepared for the upcoming flood of insights.

ROI 74

ROI Process News Content 74