You’ve taken the job of connecting with the right people online seriously. You’ve methodically built your professional network of connections on LinkedIn. You’ve added your family, friends, old classmates and co-workers to your list of Facebook friends. This is a wonderful way to stay in touch by keeping up with status updates and photos, but what if you want to send a private email to one of your connections? Unless you happen to know their email address, you have to go to LinkedIn or Facebook to send that email. Why Bother? Great, let’s get started… LinkedIn. MORE >>

Tweet If we’re connected on Twitter or Facebook, you may have noticed me posting a lot about the renovations we’re currently conducting on our new house. In a brief moment of downtime, I started thinking about the social media lessons you can learn from the process of renovating a house. came up with ten – let me know what you think of them in the comments: 1. It’s all about the foundation. If the foundation of your home isn’t solid, things will fall apart when placed under stress. You need to get the structure right. Hub and spoke? Decentralized? Stay the course. MORE >>

Early in December Kyle wrote a post about the need to create stories that generate word-of-mouth marketing. At the end of the post Kyle writes that “the only people who can truly humanize your content are the people you have already served. They are also the only people that will cause potential clients to act.”. would add that it doesn’t hurt to have narrators or conductors, company representatives that are constantly engaging with your current (and future) customers to help the story evolve. Every employee is the face of your company. Empower all employees to resolve issues fast. MORE >>

How can you improve your blog’s position in search engines? Grow your audience? Effectively generate content contributions from subject matter experts in your organization? Produce more stylish and readable content? Find free, high-quality images to add visual appeal to your posts? Avoid common mistakes that can cost you traffic and goodwill? Discover the answers to all of these questions and more here in the final selection of the best guides and tips for business blogging from the past year. Blogging Guides, Tips and Techniques. promote via Twitter and Facebook) and not-so-obvious (e.g., MORE >>

One of the most interesting parts of my job is working with David Armano each January to curate what the firm sees as the key trends that we think our clients and teams need to think about in the year ahead. This is the second time David and I collaborated on this effort. For this year’s installment, we identified eleven trends. The first five are mine and the remaining six are David’s. If there’s a common theme that runs through it all it’s that there will increasingly be a lot of information coming at us, yet the same amount of time to digest it all. Permalink. Leave a comment » MORE >>