Sat.Jan 01, 2011 - Fri.Jan 07, 2011

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Connecting Twitter to LinkedIn: Just Say No

Almost Savvy

I already know most of you will be in one of two camps. Some of you will immediately feel my pain and totally get what I’m talking about. Others will think I’m making much ado about nothing and ought to let go of my outdated idea of how and where content is best shared. That said, bring on the controversy. Let’s get ready to rumble! Sound a little melodramatic? Maybe.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Of course, then, today is my birthday, but it’s a big one. Today, I turn 30. started this “best posts&# idea five years ago and it’s grown huge. 2010 by far was the biggest year yet in the Internet Marketing realm. Enjoy! Social Media: General.

HOW TO: Grow your Facebook Page by 17% in 1 week!

Buzz Marketing for Technology

No this isn’t a scam or a trick to get you to buy one of my books (but please don’t let that stop you from doing so). This is a really basic technique that a number of Fan pages are still missing out on and that is … make sure your landing page for first time visitors of your page is a welcome tab that consists of a nice big arrow pointing to the like button. Bingo that’s it! see photo below).

Deleting Your Spokeo Profile

Spin Sucks

Privacy, as we know it, is dead. website called Spokeo now provides everything about you in one convenient little form. And when I say everything, I mean EVERYTHING. The site claims to be “not your grandma’s phonebook&# and it provides photos, bios, email addresses, wealth, hobbies, and social networks about everyone who has a presence on the web (which is 99 percent of Americans). logged  on there, put my name in, and it came back with: My exact address, my age, that I’m married, and how much we paid for our house. And that’s just on the first page. That’s funny!

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Social Media Refresh Tip #2: Export Your Friends’ Contact Info

Almost Savvy

You’ve taken the job of connecting with the right people online seriously. You’ve methodically built your professional network of connections on LinkedIn. You’ve added your family, friends, old classmates and co-workers to your list of Facebook friends. Unless you happen to know their email address, you have to go to LinkedIn or Facebook to send that email. Why Bother? Facebook.

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10 Social Media Lessons From Home Improvement

Dave Fleet

Tweet If we’re connected on Twitter or Facebook, you may have noticed me posting a lot about the renovations we’re currently conducting on our new house. In a brief moment of downtime, I started thinking about the social media lessons you can learn from the process of renovating a house. came up with ten – let me know what you think of them in the comments: 1. Hub and spoke?

90 Tips to Make Your Blog Rock

www.jeffbullas.com

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Sometimes we need to find that inspiration to write that next post or optimize the blog so that maybe one day you will be able to monetize your expertise and content and retire to the Bahamas. be authentic. Thanks!

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The Next Chapter: Joining Citrix Online

Justin Levy

A little more than 2 years ago Chris Brogan and I were both attending the first Social Media Jungle event in New York so we decided to carpool down together. During those 5 hours or so of driving and over a dinner at a Chili’s in Middletown, CT later that night, we talked about a new project that he was launching. With the new job comes a new place to explore. Photo Credit: Amanda Breann.

How to Get the Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

Every year, I spend hundreds, perhaps thousands of hours reading articles on Internet Marketing for my annual Best Internet Marketing Posts blog post. The effort to find these posts, read them thoroughly, identify whether they meet certain criteria, and categorize them takes an incredibly huge toll on me, but at the end of the day, I’ve been proud to provide regular content to my readers. Over the last five years, hundreds of URLs have been carefully collected and selected for inclusion in this post. The posts for the last five years are: Best Internet Marketing Posts of 2010.

Lather, Rinse, Repeat

Ari Herzog

For the better part of a year, a black REPLY button has existed underneath every comment. Scrolling through the archive it is clear that few people take advantage of clicking it and replying to others. It is also clear that when someone (me, a guest author, anyone) replies to your comment, you rarely return to add a follow-up comment. You may not be aware of the reply. But what if you only want to receive comments in reply to you, and not every future comment on the blog post? Enter another WordPress plugin called ReplyMe. Effective January 8, 2011, this is now installed. Make sense?

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The Biggest Trend in 2011? Our Continued Laziness.

Direct Marketing Observations

Why do you think YouTube is the  #2 search engine in thw world? Did you know that it was? Some of you might not know but are you surprised by that statement? Did you know that as of March 2010, 24 hours of video  is uploaded to YouTube every minute? Here’s some perspective for you. Lady Gaga’s Bad Romance video has been viewed over 328 million times since it’s release. Who knew?

What To Remember In Social Media Marketing & PR

Mindjumpers

Tweet Now, when we talk about marketing & PR, we are not only talking about the traditional way to do it. Taken into consideration how much social media have affected the way we do business, the same is of course valid within these disciplines as well. What to do? Then you’re basically good to go! Similar Posts: Making an Integrated Marketing Communication Effort.

Social Media Refresh Tip #1: Clean-Up Unused Apps

Almost Savvy

Remember how excited you were when you learned that you could connect your Flickr account to Facebook so that all of your photos could easily be uploaded and shared with your friends? Or, how intrigued you were with the idea of posting every single update to all of your Facebook, Twitter and LinkedIn friends simultaneously? Do you know what all those clicks were doing? Me neither. Anyone beat that?

What We Really Think of Internet Marketing Gurus

Bill Hartzer

Imagine that you just lost your job and decided to start your own business. You have heard that you can make money online, at home, in your pajamas. So, you go on over to Google and search for “work from home opportunities&# or “make money online&#. What do you find? Probably something like this: All sorts of “work at home&# opportunities, from so-called “gurus&#. Digg this!

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Why Blog Lurking is Not Bad

Ari Herzog

Denise Tanton loves lurkers. The BlogHer community manager, a self-confessed lurker, admires people who may be you who prefer to read and lurk than read and comment. In a comment about lurking, she writes : I know the word “lurk&# and thus being a “lurker&# sounds bad but really, it’s not bad at all. It’s good. love lurkers! understand. lurk a lot too.

The New Gig: VP of Marketing & Social Media @ Strategies 360

Jason Yormark

Tweet It would take a pretty sweet opportunity for me to leave. what was a pretty good situation at Microsoft. Despite the. fact that I was unhappy with my role, with. href="[link]. size-full wp-image-358" title="Strategies360Logo". src="[link]. alt="" width="300" height="167" /> some patience, I. may have been able to eventually landed elsewhere in the. company. But when an opportunity like the one at Strategies. 360 presented itself, I had to jump all over it. Needless to say. I’m thrilled to be joining Strategies 360 as their new VP of Social. Media. will be tasked with. For those.

What Can We Learn from 7 Awesome Corporate Blogs?

blog.kissmetrics.com

KISSmetrics Home About KISSmetrics What Can You Learn from 7 Awesome Corporate Blogs? By Cameron Chapman on Oct 8, 2010 11 Comments Share Tweet Share A winning corporate blog can bring new traffic to your website and added attention to your company. According to one study, businesses that blog get an average of 55% more traffic on their websites than those who don’t. It’s that simple.

Content Sharing Trends in 2010 [Infographic]

Pamorama

The link sharing service AddThis , which announced last month that it’s now tracking the interests of more than 1 billion people across the Web , has created an infographic that breaks down the most popular destinations for content shared through its widget. Sites that utilize AddThis enable readers to send pages of interest to friends through more than 300 different methods. So what’s the most popular way people share? Facebook. The runner-up? AddThis also determined that e-mail, the second most popular method of sharing through its service, is 38% bigger than sharing on Twitter.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

How PR 2.0 Created the Social Media Bubble

Geoff Livingston

Image by John Petrick. The social media influence bubble finds its basis in measurement of inaccurate barometers. While one can use glittering generalities in defining influence — such as the ability “to cause desirable and measurable actions and outcomes&# — in reality, those desirable actions are vapid benchmarks. Specifically, PR 2.0 incarnation. Like PR 1.0′s Are PR 2.0

Social Media: I’ve Become Comfortably Dumb

Social Marketing Forum

For me Twitter has been a valuable social media tool to connect with others in the email marketing and social media space. I've also made a few business connections for new clients as well as sending business to others. As for Facebook and other social media sites, I guess I've become comfortably dumb. don't see the value or ROI for time spent. Social media marketing Facebook Twitter

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The Importance of Logos

Social Media Marketing

The guys at I Design Your Logo ( @idesignyourlogo ) contacted me with an idea. They decided they'd like to highlight my site as part of their ongoing work - where they create a number of logos for sites and then let the community decide which they prefer. I've never really had a logo for my site before, so I gave them some feedback and they came up with designs. The response was swift and brutal.

Mix of Social Media Trends 2011

johnbell.typepad.com

Digital Influence Mapping Project Home About John Speaking & Events Papers Contact Archives Links Useful Tools December 28, 2010 My Mix of Social Media Trends 2011 It's trendy to write a "trends" post at the end of the year. Which doesn't make it wrong. 2011 will be a big year for brands who have gotten serious in social media. use at their companies." agree and disagree.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

#FollowFriday: Joey Strawn

Spin Sucks

It’s funny how this World Wide Web works (thanks Al Gore !). You meet people out here in various locations and they all begin to blur and you don’t remember a) how you met your new BFF or b) how you haven’t know them  your entire life. That’s how it is with Joey Strawn. I’m pretty sure we first “met&# on Danny Brown’s blog through the comments. disagree.

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The Social Media Resolutions I Want You to Make

Social Media Strategery

Ugh – the phrase 2011 social media resolution s returns more than 12 million search results on Google and I find most of them totally insufferable. Let me guess – in 2011, you resolve to “blog more often,&# “double the number of Twitter followers you have,&# “stop spending so much time on Facebook,&# and “engage more with your customers/readers?&#   Two years ago, I even did one of these posts myself. So why do I have such an aversion to these posts now? To start,  most of them are cliche (blog more often!), population.

How Pink Panties Heralded India's Social Media Movement

Waxing UnLyrical

Move over, adult entertainment. It might border on redundant to mention that the social web has surpassed pornography as the most popular activity on the Internet. In the Indian context, the web has begun to move beyond a media genre

Deconstructing Your Social Business Plan For 2011

darmano.typepad.com

Logic+Emotion About Me About You About My Employer Design Strategy Visual Thinking Speaking Slideshows Foursquare Posterous Twitter The Fine Print David Armano is SVP at Edelman Digital. This is my personal blog where I share thoughts + opinions that are solely my own. But before even doing that, you may want to think about how you've approached initiatives in the past. Sales? Customer Service?

Case Study: Wholesome Tummies Grows Via Facebook

Spin Sucks

This ran in the January issue of Franchise Times so it’s franchise-specific. But I think you’ll really appreciate the case study that comes from building a business through Facebook ads. Think you can’t have an ROI from Facebook? Think again. Wholesome Tummies , a franchise out of Florida, has used Facebook (and Facebook alone) to gain five new franchisees since February of 2009.

The Nonlinear Buying Journey of The Cross-Channel Social Customer

Social Marketing Forum

The funnel is everything but linear and was it ever linear to start with? Only when you can track someone you can draw some conclusions with the necessary reserves. This applies for both B2B and B2C, although there are differences. It is however clear that the way to a purchase is ‘nonlinear’ and not a simple funnel. Cross-channel Sales Social media marketing buying cycle conversion cross channel multi-channel

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Know About Social Bookmarking Sites - Social Media

Social Media Network Marketing

In the online world of Social Media we have the well known sites such as Facebook, Twitter, LinkedIn and so on. In this same world we have sites that enable you to share the various pages and blogs that may be of interest to you. These sites enable you to share links of pages / sites / blogs that you would like to recommend. Social Bookmarking sites are handy at two levels. One is, they are handy to share and spread the message / articles etc. At another level they enable better SEO [Search Engine Optimization]. There are various sites that enable Social Bookmarking.

How to Successfully Network Online

Ari Herzog

The following is a feature article by Onibalusi Bamidele. This is also the debut of a weekly feature series to appear every Friday. If you’d like to contribute an article, learn the process here. No matter what you do online, your network is your most important asset. Most bloggers, writers and others who have a part to play online believe that some other thing like their blog, mailing list etc. is their most important online asset. Your network is your most important asset because your status doesn’t matter. Your network will play a large role in your success. Understand the Truth.

Five Free eBooks to Start Your New Year

Spin Sucks

There have been plenty of things you’ve had to buy in the past 45 days so I thought I’d give you some FREE eBooks found around the web to help out your pocketbook and your sanity. Plus they’re really good books so you’re gaining free knowledge, as well. The B2B Blogging eBook from Mark Schaefer offers a look at basics, best practices, and blunders. Now it’s your turn.

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Blog Marketing Tactics - 10 Tested, Proven Ideas

thefuturebuzz.com

And I don’t think I’d be nearly as effective in my recommendations if I wasn’t also an active participant of the social web. I may be biased, but if you are client-side and working with consultants advising you on digital but they don’t participate personally – ask yourself:  shouldn’t they ? Yes, blogs are best consumed through feeds.  Exactly. 6.  Well done.

Social Media Calls For Pro-Active And Re-Active Actions

Social Media Network Marketing

When on Social Media you need to have a plan of action. plan that has directional steps for two paths: one which guides you on the road ahead and the other which helps out when you meet with hurdles on that road. What this goes to say is that you need a plan that is pro-active along with a plan that is re-active. Allow me to explain this: Just creating a Facebook Business / Fan Pages is not enough. You need a plan - which indicates on what is to be done. Developing a community is time consuming job. The community is to be nurtured and fed with information.

Good Ol’ Burgers Links Social Media w/ Live Consumers

Socialized

I recently found myself at Good Ol' Burgers and was struck by how well they alert consumers to their social media efforts via in-store promotion, and how clearly they articulate what's in it for the customer who engages with them through social media. Good Ol' Burgers has business cards all over

How To Kill Relationships With A Slap In The Face

Waxing UnLyrical

Tell me when. Last April, I was approached to speak at a PR conference targeted to health care professionals by a former vendor. Since it's taking place in DC, in April of this year, I said yes. Put it in my calendar and everything

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Why Host a Blog on Your Corporate Website?

www.clickz.com

› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. Some folks jump right on the bandwagon, and still others are something less than enthusiastic about going down this path. White papers?

Best Business Blogging Guides and Tips of 2010

Webbiquity SMM

How can you improve your blog’s position in search engines? Grow your audience? Effectively generate content contributions from subject matter experts in your organization? Produce more stylish and readable content? Find free, high-quality images to add visual appeal to your posts? Avoid common mistakes that can cost you traffic and goodwill? Blogging Guides, Tips and Techniques. by ClickZ.

The New Journalism

Twist Image

Everyone likes a feel good story. It's part of the reason why the latest online viral video sensation is the story of Ted Williams - a homeless Columbus, Ohio man who was a former radio broadcaster. This is an amazing story (and you can watch the video that started it all below), but it's also another shot against the bow of traditional journalism as we've known it to date. "Just post it on the Web or something." " A story about a homeless person rarely makes waves. Doral Chenoweth III is a videographer for The Columbus Dispatch. It took us. not them. it just needs a home.