Sat.Jul 16, 2016 - Fri.Jul 22, 2016

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Twitter Basics: How To Get Started On Twitter For Business

yMarketingMatters

What Makes Twitter Different. On Twitter, you’ll find friends and family as well as celebrities, companies and strangers who may share your interests. News networks (like @AP and @CNN ) will post breaking news announcements, companies may hold giveaways, celebrities post announcements on what they’re working on and everyone has conversations!

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Monday Roundup: Learning from Measurement Mistakes

Waxing UnLyrical

Mistakes, everyone makes them. It’s whether we learn from them or not that makes the difference. This week’s roundup takes a look at common measurement mistakes, so you can avoid them before they cause your organization unnecessary headaches. 1. Are You Making PR Measurement Mistakes? Why: “With so many audiences, communication channels and types of messaging, proving the impact of public relations may seem impossible, but all you need is the right measurement strategy and the

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7 Best Social Media Practices To Boost Your Conversions

The Social Media Hat

Social Media 7 Best Social Media Practices To Boost Your Conversions. Few businesses create social media accounts just for fun. They post on social media in the hopes of converting their fans and followers into customers. Without a strategy and some information on how to do this, the likelihood is that they will feel like most of their social posts fly out into the ether somewhere - never to be clicked upon, and therefore never converted.

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How to Create Unpublished Facebook Posts

Jon Loomer

More than three years ago now, I wrote an article about how to create a dark or unpublished Facebook post. Well, that post is outdated, so it’s time to freshen it up. The truth is that unpublished Facebook posts are still needed, but most advertisers don’t realize they can be created. Let’s take a closer look at the value of unpublished Facebook posts and how you can create them.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Twitter Basics – How To Get Started On Twitter

yMarketingMatters

What Makes Twitter Different. On Twitter, you’ll find friends and family as well as celebrities, companies and strangers who may share your interests. News networks (like @AP and @CNN) will post breaking news announcements, companies may hold giveaways, celebrities post announcements on what they’re working on and everyone has conversations.

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4 Steps to Refocus PR Measurement on Metrics that Matter: Part 1

Waxing UnLyrical

You’ll recall I told you how, when I was in London about a month ago, AMEC unveiled its integrated evaluation framework 2.0 (2.0 added by me) – a really practical way to identify and track the right markers for PR programs and campaigns. It’s really nifty, so if you haven’t as yet looked at it, please do. The architects of the scorecard – Richard Bagnall, Prof.

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4 Reasons Why Your Facebook Conversion Numbers Are Wrong

Jon Loomer

One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. They feel that the number is either inflated or underreported. In some cases, there’s something technically wrong that is creating the disparity. In others, there’s nothing wrong at all, but there’s a misunderstanding regarding how the reports should be interpreted.

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Blogging for Business: 10 Foundational Requirements for Success

Pam Moore

It’s probably not news to you that blogging is an incredible way to build your business and your brand. As tempting as it may be, building your business on rented land such as Facebook is quite risky. The only guarantee we have today with the social networks and digital marketing is change. Mastering the skills and knowing how to build and utilize an integrated social and digital platform inclusive of a quality blog will help separate any marketer and business from the crowd of status quo.

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5 Ways to Measure Agency Operations

Waxing UnLyrical

Guest Post by David Klein. More than ever, clients demand that PR agencies prove their value. Whether it’s the CEO or marketing manager, someone is going to ask about the ROI of your campaigns and other efforts. Successful agencies have become very good at telling their stories and quantifying the impact of their work. PR lives in a near-ubiquitous digital landscape where every impression, click, and interaction can be measured.

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15 Highly Engaging Pokemon Go Brand Posts

Unmetric

I'll be honest with you. I am still half expecting the Pokemon Go fever to die down even though I don’t think it will anytime soon. I mean, what is there not to like? Pokemon Go is taking us millennials back to a time when we used to watch it on T.V. Add to that the dopamine blast you get out of actually going on a quest. As if we needed more reasons to glue our eyes to our phones.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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3 New Apps You Should Use for Social Content Creation

Ignite Social Media

Photography and content apps are a dime a dozen in your App and Google Play Stores. But there are some apps that stand out from the crowd, and by default, make your content infinitely better and more engaging. We’re talking about apps that give you the freedom to explore your creativity, while remaining realistic and relatively easy to use at the same time.

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How Pokemon GO Can Boost Your Social Media Strategy

Jenn's Trends

If you’ve so much as turned on the news or logged onto social media for 5 minutes recently, you’ve heard of Pokemon GO. Whether you agree with it or not, play it or not, like it or not, you cannot ignore it. Which is why I’m writing about it. I am not one to jump… The post How Pokemon GO Can Boost Your Social Media Strategy appeared first on Jenn's Trends.

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6 Facebook Features Marketers Overlook

Sprout Social

What began as a simple platform for specific college networks has grown into a hub of social activity for 1.65 billion monthly active users. Popular Facebook features like Pages, News Feed and a suite of advertising tools have made this network a must-have for marketers and advertisers. Since 2004 countless new Facebook features have been released for you to use to meet your business objectives.

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Death to the Page View, Here Are the Four Metrics of the Future

Meltwater

Since the web’s inception, we have had a crazed obsession with “hits.” In the ‘90s… Read More.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Best Practices for Managing a Crisis on Social Media

Ignite Social Media

With recent current events and tragic news in the media each day, it’s time to talk about best practices your brand should use when it comes to social media during a crisis. Far too often we see brands really mess this one up. I’m speaking specifically to brands, not individuals. But, if you are an individual who manages a brand’s social community (like a Community Manager), this message is for you.

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Warburtons Is 140 Years Old And Magnum UK Is In London!

Audiense

One of Britain’s loved baking brands had turned 140 years old, and they’re celebrating on Twitter. This week we also had Mastercard running campaigns in collaboration with The Open, Mastercard celebrated The Open with a social campaign, Magnum UK is coming to London in style. Elsewhere, H&M is running a global campaign #ForEveryVictory. Elsewhere, we have all the social trends that Team Audiense is reading.

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The Ultimate LinkedIn Lead Generation Guide

Sprout Social

Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. You won’t find many selfies, heated arguments about celebrities or artsy brunch pictures. Most people sign up for LinkedIn for one of three reasons: Networking. Job hunting. Lead generation.

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How B2B Social Network Enhance Your Business Brand

Social Media Marketing

Having an internet business online is full of fun and profitable too. For having an own business on the internet do not need a lot of time and money. However, the only thing which is needed is the perseverance, patience, and a great desire to become financially independent. But do you know one thing? Almost 90% of the business get failed. The reason behind it may be the lack of proper direction, poor planning, lack of knowledge and skill.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Native Instagram Analytics Are Here…Sort Of

Ignite Social Media

If you are like the members of the analytics team here at Ignite Social Media, you’ve been anticipating the release of an official Instagram analytics platform ever since Facebook purchased the platform for a nice, round $1 billion. It’s taken four years for a native analytics offering from the tool, but it’s here! In this post, we’re going to “unbox” Instagram Insights and show you what we’ve all been waiting for.

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Google Index: 6 Ways to Get Your New Website Added Fast

Kikolani

Let’s get this out of the way first: there is no time guarantee of when your new website is going to be added to the Google index. It could be immediate, but it could also take 9 months (worst case scenario, but you get the picture…). Google says, “ Crawling and indexing are processes which can take some time and which rely on many factors. In general, we cannot make predictions or guarantees about when or if your URLs will be crawled or indexed.”.

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Warburtons Is 140 Years Old And Magnum UK Is In London!

Audiense

One of Britain’s loved baking brands had turned 140 years old, and they’re celebrating on Twitter. This week we also had Mastercard running campaigns in collaboration with The Open, Mastercard celebrated The Open with a social campaign, Magnum UK is coming to London in style. Elsewhere, H&M is running a global campaign #ForEveryVictory. Elsewhere, we have all the social trends that Team Audiense is reading.

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How are Fans Using Facebook Reactions?

Unmetric

There was a great deal of excitement following Facebook’s proposal to revamp the Like button towards the end of last year. With the introduction of Facebook Reactions (‘love’, ‘haha, ‘sad’, ‘angry’ and ‘wow’), Brands could know how their Fans felt about their Posts. This feedback is crucial in ideating new products, rebranding existing ones and even understanding what content works best on Facebook.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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5 Tips for Creating High-Quality Social Media Content at a Low Cost

Ignite Social Media

There’s a lot to think about when it comes to your content marketing efforts. It needs to be effective and engaging and it needs to break through the noise that’s blasted out on all your fans’ social channels 24/7. Those are tall orders in themselves, but more often than not, you’re faced with creating this content with very little money in your budget.

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PR Tips: Taking Control of the Conversation in a Digital World

Meltwater

Public relations is about communications: the message, the medium, and the content. However, the channels… Read More.

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15 Awesome Social Media Apps for iPhone

Razor Social

Using your mobile for social media marketing will make you more productive and efficient when marketing your business on social media. You have your mobile with you 24 hours a day so you might as well get more benefit from it! Some applications will just waste your time and some will benefit your business. The applications we have selected below will make you more effective on social media.

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Standing Out Offline: 15 Ways to Use Tech in Trade Shows

Kikolani

Source: Wikimedia Commons. You’ve used every strategy in the book. You’ve created awesome content, promoted on social media like crazy and even paid third parties to put in a good word for you. And so far, you’re doing great! But you know what else can make your campaign better? Two words: Trade shows. “Wait,” you say. “How can I benefit from offline trade shows, when the bulk of my work is online?

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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New Twitter Updates Allow for Easy Account Verification

Ignite Social Media

As the Original Social Media Agency®, we’re frequently asked about how to get verified on Twitter. While verification may just be a blue check mark to some, to many celebrities, notable accounts, and brands, being verified brings credibility to their account. This credibility can serve as both a status symbol to the account holder, and reassurance to those interacting with said account that they’ve reached the right place.

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37 Best Blog Post Topics to Cure Your Writers Block

Meltwater

It happens to all bloggers. The day to post has come around and you’re still… Read More.

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Create an Experience Your Customers Can’t Wait to Share Online

Convince & Convert

Welcome back to Talk Digital to Me! Here today is Daniel Lemin, Convince & Convert’s Head of Consulting and author of Manipurated. As Head of Consulting, Daniel heads up communication with Convince & Convert’s corporate and agency consulting partners, but that’s not all—he’s also an expert on the rising power of online ratings and reviews.

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Don’t Tell Anyone These 9 Facebook Advertising Timesaving Tips

agora pulse

Do you find Facebook advertising time consuming? Would you like to find ways how to set up your campaigns more quickly and effectively? After spending hundreds of hours on setting up and managing Facebook ads, I noticed a handful of ways that save me a lot of time. Here are these nine simple timesaving tips that will save you dozens of hours each month. 1.

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Should Social Messages Disappear? | Social You Should Know

Ignite Social Media

Snapchat was the original disappearing message network but they are consistently adding features that move away from that. Meanwhile, Facebook is moving toward disappearing messages. Go figure… Snapchat Starts Storing Messages While Facebook Tests Disappearing Messages. Some Snapchat content is great, which can make it a little sad that it’s gone 24 hours later.

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