Sat.May 28, 2016 - Fri.Jun 03, 2016

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“Old Man Look at My Life, I’m a Lot Like You”: A Millennial POV on Generations

Waxing UnLyrical

Guest Post by Emma Hawes. Fair Warning: This is a blog post about being young and misunderstood, but also one that reminds my generation they’re not alone. I want people to know, “I’m not alone,” and like the R.E.M. song says, “ Everybody Hurts.” Before I continue, I want to stress that while research is needed for each age group, stereotypes are unnecessary.

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Instagram Business Accounts: What Marketers Need To Know

The Social Media Hat

Social Media Instagram Business Accounts: What Marketers Need To Know. Are Instagram Business Accounts Really A Good Idea For Businesses? As we mentioned earlier (when Instagram overhauled their branding), Instagram will soon be rolling out "business" accounts, not unlike Facebook Pages. And like Pages, these new business accounts will include a variety of features that only business accounts have access to, like Insights.

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How HR Technology Can Increase Your Company’s Bottom Line

The Realtime Report

How HR Technology Can Increase Your Company’s Bottom Line. No company could stay in business long if it doesn’t realize a profit. The higher your company’s profit margin, the larger you can grow and that is of course a given. However, have you thought about the role HR (human resources) can play in increasing your company’s profits through the simple addition of some advanced technology?

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7 Surprising Differences Between Male and Female Millennials: Webinar Recap

Ignite Social Media

If you missed our webinar last week on the 7 surprising differences between millennial men and women and their social media usage, we’re here to give you a debrief. Using data from Global Web Index , we were able to uncover several ways in which millennials use social media differently and how that impacts brands in the space. Read on to determine if your social media marketing strategy should shift to reach these two varying audiences.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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#measurePR Recap (May 2016): Measuring Media Relations

Waxing UnLyrical

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. They included: Michael Smart an independent communications trainer who helps PR pros improve their pitching success rate and enhance their PR writing; Chief Strategy Officer of AirPR Rebekah Iliff who helps businesses measure PR’s impact and make data-driven decisions; and.

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Give Your Social Networks The Spring Cleaning They So Desperately Need

The Social Media Hat

Social Media Give Your Social Networks The Spring Cleaning They So Desperately Need. Make Sure That Your Social Profiles Are Cleaned Up And Ready For The Coming Year When my sister and I were growing up, as soon as the weather started to be consistently warm, we'd spend a weekend helping our mom with "Spring Cleaning." Now, in Ohio, that might mean April or it might mean June, depending on whether the appropriate sacrifices had been offered to the gods.

More Trending

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Facebook Interest Targeting: How Your Profile is Targeted (The Good and Bad)

Jon Loomer

Facebook allows users to see and edit the interests that advertisers can use to target their individual profiles. Here's how. The post Facebook Interest Targeting: How Your Profile is Targeted (The Good and Bad) appeared first on Jon Loomer Digital.

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10 Ways to Strategically Grow Your LinkedIn Connections

Social Selling Masters

When it comes to lead generation, social selling , and growing strategic connections, LinkedIn outranks all other social media platforms in terms of effectivity. Just recently, Content Marketing Institute’s 6th annual B2B content marketing research indicates that: LinkedIn is the social media platform of choice for 94% of organizations when it comes to distributing content.

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8 Rookie Instagram Mistakes to Avoid

Jenn's Trends

As more and more people flock to Instagram, it’s inevitable that many of them jump on the bandwagon without taking the time to figure out what makes Instagram unique. These people almost always make the same mistakes. And, unfortunately, even well-intended people end up making the same Instagram mistakes. They may just not know better.… The post 8 Rookie Instagram Mistakes to Avoid appeared first on Jenn's Trends.

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5 Social Media Opportunities to Plan for this Summer

Ignite Social Media

The summer season has officially kicked off and with it comes a myriad of social media opportunities for brands to interact with fans in new and unexpected ways. Read on for our look at five moments you can’t miss this summer. 1. World Social Media Day – June 30, 2016. Starting in 2010, Mashable made it a point to create a day where social media advances could be celebrated, discussed and explored on a global platform.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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10 Outreach Tools Every Marketer Needs

Kikolani

The front and center of outreach marketing is the process of creating meaningful connections with other people, instead of just trying to make a sale. Today, users dwell on multiple digital channels and spend a whole lot of time there. They do not only engage in witty commenting, but also seek information about brands and make online purchases. This is a tremendous opportunity for marketers to get their name in front of people and capture their attention via innovative internet marketing tactic

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Social Sidekick 6/12-6/18

Meltwater

Don’t throw away your shot to say you were watching live when Hamilton brings home… Read More.

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Cornetto UK And LittleMix Make A Move & PG Tips Has A #GreenTeaGlow

Audiense

We love that brands are continuously testing new ways of pushing their buttons when it comes to their marketing campaigns. With that in mind, we’ve selected a few social campaigns that caught our eye this week. First off, we have Cornetto getting romantic. Sneaker brand Kalenji gives a neat little twist to running and runners and PG Tips is looking for Twitter users who have that #GreenTeaGlow.

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4 Social Media Trends and How to Adjust Your Social Strategy

Ignite Social Media

Social media has evolved over the years and in order to design a successful social media marketing strategy, you must consider the latest social media trends that are likely to have the biggest impacts. The audience is much wider and diverse and the way they interact with the various channels has changed considerably. For example, today’s audience is much more attracted towards visual content.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Which of Your Link Building Strategies are Working? Here’s What You Need to Know

Kikolani

About 32% of your Google ranking is based upon backlinks to your site. That’s just about a third! The reason Google considers these so important is this: When you have other quality sources linking back to you, you gain authority in Google’s eyes. And when you gain authority, your rankings go up. When page rank improves, so does traffic. And when traffic improves?

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How to Master Facebook for Small Business

Sprout Social

So you don’t have a marketing team with fancy titles like “Inbound Marketing Manager” or “Social Media Analyst.” That doesn’t mean that you cannot rock Facebook for small business. Did you know there are 1.04 billion daily active users on Facebook? That is daily active users. Imagine getting a piece of that action. The numbers are outstanding. If you are not taking advantage of this powerful network, you are missing out.

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How to Create An Effective Social Media Policy (Before It’s Too Late)

agora pulse

If there is more than one person involved in your social media accounts, then it is essential to have an effective and clear social media policy. When most articles talk about creating a social media policy, they focus on preventing major social media fails that can hurt a company image in drastic (and sometime irreparable) ways. But a good social media policy will go beyond simply preventing disaster and improve company productivity and increase conversion.

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New Community Manager Class | Social You Should Know

Ignite Social Media

For the first time ever, we’re offering training to anyone, for under $300. And it’s even cheaper ($100 off) for those who register soon. That, plus why understanding “Pinterest planning” is key to your successful marketing, in this week’s Social You Should Know. Master Class on Community Management in 2016 Offered at $100 Off. Our team handles community management for many of the world’s best brands, so they have a ton of knowledge.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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A First Look at New Instagram Business Tools (And What They Mean for Your Business)

Buffer Social

Businesses have been using Instagram as a way to build their audience and connect with customers for a while now without too much insight on how their content is performing. But soon, they’ll be able to dive way beyond total likes and views. Instagram has officially announced the launch of its tools for business users, including new business profiles, analytics and the ability to create ads from posts directly within the app.

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How to Identify Popular Hashtags

Razor Social

Hashtags are used on social media channels and are important in your business – you may be missing a trick if you’re not using them. But… …if you use the wrong ones, you need to get off that path you are driving down. So let’s figure how how to identify popular hashtags… First… let’s talk about what hashtags are and why you need them!

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Real Madrid's Victory March on Social Media

Unmetric

Real Madrid lifted the Champions League trophy for the 11 th time and they did it with great panache! Real Madrid took over my Facebook news feed with devout fans’ updates and picture after picture of Christiano Ronaldo. A brief look at the official Twitter , Facebook and Instagram accounts of the team showed that Real Madrid had put up an equally stunning performance online as they did on the field.

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Let Your Data Guide Your Marketing – 5 Ways to Transform Your Business with Better Data

Meltwater

Marketing data lies at the foundation of every successful marketing strategy. Data tells us who… Read More.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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How a Social Media Dashboard Like Agorapulse Can Help Agencies Stay Sane 

agora pulse

Agencies might have knowledge and experience in the most effective social media marketing techniques. They might also have the time and resources needed to keep on top of the latest trends and developments in social. But how good are agencies at managing a slew of third-party social media accounts for a host of demanding clients? This can cause even the most social-savvy online agencies to question their sanity.

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10 Steps to Great Content Marketing

Koka Sexton

Content Marketing is one of the most important processes to understand when creating a business or brand. It is a brands way of telling a story to attract new customers and bring back existing ones. Doing this causes you to have to understand the dynamic and purpose of your business. Then you can dive into a content strategy that’ll help you grow and dig deeper into finding out what your message is to your audience.

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IPL 2016 Recap : Most Engaging Brand Posts

Unmetric

The 9 th edition of the Indian Premier League concluded last weekend with Sunrisers Hyderabad emerging winners. IPL has always been a fertile ground for brands to come up with clever, witty copy. Ever wondered if anybody would remember all the things they laughed to (or got annoyed by) this season, when the next season rolls in? At Unmetric, we care about content.

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Blog Writing Tips for High-Impact Results

Meltwater

These blog writing tips will help you publish high-impact articles that find a relevant audience.… Read More.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Your Strategy When you Buy 1 Million YouTube Views, or Even More!

Devumi

One of the most challenging things in this world, and pop culture will show you this, is handling incredible success. Look at what enormous fame did to so many pop stars who imploded all because of their success! You want to buy 1 million YouTube views, or even more, but do you know how to […]. The post Your Strategy When you Buy 1 Million YouTube Views, or Even More!

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Which of Your Link Building Strategies are Working? Here’s What You Need to Know

Kikolani

About 32% of your Google ranking is based upon backlinks to your site. That’s just about a third! The reason The post Which of Your Link Building Strategies are Working? Here’s What You Need to Know appeared first on Kikolani.

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Image Recognition in Action: Kylie Jenner, Beauty Brands and the Age of User-Generated Content

Talkwalker SM

This generation’s perpetually connected consumers have taken a stronghold on the marketer’s’ message. Brands are constantly aiming to be where the conversation is happening, and consumers are holding the loudspeaker. Social media users decide when, where, and how they want to engage with brands. And by now, we have all seen popular beauty enthusiasts, insta-models, and MAUs (makeup artists) from all over the world in our Instagram and Facebook feeds persuading us to purchase the latest

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Medical Monitoring for Pharmacovigilance: Safeguarding Consumers

Meltwater

You don’t prosper for 150 years as a manufacturer of adult and pediatric healthcare products… Read More.

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Your Strategy When you Buy 1 Million YouTube Views, or Even More!

Devumi

One of the most challenging things in this world, and pop culture will show you this, is handling incredible success. Look at what enormous fame did to so many pop stars who imploded all because of their success! You want to buy 1 million YouTube views, or even more, but do you know how to […]. The post Your Strategy When you Buy 1 Million YouTube Views, or Even More!

Buy 60