Sherrilynne Starkie
MAY 11, 2013
'Ottawa Zoomers Show. The baby boomer generation is an important demographic of consumers who are technology-savvy, use social media and are also still into mainstream media. That’s why last weekend’s Zoomer Show, Ottawa’s first ever, was such a big success. The show, Canada’s largest consumer and lifestyle expo for people 45 and up, took place at the Ernst and Young Centre.
Mindjumpers
MAY 16, 2013
'The video app Vine is moving into a golden age. The six seconds format perfectly suits today’s news stream and will probably be an advantage like we have seen it for Twitter’s 140 character format. It makes it shareable and accessible. Some huge brands are already using the new service, but what can you actually do with it? The biggest strength of Vine is its simplicity.
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Waxing UnLyrical
MAY 14, 2013
'If you thought that the Chicken Dance was reserved solely for county fairs and wedding receptions, think again. Today’s National Dance Like a Chicken Day. Amazingly enough, our fine feathered friends have more to do with social media then you may think. Here are five articles from around the web that offer something to dance and squawk about.
Jason Yormark
MAY 13, 2013
'After a month or so of research, testing and gathering opinions, I finally made the switch from iPhone to Android. I ultimately landed on the Samsung Galaxy Note 2 even though my search initially had me thinking either the HTC One or the Samsung Galaxy S4. When I actually moved my search to in person, while I was impressed with these devices, I was intrigued by the additional screen real estate of the the Note 2.
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Sherrilynne Starkie
MAY 12, 2013
'Here’s my pick of the week’s top social media news. Do you agree with my list? You can vote stories up or down, or you can add ones you think are worthy. . May 11: this week in social media. Listly by Sherrilynne Starkie. May 11: this week in social media. Top stories from social media world for this week! 1 Views. crowd rank. curated. alpha. newest. queue.
Direct Marketing Observations
MAY 17, 2013
'I was just reading about the social media meltdown of Amy’s Baking Company in Scottsdale, if you’re not familiar with it, the restaurant was featured on Chef Gordon Ramsay’s Kitchen Nightmares production that airs on the FOX Network. To give you a quick recap, things did not go well for the owners of the restaurant and for the second time since Ramsay has been doing the show, he walked away and essentially refused to help the restauranteurs out.
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Adam Sherk
MAY 14, 2013
'When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. In addition producing quality content on a daily basis creates a steady stream of new opportunities. It is one of the many reasons that content marketing has become so popular, as brands in other industries put an emphasis on content development and promotion and essentially become publishers themselves.
Buzz Marketing for Technology
MAY 15, 2013
'Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. If the $42.3 billion spent online this past holiday season has taught retailers anything, it’s that capturing customers—and their dollars—online is crucial. But online is a big place. And mobile, which can seem like an entirely different universe, looms ever larger.
Direct Marketing Observations
MAY 14, 2013
'It can’t be good… I was going to go off on a rant, but the fact of the matter is…it can’t be good. You feel duped and cheated and misled.
Waxing UnLyrical
MAY 13, 2013
'Happy Monday, everyone! There’s a ton of stuff going on, so here at WUL we’re taking a short break from “live” blogging this week. That doesn’t mean how we can provide value to you isn’t still on our minds… it is! So, in the spirit of education and the public good, here are are five articles that will provide you with blogging tips from optimizing your excerpts to increasing your readership.
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Social Media Marketing
MAY 15, 2013
'A roundup of relevant links affecting our industry. Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.
Convince & Convert
MAY 17, 2013
'Jonah Berger, Wharton @j1berger. Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Read on for some of the highlights and tweetable moments, or listen to the full podcast.
Bill Hartzer
MAY 13, 2013
'If your website is banned in the Google search engine or if your website is penalized, then I don’t recommend writing and distributing a press release about it. IGXE the Internet Gaming Exchange , a company that specializes in selling MMORPG currencies, items, power leveling, and CD-keys, such as World of Warcraft gold, apparently got penalized in the Google search engine for buying links.
Waxing UnLyrical
MAY 17, 2013
'TGIF, everyone! Today’s roundup focuses on one of the most important aspects of any business, customer service. When it’s good, it’s great; but when it’s bad, it can spell T-R-O-U-B-L-E for your company. Here are five posts looking at the importance of customer service (including its importance in public relations). Image: larryc (Smile) [ CC-BY-2.0 ], via Wikimedia Commons. 1.
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Kikolani
MAY 17, 2013
'This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Featured Post of the Week. How to Generate More Leads With Your Blog: 5 Tips – Learn how businesses with top marketing blogs generate leads with social media and content marketing.
Convince & Convert
MAY 16, 2013
'I’d like to let you in on a secret that most PR pros don’t think of: . Some of the easiest placement opportunities you’ll EVER land for a client (or your employer) are found using the most common online tool you can think of. Google. It’s completely under-appreciated as a PR tool. Let me share a few specific details, so you can get your company or your clients more business online.
Bill Hartzer
MAY 16, 2013
'Every month about this time comScore releases the search engine rankings data, and I try to remember report it here. These are not the actual search engine rankings that you see when you search at a search engine, which are constantly changing. Think of this more as the “market share” for the search engine industry. In April 2013, Google’s web sites were still on top of the search market in the United States.
Small Business Mavericks
MAY 13, 2013
'Google might have the lion’s share of the search market , but Bing and Yahoo! are still important. Between them, they have close to 15% of the search market. Of course, they fluctuate up and down and at times have a total of 20% between them. Usually, Bing has a little more than Yahoo! and that’s okay. Not everyone can be on top. While all the search engines generally look at some of the same criteria, there are differences.
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Twist Image
MAY 16, 2013
'Here''s a quote worthy of your attention: "The real fact of the matter is that nobody reads ads. People read what interests them. Sometimes it''s an ad." - Howard Gossage. Let''s face it: we often make out marketing and advertising to be more important than it really needs to be. This doesn''t mean that it''s not important, creative and a part of our lives, but this quote from the famed Mad Man speaks to the reality of a media saturated world. and this quote comes at us long before th
Convince & Convert
MAY 14, 2013
'Image by Eric Schwartzman. I’d like to walk you through a social media strategy concept known as the homeland-embassy approach. It’s an idea shared first by Steve Rubel , though I’m not sure he meant to take it as far and as literal as I’m going to here, but the basic gist is that your website is your homeland and your social networking accounts are your embassies.
Writtent Blog
MAY 13, 2013
'If you’ve been writing for the web long, you’ve probably heard of the 4 U’s formula, which says that content should be Urgent, Unique, Useful, and Ultra-specific. Originally developed by business coach and serial entrepreneur Michael Masterson , this formula works wonders for headlines, titles , and email subject lines, but with a little tweaking, it can be a powerful blog writing formula, too.
Small Business Mavericks
MAY 16, 2013
'The next phase of video marketing has begun. Not too long ago, YouTube rolled out live streaming videos for specific channels. This past week, however, they opened up live streaming to anyone with a channel of more than 1,000 subscribers. That’s almost everybody. If you are just getting started in video marketing or you are well on your way to reaching 1,000 subscribers, then you have a measurable goal to strive for.
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Twist Image
MAY 17, 2013
'Have you thought about education lately? When you say the word "education," most people run in the opposite direction. I dropped out of university (and, if I am to be candid, I was dragged - kicking and screaming - through both elementary and high school). But, I still never allowed my school to get in the way of a good education. I always had sparks of curiosity and the desire to be creative in whatever work I was trying to accomplish.
Convince & Convert
MAY 15, 2013
'Social Media Controversies Addressed, Fresh Each Week. In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about whether brands should be taking the plunge into other emerging platforms , specifically SnapChat. As an author, it scares the bejesus out of me, but it appears kids really don’t want to read. And as a parent, it spooks me, but it appears kids don’t want to use social networks that their parents also use.
Stay N' Alive
MAY 13, 2013
'When I started working for The Church of Jesus Christ of Latter-day Saints with the first role with the title "social" in it ( see my sum-up here ), I came in with a desire to serve, but only planning to be there for 6 months. I had been on my own for several years at that point and really enjoyed my independence. I had no idea I''d end up there for 3 years, but thoroughly enjoyed the time I spent there and was able to help organize and shape the organization of social media within the Church.
Small Business Mavericks
MAY 17, 2013
'Twitter and Google got their very public divorce in 2011 after a brief flirtation period with realtime search. Since then, Google has deployed Google+ to mostly positive results. Twitter has been dating and looking for a replacement. Now, they’re in deep with Yahoo! This is an interesting partnership for several reasons. First and foremost, Yahoo!
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Twist Image
MAY 16, 2013
'My new book, CTRL ALT Delete , comes out next week. It took well-over six months of concentrated effort to write my second book, CTRL ALT Delete , which comes out on May 21st, 2013. The thing is this: you would have never known it or felt it. In that time, I didn''t miss a client meeting for Twist Image or alter my responsibilities at the agency. On top of that, I continued to blog daily, write my weekly contributions to both the Huffington Post and Harvard Business Review and a weekly audio po
Writtent Blog
MAY 16, 2013
'SEO copywriting might seem boring and uncreative at first, and it can at times be very repetitive. But balancing search engine optimization with content marketing does not limit creativity. In fact, this unique combination often requires and strengthens the writer’s creativity. Image Credit: Kukhahn Yoga/Flickr. Writing content that satisfies both human readers and search engines is not an easy feat because the writer must deliver content that both of them want.
Myrland Marketing
MAY 16, 2013
'Professor David B. Wilkins , Professor of Law at the Harvard Law School, gave the opening keynote at the recent Legal Marketing Association, or LMA , International Conference, reminding us there are structural changes going on in law firms and the world that should be causing all of us to sit up and pay attention. He is part of a group that conducted extensive research into corporate buying decisions when it comes to legal work.
Small Business Mavericks
MAY 15, 2013
'Social networking site Pinterest has improved its experience for mobile users. Specifically, they’ve added notifications, mentions, and better search. The author of the article linked to above says: I know for a fact that many of my Pinterest-fiend friends simply choose to not bother with Pinterest at all unless they’re sitting in front of their desktops.
Twist Image
MAY 14, 2013
'It seems like online publishers are starting to think about the digital-first experience. In the past short while, we have started to see what could only be described as "true online publishing" taking on a new (and pretty) look and feel. It started not too long ago when Fast Company did a full overhaul of their website. If you choose an article on their site, you will mostly see a big and beautiful image, a bold headline and that''s when the scrolling begins.
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