Dave Fleet
FEBRUARY 18, 2013
Tweet. Burger King’s Twitter account was hacked today, with the hacker turning the company’s Twitter page into an offensive mock-up of a McDonalds Twitter channel. An hour and fifteen minutes later , the account was suspended, but not before the news spread across the social media fishbowl at lightning speed. As often happens, a huge amount of basement punditry has already begun.
Sherrilynne Starkie
FEBRUARY 16, 2013
Your content marketing program is taking off. You’ve spent the time, resources and effort required to develop original, compelling stories, videos, podcasts and photographs and it’s starting to pay off in terms of website traffic, enhanced reputation and sales enquiries. Good for you. Then you notice that someone, a competitor even, is ripping you off!
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SocMed Sean
FEBRUARY 17, 2013
Well…it’s happened again. I’ve stumbled across another one of those social media tasks that should be soooo simple, yet isn’t. Similar to my articles on switching between Twitter mobile and desktop and reorganizing your Facebook photos , I expect that there are a lot of people out there searching for the answer to this one too.
Waxing UnLyrical
FEBRUARY 20, 2013
Terri Johnson tipped me off to a fascinating story yesterday. It’s an exposé of China’s “black PR industry.” I had no idea such a thing existed, but here is how Charlie Custer , who summarized it for Tech in Asia , explains it: “Black PR firms provide client companies with both post deletion services to help them escape negative news stories, and some also provide placement for soft ads and hit pieces attacking competitors.
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yMarketingMatters
FEBRUARY 19, 2013
Measuring social media effectiveness can seem daunting. It is less clear-cut and more complex than other more traditional marketing channels. But measuring your social media efforts is possible, and it’s crucial to your overall marketing strategy. A better understanding of your social media efforts will help you discover which mediums and strategies work best and make adjustments accordingly.
Sherrilynne Starkie
FEBRUARY 17, 2013
February 17: this week in social media. View more lists from Sherrilynne Starkie. Related posts: Five Ottawa Facebook pages worth checking out. Ottawa’s Twitter top 20 for 2012. October’s most popular posts. Click here to start to receive my newsletter. PLEASE LIKE MY FACEBOOK PAGE. Related articles. 17 essential social media guidelines to follow.
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Waxing UnLyrical
FEBRUARY 19, 2013
If you decide to jump ship and start your own business (as I detailed in Part I of this post ), here are some balancing acts you will have to consider. 1. Niche vs. breadth. I had some entrepreneurs tell me that starting a business is like starting a band: Take EVERY gig. Play EVERY show. Extend as far as you can. Get a portfolio. Others told me to focus.
Josh S Peters
FEBRUARY 22, 2013
Excel Statistics for SEO and Data Analysis. Statistics is all about collecting, analyzing and interpreting data. It comes very handy when decision making faces uncertainty. By using statistics, we can overcome these situations and generate actionable analysis… How to Do SEO in 2013. The important thing for businesses to understand is that they need apply a degree of high importance to setting up a content strategy.
Convince & Convert
FEBRUARY 17, 2013
Join the pre-release fan club at youtilitybook.com. I’m delighted to officially announce that my next book is finished and it’s the best work I’ve ever done. I am BURSTING with excitement to get the book in the hands of sharp, creative people, and it’s coming your way soon. It’s called Youtility: Why Smart Marketing is About Help Not Hype.
Kikolani
FEBRUARY 18, 2013
This is a guest post by Uttoran Sen. Social media is very much here, but as those at MySpace can tell you, it’s not always here to stay. The trick to capitalizing on social media trends is to find what is happening now and make it work for you. 1. Follow Your Target Market. Who are you selling to? Kids aren’t on Facebook as much now as they used to be.
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Waxing UnLyrical
FEBRUARY 21, 2013
It’s February, and besides fixating on when I’ll be able to venture out in the morning for work without being swathed in multi-layered warmth, I allow myself a moment to get all romantic, buy my wife roses, and celebrate that wonderfully-contrived concept called “ Valentine’s Day.”. Image: George Eastman House via Flickr, CC 2.0. A great percentage of the world’s romantically-inclined seem to have wholeheartedly embraced the notion that it’s important one day a year to show someone how much h
Josh S Peters
FEBRUARY 22, 2013
Of all the recent changes to Facebook this one is my favorite. I know it’s a bit of “old news” but the Keep-up-with box makes me happy. To me it’s one of the best things Facebook has given back to brands after taking so much away. Between Edgerank changes and increasingly stringent guidelines for pages it’s great to see them giving something back to the brands to help them grow their presence.
Convince & Convert
FEBRUARY 21, 2013
Editor’s Note: This post is part of a series that highlights interesting examples of brands using imagery to their content marketing advantage. Read on for this week’s example and analysis from Jessica Gioglio. This post is a reminder that brands should be a little more ferocious in their content strategy. If you focus on capturing stunning, yet powerful visual imagery, don’t ruin the impact of the photo with a lengthy caption.
Koka Sexton
FEBRUARY 21, 2013
For the past 2 years and 4 months I have been doing what I love. I made the decision to work at InsideView because for the first time in my career a CEO to whom I had no connection told me to ‘follow my heart.’ I was hired to do something for InsideView that I had enormous passion for. I was given the opportunity to turn that passion into something amazing.
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Small Business Mavericks
FEBRUARY 21, 2013
Whether you are a big business executive, middle manager, or a small business owner, you’d be hard pressed to succeed at SEO (or any Internet marketing) without the use of analytics. You could say that analytics are the eyes and ears of the marketing department. You may have heard something along the lines of, “You can’t change what you don’t measure.” It’s an old marketing truth that is still relevant.
Twist Image
FEBRUARY 21, 2013
At what point do consumers push back, unfriend, unfollow, unplus and whatever else? This does not spell the end for social media, but there is a common thought in the digital universe that goes like this: create relevant content and consumers will continue to connect with your brand. It's not a zero-sum game and it's not an all-encompassing strategy.
Convince & Convert
FEBRUARY 22, 2013
Andy White, Audi @white. Andy White , Senior Manager of Social Media Marketing at M80 and creative genius behind Audi ‘s social media strategy, joins the Social Pros Podcast this week to discuss the importance of brand trust in a social media team, the thought process behind the successful #WantAnR8 campaign, and how Audi’s social agility lets him get things done.
Laurel Papworth
FEBRUARY 19, 2013
Want to know how 11 million Australians will vote? What if instead of checking a thousand people, instead of ringing those poor souls when they get home from work and are trying to get dinner on the table, we could just check in on what they were thinking, facebooking, tweeting about? What if instead of a thousand people we could check 11 million Australians or even 1 billion people worldwide?
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Small Business Mavericks
FEBRUARY 19, 2013
Amazon recently fired its security company in Germany. It’s an interesting story because Amazon reacted quickly. As soon as the controversy reared its face in public, the company made a decision to end its relationship with the company. That’s hard-nosed. It’s also respectable, and I would argue it was the best decision for the company’s reputation.
Myrland Marketing
FEBRUARY 19, 2013
The Florida Bar Association continues to encroach on lawyers’ digital real estate. The Florida Supreme Court just released new advertising rules for Florida lawyers, as well as those who practice law in the State of Florida. The advertising rules were revisited in an attempt to make them easier to understand, and to clarify what some of them mean.
Convince & Convert
FEBRUARY 19, 2013
I was going to bed crying and waking up vomiting. I was putting in 80-hour week after 80-hour week and still not getting it all done. I was acting as CEO, CFO, manager, secretary, and janitor. I was everything and more to the company I had started. Things were going 24/7 with no sign of slowing down. If it hadn’t been for a friend’s advice, I would have drowned.
Twist Image
FEBRUARY 19, 2013
It's strange how much of a brand's foundation is laid by the people who represent it. It could be a pristine service with a genius business model that is created with the latest in cutting edge technology, but none of that matters if the people who represent it fail to live up to the basic promise of the brand. Case in point: Uber. Without a question, I think Uber has one of coolest and most interesting business models.
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Small Business Mavericks
FEBRUARY 20, 2013
While small businesses aren’t quite in the same category as Inc 500 companies, there are a few things the small- and medium-sized businesses can learn from their larger counterparts. I’d suggest where to put your online marketing energies might be one of them. In 2011, according to this study , companies were excited about LinkedIn and YouTube.
Laurel Papworth
FEBRUARY 17, 2013
Are you looking for practical handson computer based or lecture based training on Facebook, Twitter, social media campaigns, social media measurement etc? Here are a list of our courses and workshops in Sydney in 2013. . Social media workshops. Here are a list of the next public classes that I’m teaching on social media in Sydney. Please note that most of them are small classes (10 -15 people) and for some of them, you have to bring your own laptop unless you discuss with us first.
Convince & Convert
FEBRUARY 20, 2013
Social Media Controversies Addressed, Fresh Each Week. In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about LinkedIn’s recent marketing program whereby they sent emails to members announcing their profiles were in the top 10%, 5%, or 1% of all profiles viewed. ( excellent coverage about it from LinkedIn consultant Andy Foote ).
Twist Image
FEBRUARY 19, 2013
Advertising traditionally serves a traditional purpose. Television, radio, print, out-of-home, Internet and mobile devices all have components of advertising that acts, smells and feels the same. It either interrupts your content experience or wraps itself around it. You can look at all of the innovations that digital brought - from the Internet to social media and beyond - and while many media pundits are excited about the opportunities that could happen in places like native advertising or con
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Small Business Mavericks
FEBRUARY 22, 2013
Smartphones have changed mobile marketing for the better. Well, they’ve changed marketing period. For the better. Constant Contact has two free apps to help you grow your list to smartphone users. Text-to-Join allows you to acquire e-mail addresses through texting whilst Scan-to-Join allows you to acquire new list members with QR codes. The great thing about the Text-to-Join app is you can set it up today and then forget about it.
Writtent Blog
FEBRUARY 18, 2013
The internet is the great equalizer for small business marketing, especially with the advent of social media sites where you can reach millions of users. The problem is, it’s easy to get distracted on those sites and waste hours instead of moving on to other tasks. Enter Twitter scheduling and social media automation, which have [.].
Proactive Report
FEBRUARY 20, 2013
Have you read the Pew Social Media Demographic report yet? One of the interesting stats in this report is that 16% of Internet user in the United States are on Twitter, with Pinterest right behind at 15 percent. Yes, they are both a long way from the 67% for Facebook, but it seems that the race for second place is on. Instagram is not too far behind either.
Twist Image
FEBRUARY 17, 2013
Episode #345 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. There is a well-worn thought that small business can learn a lot from how big business operates. John Jantsch is one of the people who will flip that notion on its head. Jantsch spends his days helping small businesses grow. His company, Duct Tape Marketing , has spent years helping small companies to think small (effective and profitable).
Myrland Marketing
FEBRUARY 18, 2013
My online friend, Bill Dorman, published a post today asking what we would change if we could turn back the clock to start in this world of Social Media today. He writes often about the big kids of Social Media, those who are perceived to be important, the ones who are always tapped to speak at national and international conferences on the subject of Social Media, and those who some observers feel the need to be connected to in order to somehow feel worthy.
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