Tweet Social media is the now a hot spot for all brands, though it presents an amazing opportunity to create a presence and connect with customers, but on the hind side, it is quite easy to get the whole thing wrong. For this purpose, it is imperative to understand user’s behaviour on social media – in terms of which channels are they most receptive to, how do they interact with brands and which kind of content is most attractive to them. The survey findings: In order to dive deeper into this topic AYTM Market Research surveyed 2,000 internet users. Social Commerce Psychology [Infographic]. MORE >>

There are sectors of Social Media and Social Networking that may have reason to place importance on such matters as: Do they Follow Me? Did they Unfriend Me? Am I in their Circles? But people in my Tribe don’t like her … Stop it. We’re in business now, so let’s graduate from that thought process, hmm? There are plenty of people who write some brilliant content. Maybe their content helps my intended audience get smarter and grow stronger. And so I curate it and share the content in various places – even if they don’t follow me. And why not. MORE >>

Remember the movie “Tin Men” ?  Ernest Tilley and Bill “BB” Babowsky are “tin men” — door-to-door aluminum siding salesmen in Baltimore in 1963. The movie reflects an era in our history where a salesperson was very much depicted as someone who practiced deception to get a sale. Marketing and advertising practices followed similar games of deception. The public was gullible because it was an era of mass production and mass media as the new frontiers of commerce.  Tin Men didn’t need a heart or a brain because neither were required to make a sale. MORE >>

If you missed it a few weeks ago, the New York Times  wrote a piece about redefining public relations. You see, the last time PR was defined was in 1982. Yes, 30 years ago. And, in the last five years, our industry has completely been turned on its head. All of the journalists we spent our entire careers building relationships with were suddenly unemployed. Companies began to rush to figure out how to make money with the newest and shiniest penny. Paid and earned media had a new sibling: Owned media. And marketing, public relations, and advertising began the “who owns this” fight. MORE >>

One question I get asked often is how to start a blog. While there are many platforms to choose from, I always suggest that if your purpose for blogging is anything related to branding, business, or making money online, then you want to go with WordPress on your own domain. While WordPress.com, Blogger, Tumblr, and other platforms are great, there is nothing like having full control of the design and functionality – something you will only get if you are running WordPress from your own domain. The traffic trends for each platform’s site speak for themselves. Choosing a Domain Name. MORE >>