Sat.Dec 03, 2011 - Fri.Dec 09, 2011

Trending Sources

Two Major Changes to SEO this Year

Spin Sucks

Today’s guest post is written by Adam Justice. SEO has a few basic principles that will never change, but search engines routinely refine their algorithms in ways that usually make any fringe efforts worthless. Every few months there is a new set of best practices, and another group of web properties are adversely affected by changes. Latent semantic indexing. In fact, it counts against you.

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New Infographic: Associations Going Mobile


I’m doing a session all about mobile with Jeff De Cagna and Paul Gannon at the ASAE Technology Conference on Wednesday morning. Mobile is something Maddie and I think and talk about a lot. And after posting that “ mobile apps are a waste of time for associations ” on this blog last year, I’ve gotten a number of requests to talk more about it. Enter Results Direct.

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Understanding Viral Content Marketing [Infographic]


Tweet On our blog, we have several times written about how to create a viral success. Through a guest blog post called “ Tips for Viral Marketing Success: Channels, Stories and People ”, our posts “ Viral Campaigns: Do’s & Dont’s ” and How to Create Viral Success: Top 10 Viral Campaigns. Also, we will look at why and what kind of content goes viral. Why do people share content?

Alan K’necht: Über Thinker & SEO Brainiac: An Interview


Social analytics, the role of social in the future of SEO, and his favorite city – Auckland. Our visualization of the candid, cerebral, caffeinated Alan K'necht. I’m thrilled to bring you this interview with Alan K’necht! Alan Alan and I hung out in San Francisco recently. This impact is only going to be further improved upon by the leading search engines. Favorite Drink?

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Social Media Automation 101

More Trending

The Cost of Marketing on Facebook [Infographic]


With close to one billion members, Facebook is a very attractive marketing platform. The Facebook Advertising team has done a great job of working with company engineers to build a self-service, easy-to-use product that makes Google AdWords look quaint by comparison. Advertisers can target users by age, location, or area of interest, enabling very focused marketing efforts.

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Marketing In the Round

Spin Sucks

This post is co-written by G Squared ( Geoff Livingston   and   Gini Dietrich ). Guess what?!? We finally get to talk about our new book! We joked, early on, that it’s not nice to tell prolific bloggers they can’t write about what they’re writing about. It’s been a challenge, that’s for sure. mean, really  cool. About the book… Integration of All Disciplines.

How To Market Your Business With A Blog

Small Business Mavericks

Everywhere you turn, you can hear someone talking about a blog. Whether they are writing a blog or they are reading a blog, one thing is for sure. Blogs are wildly popular. And one more thing is certain – social networking is the most popular thing on the Internet. You might as well jump on the bandwagon and market your business this way. Blogs are like websites, but you have social interaction with your viewers. Many blog sites are free and easy to use, too. Each time you post a blog, it looks as if it is an individual web page. One of the key things to remember is SEO.

Foursquare Needs Term Limits For Mayors


I’ve been on a bit of a Foursquare sabbatical lately. Self imposed exile maybe. But more like Ulysses (the Greek hero not 18th U.S. President), I’ve grown a bit discouraged with the lack of benefits, the lack of interaction with my friends (interaction in my peer group seems like more of a novelty) and the growing addiction I was urging myself into. Consecutive limits.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

How to Find and Ban Members in Facebook Groups

Almost Savvy

Seemingly stealth group members. You know they're there, but you can't find them. Today’s post is written specifically for those responsible for managing a Group on Facebook. Facebook Groups don’t get as much buzz as Facebook Profiles (soon to be known as Timelines) and Facebook Pages. Still, there are many wonderful uses for Groups. Or, is it? Are you a Facebook Group Admin?

The New Yorker Breaks Embargo and Violates Ethics

Spin Sucks

I love The New Yorker. It’s one of maybe five magazines I still subscribe to the print edition. love when it arrives because it means a good two hours of solitude while I absorb every article in the month’s edition. But I’m mad at them right now. They ran a movie review of “ The Girl with the Dragon Tattoo”  a week before the embargo date. It’s OK.

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Infographic: The psychology of social commerce

Gemma Went

Now this is a nice infographic that looks at the psychology of social commerce (or in other words, it looks at our behaviour and what drive us to purchase online). I can certainly relate to this and rely on reviews and recommendations of my peers for most purchases. In fact I rarely search for anything … Read more. Infographics Marketing Social Commerce infographics social commerce

4 Radio Apps for the iPhone


There are so many wonderful radio apps out there to choose from for your iPhone. With the endless choices causing you such needless confusion and wasted time trying to decide, it is truly a wise decision that you have made to consult this consolidated and concise list. Sometimes you just have to close your eyes and pick one. Here are 4 great radio apps for your iPhone. Wunder Radio. TuneIn Radio.

A World Gone Social

Learn how companies must adapt to survive.

[Infographic] Facebook Is NOT The Largest Online Social Network, Email Still Rules!

SocMed Sean

Contrary to popular belief, Facebook is NOT the largest social network on the planet. That honor still goes to email. Think about it, your email contacts are like your Facebook friends, LinkedIn contacts, and Twitter followers all rolled into one. With email, we send more than 188 billion messages every day, where Facebook and Twitter combined only traffic 200 million messages. Absolutely!

Measuring Results at the Enterprise Level

Spin Sucks

That’s right! It’s that time again. Facebook question of the week time (clap, clap, clap)! This week we’re talking online monitoring, measuring results, some elbow grease, and marketing expertise. Rusty Speidel , a friend I met on Twitter who later became a close offline friend (mostly because we both road bike), has been giving me a hard time about measuring results. theend.

Add a Local Element to Your SEO Links

Small Business Mavericks

As I’ve written before, having a successful SEO strategy involves a number of elements, with getting your content out there being foremost among them. But having links is still an important part of the larger strategy. Recently, I’ve written about the importance of making your links diversified and able to fit naturally into a body of text. I’d like to now try to complement that advice with another important link consideration: locality. successful inbound link is one that can appropriately mirror a potential consumer’s internet search. SEO for Small Business link building local search SEO

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Principles of Social Business


Olivier Blanchard needs no introduction here. Flip through this excellent slide deck. Principles of a Social Business Intro 7DEE. View more presentations from Olivier Blanchard. Social CRM and ROI The Social Organization

Social Media Marketing GPS

You Suck! So I Unfollowed You On Twitter!

SocMed Sean

Maybe you should be more interesting! Let’s get something straight. For those of us who take social media seriously,  it’s not a game. It’s not about numbers, it’s not about volume, and it’s not about tweeting every little thing we’re doing all day long. In fact, for me I make my living from social media and I take it very seriously. So, to be brutally honest, I don’t care how many followers you have. I don’t care about how many tweets you have. I don’t care how long you have been on Twitter. I don’t care whether you #followback.

Five Ways to Be Productive While Unemployed

Spin Sucks

Today’s guest post is written by Molli Megasko. . Did you know 9.2 percent of 25- to 34 year-olds are unemployed in America? I’m not an expert at being out of a job. In fact, I don’t know what it’s like, and I’m definitely not sitting here saying it’s easy by any means. What I do know is how to look attractive while being unemployed. Call some nonprofits. Start your own thing. 

Reflections on Dell’s Social Media Facility

Geoff Livingston

Dell continues to be one of the most innovative companies out there in social media. Yesterday, on the one year anniversary of its Social Media Listening & Command Center , Jason Falls and I toured the computer giant’s headquarters. We met with several critical players on the Dell team, from perennial leader Lionel Menchaca to Amy Heiss , program manager for the Command Center.

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The Truth About Facebook and Grades


A recent study on 1,839 college undergrads provides some interesting insights between Facebook use and grades. Infographic created by Provided to idaconcpts by Greg Voakes. Via: Social Media facebook and grades facebook and grades infographic facebook infographic truth about facebook truth about facebook and grades

How to Be Social: A Social Media Manifesto

Case Study: How Campbell Makes Up to $10K/m in the Forex Niche

Viper Chill

When I was working in a clothes shop, dreaming of making a living from the internet, I remember one thing that really kept me motivated was reading success stories from other people. Just knowing that someone, somewhere was doing exactly what I wanted to do was enough to keep me putting in the hours. Earlier in the year I shared an example of two moms making over $5k/m online. Follow trends.

#FollowFriday: Bryan Willmert

Spin Sucks

About two and a half years ago, I met Patrick Reyes for lunch in Grand Rapids, Mich. I was there speaking and he (kindly) drove down from Detroit to dine with me. During lunch he asked me if I knew Bryan Willmert. said I did not and he made an extra point of telling me I needed to find, and follow, him on Twitter. Am I glad he did! How do I explain Bryan? dabble, but he really uses it and loves it.

The Worst Reason to Hire a PR Pro

Waxing UnLyrical

Recently, I received an email from someone asking if I would be interested in providing PR services for a fundraising campaign he is embarking on. He is doing this because so far, at least, he’s been unsuccessful in securing funding to build a prototype for what sounds like an interesting invention in the energy field. So now he’s turning to crowd-funding. Not yours. Hire for quality.

How To Set Up a Google+ Page


In this article I am going to talk about the ins and outs of setting up a brand page on Google +, the web’s newest social network. brand page on Google + is basically the equivalent of a fan page on Facebook and I highly recommend it for all of you budding marketeers. Setting up your page. The very first step is to create a Google+ Profile. Create our Google+ profile at  [link].

8 Stupid Simple Social Media Tricks to Boost SEO

Get Traffic And Retain Them On Google+ For Social Media

Social Media Network Marketing

Google+ is one more feather in your cap on the Social Media front. The question is how should you get more Traffic to your Google+ Page? Also what should you do so that they do not 'Un-friend' you. Here are a couple of points that you might want to work towards so that your Google+ Pages have a good Traffic flow which you can retain as well: Remember to update your Profile Page. Have an appropriate image and proper Bio-Data. Use Keywords wisely and sparingly. Have Content that matters. Make your Content SEO based. Google+ gives a good opportunity to write in-depth Posts. Hoardings and so on.

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Gin and Topics: Playboy, Siri, and a 666 Sticker

Spin Sucks

It snowed! It snowed! It finally snowed! Granted, it’s just a dusting, but now I can say December 9 is when we FINALLY got snow in Chicago. think this is the latest we’ve ever had snow. hope Mother Nature makes up for it in the coming weeks. While I’m thinking about snow, which makes me think about Christmas, you only have 15 shopping days left. Are you almost finished? Lucky him.

What “Saved by the Bell” Teaches us About Influence and Ambassadors

Waxing UnLyrical

Guest post by Justin Goldsborough. Remember that Johnny Dakota “Saved by the Bell” episode? You know, the one that taught us “There’s no hope with dope.”. Thanks, NBC. The more you know… There’s another lesson that can be learned from that episode and it has nothing to do with drugs and everything to do with marketing communications. Think of the term “buzz.” Think raving fans.

Book Review And Giveaway: The Real Truth About Social Media

Josh S Peters

The  real truth  that “cuts through the bull shiitake of social media…” huh? We’ll see about that. When I first heard about this book I thought “oh great… another.” ” Though after a quick read I changed my tone. Weighing in at 105 pages this books holds a lot of value in very few pages ( sounds like another great book I know of ).

Maximizing LinkedIn for Business