3 Overlooked Ways to Maximize Twitter for Your Business
Social Media Today
MAY 20, 2019
Are you getting the most out of Twitter for your business? Check out these tips from contributor Dhariana Lozano.
Sat.May 18, 2019 - Fri.May 24, 2019
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Building Long Term Relationships with Customers and Clients
The Realtime Report
MAY 22, 2019
Building Long Term Relationships with Customers and Clients. Instead of working so hard to land new clients, more business owners should work on the clients they already have. Their repeat business should be the lifeblood of your company, and if they’re happy, they’ll refer new customers to you. Fail to plan to maintain your relationships with customers and clients, and you could eventually lose them and have to spend more of your budget on client acquisition.
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The Social Media Metrics That Matter Most
Likeable
MAY 22, 2019
With all of the social media metrics out there, how do you know which ones to look at when measuring success? Given today’s pay-to-play reality, all of your social content should have paid support—so looking at the cost per desired outcome is one of the best ways to measure success. Here’s how it breaks down by content type. Images. You will most likely look to optimize images and albums for post engagements or brand awareness (Facebook-only metric) across social.
Instagram announced new designs in Explore
Sherrilynne Starkie
MAY 21, 2019
Instagram is introducing new designs in Explore to improve the discovery experience. The new navigation bar features shortcuts to IGTV and Shopping followed by topic channels tailored to the user’s interests, such as Food, Art and Travel. “IGTV” and “Shop” shortcuts are pinned to the front of the bar. These changes are a boon to brands looking to build Instagram as a direct sales channel.
21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Volunteers Make The World Go Round: Communicating Effectively for Impact
Waxing UnLyrical
MAY 23, 2019
Guest Post by Paula Newbaker. Volunteering is good for everyone! Your nonprofit, your employees, the cause and the volunteers themselves! In fact, it has been scientifically proven that volunteering is good for your health. Evidence of volunteerism’s physical effects can be found in a study from Carnegie Mellon University, published in 2013 in Psychology and Aging.
13 Fresh Instagram Themes to Inspire Your Platform Approach in 2019
Social Media Today
MAY 21, 2019
Here are some of the top picks for this year's best Instagram themes - use them to inspire your own Instagram approach, and stand out from the growing crowd on the platform.
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Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
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Best Brands on YouTube: Our Top 10 of 2019
Social Media Strategies Summit
MAY 24, 2019
Video is a highly effective form of content. For marketers, it is an easy way to communicate their value proposition and engage their audience. And as social media and social advertising has become more important in marketing, the need for video as part of a content strategy has only increased. According to a recent report by Smart Insights, 83% of marketers believe that video is becoming more important.
How Recent LinkedIn Updates Can Be Leveraged to Engage Your Audience
Ignite Social Media
MAY 22, 2019
LinkedIn has prioritized on-platform engagement over the last few months, developing a handful of new features that encourage dialogue and help facilitate interaction between members. With record levels of engagement – up 24% year over year – it seems those efforts are paying off. To better understand these new offerings and their implications for brands, we’re diving in to how recent LinkedIn updates can be leveraged to engage your audience.
New Research Shows the Average Rates that Influencers Charge for Sponsored Posts
Social Media Today
MAY 21, 2019
With influencer marketing on the rise, this new report looks at what different types of influencers are actually charging for brand partnership arrangements.
Eight Tips for Increasing PR Coverage
Meltwater
MAY 19, 2019
Landing PR coverage can be tricky, even for some of the biggest brands. It’s easy to see how "cool" brands, like Apple, Nike or ASOS can find stories that would… Read More >>>.
Social Media Automation 101
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A beginner's guide to social media automation tools and getting automation right.
The 20 communities that are already fueling Rocketman's social buzz
Audiense
MAY 23, 2019
It seems that biopics about great stars of the music world are trending. Bohemian Rhapsody, the biopic about Freddie Mercury that premiered at the end of 2018, grossed 900 million dollars at the box office. In less than 10 days Rocketman , the biopic of Elton John, will come to half of the world's cinemas, having already had several premieres (the glamorous pass during the Cannes Film Festival last week and VIP premieres in Paris last Sunday and London this Tuesday) it has taken the top position
Pinterest Shopping Intent – What the IPO Means for this Network
Ignite Social Media
MAY 20, 2019
Pinterest is the top social network for finding and shopping for products among US users.* So it’s no surprise that after their IPO announcement, Pinterest is expanding their lower funnel ad offerings to support shopping intent. Shortly before the announcement in March, the visual search platform rolled out their new shopping objective, catalog functionality, and shopping ads, making it easier for you to directly grow online sales from Pinterest advertising.
Instagram Adds Support for Landscape Videos in IGTV
Social Media Today
MAY 24, 2019
Instagram will now give IGTV publishers the option to upload content in landscape format, a shift in direction from the original focus of the platform.
The Power of Social Media in the Age of Influencers
Meltwater
MAY 23, 2019
The ebbs and flows of the markets on Wall Street have long been influenced by external indicators found in the media, from press releases to quarterly results, to changes in… Read More >>>.
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Advantages And Disadvantages Of Corrective Maintenance
The Realtime Report
MAY 20, 2019
Advantages and Disadvantages of Corrective Maintenance. Performing a CMMS is essential, whether your company is large or small and regardless of the industry in question. But do you know which maintenance strategies are most appropriate for you and when you should adopt each one? In this article, we have described the advantages and disadvantages of Corrective Maintenance to help you gain a better understanding of what is available to your business and if / when this may best meet your needs.
5 Best Tools To Embed Facebook Feed On The Website
Social Media Marketing
MAY 20, 2019
Facebook has crawled into our daily habits like nothing else. The first thing in the morning that we do is to check the Facebook stories and posts, our friends and family members have posted over the platform. This is just an example to show how impactful Facebook is as a platform. Not only as a social media platform, but Facebook holds immense marketing potential too.
New Study Shows that Misinformation Sees Significantly More Engagement than Real News on Facebook
Social Media Today
MAY 22, 2019
A new research report has shown that misinformation sees up to 4x more engagement than content from more reputable sources on The Social Network.
10 Pinterest statistics marketers must know in 2019
Sprout Social
MAY 21, 2019
Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. Since then, the platform has maintained and grown the highly engaged audience that helped it reach that initial milestone. Pinterest users are also doubly likely to say their time on the platform was well-spent. Pinterest usership remains strong as its audiences frequently turn to the platform for social activities that require more attention and focus, such as learning things through how-to posts or p
Social Media Marketing GPS
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
How to Craft an Authentic Brand Voice & Maintain It Across Social Media Platforms Successfully
agora pulse
MAY 18, 2019
Businesses and social media managers alike have all seen social media accounts that are lively, with engaged followers and distinct, well-formed brands. As much as we’ve admired those accounts, we’ve also hated them (at least a little) and been a tiny bit jealous of how amazing they are. If you’ve ever had this experience, I’ve got good news: You can make this happen by developing your own brand voice.
Ignite Your Week: Micro-channels are the New Brand Channel for Gen Z
Ignite Social Media
MAY 22, 2019
In this week’s edition of Ignite Your Week, we’re talking about micro-channels and how micro-channels might very well be the brand new channel for generation Z. Micro-channels for Gen Z. Essentially what’s happening is generation Zer’s are recreating Facebook groups on Instagram. We are seeing this primarily coming from college freshman, believe it or not, who are creating these groups to introduce themselves to classmates, to share information about what’s happenin
How to Create a Controversial Marketing Campaign That Converts
Social Media Today
MAY 24, 2019
It's a risky approach, but controversial campaigns can gain significant traction on social media platforms. Here are some tips and examples.
Bruce McIntyre on a mindful approach to #caregiving and #parkinsons. #mindfulsocial
Janet Fouts
MAY 23, 2019
This chat with Bruce McIntyre covers a lot of topics, from his personal journey as a caregiver to serving as the Executive Director of the Parkinson Foundation of Oklahoma. He’s been through quite a lot on this journey and has dedicated his life to helping other family caregivers learn how to take care of their loved ones as well as themselves. As a leader, he’s learned lessons along the way to bring more kindness and less judgment to how he works with his team, and how to really talk to p
How to Be Social: A Social Media Manifesto
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Debunking 7 Myths About Being a Rideshare Driver
The Realtime Report
MAY 21, 2019
Debunking 7 Myths About Being a Rideshare Driver. Interested in signing-up with a rideshare company like Uber or Lyft? Before you quit your job or plan on how you’ll spend all of your new-found disposable income, here are seven myths that you need to steer clear of: Myth #1 : You’ll make a lot of money. Truth : Will you make money? Yes. Will you make a lot of money?
The Truth About Working in a Virtual World
Social Media Today
MAY 19, 2019
If you’re thinking about establishing a virtual business, here are a few things I love about building relationships in a virtual world.
A Key Commitment Every Entrepreneur Needs To Make To Drive Business Growth.
Forbes Social Media
MAY 22, 2019
Small businesses need to constantly be driving revenue growth as they gain and lose customers in a competitive marketplace. Entrepreneurs need to commit to marketing as a key discipline to drive awareness and sales.
8 Stupid Simple Social Media Tricks to Boost SEO
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Discover just how easy it is to boost SEO with social media.
How Reliable Are Energy Comparison Websites?
The Realtime Report
MAY 19, 2019
How Reliable Are Energy Comparison Websites? Utility rates keep on changing. The price that you had before that you thought was cheap may now cost you more. Switching to another utility provider is an effective way to save money on your utility bills, especially as they are on-going expenses. When you do a switch, you will not be affected by the increase that your current provider might be planning.
#264: Is this ONE EXCUSE Sneaking into Your Business and Slowing You Down? (It Might Even Be Hiding!)
Amy Porterfield
MAY 23, 2019
Is there something holding you back in your business? Today, I’m talking about that ONE EXCUSE that may be hiding in plain sight. You know, that one thing between you and that next step that will really propel your business forward. This excuse holds many people back, and they don’t even know it. It’s kind […]. The post #264: Is this ONE EXCUSE Sneaking into Your Business and Slowing You Down?
The World's Most Successful Marketers are Doing These 8 Things
Social Media Today
MAY 22, 2019
You can learn a lot from the tactics of these successful marketers - here's what they're doing that separates them from the pack.
Snitches Get Stitches: Why You Should Think Twice Before You Post
Forbes Social Media
MAY 22, 2019
Desperate for the dopamine hit that comes with social media likes and shares, people are going to increasingly extreme measures to get immediate notification gratification. As a result, many people post first and ask questions later—only to find that their choices come back to haunt them.
Facebook Clear History, Apple ITP & Chrome Updates: What It All Means for Brands
Likeable
MAY 21, 2019
In May 2018, Facebook announced that it would be launching a Clear History tool, which would give users the ability to delete data that the platform gathers from third-party websites. Then seen as a damage control move in the wake of last year’s Cambridge Analytica scandal, the tool is finally nearing its release as Facebook continues its bid to prioritize data privacy.
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