Sat.Feb 23, 2019 - Fri.Mar 01, 2019

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Crisis Communications: To Respond or Not? 3 Questions to Ask Yourself Before You Decide

Meltwater

Regardless of their industry or the specifics of their particular crisis, there is one consistent question we get from clients when faced with criticism. We got a bad review. Somebody… Read More >>>.

Questions 139
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How My Evergreen Facebook Campaign Works

Jon Loomer

How do you keep a campaign fresh? You make sure that the audience it reaches is perpetually fresh. You can do this with an evergreen Facebook campaign. I’ve been using this approach since 2015. It still works today. An evergreen Facebook campaign can utilize one ad or dozens of ads. It can be shown to each user for a handful of days or several weeks.

Campaign 167
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4 Critical Marketing Strategies Businesses Must Use to Improve Conversion Rates

Socialmedia.biz

Small and large businesses all over the world are recognizing the power of the internet and the importance of having a great, interactive website that acts as a virtual storefront for their products and services. But, with the flurry of thousands of websites now vying for the attention of the customer, business owners need to up their game. They must integrate effective marketing strategies to increase conversion rates and ensure that visitors will make a sale before leaving their site.

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[SOLVED] How Do I Share A Tweet To Instagram?

SocMed Sean

SocMedSean - Social.Media.Sean [SOLVED] How Do I Share A Tweet To Instagram? Another great question from a reader via my contact form. This one continues on my previous posts where I explain how to share a tweet to Facebook and how to share a Facebook post to Twitter. Hey Sean, Thanks for the great tip on sharing a tweet directly to Facebook. Along that topic, is there a good way to share a tweet to Instagram?

Instagram 227
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Is blogging still relevant in 2019?

Sherrilynne Starkie

In 2019 we are experiencing a resurgence in corporate blogging. For the first time in nine years, a greater proportion of Fortune 500 companies use blogs compared to that of Inc. 500 companies, according to new research from Umass Dartmouth. . The blog post below was first published on July 12, 2006, about six months into my blogging journey. In reading it I can remember some of the frustration I was feeling at the time.

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The Difference Between a Social Media Manager and a Community Manager

Social Media Today

A lot of people get confused when talking about social media management and community management. So we asked the question: What is the difference between a social media manager and a community manager?

More Trending

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How to prevent intruders from sneaking into your campaigns

Audiense

One of the most frequent problems of our clients when it comes to creating audiences is that in the audience validation phase they find certain groups or segments that are not relevant to their campaign and do not fit with their target audience. Building precise audiences is key to maximizing the return on any strategy, so being able to identify the fake members of that audience is essential to achieve the maximum ROI of each campaign.

Campaign 135
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Why ROI isn’t everything with social media

Socialmedia.biz

In 2011, 60% of consumers with purchasing intent were using various social media platforms for researching products, learning more about a specific retailer and reading product reviews. For marketers everywhere who were looking to connect directly with their target audience and create brand awareness, turning to Facebook or Instagram became an obvious choice.

ROI 132
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Survey Reveals How Consumers Really Judge Brand Authenticity (and Influencers)

Social Media Today

What types of content drive the most consumer action on social? The team from Stackla recently conducted a survey on the effectiveness of different approaches.

Survey 167
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How to Turn Your Social Media Traffic Into Sales

Rebekah Radice

Ever wonder how to use social media to make sales? Or how to create a guided path to purchase through your social channels? You can… and believe it or not, it’s not as difficult as you think. Sure, packaging up your expertise and converting connections into leads can feel awkward. And who wants to be sold? No one! But there is a way to naturally share who you are and what you do in a valuable and meaningful way with an audience eager to buy.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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What You Need to Know About Facebook Automatic Events

Ignite Social Media

Facebook Automatic Events. Facebook is making it easier to track actions like add to cart, initiate checkout, and purchase on your website with Automatic Events. This feature was developed last year and is not yet available on all ad accounts, but there some ad accounts who have access to this function but aren’t aware of it. Here’s what you need to know about Automatic Events.

Eventful 126
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5 Ways to Get More Instagram Followers

Socialmedia.biz

With 1 billion users worldwide , Instagram’s rapid user-growth since its inception in 2010 has undoubtedly changed the way brands interact with their existing and potential customers. Almost 60% of people admitted to using Instagram for discovering new products, whereas, 75% visited a brand’s website after seeing their post on the photo/video-sharing platform.

Instagram 105
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7 Biggest Challenges of Social Media Management (#SMTLive Recap)

Social Media Today

We caught up with 65+ social media managers around the world to talk about what it is like managing a brand's social media presence. Here, they share their biggest challenges on the job.

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Here’s what you need to know about the Google+ shut down

Sprout Social

In October 2018, Google announced that it will be shutting down the consumer version of Google+ owing to insufficient usage. The company announced that it was too challenging to keep maintaining a product that could not meet consumers’ expectations. The initial announcement also stated that Google would complete the Google+ shutdown in 10 months. This wasn’t too surprising to a lot of social media marketers and experts who had been anticipating the downfall of the platform for a while.

Google 109
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Digital Transformation in 5 Steps - Are We Mature Yet? (Maybe)

Forbes Social Media

Digital transformation is a goal. But it can be elusive -- and expensive -- if pursued incorrectly. There are 5 steps companies can take to increase the chances for successful digital transformation. One of the most important is performance-based compensation. Another is the quality of data.

Data 106
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February Social Media Updates

Ignite Social Media

It’s hard to keep up on the ever-changing landscape that is Social Media, but don’t worry, we got you. Here are a few of the February highlights from our bi-weekly newsletter – Social You Should Know. February Social Media Updates. Instagram Stories Rise to Half a Billion Users Daily. Facebook reported that Instagram Stories is now being used by half a billion people every day.

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5 Tools to Help Improve Your Instagram Video Marketing Approach

Social Media Today

Video is huge right now on social media - and Instagram is no different. Here are five tools that will improve your Instagram video marketing strategy.

Instagram 167
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Ultimate Guide: How to Write, Optimize and Promote Blog Posts [+Checklist]

Blog2Social

The following guide & checklist for bloggers will help you to write blog posts, optimize and to promote your blog posts in less time for more traffic and conversion on your blog. To make your blog stand out you have to make sure that your blog content is awesome, catchy and sticky. You should also make sure that […] Der Beitrag Ultimate Guide: How to Write, Optimize and Promote Blog Posts [+Checklist] erschien zuerst auf Blog2Social Blog – Tips for social media marketing, sharing, sche

How To 96
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Artificial Intelligence Beats The Hype With Stunning Growth

Forbes Social Media

AI is a digital transformation story. Corporate managers realize AI software can help automate large parts of the enterprise, increasing productivity and saving a boatload of money.

Software 101
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#252: The 3 Little Known “Personal Touchpoints” I Added to My Recent Launch

Amy Porterfield

My team and I just finished up with the launch of my new course, Digital Course Academy™?, and I want to share some new strategies I used that really resonated with my audience and resulted in a big boost in sales conversions. The three strategies all focus on personalization and are something that you'll easily […]. The post #252: The 3 Little Known “Personal Touchpoints” I Added to My Recent Launch appeared first on Amy Porterfield | Online Marketing Expert.

Course 95
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How to Create a Social Media Content Strategy

Social Media Today

If you don't have an effective social media marketing plan, you won't see optimal results. Here are some key, fundamental planning tips.

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The complete guide to Facebook listening

Sprout Social

Outside of the day-to-day responses to posts and messages, how often do you take a step back and look at the big picture of your strategy? Listening on Facebook is a step up from monitoring and taking action. It’s used by companies around the world to understand their customers better and inform their next marketing step. When you pair both monitoring and listening tools, you find trends that you might not have noticed before.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Women In Tech:

Forbes Social Media

India outpaces the UK and the US for its representations of women working in IT. Why have western countries lagged behind the east and what are some of the cultural reasons behind women's underrepresentation in the field of IT?

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Boost Your Pinterest Images (Avoid this Blog Mistake)

Socially Sorted

After reading this post you’ll be set to avoid a huge Pinterest Mistake with your blog images. And it’s easy to fix with a simple WordPress Plugin called Tasty Pins. Cute Girl with Specs by Roman Samborskyi/Shutterstock BY DONNA MORITZ | 1ST MARCH, 2019 | CONTAINS. // Read More. The post Boost Your Pinterest Images (Avoid this Blog Mistake) appeared first on Socially Sorted.

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Facebook Launches Legal Action Against Companies Selling Fake Followers and Likes

Social Media Today

The days of those selling social media followers and engagement may be numbered, with Facebook launching legal action in the US Federal Court.

Company 167
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Now in Unmetric: A whole new layer of segmentation to make your life easier

Unmetric

In our bid to make social media analysts’ lives spreadsheet-free, we’ve added yet another layer of analysis to our famed Brand Posts tab. Earlier, this part of the Unmetric platform listed all the posts a brand has posted over a specified time period and helped you benchmark them against other brands on a series of metrics. With this new update, you can: Analyze content using segments.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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How to Build a Monthly Social Media Report (+ Free Templates!)

Later

Building a monthly social media report is the best way to keep track of your growth and improve your social strategy! Whether you’re presenting analytics to your boss, team, or client, or you’re just measuring your own progress, tracking your top metrics in a social media report is the key to growing your account (and business). In this blog post, we’ll take you step-by-step through building your own social media report, with real examples.

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Why You Need To See This VR Documentary 'Traveling While Black'

Forbes Social Media

This 360-degree virtual reality experience, Traveling While Black, from Academy Award-winning director, Roger Ross Williams, lets the viewer experience the fear and racial discrimination of the 1950s to the current violence of today. See how he used VR to create this journey.

Travel 80
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6 Tactics to Increase Your Instagram Stories Engagement

Social Media Today

The Stories format is rising - here are some tips to help you incorporate Stories into your social media marketing approach.

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Report: UK brands on Facebook are stepping up their game

Quintly

The United Kingdom has around 39 million active social media users. This means that two-thirds of the UK’s population can potentially be reached through social media marketing.

Report 75
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3 Ways Artificial Intelligence Is Changing Content Intelligence

Cortex

Let's face it- marketing can be overwhelming. What draws someone to something? In the digital world, there is an immense amount of data that human beings can’t even hope to sort through.

Content 73