Sat.Feb 02, 2019 - Fri.Feb 08, 2019

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10 Need to Know Facebook Marketing Stats for 2019

Social Media Today

Facebook offers significant opportunity for businesses, but also significant challenge. Here are some tips to help you maximize your Facebook performance.

Facebook 168
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Facebook Campaign Budget Optimization Becomes Fixed Default

Jon Loomer

More than a year ago, Facebook launched Campaign Budget Optimization. Beginning in September, Campaign Budget Optimization will become a fixed default that can’t be turned off. This is a very big change to the structure of Facebook campaigns. In short, you will no longer be able to set a daily or lifetime budget at the ad set level. Let’s dig into the details of what this means… The Announcement.

Campaign 167
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How to Manage a Busy YouTube Account in 5 Easy Steps

agora pulse

Having a thriving, popular YouTube account is the dream of both brands and aspiring Internet stars alike. YouTube is an outstanding source of traffic, brand awareness, and potential revenue. With more than 63 million daily active viewers worldwide, that potential is far-reaching to diverse audiences. But what happens when you accomplish that goal? When your YouTube channel starts bursting at the seams and comments seem to be coming in faster than you could ever read them?

YouTube 109
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Top Five: What’s your (Instagram) story?

Sherrilynne Starkie

This week’s top 5 social media news for marketing and communications professionals! We feature the new Facebook Messenger Unsend. See some how-to info for Instagram Messenger. Get information from Facebook on fighting fake news. Learn about Pinterest’s smarter search. See Ottawa’s effective street signage. 1. Facebook’s Messenger Unsend Feature Is Now Available.

Instagram 186
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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5 Creative Strategies for Link Building

Waxing UnLyrical

Guest Post by Stuart McHenry. When it comes to SEO and building links to your website you can’t just go willy nilly. At least not if you want the link building strategy to work. Google has gotten much more sophisticated over the years. And you shouldn’t jump on the latest link building or optimizing SEO fad because it very well may come bite you in the butt in the long run.

Strategy 158
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Facebook Debunks Myth that it Limits Post Reach to 25 Friends

Social Media Today

No doubt you've come across those Facebook posts that ask you to Like or Comment to stop Facebook limiting post reach. They're not true, as Facebook has clarified in a new post.

Facebook 167

More Trending

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Rogue CEOS: Tips on Building Trust Between PR and Top Executives

Meltwater

When CEOs of corporations make major mistakes or utter unfortunate remarks that harm the organization’s reputation, it’s usually PR that must find a way to fix the situation. Within the… Read More >>>.

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7 Practices of a Mindful Leader #MindfulSocial with @marclesser

Janet Fouts

I first met Marc Lesser a few years ago, when he was CEO and lead trainer at the Search Inside Yourself Leadership Institute. The wisdom he imparted those classes, and through his work is still popping into my mind as I go on my own path and I am honored to have been so lucky. In his new book, “ Seven Practices of a Mindful Leader: Lessons from Google and a Zen Monastery Kitchen ” Marc offers an essential guide for leaders of all types, shapes and sizes.

Class 113
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Why Brands Need a Conversational Marketing Plan

Social Media Today

As brands increasingly turn to messaging platforms to engage with current and potential customers, it’s important to have a solid conversational marketing plan in place to achieve the best results.

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Top Flavored Water Brands on Social Media

Ignite Social Media

I think you’d be lying if you said you haven’t at least tried some type of flavored water. (I’m currently obsessed.) It’s pretty much become the new “thing” as people across the world declare their favorite brands, tweet pictures and even buy bathing suits to show their support. Just like sports teams and fast food chains , sparkling and flavored water brands have been using social media channels to bring the popular drink to their thirsty customers.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Brand Goodbyes: How to Communicate That a Business, Service, or Product Is Shutting Down

Meltwater

It’s happened. The company or client you work is shutting down, shuttering one of its services, or discontinuing a product.As part of the PR team, management brings you in to… Read More >>>.

Products 148
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How to Create Profitable Facebook Targeting Audiences for B2B Marketers

agora pulse

Move over, B2C—Facebook is quickly becoming a hugely profitable space for B2B marketers. A whopping 83% of B2B marketers are using social media as a marketing tactic. And 54% of them are reporting lead generation from using social media as a marketing tool. If you are in the B2B space but don’t target prospects on Facebook (or you do but not well), you most likely miss out on a massive chunk of leads.

B2B 111
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Facebook Debunks Myth that Facebook Limits Post Reach to 25 Friends

Social Media Today

No doubt you've come across those Facebook posts that ask you to Like or Comment to stop Facebook limiting post reach. They're not true, as Facebook has clarified in a new post.

Facebook 166
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3 Ways to Connect Paid Social to Business Metrics

Ignite Social Media

Since our agency started, back in 2007, social media has evolved drastically. There are social channels that have come and gone, hundreds of algorithm changes and just as many new ad units. One of the most exciting advancements the social channels have made is the metrics associated with paid social ads. These metrics have evolved beyond impressions and likes into metrics that impact the business.

Metrics 117
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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A Look at the Future of Emerging Technologies

The Realtime Report

A Look at the Future of Emerging Technologies. The three famous emerging technologies, virtual reality, artificial intelligence, and blockchain kept on making the headlines without a stop in 2018. This is probably both because of their real-life use case scenarios but, also because of the impressive stories that come with them. Considering that all three of them are rather new, and the fact that most new technologies are being developed and adopted in an S curve pattern, the big question is, are

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Emerging Technologies Need Diversity: Innovative Women in AI / Blockchain to Follow in 2019

Forbes Social Media

Emerging technologies such as Artificial Intelligence and Blockchain have received a reputation for being especially male-dominated. I interviewed some of the most innovative female voices in AI and blockchain to better understand their struggle to ensure that this technology benefits everyone.

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Pinterest Expands eCommerce Potential with Automated 'Shop the Look' Pins

Social Media Today

Pinterest is expanding its on-platform shopping potential with the addition of automated 'Shop the Look' Pins, which will connect images with products for purchase.

Platform 167
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11 chatbot marketing examples to boost your bot strategy

Sprout Social

“The bots are coming.”. This sort of line has been popular among marketers over the past couple of years. But is that reality finally coming to fruition? At this point, are chatbots really here to stay? Based on industry data and what we’ve seen firsthand at Sprout, the answer is a resounding “yes.”. While chatbots for marketing were once seen as uncharted territory, more and more brands are getting on board with bots.

Examples 109
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Building an Ecommerce Business: From Zero to $100,000 in Revenue from Instagram Ads

Buffer Social

This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Remi Silva shares how his company, Blank Tag Co., grew from zero to $100,000 in revenue using Instagram ads. . In February 2017, when Remi and his girlfriend Alondra were visiting Tokyo, the last thing they were thinking about was starting a business together.

Instagram 107
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Meet The Blockchain Startups That Want To Change How We Communicate

Forbes Social Media

Communication is our biggest strength. In fact, society, religion, science, and medicine are all based upon this basic facet of human life. Blockchain technology looks to revolutionize the way we chat to each other, from the basic text message to grandiose federated communities.

Startup 97
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As Influencer Marketing Becomes More Prominent, Fakers are Likely to Come Under Pressure

Social Media Today

With more brands spending more money on influencer marketing, the push to identify fakes is growing, which could be bad news for those looking to cheat the system.

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Offers and Promotions on Social Media Don’t Influence Millennials

The Realtime Report

Offers and Promotions on Social Media Don’t Influence Millennials. There is a generational difference in the content that influences people to visit a company’s website from social media, according to a new survey from Visual Objects , a portfolio website that showcases work from top creative firms from around the world. Images are more likely to persuade millennials to click through to businesses’ websites from social media (33%), while offers/promotions are more likely to in

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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How to Sell on Instagram: A Stories Strategy That’s Generated ‘Hundreds of Thousands’ in Sales

Buffer Social

This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Jay Perkins shares how Kettlebell Kings has used Instagram to generate ‘hundreds of thousands of dollars’ in revenue. . “We all had what I guess you call ‘real jobs’,” Jay Perkins told me.

Instagram 100
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How to generate leads to your accounting practice on Social Media

Socialmedia.biz

They say ‘if you keep doing the same thing, you’ll keep getting the same results’, and rightly so. Most businesses today continue to follow the traditional method of carrying out day-to-day operations to retain old customers and bleakly attract new ones. Relying on word-of-mouth for marketing is not enough. Just like a physical store needs a pleasant visual appearance, referral discounts, loyalty programs, membership perks, supply security, and high-quality products, in addition to great custome

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How to Make Best Use of Instagram Stories Stickers for Marketing

Social Media Today

As Stories hits the 500 million daily active users milestone, there’s never been a better time to harness their potential for engagement with your followers

Instagram 167
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3 Things Your Content Marketing MUST DO in 2019

Pam Moore

Welcome to 2019, the year of digital and social noise. It's almost as if we can feel the pressure from the millions of marketers, brands and people trying to grab our attention. Simply login to Facebook on any given day and you can see the noise. Branding pushing advertisements to you. Your neighbor trying to sell you something. Your best friend sharing funny videos that make you laugh.

Content 79
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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How Bustle Ignited Engagement and Created New Revenue Streams Using Instagram Stories

Buffer Social

This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Hannah Caldwell shares how Bustle uses Instagram Stories. . Stories were introduced to Instagram in August 2016, and as soon as the new featured dropped, the social media team at Bustle — a premium publisher reaching millennial women — were excited to see how the format could help the publisher connect with its audience in new

Instagram 100
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A Man On A Mission: How One Patient Journey Can Change The Course Of A Hereditary Cancer

Forbes Social Media

Lynch syndrome is a hereditary cancer estimated to affect 1 in every 279 Americans – meaning it isn’t rare. But the staggering number of those who may be carriers and not know it is what sets Lynch syndrome apart. Carriers are often diagnosed at younger ages, and develop multiple cancers over time.

Course 85
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New Reports Point to the Growing Influence of Social Platforms, and Highlight Significant Concerns

Social Media Today

Should you be more concerned about how your social media activity is impacting your daily life? The evidence suggests it's something we should probably take more seriously.

Platform 167
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Review And Approve Social Media Content With Confidence

Oktopost

Without the right tool, managing an approval process for social content can become tedious, especially if you're managing a social calendar for B2B company.

Review 82
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How Instagram Helps Callie’s Hot Little Biscuit to Serve Over 250,000 Customers Per Year

Buffer Social

This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Tarah Boyleston shows us how Callie’s Hot Little Biscuit uses Instagram to drive in-store sales. . Snap, filter, post, then eat. If you’re a millennial, Instagramming your meals is probably a guilty pleasure, and an occasional part of your mealtime routine.