Kikolani
JANUARY 27, 2019
I distinctly remember a handful of years ago, when I was writing an article about social media and its place The post How to Improve Your Social Media Marketing in 2019 and Beyond appeared first on Kikolani.
The Realtime Report
JANUARY 29, 2019
Become a Fearless Online Community Leader. By Bruce Fikowski. What’s the difference between productive online conversations and angry online snipping matches? Leadership. Online communities are powerhouses of collaboration that demand fearless leaders to succeed. They otherwise become vacuums of disinformation and vitriol that inevitably fail. The best social managers build constituencies with purpose and a strategy for growth.
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Jon Loomer
JANUARY 29, 2019
A high Facebook ad frequency is often the culprit when a campaign stops performing. But what exactly is considered “high” Facebook ad frequency, and what can you do to manage it? Last year, Lucas dug into the question of an “ideal” Facebook ad frequency. But I wanted to focus on some specific ways that you can manage it. Let’s take a closer look… FIRST: Defining “High Frequency” Before we get started, we need to start with a definition of “hi
Sherrilynne Starkie
JANUARY 28, 2019
Often when someone has a PR problem, they call people like me to help them fix it. More often than not, somebody has done something bad and has been found out. The media are reporting on it. People are talking about it online. Customers stop buying. Share prices fall. Regulators come in. And there could be about a million other bad things that come from getting a bad reputation.
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Webbiquity SMM
JANUARY 31, 2019
Guest post by Kevin Conner. Social media success isn’t nearly as random as it can seem. Most successful pages and brands have had a great deal of work put into them over time, along with solid decision-making in terms of content, post frequency, and who or what they tag. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals.
Waxing UnLyrical
JANUARY 29, 2019
Guest Post by Deeana Radley. As we move further into the digital age, the importance of automating our processes becomes more apparent with each passing day. For businesses to remain competitive, a significant effort in achieving marketing automation is required, as the gains to consumer interactions and experience, and company productivity and profit are many to be had.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Social Media Today
JANUARY 29, 2019
In working with a range of clients across several industries, I’ve noticed a common major impediment to these organizations maximizing the value of their digital marketing performance. With priorities ranging from business development to film production and screenwriting, marketing is of.
yMarketingMatters
JANUARY 27, 2019
Content will be key to your success in 2019. Creating excellent, valuable, authentic content that connects and resonates deeply with your audience must be paramount. Getting your audience engaged and on board is your mission. If you are in the throes of planning, keep these three important tips in mind while you work on how to improve your social media marketing and your results this year. 1.
Ignite Social Media
JANUARY 28, 2019
Facebook offers several ad objectives to drive campaign performance. Within ads manager, Facebook requires advertisers to select an advertising objective. Objectives help clarify the specific goal of your campaign and encourage users to complete an action. There are 3 main categories to assist with the overall goal of your ad. These categories consist of awareness, consideration and conversion.
Janet Fouts
JANUARY 26, 2019
Dr. Luskin is the Director of the Stanford University Forgiveness Project, a senior consultant in health promotion at Stanford University, and a professor at the Institute for Transpersonal Psychology, as well as an affiliate faculty member of the Greater Good Science Center. He is the author of Forgive for Good: A Proven Prescription for Health and Happiness < as well as several other books on forgiveness.
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A beginner's guide to social media automation tools and getting automation right.
Social Media Today
JANUARY 29, 2019
To mark Data Privacy Day, Facebook has launched a new website which provides easy access to its data usage policies, and notes on how to protect people's information.
Meltwater
JANUARY 27, 2019
In California, earthquakes are a fact of life. We don’t know when the next one will happen, or where it will be centered. But we know we can count on… Read More >>>.
The Realtime Report
JANUARY 28, 2019
Social Media Dos and Don’ts for 2019. Achieving goals of any sort involves doing more of the right—and less of the wrong—things. Marketing and social media goals are no exception. How can you better ensure your social media efforts will help you accomplish your brand’s objectives in this new year? These Dos and Don’ts should help. Do: Think first.
Waxing UnLyrical
JANUARY 31, 2019
Guest Post by Janet Fouts. As professionals we often have very specific ideas of what success will look like from the perspective of our job description and our goals for promotions, etc. Sometimes, we also forget that success is more than just income, status or recognition. After all, successes don’t mean a whole lot if we don’t feel good about who we are as human beings when we reach them.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Social Media Today
JANUARY 29, 2019
According to reports, Facebook is planning to integrate the messaging functions of WhatsApp, Instagram and Facebook Messenger. Here's why that's a big deal.
Socialized
JANUARY 30, 2019
Affiliate marketing is an excellent source of online revenue. It’s a process through which marketers promote other people’s services or products and earn a commission whenever there’s a sale completed. It gives bloggers a chance to start selling on their sites without going through the mind-numbing process of making their own products. While there are many success stories of affiliate marketers out there, this performance-based marketing isn’t as easy to execute as it seems.
yMarketingMatters
JANUARY 27, 2019
Content will be key to your success in 2019. Creating excellent, valuable, authentic content that connects and resonates deeply with your audience must be paramount. Getting your audience engaged and on board is your mission. If you are in the throes of planning, keep these three important tips in mind while you work on how to improve your social media marketing and your results this year. 1.
Pam Moore
JANUARY 28, 2019
No doubt the demands to build and maintain a profitable online social and digital platform to establish and grow your business is overwhelming. The demand for content in the form of visuals, video, audio and the list goes on is growing out of control. Plus, trying to keep up with the rate of innovation happening on the top social networks is a job in itself.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Social Media Today
JANUARY 30, 2019
If you want to maximize your digital marketing success, you need a plan. In a new podcast, Pam Moore looks at the importance of planning, and how to do so effectively.
Unmetric
FEBRUARY 1, 2019
Brands need to make the most out of every event or holiday that comes up to help boost their engagement and Valentine’s Day is certainly no exception. Brands creating Valentine’s Day editions of their products or coming up with witty missives for their posts have helped boost their social media engagement. With brands getting romantic on Valentine’s Day , we fired up our Unmetric Analyze platform to present to you what marketers around the world have been up to, as we have done in th
yMarketingMatters
JANUARY 27, 2019
Content will be key to your success in 2019. Creating excellent, valuable, authentic content that connects and resonates deeply with your audience must be paramount. Getting your audience engaged and on board is your mission. If you are in the throes of planning, keep these three important tips in mind while you work on how to improve your social media marketing and your results this year. 1.
Audiense
JANUARY 30, 2019
In the 30 market research predictions some professionals have done for 2019 (in a large article published in the GreenBook blog ), innovation is a common denominator. According to them, technology companies will continue to steal market share from traditional research agencies; there will be a boom in the demand for consumer insights since the market demands a more holistic view of the consumer; social listening, AI and big data will continue to be important forces that the client-side world wil
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Social Media Today
JANUARY 30, 2019
Video is the best performing content type on all social platforms, including LinkedIn - but what types of videos should you be creating for your LinkedIn audience?
Ignite Social Media
JANUARY 31, 2019
They’re cute, cuddly and most of the time, irresistible! Leveraging the power of these furry animals can help your brand in more ways than one on social media. Here are some tips for creating compelling social media campaigns that revolve around your furry friends. Appeal to Multiple Audiences. Pets have always had a pretty universal appeal. Most of the time, if not always, brands require you to speak to a very specific target.
Forbes Social Media
JANUARY 27, 2019
Facebook Messenger, Instagram and WhatsApp are to be integrated under the hood so that messages will travel across a unified communications platform. So, what are the implications on privacy for users of these services?
Socialmedia.biz
FEBRUARY 1, 2019
Social media is essential for business professionals, and while every platform has its own unique content options, we’re seeing a lot of business professionals posting reviews on social media. Of course, if every post is a review, this will turn a lot of people away. But when done right, posting reviews on social media can be very beneficial for a business: Reviews Build a Lot of Trust Among Potential Consumers and Clients.
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Discover just how easy it is to boost SEO with social media.
Social Media Today
JANUARY 30, 2019
In the midst of a new user privacy controversy, Facebook has released its Q4 2018 earnings report, showing an increase in users and beating analysts estimates on revenue.
Ignite Social Media
JANUARY 29, 2019
One month down, 11 to go! 2019 is underway and there have been several new updates since December. Nearly every platform has been making changes, adding features, or tracking trends to keep up with the ever-changing industry. We’ve seen some good changes and some updates that might not be used very often. As the industry continues to grow, we’re keeping you up to date along the way.
Meltwater
JANUARY 31, 2019
When you think of top professional sports teams on social media, what do you think of?Loyal fans? Game highlights?Perhaps no sport is more popular on social media in the United States… Read More >>>.
The Realtime Report
FEBRUARY 1, 2019
Three Steps to Monetizing Your Data through Customer Intelligence. By Andrew Wells and Kathy Chiang. How intelligent is your company about your customer? Do you know enough about them in order to create a personalized customer experience? Understanding your customer through deep intelligence enables you to drive the right actions and experiences that can make the difference in your ability to compete in the marketplace and win with the customer.
Social Media Today
JANUARY 30, 2019
As Facebook works to win back the youth, rising video app TikTok is looking to build its business tools and help brands connect with younger audiences.
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