Sat.Jun 02, 2018 - Fri.Jun 08, 2018

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Social Media Engagement is the New Social Media Marketing: How To Do It Well

Buffer Social

At Buffer, we think a lot about the future of social media. It started as a way for friends to connect online, evolved into a broadcasting channel, and is now a place for brands to provide personalized, human experiences with their audience and customers. Social media is as much about engagement with other people as it is about sharing content. It’s why we call it “social” media.

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Want Your Content to Stand Out? Look to “the Basics.”

Waxing UnLyrical

Guest Post by Lukas Treu. Creating content that someone actually wants to read is extremely difficult these days. Everyone is surrounded by “noise” that they don’t have time to parse through, our attention spans are shrinking by the day and far too often, the content we do consume isn’t even truly novel. Creativity is desired, yet is in short supply.

Content 160
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Trending Sources

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IABC 18: Embracing uncertainty with Anab Jain

Sherrilynne Starkie

A highlight of IABC World Conference 2018 , held earlier this week in Montreal, was the opening keynote by Futurist Anab Jain who warned the more than a thousand communicators gathered of the dangers of taking refuge in data and she implored the audience instead to “embrace uncertainty” Anab is a designer, futurist, filmmaker and educator.

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How B2B Brands Can Drive More Leads This Year

Webbiquity SMM

Guest post by Brandon Brown. In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. Generating high-quality leads is essential to get more sales and more revenue. And every business wants more revenue to grow and expand. No leads means no clients and therefore, no sales.

B2B 217
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Learners donat generally understand how to assess.

Dave Fleet

You’ll be operating with the leading academic writing team within the business in addition to your documents will likely be top quality. The purpose of the business alone makes this one of the greatest article services. On obtaining that assignment, the following hunt is for an online sites. Paperell is recommended among the many trustworthy sites in accordance with numerous custom essay writing service evaluations.

How To 150
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#measurePR Recaps: March-May 2018

Waxing UnLyrical

Where has #measurePR been, these last few months, you ask? Right here! As in, we held the chats, but didn’t get to post the recaps because, well, #life. So now you get not one, not two, but THREE chat recaps below. Enjoy! #measurePR March 2018. In March, my friend and colleague Heidi Sullivan stepped in to host the chat. In honor of International Womens Day, all the guests were prominent women in the PR and technology fields including Serena Ehrlich , Aly Saxe , and Ai Addyson-Zhang.

Hosting 140

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7 Content Discovery and Keyword Research Tools to Help Boost Your Marketing Efforts

Social Media Today

Here are some great content research tools which will help you create material that attracts traffic, generates leads and drives conversions.

Research 163
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Media Outreach: 3 Secrets of Effective PR Pitches

Meltwater

At Meltwater, we recently noticed that clients sent 188% more emails than the previous year, showing an increased need for media outreach via email. As the number of pitches sent… Read More >>>.

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How To Celebrate Social Media Day #SMDay

The Social Media Hat

Social Media Day is celebrated on or about June 30th, but what does that mean, exactly? What events can you attend?

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[Answered] Yes, Facebook Is Removing The Trending News Box

SocMed Sean

I love it when my readers reach out to me regarding previous posts…even if it’s to let me know that they aren’t accurate or relevant anymore. Hey, everything can’t be correct forever, so feel free to let me know if you see something on the site that is out-of-date or (heaven forbid) wrong. I have thick skin…I’m good with updating or changing the site, so long as it makes sure that my readers get the best information possible.

News 100
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Instagram Explains How its Algorithm Works in New Briefing

Social Media Today

Instagram has revealed more about how its sorting algorithm works to help users get a better understanding of its systems.

Instagram 167
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Website Analysis Tools: 8 Powerful and Free Tools

Razor Social

What website analysis tools do you use for tracking your website performance? Every so often we need to step back to review our website to see how it is performing and what improvements we can make. Here are 7 website analytics tools that are useful and worth exploring. Most are free and some have a free component to them. 1. Analyze your website traffic with Lucky Orange.

Analysis 111
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Creative Vs. Analytical: How B2B Marketers Can Become Invaluable

Oktopost

10 years ago, being strong on one side was enough. But in today’s digital era, B2B marketers are expected to be a “jack of all trades”, juggling multiple roles, understanding the functionalities of various teams, and possessing complementary skill sets. Are you a right-brain marketer or a left-brain marketer?Click To Tweet To stress this point, […].

B2B 103
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How To Drive More E-Commerce Traffic and Conversion With Social Media

Ignite Social Media

With more social ad unit choices, targeting, and creative approaches continually being released – it’s not surprising that many marketers still don’t know the right formula for driving e-commerce traffic and conversion through social media content. Since our team is constantly analyzing performance of social media content, we have uncovered the following three key factors to consider when optimizing social content to drive increased E-commerce traffic and conversion.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Facebook Tests New Way to Cross Post Content from Instagram

Social Media Today

Facebook's testing another way to integrate functions across Facebook and Instagram, which could see more content shared on both.

Instagram 157
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#214: The Ultimate Guide to Choosing the Right Lead Magnet for Your Audience

Amy Porterfield

Most of you already know I’m all about list building. In fact, one of my favorite mottos is “always be list building.” But not everyone knows that an indispensable element of any successful list-building effort is an effective lead magnet —a freebie— that’ll stand front and center and draw crowds to opt-in. But then the […]. The post #214: The Ultimate Guide to Choosing the Right Lead Magnet for Your Audience appeared first on Amy Porterfield | Online Marketing Expert.

List 102
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4 ideas to apply personality insights to content creation

Audiense

As we saw a few weeks ago , content creation is one of the strategies which is most used by company marketing departments (91% of B2B professionals and 86% of those in the B2C sector use it). With these figures in hand, it’s easy to see that making your content stand out amongst the huge number of pieces which consumers are exposed to is an increasingly difficult task.

Content 90
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7 Best Practices To Rock Your Instagram Stories

agora pulse

Instagram took Snapchat’s Stories feature and truly made it their own. With near-constant updates and new additions coming to Stories ever since it was first released, they’ve become an essential part of marketing on Instagram. I can’t stress this enough: businesses cannot afford to skip Stories if they want their Instagram marketing to reach its full potential.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Does Posting More Often on Instagram Reduce Reach? [Report]

Social Media Today

Does posting on Instagram more often result in less reach per post? We looked at the data based on 476 fashion and apparel brands.

Apparel 154
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Six Easy Tips to Attract Facebook Likes Without Spending a Dollar

Postcron

With all the latest updates on how Facebook is improving what people see in their news feed, it can be challenging for digital marketers to attract Facebook likes. You might wonder, is Facebook still worth the effort, especially if you don’t have a budget for Facebook ads? The short answer is absolutely. You can still draw fans to your Facebook page to read and like your content.

Tips 97
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4 Innovative Ways to Create Greener Communities and Businesses

The Realtime Report

4 Innovative Ways to Create Greener Communities and Businesses. There is more to tech innovation than the latest smartphones and computers. Nowadays, we can utilize innovative technologies and schemes to improve communities and protect our environment. As public spaces belong to everyone, local organizations need to think about the different ways they safeguard our planet while helping to save taxpayers’ money.

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7 Best Practices To Rock Your Instagram Stories

agora pulse

Instagram took Snapchat’s Stories feature and truly made it their own. With near-constant updates and new additions coming to Stories ever since it was first released, they’ve become an essential part of marketing on Instagram. I can’t stress this enough: businesses cannot afford to skip Stories if they want their Instagram marketing to reach its full potential.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Google Launches New Agencies Dashboard to Help Manage Google My Business Listings

Social Media Today

Google has launched a new tool which will help agencies better manage Google My Business listings for their clients.

Google 159
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Increasing Brand Reach Through Employee Advocacy

Socialmedia.biz

Over the past few months, more people and publishers have shifted their focus to employee advocacy. Even online trading platforms such as Nasdaq are informing companies why employee advocacy matters. You might think of employee advocacy as a trend but is as old as the concept of social media marketing. Companies have realized that empowering employees to engage on social networking platforms is crucial to their success.

Brands 84
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What Makes a Dynamic Business?

The Realtime Report

What Makes a Dynamic Business? A successful and progressive business has several key characteristics. Firstly, a truly dynamic company has the office culture to back it up. After all, the employees make up the company, and their interactions with one another are reflective of the company itself. Yet another key characteristic of a lively business is its ability to adapt to new technology.

Hosting 79
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How to Delete a Facebook Group

agora pulse

Is it time to delete your Facebook group? Groups can be a valuable asset to your business marketing but they don’t always work out the way you planned. If you have a large membership, they can be extremely time-consuming. Unless they are contributing to a specific business goal, it’s hard to justify keeping them alive. In this post, we’ll look at how to delete a Facebook group as well as some alternatives to pulling the plug.

Groups 87
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Facebook Adds New Music Options for Videos, Including 'Lip Synch Live'

Social Media Today

Facebook's rolling out some new music options, including the capacity to add popular songs to your videos, and 'Lip Synch Live'

Video 144
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How to Promote Your New Podcast

Socialmedia.biz

Between Spotify and iTunes, there are thousands of amazing podcasters with equally amazing content. Knowing this, you might be tempted to get intimidated and give up. However, it’s good to start a podcast and share your content with the world. As long as it’s valuable and you share it on a consistent basis, you’ll be able to experience success with it.

How To 84
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Why Specialized Markets Succeed

The Realtime Report

Why Specialized Markets Succeed. When many people consider ecommerce, their minds jump immediately to large retailers. This makes perfect sense; ecommerce giants have bigger marketing budgets, high sales volumes and legions of loyal customers. All of these efforts aim to boost their top-of-mind awareness among a wide audience. But that’s not to say there’s only room for large or mainstream retailers in today’s ecommerce marketplace.

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How to Delete a Facebook Group

agora pulse

Is it time to delete your Facebook group? Groups can be a valuable asset to your business marketing but they don’t always work out the way you planned. If you have a large membership, they can be extremely time-consuming. Unless they are contributing to a specific business goal, it’s hard to justify keeping them alive. In this post, we’ll look at how to delete a Facebook group as well as some alternatives to pulling the plug.

Groups 87
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Instagram Rolls Out '@Mention Sharing', a New Way Share Stories Content

Social Media Today

Instagram has released a new option which will enable users to re-share Stories posts they're tagged in.

Instagram 161