Buffer Social
APRIL 4, 2018
Do you know how much an influencer marketing campaign costs? Or how much you should be paying an influencer? If you’re not quite sure, don’t be worried. I’m like you. I didn’t know much before I did the research for this blog post. And in truth, there’s no exact science to figuring out how much you should pay influencers, as one social media executive explained to Digiday: “We have no idea what to pay them.
Sherrilynne Starkie
APRIL 5, 2018
It’s been said that life is a series of natural and spontaneous changes and, if we want to avoid sadness, we can’t resist them. The adage holds true in the world of social and digital media where the pace of change is constant. To succeed we must constantly change what we do and how we do it. Keeping up is not easy. It takes time and resources.
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Proactive Report
APRIL 2, 2018
Finding insights that drive action, and communicating these nuggets of information to the right people, is one of the most important parts of analytics. Yet it remains one of the biggest challenges. PR pros could be champions at analytics because they already have the skills others find so challenging: Content Analysis. PR practitioners have been doing this forever.
Meltwater
APRIL 5, 2018
There’s an interesting proverb that I stumbled on recently: “When spider webs unite, they can tie up a lion.” When you boil it down, there’s a lot to be said… Read More >>>.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Dave Fleet
APRIL 4, 2018
I recently had the honour of speaking at Seneca College ‘s “Make it Happen” event for about 400 of their marketing students. I was asked to talk for a few minutes about my own career path and achievements, but there are few things I’d like to hear less than someone like me droning on about my accomplishments. Instead, I shared my story through five lessons that I’ve learned along the way.
Pam Moore
APRIL 3, 2018
Are you tired of being sick and tired of not achieving a positive ROI from your time and money invested into social media? Does this sound familiar? You feel as if you constantly spin your social media wheels with little real business results. You don't know where to start to build your social media plan. You started your social media plan but gave up as you have no idea how to budget or prioritize.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Waxing UnLyrical
APRIL 5, 2018
Guest Post by Alison Carville. How many times have you heard Sarah McLachlan’s song, “In the Arms of an Angel” on an ASPCA commercial? Or seen pink ribbons promoting breast cancer awareness? These are examples of two successful cause-related marketing and social responsibility platforms which are ingrained in our minds so much, we don’t hesitate to understand their connection with each other.
Firebelly
APRIL 2, 2018
Though Facebook and Instagram have both reached hero status, they have very different superpowers. It’s important that brands appreciate these differences, play to their advantages, and rather than settling on a favorite defender, use both to contour a successful marketing strategy. ?? Here’s what you should know about these Social Superheroes. Team Facebook Let’s talk vanity metrics.
The Social Media Hat
APRIL 2, 2018
Chances are, if your influencer marketing campaigns aren't working very well, you know it. But what you might not know is why.
Meltwater
APRIL 1, 2018
I recently came across this quote:“To get something from nothing, you need the validity that only third-party endorsements can bring.” - Al and Laura Ries, Ries & RiesIt got me… Read More >>>.
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A beginner's guide to social media automation tools and getting automation right.
Audiense
APRIL 5, 2018
As you might already heard in the news, Facebook, Instagram’s parent company, has decided to shut several Instagram APIs overnight. You can read more about it here. This decision has had a direct and immediate impact on our platform and our users’ ability to use some of our product features. The features affected by this change are the following: All Instagram accounts authenticated on Audiense won’t synchronize their follower and following lists anymore.
Socially Sorted
APRIL 3, 2018
I’ve seen some awesome wine businesses crushing social media marketing over the years. From the wineries themselves to tours and accommodation there are a lot of things we can learn from these brands. In this post I share some great wine brands crushing more than grapes. // Read More. The post 5 Ways to Be Like These Wine Businesses Crushing Social Media Marketing appeared first on Socially Sorted.
Your Marketing Lady
APRIL 6, 2018
I'm going to show you a few Instagram bio tricks and tips that you can use to optimize your bio to get more followers and more engagement on your account. These Instagram Bio Tricks will include: How To Choose Your Instagram Name How To Format Your Instagram Bio How To Use A Call To… The post 5 Instagram Bio Tips and Tricks More Followers and Sales!
Ignite Social Media
APRIL 5, 2018
In an effort to combat bots sharing the same message en masse, Twitter has rolled out some changes which may have an impact on real accounts, including influencers. Take a look at what those changes are, and how they may have an impact on your social strategy. If you use automation (including scheduling tweets) or leverage multiple accounts to amplify your message, then Twitter’s changes outlined below will affect your brand.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Bill Hartzer
APRIL 2, 2018
Facebook is responding to fake news posts, right in your Facebook feed, by inserting fact checker posts right after posts from your friends that they believe is fake news. If one of your Facebook friends shares an article that Facebook thinks is fake news, then right after that post they will post a fact-checker post. Here is an example of this: In the screen capture above, you can see that a Facebook friend of mine apparently believed an article that ended up being fake news.
Audiense
APRIL 6, 2018
On Wednesday, alongside Pulsar , we hosted our webinar “Reinventing the concept of Influencers to your marketing strategy” and we had a fantastic time. Our fabulous Carlos Serra and the amazing Francesco D’Orazio from Pulsar spoke about how Influencer Marketing strategy is evolving and what approach marketers should take to do smart influencer marketing for their brands.
agora pulse
APRIL 4, 2018
Queue or schedule… it’s an age long question! Or at least, a question going back as far as the inception of social media scheduling tools. Which one should you use for managing your client’s social media accounts? Is there a “right” one depending on the type of content you post or is it just a matter of preference? We’ve asked some experienced social media managers to share whether they queue or schedule (and why) so you can figure out which one is right for y
Ignite Social Media
APRIL 3, 2018
April Fool’s Day has become a day when audiences expect brands to pull clever and hilarious pranks. Since they are less of a surprise, brands are having to get crafty with their April Fool’s shenanigans. In the past years, we’ve rounded up the best in class pranks and given a rundown on the do’s and don’ts of social media pranks. It’s important to keep in mind the potential impact an April Fool’s prank can have on your brand’s reputation.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
SocMed Sean
APRIL 2, 2018
While not specifically focused on social media, this post is definitely one for the Technology section of this site. If you work with Excel (and most Marketers and Technologists do), you know the pain of having to deal with a variety of file MS Excel file formats. Your client wants the file in.XLS format, MailChimp wants the file in CSV format, and maybe your third-party developer needs the file in a pipe-delimited text file.
Oktopost
APRIL 3, 2018
As my years in sales near the 10-year mark, one thing’s for sure: Old-school sales strategies like cold-calling aren’t dead, but they’re certainly on life support. More and more do B2B prospects approach us once they’ve already reached halfway through the buying process. It’s no secret that buyers are extremely sophisticated and self-serving, turning to […].
agora pulse
APRIL 4, 2018
Queue or schedule… it’s an age long question! Or at least, a question going back as far as the inception of social media scheduling tools. Which one should you use for managing your client’s social media accounts? Is there a “right” one depending on the type of content you post or is it just a matter of preference? We’ve asked some experienced social media managers to share whether they queue or schedule (and why) so you can figure out which one is right for y
The Realtime Report
APRIL 5, 2018
Can You Appoint A Non-UK Resident As Company Director? When you’re forming a new company, one of the first decisions that you’ll need to make is who to appoint as your company director. This is a relatively easy process and there are minimal restrictions as to who you can name as your director. Some companies choose to name non-UK residents as company directors.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Ari Herzog
APRIL 4, 2018
I started blogging in 2004 on a LiveJournal site when I wrote about everything under the sun. It was an online diary. A true web log of my thoughts. I’m thinking of going back to that kind of blogging, to be free of topical constraints. However, I recognize that I’ll never grow a target audience unless (most of) my writing is focused. If so, what to focus on?
Sherrilynne Starkie
APRIL 6, 2018
REPORT. Sherrilynne Starkie. Owner. 5. items . 1. followers . 0. votes . 0. views. Top five: social networks are cleaning up their acts. Listly by Sherrilynne Starkie. In this week's top 5 must-know social media news, we see major social networks rolling out initiatives to protect privacy and increase transparency. Facebook, LinkedIn, Twitter and Pinterest are all featured.
agora pulse
APRIL 3, 2018
You may have heard about the news lately: everyone in social media is crying about the end of the ability to repeat content on Twitter. Repeating content is probably one of the (if not the only) reason users rushed to tools like Meet Edgar and SmarterQueue. Needless to say, there’s a lot of anxiety and frustration about these kinds of publishing tools.
The Realtime Report
APRIL 3, 2018
4 Ways To Trick Your Opponent. The mention of skill based card games invariably reminds you of rummy. It is a game with simple rummy rules that requires your mental skills like good memory, great concentration and logical reasoning in order to excel in the games. Also, you need to be at shrewd to trick your opponents too. If your opponents fall prey to your shrewdness, then it’s apparent that you’ll be inching closer to the win forcing them to drop from the game.
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Discover just how easy it is to boost SEO with social media.
Amy Porterfield
APRIL 4, 2018
Biggest Takeaways You Don’t Want to Miss: The fear of not being good enough is a tough feeling to shake. If you struggle with this fear, I know it can show up way too often. Now, I can’t promise that it will ever completely go away—but I am proof that you can silence that voice […]. The post #205: The 3 Do’s and 3 Don’ts for Entrepreneurs In-the-Making with Rachel Hollis appeared first on Amy Porterfield | Online Marketing Expert.
Ignite Social Media
APRIL 5, 2018
In an effort to combat bots sharing the same message en masse, Twitter has rolled out some changes which may have an impact on real accounts, including influencers. Take a look at what those changes are, and how they may have an impact on your social strategy. If you use automation (including scheduling tweets) or leverage multiple accounts to amplify your message, then Twitter’s changes outlined below will affect your brand.
agora pulse
APRIL 3, 2018
You may have heard about the news lately: everyone in social media is crying about the end of the ability to repeat content on Twitter. Repeating content is probably one of the (if not the only) reason users rushed to tools like Meet Edgar and SmarterQueue. Needless to say, there’s a lot of anxiety and frustration about these kinds of publishing tools.
The Realtime Report
APRIL 1, 2018
How To Create A Realistic IT Strategy For Your Business. Every business in the digital age needs a robust and realistic IT strategy in order to grow, but there is a vast amount of conflicting information about how best to create one. One of the biggest issues for any business is making the transition from a standard IT strategy to a good IT strategy, and it’s often surprising how many companies are seemingly content with the former.
Bill Hartzer
APRIL 2, 2018
Facebook is responding to fake news posts, right in your Facebook feed, by inserting fact checker posts right after posts from your friends that they believe is fake news. If one of your Facebook friends shares an article that Facebook thinks is fake news, then right after that post they will post a fact-checker post. Here is an example of this: In the screen capture above, you can see that a Facebook friend of mine apparently believed an article that ended up being fake news.
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