Sat.Mar 03, 2018 - Fri.Mar 09, 2018

article thumbnail

Award winning campaign for EDC

Sherrilynne Starkie

An award winning social media campaign allowed Export Development Canada (EDC) speak to their clients on a different level. They wanted to talk about why small business and entrepreneurs do what they do. Video content anchored the campaign, and a smart social media strategy promoted to great effect. Kelly Rusk, partner and digital director at Banfield discusses the campaign and why her agency participates in industry awards programs like the IABC Gold Quills.

Campaign 170
article thumbnail

Why Strong Writing Skills Matter More than Ever For Today’s PR Pro

Meltwater

Strong writing skills are more crucial than ever in public relations.Why?As paid and earned media move closer together and we see branded content continuing to rise in popularity, PR pros… Read More >>>.

Skills 167
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. The truth is your brand is all of these things and more. It’s what you tweet, post, pin, +1, Instagram and offer as a call to action.

Brands 167
article thumbnail

Explaining Social Media Marketing To My Mom

Firebelly

If it wasn’t hard enough explaining social media in general to my mom, having to explain my job in social media marketing was an even bigger banana to peel. Deep breath…serenity now…patience is a profound gesture of kindness. We started small. I gave mom a general overview of “The Facebook,” its ability to deliver current events and relevant news stories, to be a resource, and to connect with friends far and wide.

article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

Quick Fix: Optimize Your Facebook Business Page Cover Photo for Mobile

yMarketingMatters

Is Your Facebook Business Page Cover Photo Currently Optimized for Mobile? I see so many Facebook Business Pages from my mobile phone that are not optimized. The information, text, phone number or image is cut off and does not look professional. On desktop, it looks ok, but on mobile, not. Did you know: 95.1% of active users access Facebook via smartphone!

Mobile 133
article thumbnail

Does Your Social Media Content Serve Your Whole Audience?

Jenn's Trends

Sometimes things happen in weird ways. I think we can all agree with that! So, let me tell you a little story… A while ago, I wrote a post about effective social media captions. I preach this repeatedly to almost anyone that will listen. Especially on Instagram, but on any platform, I believe the caption […]. The post Does Your Social Media Content Serve Your Whole Audience?

More Trending

article thumbnail

5 Social Media Marketing Tactics That’ll Improve Your Conversion Rate

Rebekah Radice

Social media is one of the most powerful lead generation tools available today. Problem is, time and effort on social media doesn’t always translate into real leads. But given the fact that content marketing costs 62% less than outbound marketing and generates three times as many leads, it’s time to turn that effort into results. If you’ve been using the same strategies and frustrated that your social media content isn’t converting, listen in to the latest episode of the

article thumbnail

Digital Video Content Trends

Meltwater

The world of digital video continues to grow year on year and we continue to observe and deliberate on the various trends and technologies that are evolving within this burgeoning… Read More >>>.

Trends 134
article thumbnail

Top Five: Google and women led businesses

Sherrilynne Starkie

REPORT. Sherrilynne Starkie. Owner. 5. items . 1. followers . 0. votes . 2. views. Top Five: Google and women led businesses. Listly by Sherrilynne Starkie. This week's must-know social media news includes stories about Google, LinkedIn, Facebook and Twitter. Follow List. Embed List. 1. Facebook tops YouTube for branded video. Mar 09, 2018. Facebook, along with Instagram, now controls 74 per cent of the digital video campaign market according to a survey by Clinch, a video ad technology comp

Google 123
article thumbnail

5 Questions To Help You Write Better Blog Content

Kikolani

Every author who creates or manages a blog has heard the saying: “Content is king!” That’s probably because every marketer You're reading 5 Questions To Help You Write Better Blog Content , originally posted on Kikolani , authored and copyrighted by James Lang. Recommended Posts. The Ultimate Guide to 160+ Business and Digital Marketing Conferences in 2016.

Questions 119
article thumbnail

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

article thumbnail

An A to Z List by Country of Woman Influencers to Follow

Ignite Social Media

Commemorating the movement for women’s rights, International Women’s Day falls on March 8 th every year. Coming from a woman owned agency, it’s only fitting that we take a moment to recognize women from around the globe. Starting at A and heading down to Z we’ve highlighted an assortment of knowledgeable women influencers to learn from. Australia: Vanessa Anderson – Cake Style.

article thumbnail

Social Media Etiquette: A Guide For The Digital Age

The Realtime Report

Social Media Etiquette: A Guide For The Digital Age. Even though it may seem difficult to fathom a world without Facebook or other social media platforms, it wasn’t all that long ago when none existed. Indeed, the Facebook phenomena isn’t much older than ten years. So it’s natural that plenty of people have experienced growing pains when it comes to committing a faux pas on social media.

article thumbnail

Have You Liked or Followed a Facebook Page Created by the Russian Internet Research Agency?

Bill Hartzer

Have you liked a Facebook page or post that has been built by a Russian agency spreading fake news? Or, have you liked or followed a Facebook Page or Instagram account created by the Internet Research Agency? The Internet Research Agency has been identified by Facebook as an organization that apparently was paid to spread fake news Facebook and Instagram–in an attempt to influence the United States Presidential Election.

Research 104
article thumbnail

How to Turn Visitors into Email Subscribers with These 5 Tips

Razor Social

Are you looking for some new creative ways to boost email subscribers this year? Want to get more conversions on your blog posts? Many people use the size of an email list to determine how successful a blog or a business really is. Because your social media traffic may decline over time and Google may lower your search rankings, but your email list is a source that will remain unchanged.

Tips 105
article thumbnail

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

article thumbnail

Social Media Marketing: The Know How's

Social Media Marketing

Gone are the days when social media platforms were just a means of socializing and a virtual school reunion. The millennials and their millennial means of communication have brought to the fore a new avatar of social media in the face of marketing through the Google Adwords and Sponsored ads which is beneficial both for the brand and the consumers. With channels like Facebook, Snapchat, Twitter, LinkedIn, the marketing avenues have spread its wing-like anything.

article thumbnail

Kinsta Managed WordPress Hosting Review

Kikolani

Every business owner, freelancer and community organization understands the power of a website. You can communicate important information, encourage discussion You're reading Kinsta Managed WordPress Hosting Review , originally posted on Kikolani , authored and copyrighted by James Lang. Recommended Posts. The Ultimate Guide to 160+ Business and Digital Marketing Conferences in 2016.

Hosting 83
article thumbnail

Rethinking LinkedIn Content: 5 Unique Ways to Drive Engagement

Oktopost

LinkedIn is a powerful content engine. And like any engine, it needs to be oiled. If not, the content gets old and rusty, which ultimately leads to less audience exposure. By constantly lubricating the engine – with fresh and tailored messages – B2B marketers can unlock unique ways to drive engagement and prevent content from […].

article thumbnail

Five Overlooked Places To Search For The Perfect Employee

The Realtime Report

Five Overlooked Places To Search For The Perfect Employee. Hiring the right person for a job frequently demands that you look outside the box. No longer is it enough to source candidates as a reactive endeavor. Today’s businesses should be proactively forming talent pools with qualified candidates available and waiting for the perfect fit. Take a look at five undervalued and often overlooked talent pools: People with Disabilities.

Company 70
article thumbnail

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

article thumbnail

Social Media and Oscars 2018

Audiense

It has become a routine for social analytics platforms to give their own predictions for elections, super bowl, … and the Oscars. Indeed, we have been looking at some of the published predictions. While they are all plausible and well-founded, they follow different approaches: 1. Youtube : its leaderboard of most watched trailers indicates that Dunkirk might be a clear winner.

article thumbnail

Here’s Why Your Business Should Use Translation Services

Social Media Marketing

If you’re planning on using Google Translate as your primary method of translating important documents, then you’re going to be quite disappointed. I only say this because a surprising number of small business owners do this in order to save money on a professional translator. But in the long-term, this shortcut is costing them far more than they’re saving.

article thumbnail

5 Social Media Marketing Tactics That’ll Improve Your Conversion Rate

Rebekah Radice

Social media is one of the most powerful lead generation tools available today. Problem is, time and effort on social media doesn’t always translate into real leads. But given the fact that content marketing costs 62% less than outbound marketing and generates three times as many leads, it’s time to turn that effort into results. If you’ve been using the same strategies and frustrated that your social media content isn’t converting, listen in to the latest episode of the

article thumbnail

Areas of Business You May Need to Update

The Realtime Report

Areas of Business You May Need to Update. As any seasoned entrepreneur will tell you, the longevity of a business depends on its ability to adapt to the changing world. In today’s fast moving environment, keeping up with the times isn’t easy, and many business owners find themselves too overwhelmed by emerging technologies to know where to start. Without change, however, an organization risks losing its competitive edge and compromising on security, so it’s more important than ever to embr

article thumbnail

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

article thumbnail

#201: Five Ways to Make Money (Without Using Webinars)

Amy Porterfield

Biggest Takeaways You Don’t Want to Miss: Yes, today’s topic may seem a bit off-brand for me, since to know me is to know that I love love love webinars. However, today I’m mixing things up to present a few different strategies to make money online. I STILL think webinars are the most powerful way […]. The post #201: Five Ways to Make Money (Without Using Webinars) appeared first on Amy Porterfield | Online Marketing Expert.

article thumbnail

Top 30+ Profile Creation Sites with High MozRank, Page & Domain Authority

Social Media Marketing

What is Profile creation in SEO? Profile creation is one of the best ways to create backlink for the website. It is one of the greatest backlink creation technique from the different platforms like social media, local listings, social bookmarking, etc. Profile creation is also one of the effective ways to get trusted links. There are two types of profile creation Individual Profile Business Profile Both these two types are important.

Sites 69
article thumbnail

[NEW FEATURE] Influencers Report: Identify influencers based on audience data

Audiense

Our mission is to provide our clients with audience intelligence and activation at scale in social, digital and offline channels. In other words, we want to make it easier to personalize and to deliver their message more effectively. We’re happy to announce that we’ve taken another step along this path, and again it’s thanks to the feedback we received from our users: today we launch Influencers Report.

article thumbnail

AI: A Marketing Professional’s Friend or Foe?

The Realtime Report

AI: A Marketing Professional’s Friend or Foe? With every innovation that promises revolution comes a degree of fear of the unexpected within the industries that use it. Within the marketing industry, AI has already been making significant waves with precision targeting and marketing automation. But how does this affect the marketing professionals? Recent research by B2B digital marketing agency Big Rock, has shown that rather than being threatened by the emergence of AI within the industry, 63%

article thumbnail

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

article thumbnail

The Long Tales - The Best In Marketing Innovation Content - Issue #1

Twist Image

Welcome to the first edition of The Long Tales - the best in marketing innovation content. If you believe that marketing innovation is one of the most powerful ways for your brand to better connect with consumers, this may be for you. As a known Infovore , I am astounded by the vast amount of content out there on the topic of marketing innovation. With that, I'm even more astounded at just how average the vast majority of this content is.

Issues 55
article thumbnail

Quick Social Media Planner and Course Planner #UdemyLive

Laurel Papworth

SOCIAL MEDIA COURSE PLANNER Some time ago I showed my UdemyLive frankenplanner for online courses to another Udemy instructor and he LAUGHED *pouts* but I want to point out that “creative” people often need to write and create AWAY from the computer to plan properly (purely “functional” people may just use dot points in Notepad and Trello but that may not work for ALL lecturers).

Course 55
article thumbnail

The Role of Community in Modern Branding

Pixlee

The idea of community has become a major focus of brands in many verticals. While. traditional methods of marketing still have their place, community-building is now a. critical part of any holistic branding strategy. This element is all about building an identity. within existing networks of consumers, as modern brands are no longer simply about. companies that create products and services.

article thumbnail

How to Create Engaging Short Videos for Social Media (Including 7 Excellent Examples)

Buffer Social

When was the last time you watched a video on social media? Videos are becoming increasingly popular on social media , especially on mobile. Over the past year, the time people spent watching Facebook Live every day has increased by four times and Instagram videos by 80 percent 1 Facebook , 2017. To create engaging social media videos, Facebook recommends creating videos as short as 15 seconds 2 Facebook , 2017.

Examples 111
article thumbnail

Six Links Worthy Of Your Attention #402

Twist Image

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll ( Solve for Interesting , Tilt the Windmill , HBS , chair of Strata , Startupfest , Pandemonio , and ResolveTO , Author of Lean Analytics and some other books ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share one link for one another

Avatar 45