Waxing UnLyrical

SEPTEMBER 5, 2017

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy. Special guest Annsi Krol , CEO and co-founding partner of byBrick Insight and on AMEC’s International Board of Directors, is an expert on this, so who better to discuss it?! Here’s some of what we talked about: On the perfect measurement program: A2 I think the most important thing is to do it from the beginning.

Strategy 209

Strategy Banking Metrics Travel 209

The Social Media Hat

SEPTEMBER 8, 2017

With burners and beakers, flasks and funnels, the Social Media Lab scientists set out to conduct experiments and get answers - even if those answers challenge our preconceptions.

Social Media 167

Social Media 167

Convince & Convert

SEPTEMBER 6, 2017

Would it just be easier to quit Twitter? That’s the question social media marketers are asking these days about the little blue bird. Not all that long ago, Twitter was a terrific way to interact with your customers, fans, and colleagues, as well as a solidly reliable method to create engagement around your own content. Only one of these is still true.

Twitter 167

Twitter Social Media Management Engagement Research 167

Pam Moore

SEPTEMBER 8, 2017

There you sit in the executive conference room watching everyone nod their heads about the latest idea from the new executive on the block. He or she has a new idea that is going to “save the company.” It could be anything from a random Facebook campaign, Live Video, Series of Instagram Stories, new Facebook group, LinkedIn group, social media campaign, planned “go viral” video” or a years worth of random inspirational quotes to bump up the engagement to your Facebo

Social Media 166

Social Media Marketing ROI Metrics 166

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Social Media

Jon Loomer

SEPTEMBER 7, 2017

You have a new product that you want to promote. You create a Facebook ad campaign. Should you optimize for conversions or clicks? Now, you have another option with a new Facebook conversion optimization feature: BOTH. Let’s take a closer look… How Conversion Optimization Works. One of the many benefits of Facebook advertising is the ability to optimize for a particular action.

Conversation 156

Conversation Facebook Advertising Campaign 156

The Social Media Hat

SEPTEMBER 5, 2017

Ever wondered how other sites are able to attract email subscribers and generate leads by offering content downloads? Here are the steps you can follow.

Sites 167

Sites Content 167

Pam Moore

SEPTEMBER 6, 2017

Do you ever feel like you are spinning your wheels on the social web? Feel like you try to build a plan but something is just not working? Are you getting caught up in an endless web of randomness? Random acts of marketing? Random acts of Facebook? Random acts of live video? Random acts of Snaps, stories, quotes, tweets and visual marketing? . Are you doing all the latest tactics the experts tell you to do, yet your bank account is headed the wrong direction?

Social Media 162

Social Media Strategy How To Training 162

Jon Loomer

SEPTEMBER 6, 2017

Marketers can no longer edit organic link previews (thumbnails, headlines, and descriptions). Go ahead, try it. From the page publisher… Previously, you could click into the headline or description and edit what it says. Those items can no longer be changed. You also could have removed the link thumbnail and replaced it with something else. Now, if you click that “x” at the top right of the image, it removes the preview entirely with no ability to replace the image.

Facebook 155

Facebook How To Publishing Course 155

Kikolani

SEPTEMBER 5, 2017

This post examines the low completion rates for students taking an e-course. It also offers ideas and suggestions to shift your mindset for creating interactivity and for setting up “student outcomes” as a key objective to e-course success. After years of research, testing learning experiences, and participating in online learning, I’m finally following a path to bootstrapping success in the eLearning arena.

Course 134

Course Library System Statistics 134

Meltwater

SEPTEMBER 6, 2017

Content Marketing Institute (CMI) defines content marketing as “a strategic marketing approach focused on creating… Read More.

Content 152

Content Marketing 152

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Social Media

agora pulse

SEPTEMBER 7, 2017

The cheapest way to generate leads and sales for your business using Facebook advertising is to use Facebook retargeting audiences to reignite your warm audiences to get them to opt-in for what you have to offer or purchase from your business. This is great if you have thousands of new people performing these actions on a regular basis. But, if these things aren’t happening very often for your business, then chances are your Facebook retargeting audiences aren’t going to be very big and yo

Facebook 130

Facebook Banking How To Cost 130

Convince & Convert

SEPTEMBER 5, 2017

Every week, the Social Pros Podcast serves up insights from real professionals doing real work in social media. Host Jay Baer and his guests dig deep into the inside stories and behind-the-scenes social media secrets at companies like Ford, ESPN, and many more. As Social Pros approaches its second birthday, we revisited some of Social Pros’ best conversations to bring you this list of the 12 most popular episodes since 2015—the best of the best. 12.

Influencer 127

Influencer Social Media Statistics B2B 127

The Realtime Report

SEPTEMBER 3, 2017

Top Tips To Effectively Streamline Your Business. If you’re facing the prospect of trying to streamline your business to make the company secure, then you might be wondering what options you have open to you. The thing to remember is that there are ways you can save money within the company without having to resort to redundancies and other harsh measures.

Tips 120

Tips Hotels Travel Cost 120

Taylor Marek

SEPTEMBER 8, 2017

After 7 years of dormancy, the Taylor Marek Podcast has re-emerged! After travelling the world and gaining a wealth of knowledge, we are back to share the stories we’ve heard and empower you with the knowledge we’ve gained. So sit back, grab a drink and enjoy the latest installment! After 7 years of dormancy, the Taylor Marek Podcast has re-emerged!

Proposal 115

Proposal Travel 115

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Social Media

agora pulse

SEPTEMBER 5, 2017

So. It’s finally reached the point where your brand can no longer manage your social media channels in house. You want to grow your social media engagement or your pages have been neglected for a long time but you don’t have the knowledge or resources to manage them. . Either way, it’s time to look for a social media marketing agency to handle your requirements.

Social Media 126

Social Media How To Social Media Management Case Study 126

Audiense

SEPTEMBER 6, 2017

Last Sunday was the end of one of the most anticipated revival television series to hit the small screen. Having premiered 27 years ago David Lynch decided to return with season 3 of Twin Peaks earlier this year. Don’t worry we won’t be revealing any spoilers, in fact we will be looking at the data and audience insights behind the crime drama. Using the data and insights entertainment channels will have the ability to create tailored tv shows with proven traction ensuring higher ratings.

Data 115

Data Film Influencer Report 115

Convince & Convert

SEPTEMBER 6, 2017

Would it just be easier to quit Twitter? That’s the question social media marketers are asking these days about the little blue bird. Not all that long ago, Twitter was a terrific way to interact with your customers, fans, and colleagues, as well as a solidly reliable method to create engagement around your own content. Only one of these is still true.

Twitter 113

Twitter Consultant Social Media Management Engagement 113

Ignite Social Media

SEPTEMBER 8, 2017

As social media continues to evolve, channels strive to increase their users by making updates to their platforms. Snapchat is a platform that continues to make updates in order to stay relevant as giants like Facebook/Instagram create features to rival them. Back in August it was announced that Snapcat acquired the location measurement company as well as purchasing the map app Zenly.

Eventful 112

Eventful Travel Features Influencer 112

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Social Media

Razor Social

SEPTEMBER 6, 2017

While I was at the Social Media Camp in Canada I had a chat with Steve Dotto about his webinars. He said that he could predict the revenue from his webinars based on the number of email subscribers. So naturally, his focus was on getting more email subscribers. If you’ve built a well thought-out process but your conversion rates could be better, maybe there is something you’re not seeing, some part of the process that could be improved, or a common mistake that you could eliminate.

Conversation 111

Conversation Marketing Campaign Analytics 111

Meltwater

SEPTEMBER 3, 2017

Sometimes political activism comes for your brand, whether you're ready for it or not, and… Read More.

Brands 126

Brands How To Activities 126

Devumi

SEPTEMBER 6, 2017

Social media has become an important marketing tool for cause-oriented individuals and groups. With it, they can reach out to potential supporters with greater efficiency. Let’s take a look at three advocacy campaign examples and learn how each used various social media platforms to promote their causes. Advocacy campaign examples: “Let’s Tell America It’s Great” […].

Examples 84

Examples Campaign Social Media Marketing 84

Ignite Social Media

SEPTEMBER 7, 2017

There’s plenty of big money to make big moves in the beer business. Enough for extravagant Super Bowl ads. Enough to create cans for every NFL team in the league. Enough to change your name to America. And while that money may pay for these big plays to get people talking, the craft breweries are working their way to the top of the beer business … through social.

Class 110

Class Social Media Brands Data 110

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Social Media

Janet Fouts

SEPTEMBER 4, 2017

Hacking isn’t something new to Twitter, but it’s generally been easy to get your account back through Twitter tech support, though not always quickly. For most accounts it’s not much more than embarrassing and annoying. For brands, of course, it can be a bigger deal. HBO was recently hacked, and the hackers threatened to release scripts from popular shows like Game of Thrones, Silicon Valley, Vinyl and others.

Twitter 73

Twitter HootSuite Authentication Applications 73

Koka Sexton

SEPTEMBER 3, 2017

“Man is only great when he acts from passion.” – Benjamin Disraeli (19th century British Prime Minister) As an entrepreneur, The post How to: Find your Passion with 5 Creativity-boosting Exercises appeared first on Koka Sexton.

Exercises 80

Exercises How To Strategy 80

Devumi

SEPTEMBER 4, 2017

In most marketing campaigns, you create the content. However, giving your audience the opportunity to come up with content for you can help you create something truly interesting. Learn how to effectively leverage user generated content and attract more engagements to your brand’s social marketing. The benefits of user generated content Encouraging user generated content […].

Content 74

Content Marketing Campaign Engagement 74

Convince & Convert

SEPTEMBER 5, 2017

Every week, the Social Pros Podcast serves up insights from real professionals doing real work in social media. Host Jay Baer and his guests dig deep into the inside stories and behind-the-scenes social media secrets at companies like Ford, ESPN, and many more. As Social Pros approaches its second birthday, we revisited some of Social Pros’ best conversations to bring you this list of the 12 most popular episodes since 2015—the best of the best. 12.

Influencer 60

Influencer Consultant Social Media Statistics 60

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Social Media

Twist Image

SEPTEMBER 8, 2017

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll ( Solve for Interesting , Tilt the Windmill , HBS ; chair of Strata , Startupfest , Pandemonio , and ResolveTO ; Author of Lean Analytics and some other books ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share one link for one another

Insurance 60

Insurance Policies Analytics Social Networking 60

Koka Sexton

SEPTEMBER 7, 2017

Every business organization has final decision makers in place within every team. A project given a green light from the. The post Breaking Down the Buying Committee: How to Communicate with CEOs appeared first on Koka Sexton.

Committee 63

Committee Buy How To Project 63

Devumi

SEPTEMBER 7, 2017

Here at Devumi, we are not just talk. We are here to truly help you improve your YouTube channel through our services. If our services don’t work, then we can’t help you. We run experiments to make sure that our techniques are still working, and I would like to share our YouTube ranking experiment with […]. The post YouTube Ranking Experiment: What Happens When You Buy YouTube Views?

YouTube 60

YouTube Buy Video Content 60

Amy Porterfield

SEPTEMBER 6, 2017

You asked, and I’m bringing it: My story. And I mean ALL the details, of how I went from corporate to consulting to where I am today: courses. My intention here is not to relive the old days—I’m doing this because you likely can relate to one of the three scenarios: You currently are working […]. The post #175: How I Went from Corporate to Consulting to Courses appeared first on Amy Porterfield | Online Marketing Expert.

Consultant 50

Consultant Course Marketing 50

Buzzlogix

SEPTEMBER 4, 2017

Businesses are increasingly leveraging the power of social media to build their brands. As a result, they can dramatically expand their ability to gather leads and build website traffic. Ultimately, this can lead to increased sales and profitability. If you want social media to work for your business, you should first understand that you cannot expect to enjoy automatic success.

Reputation 49

Reputation Social Media Social Networking Sentiment 49