#measurePR Recap (July 2017): How Major Media Measures Content
Waxing UnLyrical
AUGUST 15, 2017
In July, #measurePR discussed how major media outlets measure their content initiatives. We welcomed two high profile editors: Jon Gelberg of Inc. Media and Dave Griner of AdWeek. Here’s some of what we talked about: On whether a perfect content strategy exists: A2: No! But you can come close when you marry your target audience with stories that entertain, inform and serve their needs #measurepr.
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