Sat.Feb 04, 2017 - Fri.Feb 10, 2017

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8 Google Analytics Tricks For Marketers

The Realtime Report

8 Google Analytics Tricks For Marketers. By Varun Sharma. When someone wants a tool to analyze the traffic coming to their website, nothing comes close to Google Analytics (GA). Almost every other website uses it, making the Google software the most popular and trusted analytic solution on the globe today. By tracking traffic you can gain insight into your own strategies.

Analytics 133
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Ways to Better Engage with your Social Media Followers

Ignite Social Media

A wise man once said social media is a cocktail party. A lot has changed in social media in the nine years since that book was written, but one thing certainly has not: engaging with your fans matters. Here are five ways to better engage with your social media followers. 1) Understand your audience. Everything we do on social starts with the people to whom we’re trying to reach.

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Entrepreneurs: Software and Apps I Use

Jon Loomer

[NOTE: This post continues a series exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.]. I’ve spent more than five years building my business. Five years experimenting, failing, trying again, and finding success. It’s a constant evolution, and the tools I use tend to be fluid.

Software 125
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19 Instagram Marketing Tips to Engage and Delight Your Audience

The Social Media Hat

11 Marketing Experts share their best tips on how to engage and delight your audience on Instagram, including finding influencers, content strategy, and more.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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3 Reasons Why It’s Worth Paying For Social Media Advertising

The Realtime Report

3 Reasons Why It’s Worth Paying For Social Media Advertising. The majority of social media platforms offer their own advertising services, but it seems there are many businesses that do not believe it can benefit their business. You’re right if you think advertising campaigns using the likes of Facebook and Twitter can be expensive, but if done correctly, social media advertising could help your business become a success.

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The Latest Facebook Performance Metrics; How Does Your Brand Compare?

Ignite Social Media

More often than not Facebook plays a significant role in a brand’s social strategy. As such, brands rely on the community built around their pages. Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm. Facebook made adjustments in an effort to curb the volume of content that members could see and focus on engaging content.

Metrics 123

More Trending

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The Importance of the Facebook Pixel

Jon Loomer

I still hear from Facebook advertisers who aren’t currently using the Facebook pixel — or aren’t using it to its full potential. Excuses range from confusion and intimidation to ignorance regarding whether it’s needed at all. Is the Facebook pixel needed? Heck yeah, it is. For every reason imaginable. Without the Facebook pixel, you’re limiting yourself from the most popular targeting options.

Facebook 117
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How To Get Massive Social Shares For Your Next Expert Roundup Post

The Social Media Hat

Here are easy but powerful tricks that you can implement to help promote your expert roundup post, many from the experts themselves!

How To 131
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Here’s How to Use The New Facebook Post Options

agora pulse

Have you been wondering how to use these new Facebook post options on your business page? We will go through each one step-by-step. Some of them might seem *very* familiar. Share a Photo or Video on Facebook. The first option youl’ll see is this one — share a photo or video. At first glance, it might seem like this option is the same thing that has always been available on Facebook.

Facebook 112
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Social Selling For Your Business

The Realtime Report

Social Selling For Your Business By Jessica Oaks. The multitude of digital and social communications platforms available to us has exponentially expanded our connections everywhere. Because of increased access to mobile technology, the internet and social media, marketing as a whole has evolved with the social media revolution. A new form of selling, social selling , has taken over businesses as a way for them to communicate and connect with their customers and prospective customers.

Retail 100
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Internet entrepreneur and tech investor Mel Morris invests £3.8m in Audiense

Audiense

We’re delighted to announce that Europe’s most successful technology investor, Mr Mel Morris, has invested £3.8m in Audiense. Mel Morris. Mel Morris is a highly experienced and successful internet/tech investor, philanthropist, and he is also the owner of Derby County Football Club. His investments include Audiense, Adthena (competitive intelligence for search marketers), BriefYourMarket (SaaS automated customer marketing and communication services) and Entotem (multimedia home entertainment tec

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What Makes Successful Social Media Content Different?

Ignite Social Media

While some may think of social media marketing as, “playing on Facebook all day,” those of us in the industry know that it’s so much more than that. From content, to community management, to strategy & metrics, there are many important facets to social media. However, the one that will really make or break your brand’s social media presence is content.

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Why You Need a Marketing Analyst on Your Team

Meltwater

Every time I tell someone that I work as a ‘Marketing Analyst,’ I’m met with… Read More.

Team 116
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Are You Ready to Have a Facebook Live Contributor?

agora pulse

Thanks to the new Facebook Live Contributor Page Role, Pages now have the flexibility to allow individuals to contribute great live content on behalf of their Page, whilst keeping the Page secure, as well as maintaining control over the rest of their content. Until recently, if you wanted to let someone go live on your Facebook Page, then you would have to give them Admin access to your Page.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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How To Breathe New Life Into Your Small Business Blog

The Realtime Report

How To Breathe New Life Into Your Small Business Blog. Blogging can be a tough gig for small businesses , especially for those of us just getting on our feet. However, the journey feels much more discouraging when there are no comments, zero shares and our traffic is just plain pathetic. Content marketing can be a goldmine for small businesses; however, there are three keys to getting your blog off the ground which are often overlooked by bloggers who feel that they’re just talking to themselves

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[INTERVIEW] How TV producers are bridging the gap between social data, risk, and creativity (and how you can too)

Audiense

No matter the business, bold choices come with a risk. Decision makers will want to minimise this risk by consulting reliable statistics, research, and advice as early in the process as possible. This wariness of risk is amplified in the high cost TV industry, where shows can easily cost millions to produce, and audience reaction can be tough to predict.

Data 90
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PR Pros Use Video to Pump up Campaigns

Meltwater

The use of video in the PR world is exploding. Of course, visuals have always… Read More.

Video 119
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Major Changes in Social Advertising and More on Facebook Fake News | Social You Should Know

Ignite Social Media

It’s a big week in the world of social advertising with two big rollouts from Snap Inc. and Pinterest. That and more in this edition of Social You Should Know. Snapchat Launching Self-serve Option for Advertisers. According to eMarketer, Snapchat is on its way to hit $935M in ad revenue this year (or roughly 2% of social network ad dollars). In addition, they are inching toward an IPO.

News 88
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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9 Powerful Time-Saving Tips to Help Grow Your Brand on Instagram

Buffer Social

With over 600 million users across the globe, Instagram is quickly becoming a focal point for businesses of all sizes who use social media. 600 million! That’s a huge number. And the impressive stats don’t stop there… Instagram is the fastest growing social media platform and around half of its user base ( more than 300 million people ) use it every day.

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Ultimate Guide to Measuring Social Media ROI

Sprout Social

Social media ROI is one of the most heavily debated topics in the online marketing world. Why? Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. It’s hard to tell how much revenue a Tweet you sent out last week brought in, or if your last Instagram post boosted your bottom line.

ROI 86
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PR Tips: Jumping into Snapchat in 2017? You’ll Need to Do Research First

Meltwater

Snapchat is probably the hottest social media platform right now. But the demographics and atmosphere… Read More.

Research 109
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Business and Immigration Law

The Realtime Report

Business and Immigration Law. If you’re a business owner in the United States, staying informed and on top of HR, legal and immigration law as it relates to your business is extremely complex and challenging. Depending on the state that your business is located, there are different state laws that may apply to a particular situation in addition to all of the various federal laws that you need to be compliant with.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Powerful Storytelling Secrets from National Geographic Travel – Lindsay Smith [SSM028]

Buffer Social

With more than 25,000,000 adoring fans across social media, National Geographic Travel is a poster child for the power of storytelling in marketing. Their secret? Going where no one else has gone before. This is the approach that National Geographic Travel takes to every one of their stories. Undiscovered places around the world and tales of incredible human feats fill our social feed – we can’t help but click and be inspired.

Travel 87
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10 Tips to Align Your Social Selling and Email Marketing Strategy

Social Selling Masters

A well thought-out email marketing strategy can be an effective way to ignite and energize your social selling campaign. By combining email with social networking, you will be able to attract new followers, while simultaneously expanding your sales pipeline.

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Get the Most Out of Guest Blog Posts for Your Brand

Meltwater

You’ve written a great blog post for your brand, but your audience isn’t where is… Read More.

Brands 105
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Building Teams

The Realtime Report

Building Teams By Joshua Weiss. My name is Joshua Weiss and I’m the CEO of TeliApp, an actionable data insights company that specializes in deep machine learning with a focus on human behavior prediction and applied behavior analysis. Our SaaS product, Follow Us (built around our AI platform), enables businesses to grow their customer base by organically increasing their relevant online and social media footprint.

Team 76
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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A Lesson From Facebook That Every Brand Should Learn

Twist Image

How hard is it, really, for your brand to change and adjust to new times? The public answer is, usually: "If we don't disrupt ourselves, someone else will. We have a top-down approach to innovation that comes from our CEO's office and instilled into all of our business units. We are actively acquiring startups and scaling our teams with new product launches and developments.".

Brands 70
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6 Powerful Character Traits of Great Salespeople

Social Selling Masters

If you want to master social selling and grow your sales business to new heights, then you need to condition yourself for this form of social marketing.

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Why You Should Add Sponosord Social to Your Content Mix

Small Business Mavericks

Updated February 6, 2017. Izea recently published a report titled “2015 State of Sponsored Social” in which there are some interesting findings. One of the most remarkable things reported is how quickly sponsored social content has gone from an obscure experimental form of content marketing to one of the top and most influential ways to reach your target audience.

Content 70
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Best Valentine’s Day Twitter Marketing Campaigns: Capture Hearts

Devumi

Valentine’s Day is just right around the corner, and people are in the mad rush to prepare something for their special someone. But, it’s not just couples who are getting busy in preparation for the 14th of February. Brands too are on their toes trying to whip up something to offer lovey-dovey couples on that […]. The post Best Valentine’s Day Twitter Marketing Campaigns: Capture Hearts appeared first on Devumi.

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Pump And Dump Does Not Generate Great Content

Twist Image

"Let's share everything. There's lots of good stuff here. Did you catch that?". Put aside the issue of narcissism (and, this is both brand and personal brand narcissism). With the persistence of live video and push to real-time marketing, there's not just an inflection point between those creating content and the saturation of content on media channels.

Content 67