Sat.Jan 28, 2017 - Fri.Feb 03, 2017

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The Power of You

Waxing UnLyrical

I try really hard not to get political in my blog posts, emails, and other public facing/professional communications. First, I don’t work in politics, so it’s not my bailiwick. Second, everyone is entitled to their own opinion, and no one should be harangued by anyone else just because they have an audience of some form. So I am not going to comment specifically about the various stories that have dominated U.S. headlines this past week.

Banking 213
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Making Social Media An ROI Positive Channel For B2B Businesses

The Realtime Report

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. With $5.4 Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. Yet, 61% of marketers claim measuring ROI is a top challenge. In addition, 36% claim tying social to business goals is a challenge, and only 9.4 % are able to quantify the revenue driven by social.

B2B 175
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Facebook News Feed Updates: Authenticity and Video Completion

Jon Loomer

For some marketers, Facebook’s constant tweaking of the News Feed algorithm — which determines what users see and don’t see in their feed — is a source of frustration. So if this is you, prepare yourself for further frustration. I don’t think any of these updates are a big deal, but we’ll get to that later in this post.

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How Important is the Number of Followers on Your Social Media?

Jenn's Trends

How important is the number of followers on my social media account? …… I get this question All. The. Time! From all sorts of people, with all sorts of different goals. Look, I get it. You see an account that has 100,000 followers, and you want the same. You see an account with a million […]. The post How Important is the Number of Followers on Your Social Media?

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Ever Tried Going Down an “Up” Escalator?

Waxing UnLyrical

As you read this, I’m making my way “home” – the U.S. – after having been “home” – India – for almost a month. While in Kolkata, I had occasion to pass by one of the city’s first malls, Vardaan Market. I used to love going there during my college days, so of course I had to walk down memory lane.

Training 180
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Top Social Media Blogs To Follow in 2017

The Social Media Hat

These are the twenty finalists in this year's Top Social Media Blogs contest by Social Media Examiner. Use this list to follow each, along with the judges and SME, to improve your marketing in 2017.

More Trending

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4 Key Project Management Skills That Business Owners Need

The Realtime Report

4 Key Project Management Skills That Business Owners Need. Good project and program management skills are crucial for those who own a business. This is especially true when your business is still in the early stages, as during this time period you may be unable to hire project managers and will need to take on much of this responsibility yourself. Good project managers possess a varied skillset, which enables them to be proficient at their job.

Skills 120
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Entrepreneurs: Self-Care in a World Without Structure

Jon Loomer

[NOTE: This is the fifth in a series of posts exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.]. As I brainstormed ideas for topics to cover on the subject of entrepreneurship, many focused on the technical requirements of setting up a business.

Team 110
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The Live Broadcast Options Are a Mess!

The Social Media Hat

The live streaming and broadcasting platform Huzza is being acquired by Kickstarter, and integrated into Kickstarter's creator tools, which means it's shutting down March 1st.

Platform 129
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How to Empower Your Small Business PR with Thought Leadership

Meltwater

In small business PR, it’s easy to suffer from product or service egomania.OK… so I… Read More.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Planning and Executing Live Event Content For Your Brand

Ignite Social Media

Assuming you already know that social media is the first way in which people follow live events they can’t attend in person…. Let’s take a look at some considerations to get your brand ready to cover the gamut of 2017 activities. Brand events are like weddings: important, exciting, fun, and super busy. There are announcements, celebrations, agendas and a whole lot of the unexpected.

Eventful 107
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Do I Really Need a Social CRM for My Business?

agora pulse

Making customers front and center is the key to success for a lot of modern businesses from the smaller local favorites like Chocolate Johnny ‘ s to the large scale success of Zappos. But it’s hard to manually track thousands of conversations. To build and maintain these relationships many businesses use social CRM tools. As with any other tool, this sparks lively debate.

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How To Optimize Your Facebook Ads Like A Pro

The Realtime Report

How To Optimize Your Facebook Ads Like A Pro. Facebook’s advertising network allows you to reach millions of potential customers very easily. The ad network is designed to be user friendly, allowing those with even no experience in using paid ads to reach the right type of audience. That said, it is difficult to get the best results, such as a high conversion rate, when relying on Facebook’s automatic settings.

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A Statement from Our CEO

Meltwater

I am an immigrant. Since 2005, I have been proud to call the US my… Read More.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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3 Lessons We Learned with Facebook Location Pages

Ignite Social Media

Around here, we get excited to test new things. If you’re getting our ‘Social You Should Know’ updates, you know that every week we manage to have a few updates to share from the social world. Last year, you probably got an update about the new Facebook Location pages and you might’ve even followed our team when we walked you through how to create them.

Facebook 103
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How to Spy on Your Facebook Competition

agora pulse

A great way to measure your social media progress, and get a snap shot of your current social media status, is to complete a Facebook competitive analysis for your Facebook Page. What better way to see how you are progressing than by seeing what your Facebook competition is currently doing and how you measure up against their efforts and their numbers?

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ISeeChange and NASA Launch Citizen Science App

The Realtime Report

ISeeChange and NASA Launch Citizen Science App. Communities in Harlem, New Orleans, and Los Angeles will pilot investigations that document environmental change and enhance climate research. The I SeeChange Tracker app, which was created in collaboration with NASA’s Orbiting Carbon Observatory-2 Mission, will further ISeeChange’s mission to empower communities to document weather and climate trends and provide a satellite view visualization of carbon dioxide, the greenhouse gas most directly con

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5 Ways to Battle Fake News and Maintain Brand Integrity

Meltwater

Fake news. The term has become almost overused this past year, as stories from less… Read More.

News 122
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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5 Steps to Developing a Social Media Audit

Ignite Social Media

It’s the start of a New Year and many of you may be wishing to develop a social media audit for your social media channels to be sure they’re working hard for your brand. Well never fear! The path to a social media audit is as easy as the following 5 steps. 1. Outline Key Motivators. At Ignite Social Media, every strategy and audit we do starts with the target consumer.

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How to Spy on Your Twitter Competition

agora pulse

They say to always keep your friends close and your enemies closer, right? This is also true when it comes to monitoring your Twitter competition. Since you and your competitors are going after the same audience, following their moves can be highly beneficial to forming your own strategy. While it may seem counterintuitive to follow your competitors, as you don’t want to seem desperate or intrusive, there are numerous ways to do so without their knowledge.

Twitter 97
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It’s only ROI, but I like it: 3 ways to increase ROI from social media

Audiense

The internet is awash with methodologies and calculators for determining the return on investment in social media, right down to the ‘Value of a Like’, or VOAL, or the value of a tweet. Rightly so: you’re unlikely to invest without measurement, otherwise how can you adjust your social activities in order to increase the return on your investment in social media?

ROI 91
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The Best Super Bowl Twitter Marketing Past and Present: 140 Character Touchdowns!

Devumi

Ah, the Super Bowl. It’s that time of the year again when the beer and drinks are chilled, snacks are laid out by the dozens, and family and friends huddle together to see who emerges as the champs of the gridiron. Online marketing experts will be gathering around their phones as they wait to see […]. The post The Best Super Bowl Twitter Marketing Past and Present: 140 Character Touchdowns!

Twitter 91
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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5 Things To Keep In Mind When Creating A Facebook Canvas Ad

Ignite Social Media

[link]. So, you’ve been hearing the hype and you’re finally ready to embark on creating your own Facebook canvas ad. Congratulations! However, before you begin, take just a moment to read through these five things to keep in mind when creating your newest, shiniest piece of social content. The canvas ad format can allow for both an incredible captivating and compelling result or a totally disastrous flop, and the direction that yours takes is entirely in your own hands.

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Tips For Creating An Awesome Website

The Realtime Report

Tips For Creating An Awesome Website. Whether you need a website for your business, or it’s just for personal use, there are many factors to consider. It’s also not as simple as being able to say WordPress or Drupal, etc. is the best website content management system to use because it all comes down to how you will be using your website. Lets look into this in a bit more detail.

Tips 91
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Warm Up for the Super Bowl: Real-Time Social Listening

Meltwater

With the Super Bowl just around the corner, news organizations and sports-related companies are not… Read More.

Sports 106
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Snapchat Marketing Strategy 101: Getting Started, Building a Community, and Generating ROI – Carlos Gil [SSM027]

Buffer Social

What started as a simple app to send disappearing videos to friends, Snapchat now attracts some of the biggest brands and influencers in the world. More than 300 million people use the app every month – generating an astounding 10 billion videos views per day! Which is why Snapchat presents a huge opportunity for businesses and brands to get in on a platform that is growing exponentially by the day.

ROI 87
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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The Great Emoji Debate: Where Do You Punctuate?

Ignite Social Media

Who knew emojis could cause so much debate. But when you’re in the social media industry, emojis are life. The question is, when using emojis in your brand’s social media messaging, how do you punctuate? Do you use the emoji itself as punctuation at the end of a sentence, or are you on the “emoji, then punctuate” bandwagon? Before we get into the nitty gritty, you may be wondering, “Why would I even use emojis?

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15 Instagram Post Ideas to Cure Creative Block

Sprout Social

For those in charge of their company, brand or organization’s Instagram account, important decisions are made daily. One of the toughest tasks is delivering a full schedule of Instagram content to promote and share. And for the majority of these folks, it’s insanely easy to fall into creative block for new post ideas. Coming up with Instagram post ideas is a challenge, but also something that just needs a little creative thinking.

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Facebook searches for authenticity, will your business page pass muster?

Janet Fouts

Facebook has updated their algorithms. You know, the ones that decide if anyone sees your content at all? Here's what you need to know.

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[INTERVIEW] How the University of Chester’s first-class social strategy gets them to the head of the class

Audiense

Trying to reach a target audience that changes annually, fierce competition from other institutions, and a student body of thousands whose tastes change frequently… these are just some of the constantly evolving challenges that university marketers face. It’s a tough balancing job, requiring audiences of vastly different interests and professional levels to be identified, understood and engaged with throughout the year.

Class 82
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All the Ways to Run a UGC Social Media Campaign

Ignite Social Media

UGC (user generated content) has been a buzz word in social media for a while now. Personally, I am glad it is a trend that has stuck around and that many brands are embracing. According to a report by BazaarVoice , shoppers that interact with UGC are 97% more likely to convert than customers who do not. Brands see a 78% lift in conversion rates when customers interact with UGC.

UGC 85