Sat.Jan 07, 2017 - Fri.Jan 13, 2017

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If You Attend Just One Conference In 2017, This Is It

The Social Media Hat

There are many different marketing conferences to choose from, but there's only one that should be required of every social media marketing consultant, agency or blogger. This is it.

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Entrepreneurs: Find Your Purpose with 16 Questions

Jon Loomer

[NOTE: This is the second in a series of posts exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.]. More than five years ago, my entrepreneurial journey began — whether I knew it or not — when I was laid off for the second time in two years.

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Measuring the Best Times to Post on Social Media

Sprout Social

Managing all of your social media networks can be a daunting task. Knowing the best times to post on social media is even more challenging. Just ask any seasoned social media manager how difficult it is to be on top of each network. Managing these communities takes knowledge and a fair share of hunches. Managing multiple accounts makes it hard to know the best times to publish on social media.

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How to Achieve Grade A Customer Care in 2017

Ignite Social Media

As 2017 is revving up into full gear, you may find yourself looking at your social media channels and asking, “How can I improve the experience my customers have on my channels?” Having A+ customer service on social media is essential for building a strong relationship with customers. That’s why today we’ve got five easy tips you can add to your customer care strategy to help improve your brand’s customer experience. 1.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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This App Just Became a Game-Changer For Your Instagram Engagement

The Social Media Hat

Take the guesswork out of when to post to Instagram and watch as your engagement rates increase dramatically, all while saving yourself precious time.

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Why Celebrating Wendy’s Tweets Is All Wrong

Convince & Convert

The Internet celebrated last week when Wendy’s gave an uncouth Web denizen his comeuppance via a sharp and timely tweet: High Five? The evisceration of Thuggy-D caused digital and traditional media alike to celebrate Wendy’s victory in this “Twitter beef” including an entire segment on Anderson Cooper that played like a Jimmy Fallon bit, if Fallon were still in middle school and had no talent: Yeah, Wendy’s was funny and quick and put the guy in his place, and it wo

More Trending

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Social Media Marketing Mix: A Guide to Inform Your Social Media Marketing Budget

Ignite Social Media

At the start of a new year, many marketers are starting to develop or finalize budgets and plans for the year ahead. From a holistic marketing perspective, you may be deciding how much to allocate towards your social media marketing budget in the new year. After working with a real client on this very exercise, I wanted to give you an inside glimpse of how we approached it.

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Best 3 UX Lessons and Trends of 2016 + 1 Bonus

Meltwater

As digital marketing becomes more ubiquitous, it’s important to understand the ways people interact with… Read More.

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How to Effectively Utilize Direct Message Marketing

Jenn's Trends

Pretty much every social media site out there now has some sort of capacity for direct message communication. Whether for individuals or groups of people, social media companies understand the need to take some communications outside the public space. And for all the marketers who love social media, so many struggle with how to use […]. The post How to Effectively Utilize Direct Message Marketing appeared first on Jenn's Trends.

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Social Media for Doctors: Connect with your Patients in the Digital Era

Devumi

Social media has become an integral part of people’s daily lives. So much so that professionals also use it to connect with clients. Social media for doctors has become even more essential. Not only for business, but also for fulfilling their mission. With all the issues and concerns that can pop up, social media can […]. The post Social Media for Doctors: Connect with your Patients in the Digital Era appeared first on Devumi.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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New Year, New Social; 4 Quick Fixes to Tidy Up Your Social Media Channels

Ignite Social Media

While the rest of the world is packing into the gym and baking kale chips, marketers and social media pros are focusing on strategies, finalizing budgets , and laying out promotions for the upcoming year. While thinking big and thinking ahead is key to success, try starting January by editing some little features on your brand pages. Spending a few minutes updating your social media channels this week is the perfect way to get 2017 off to a fresh start.

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How Much Does Facebook Advertising Cost? The Complete Guide to Facebook Ads Pricing

Buffer Social

We previously shared what $5 per day will buy you on Facebook Ads , but how much does Facebook advertising really cost? That’s a tricky question! And the short answer is, it’ll never cost you more than you have to spend. If you have a budget of $5 per day, Facebook Ads will never cost you more than $5 a day. However, there are a number of factors that will affect how far your budget will stretch and the success you’ll see for your money.

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Facebook Slideshow – Create Quick Videos from Images

Socially Sorted

Facebook Slideshow is THE answer if you want to create quick videos from your images – without any fancy tools. . In this post I s hare with you how to use the Facebook Slideshow tool to quickly create a video on Facebook. . You’ll be wondering why you haven’t used it before! . Image by Shutterstock. Video is huge , there is no doubt.

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Social Media Marketing for Musicians: How to Get Fans and Followers

Devumi

The rise of social media over the last decade has proven to be a boon for many professionals, including those in the arts. It has opened a variety of opportunities for them to present and promote their work to a larger audience. At first glance, social media marketing for musicians who are just entering the fray […]. The post Social Media Marketing for Musicians: How to Get Fans and Followers appeared first on Devumi.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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How to Promote Your YouTube Channel Like a Pro

Sprout Social

Video marketing has exploded tremendously over the past few years. It’s easier than ever to create high-quality videos and quickly upload them to YouTube using just your iPhone. But simply creating videos doesn’t necessarily guarantee anyone is going to watch them. You need to figure out how to promote your YouTube channel if you want to be successful.

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The Complete Guide to Facebook Ads Manager: How to Create, Manage, Analyze Your Facebook Ads

Buffer Social

Ninety-one percent of marketers invested in Facebook advertising last year. And it’s easy to understand why when you look at the data: more than 1.18 billion people use Facebook every day, and on average, each person spends more than 50 minutes a day across Facebook, Messenger, and Instagram. That’s a lot of attention! And no matter who your audience is — age, gender, occupation, (almost) anything — you’ll be sure to reach them through Facebook Ads.

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Crawl with Analytics Before Running with Artificial Intelligence

Meltwater

As we head into 2017, artificial intelligence (AI) is an emerging technology trend that is… Read More.

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Content Marketers, what are your new years goals?

Janet Fouts

I know, I know, those new year resolutions are everywhere, aren’t they? Feeling a little overwhelmed? Guilty maybe? Yeah, I get it, but if you just pick one of these to focus on it’s a start toward a better content plan for 2017. My favorites include: Focusing on people, not channels. Actually writing down your […].

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Out With the Old and In With the New | Social You Should Know

Ignite Social Media

It’s officially 2017, and with the new year comes new news. MacStories says out with the oldish while Forbes’ millennial trends say in with the newish. All this and more in this week’s Social You Should Know. MacStories Tells Google’s AMP to Beat It. Whether they were just jumping the gun or being a trendsetter, 2017 started with MacStories cleaning house, so to speak.

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PR Professionals: THIS is How You Pitch Media

Stay N' Alive

I’ve spent the last week at the Consumer Electronic Show here in Las Vegas seeing some pretty amazing technology and building lots of relationships with potential sponsors and manufacturers of some of the technology I review on Facebook, TV, and SocialGeek.tv. Going as media can be quite overwhelming. Prior to the show, with over 700,000 followers and an influencer pass (you have to prove you have over 500,000 followers to get one of these), I got pitched by LOTS of PR professionals trying

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40 Essential Social Media Marketing Statistics for 2017

Meltwater

As we start a new year, here is a look back at the world of… Read More.

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Always be Connecting. The ABCs of #Business

Koka Sexton

To be successful in sales requires that you continuously work to build new relationships. Social selling can be enormously beneficial for directly reaching out to these buyers, while simultaneously persuading them to become your customer. Needless to say, many salespeople and entrepreneurs become content after they have managed to collect a number of customers.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Meet Team Sprout: Brian, Platform Engineering Manager

Sprout Social

There’s a mural on the wall in the main area of Sprout Social ‘s new office space with the words “Always Be Growing” painted on a Sprout-green background. There’s no simpler way to sum up the priority we place on growth—for every member of Team Sprout, for our products and for our company as a whole. Brian Cordonnier, a Platform Engineering Manager on Sprout’s Publishing Squad, embodies this commitment both in his work at Sprout and his hobbies outside of the

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The Interoperability Of Things (And Brands)

Twist Image

What makes a product or service really work? For years, you could only text message someone who was on the same carrier. For years, there were MP3 players that required a whole bunch of hardware and multiple software solutions to make everything work. Currently, if you want to see the true Internet of Things in action (home automation, etc.) it takes many different kinds of hardwares, softwares and hacks to pull it all together.

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For Leaders: Your Step-by-Step 2017 Analytics Plan

Meltwater

Acing analytics is not optional anymore. Managing by the numbers, more.

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#143: How Do I Know If I’m Delivering Enough Value in My Course (for the Price I Want to Charge)?

Amy Porterfield

You are a rock star, a risk-taker, and your course content is awesome. You know this because you’ve put your blood, sweat and tears into making it great. Yet. You’re finding yourself wondering, does my course content justify my price? You’re not alone. Course creation is one of my favorite topics, […]. The post #143: How Do I Know If I’m Delivering Enough Value in My Course (for the Price I Want to Charge)?

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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#SproutChat Recap: Community 2017 Social Media Predictions

Sprout Social

Everyone likes to try and predict what’s next. Whether it’s the next best television show to binge watch or the next big social media marketing best practice, it’s fun to take a stab at predicting what the future holds. At #SproutChat , we had more than 65 social media marketers join us to talk about what they believe 2017 has in store for the industry.

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A More Elegant Question About The Future Of Retail

Twist Image

2017 is starting out with some ugly news on the retail front. Admittedly, it was a strange moment for me. On the one hand, there were many disturbing pieces of news on the retail front, about department store giants Sears and Macy's. On the other hand, I spent time at many large retail spaces in Florida over the Holiday season, and could not believe the amount people, line-ups, difficulty in finding parking and general happiness of crowds that the local shopping malls, some big box retailers and

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Social Sidekick 1/28-2/4: Social Holidays, Themes, and Noteworthy Events

Meltwater

Fitting that February is National Candy Month, as it's both short and sweet. But between… Read More.

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Why You Should Start a Blog in the New Year

ProBlogger

If you’re one of the millions of people thinking about starting a blog this year, well you’ve come to the right place! People start blogs for so many different reasons (and often continue them for others entirely!). We each get a little something different out of blogging, on top of the benefits that are communal to us all. Our motivations and rewards are often more than the sum of our blog parts on paper – it can lead to so many brilliant new opportunities, friends, and fulfil

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#SproutChat Recap: Maintaining a CRM via Social Media

Sprout Social

For businesses big and small, a CRM is an essential tool for a sales team to keep track of the conversations they’re having with prospective and current customers. Social media isn’t any different. Social media managers in particular need to keep track of who they are interacting with across multiple social channels. Maintaining a social media CRM is vital for ensuring customer retention and quantifying social ROI.