Sat.Dec 31, 2016 - Fri.Jan 06, 2017

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In 2017, Look to the Rainbow

Waxing UnLyrical

“2016, did the door hit you on the way out?” A lot has been said, and written, and commented on, about what a crap year 2016 was, and how relieved people would be to say “buh-bye” to it (including me). About all that was lost, people who passed away, political events that may or may not have gone in our favor (depending on our point of view)… and so on and so forth.

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Social Media Success Requires a Marriage, Not a One Night Stand

Pam Moore

As humans, instant gratification is in our DNA. We live in a society that is built on instant gratification. When we want something, we want it now. We don’t want to wait in line or even wait for a mobile web page to load on our device. When consumers are inconvenienced by a wait of any kind they’ll head straight to the next website, store or skip the purchase all together.

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The Top 10 Blog Posts from The Social Media Hat in 2016

The Social Media Hat

Out of over 80 articles published in 2016 about social media, blogging and email marketing, these 10 posts received the most attention and traffic. Make sure you've seen them!

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Facebook Live: How to Stream a Webinar

Jon Loomer

As the popularity of streaming video with Facebook Live continues to rise, new tools are being provided to marketers. One of the most exciting recent developments is the ability to stream webinars to pages and groups via Facebook Live. Let’s take a closer look at what this means for you as a marketer and how you can start streaming webinars today.

Facebook 146
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Why Can’t Social Media Tools Post Directly to Instagram?

agora pulse

Currently, no third-party tools can automatically post scheduled content to your Instagram profile. Truth is, it’s not the tools’ fault; Instagram doesn’t allow any tool the functionality to post directly to Instagram because of its limited API. What is an API? Social media tools like Agorapulse work because social media platforms (like Instagram) have APIs (application programming interfaces).

Instagram 144
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Delurk and Add a Comment in 2017

Ari Herzog

Beginning in 2009 and several more times over the years, I invited my blog readers to delurk and add a comment. Liz introduced herself. Warren thanked me for sharing a link. Bill shared a link. Debra arrived at my blog from someone else’s link. Jeff commented for the first time. Some people asked me questions. Others asked each other questions.

Comments 125

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From Nothing

Jon Loomer

No job. No money. No experience. No confidence. In late August of 2011, I started a business from nothing. This is the first in a series of posts that will explore entrepreneurship and my journey from nothing to profitability. I know. I usually write about Facebook ads. I’ll continue to publish blog posts about Facebook ads on Fridays. But I want to at least temporarily explore the life of an entrepreneur — an accidental entrepreneur at that.

Training 146
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How Often Should I Post to My Facebook Page?

agora pulse

As social media marketers, we are often asked how often we post to our Facebook pages. My answer to this FAQ is probably different from yours. And how often you post to Facebook is probably different than the last social media manager you spoke with. And all of our answers might be right on the money. How often we post to our Facebook pages shouldn’t be arbitrary, but it shouldn’t be a one-size-fits-all rate.

Facebook 128
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Best 10 Web Design Trends of 2016

Meltwater

Design is constantly changing, succinctly captured in Heidi Klum's Project Runway catchphrase: "One day you're… Read More.

Trends 148
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How to Sell on Etsy: Branding, Social Media, & Success

Devumi

Learning how to sell on Etsy is a goal of many crafters. The online platform has become ubiquitous in the crafting and hobby world, and with good reason. There are dozens of businesses on it making very good money, and hundreds more that are still growing. If you do not believe that people are making […]. The post How to Sell on Etsy: Branding, Social Media, & Success appeared first on Devumi.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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The ABC’s of Business: Always Be Connecting

Social Selling Masters

To be successful in sales requires that you continuously work to build new relationships. Social selling can be enormously beneficial for directly reaching out to these buyers, while simultaneously persuading them to become your customer.

LinkedIn 102
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Why Was My Facebook Ad Rejected?

agora pulse

Why was my Facebook Ad rejected seems to be a common question amongst social media marketers. In fact, soon after I posted “ What To Do When Your Facebook Ad Account is Suspended ,” I was asked “Why Was My Facebook Ad Rejected?” and “Why Was My Ad Account Suspended?” All of a sudden I became the advice columnist for people whose Facebook ad had been rejected!

Facebook 123
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When to Use Sponsored Content

Meltwater

Sponsored content is a hot topic right now. How does a savvy PR pro know… Read More.

Content 141
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3 Ways To Boost Your Career Using Social Media

The Realtime Report

3 Ways To Boost Your Career Using Social Media. Social media has many benefits, not just for businesses, but also for users seeking to better their careers. Media is now a daily part of people’s lives, not just for personal communication with friends and family, but social platforms are now used to help users get in contact with potential employers and vice versa.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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The 5 Benefits of Using Video Content for Sales and Social Selling

Social Selling Masters

Whether you are in sales or marketing, it is absolutely important to spread your reach as wide as humanly possible. This requires a little thinking outside of the box on your behalf.

Video 102
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How to Convert Blog Visitors to Social Media Followers

Socialmedia.biz

Post by Adi Englander. It’s obvious that when you have more social media followers it will automatically result in more blog traffic as more people will reshare your posts and click on the links you share. But Hubspot wanted to confirm this so they conducted a study and found that as sites gain more Twitter followers and Facebook fans, they also gain more traffic as their Alexa Rank goes up.

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5 PR and Social Media Resolutions for 2017

Meltwater

The New Year brings excitement, promise and a new opportunity to sharpen your public relations,… Read More.

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How Fake News Affects PR

Proactive Report

Fake News has always been around, but 2016 saw a sudden rise in stories that were blatantly false or misleading or partially untrue. This sudden rise in fake news was fueled by a combination of the heated emotions created by the divisive Presidential election and the ease of publication and sharing of news online and on social media. Facebook and Google were so alarmed by this flood of fake news that they announced they will be cracking down on fake news stories.

News 85
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Find Your Brand's Content Marketing Groove

Twist Image

You have to know who your content resonates with. When you know this, you need to burrow deep and keep delivering. This is why content marketing will continue to struggle for brands. Brands are being sold a false bill of goods. Brands believe that the more content they produce, the more people that it will connect with. and it will grow from there. There's an old adage that took hold in the early days of social media that seems to have been lost on those that have twisted these digital publishin

Brands 80
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Stay Scrappy: Sprout Hack Week 2016

Sprout Social

For one week each December, all of us at Sprout take a break from our usual jobs and take part in Hack Week. During this week, we try our hands at new skills; we brush up on old ones; we make new friends and new discoveries. We rediscover what it’s like to have no boundaries but time and our own ingenuity. We embody a core Sprout value: We stay scrappy.

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4 Brands Getting Content Marketing Right

Meltwater

The majority of marketers have made content marketing a pillar of their marketing strategies, and… Read More.

Content 120
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Canva for Infographics Video Tutorial

Proactive Report

Every PR or communications pro should know how to use the easy design tools available now. 80%+ of editors and publishers want good visuals with their news content. Data visualization is hot right now and the media loves infographics. So does the public. this video tutorial will walk you through the basic steps of using Canva to make an infographic.

Video 58
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Smarts Brands Will Create Their Own Digital Products And Services

Twist Image

Marketing is so much more than advertising. One of the bigger ideas (and evolutions) in marketing that I covered in my second business book, CTRL ALT Delete (which was published in 2013), was the idea of utilitarianism marketing. The fact is that marketing dollars don't have to (only) go to advertising. Now - because of digital - all brands have the ability to develop and create real and functional tools for their consumers.

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#SproutChat Calendar: Upcoming Topics for January 2017

Sprout Social

Cheers to 2017! We’re excited to get this year started with #SproutChat. Check out the topics for January and join in on the conversation on Twitter. Simply follow the hashtag every Wednesday from 2—3 p.m. CST to engage with Team Sprout and our broader Sprout Community. Join our Facebook community for weekly notifications or take note on the topics and dates below.

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Social Sidekick 1/22-1/28

Meltwater

Ready to Marie Kondo your content calendar? In the spirit of Get Organized Month, we're… Read More.

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How to Run a Social Campaign that Doesn't Suck

Pixlee

There’s no denying the success and notoriety that brands have achieved through their use of social media. As a direct channel to engage with customers, it has become a preferred avenue of choice for driving conversation and building affinity. If a business is willing to take a creative approach to building its image on social media by running successful social media marketing campaigns, it's likely to receive a return on its investment.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Fresh Business Thinking With Seth Godin - This Week's Six Pixels Of Separation Podcast

Twist Image

Episode #547 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Well, that was a pretty insane 2016, wasn't it? And, not just from a political standpoint (but, yes, that too). In an effort to change mindsets, think differently about 2017 and get some insights that may spark a change in your thinking, Seth Godin agreed to come on the show, and talk about where he sees the world, where the opportunity lies and how to think about this coming year with optim

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#142: 7 Bold Moves to Shake Up Your Business NOW

Amy Porterfield

Forget your resolutions. Instead, let’s focus on making ONE BOLD MOVE in your business in 2017. I have seven ways for you to put a stake in the ground and inject new life into your business starting NOW. Most of these seven I have done myself, so I know they can boost your business, give […]. The post #142: 7 Bold Moves to Shake Up Your Business NOW appeared first on Amy Porterfield | Online Marketing Expert.

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New Year Reboot: Make This Your Most Productive Year Yet

ProBlogger

2017 is your year! If you’re thinking of starting a blog, levelling up on your blog, or are looking to take your blog in a new direction, we are deep-diving into our content archives this week for the best posts to help you do just that. Nothing stops a blog faster than running out of time to create and market it, but if we take a look at our working style (and *ahem* bad habits ), we can easily see where we can cut out what isn’t working and how we can make good habits as automatic

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How to Create Social Media Awareness for Your Brand

Pixlee

The advent of social media revolutionized the way brands communicated with customers. Instead of trying to broadcast an advertising message that somehow connected with the individual, brands are connecting with their target customer base by having an active presence on the platforms their customers are active on—particularly, on social media. The only problem?

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The Medium Is/Is Not The Message

Twist Image

Finding the right place to get your content to resonate has never been easier. Still, finding the right place for your content to resonate has never been harder. Let's go back. Let's go way back. In the late eighties, I was a journalist (though, I always preferred the title "music writer", I felt that the title of "journalist" was a little too pompous for the work that I was doing).